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Worst Design Ever? Plastic Clamshell Packaging
Hugh Pickens writes "Rebecca Rosen writes that if you've recently opened up — or, more specifically, tried to open up — a CFL light bulb, you can sympathize with the question posted on Quora last year, 'What is the worst piece of design ever done?' The site's users have given resounding support to one answer: plastic clamshell packaging. 'Design should help solve problems' — clamshells are supposed to make it harder to steal small products and easier for employees to arrange on display — but this packaging, says Anita Schillhorn, makes new ones, such as time wasted, frustration, and the little nicks and scrapes people incur as they just try to get their damn lightbulb out. The problem is so pervasive there is even a Wikipedia page devoted to 'wrap rage,' 'the common name for heightened levels of anger and frustration resulting from the inability to open hard-to-remove packaging.' Amazon and Wal-Mart are prodding more manufacturers to change their packaging to cut waste. 'We've gotten e-mails from customers who've purchased scissors in a clamshell, which would require another pair of scissors to open the package,' says Nadia Shouraboura, Amazon's vice president of global fulfillment. Other worthy answers to the Quora question include the interfaces on most microwaves, TV remotes, New York City's parking signs, and pull-handles on push-only doors, but none gained even close to the level of popular repudiation that clamshells received."
I've had plenty of terrible times trying to get things out of plastic clamshells. I've also had no trouble at all... when they don't press seal the entire circumference of the package. If they just use a couple press locks (maybe with a touch of adhesive or a staple), these packages aren't bad at all. Why they insist on hermetically sealing them, though, that is baffling to me.
.. and you guessed it.
Comes in a nice cardbox box : http://the-gadgeteer.com/2009/08/10/zipit-clamshell-package-opener-review/
EMail: 0110001101100010010000000110001101110010 0110000101111010011011100110000101110010 0010111001100011011011110110
The nice thing about clamshell packaging is that it clearly displays the product itself, and usually so you can see most or all the sides of the product. This is in many ways better than a cardboard box with a couple of printed pictures on the outside.
I'm sure I'm not the only one who has pried open a cardboard box in a store to get to the product inside to see what it actually looked like. Clamshell designs largely prevent that.
The fix is to make them possible to open by hand. Many clamshell packages have a perforated panel on the back you can simply pull open. That's a pretty good design.
Clamshells have been on their way out for a while now.
Here is an example of what is replacing it.
http://www.hpcorporategroup.com/the-benefits-of-natralockr-paperboard-packaging.html
Don't know something? Look it up. Still don't know? Then ask.
when trying to open those packages with scissors, knives, screwdrivers, laser cutters, C4 then finally a nuclear bomb and the package is still not open
I got a handy little tool from Think Geek called "The Plastic Surgeon" that works pretty well.
Ignorance killed the cat. Curiosity was framed.
My nominee would have been the user interface on substantially all computer projectors. At a typical meeting I attend -- the type of group doesn't seem to matter -- the first ten minutes is usually spent trying to figure out how to get the projector to work. "Is it on?" "Is it off?" "Is it plugged in?" "Is it warming up?" "Is it cooling down?" "Is the bulb bad?" "Is the cable bad?" "Is it receiving anything from the laptop?" etc. Not to mention the eleventeen connectors and plenty-two buttons, when all anyone ever uses -- at least in my experience -- is a PC laptop cable and the on/off switch.
Whether it's a group of administrative assistants, football coaches, electrical technicians, farmers, or Ph.D. computer scientists, it's always the same. My kingdom for a projector that has a nice little LCD that tells me its present state, and what I need to do to either (a) see my presentation, or (b) turn it off, from there.
...and the little nicks and scrapes people incur as they just try to get their damn lightbulb out.
Not to mention the estimate 6,000 - 7,000 people a year who get cut badly enough to seek treatment in emergency rooms!
It seems a bit unfair to call plastic clamshell packaging the 'worst design ever' just because the collateral damage don't like it very much...
It can be inexpensively vacuum formed from plastic sheet stock, easily machine cut and sealed, allows items to be presented for display in a retail environment, and makes it harder for the small-but-valuable stuff to wander away. From the perspective of the actual customer(ie. the one who buys clamshell packaging, not you, you peon) it's actually quite a successful design.
Obviously, it is out of place in mail-order environments, and now that a large amount of merchandise gets moved that way, I assume we'll see dedicated 'warehouse-only' packaging come to the fore; but clamshell has been phenomenally successful on the shop floor.
In other news, shell-shocked civilians describe high-explosives as 'pretty lame' and 'about the worst ever'...
Use a can opener.
Bogtha Bogtha Bogtha
Scissors
I'm here for the experience, not the Hyperbole.
That is exactly what a filthy pirate who is smuggling counterfeit light bulbs would say!
There were 243 million CFL's sold in the US in 2009. And there were 34 reports of smoke, and 4 reports of fire in a US consumer product safety database from March 2011 through December of 2011 (see this article for more information). Seems like a pretty safe product to me.
In terms of your supposition that CFL's actually cost more than incandecents? Here is a study that says no, In terms of the ACEEE.org study, I can't find specifics (unless you are talking about the 2006 study, which is hopelessly out of date). But electric cars top the ACEEE.org list of cleanest cars this year.
I'd like to see a law that stipulates that any store that offers products in plastic clamshell packaging MUST be willing to open all of the packages in the checkout line (no "go wait in a separate customer service line after paying") at no extra charge. Those packages would be gone within a year.
Right now, clamshell packaging is a huge win for the store, but all of the customer frustration is an externality. By forcing the stores to deal with the externality, we align store interests with consumer interests.
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These clam-shell packages are useful for brick-and-mortar stores trying to prevent theft, however these same packages offer no benefit for online retailers. I understand that it's difficult for a company to set up different packaging lines based on whether their product is going to an online retailer or a brick-and-mortar retailer, but that's what I'd like to see happen nonetheless.
Lamps have infuriating and nonsensical design problems.
1. The switch is almost always put in the most inaccessible of places: behind the lamp shade where you can't see it, can't peek around the shade if the light is on because it's too bright, can't peek around the shade if the light is off because it's too dark, and if you feel around with your fingers you risk being burned by the bulb. Also, most table lamps are set in a position where you really need a second elbow to be able to reach under, across, and back up to reach the switch. A sensible lamp switch should always be visible.
2. Inconsistent activation methods: you've got knobs, pull strings, little pins to push, sometimes levers. Your own lamps you get used to often enough, but any new lamp is always a mystery and takes far too much investigation just to figure out how it works. Particularly when the lever is entirely hidden (see #1 above). A sensible switch mechanism should be obvious at a glance.
3. Poor durability. Despite the fact that every lamp has basically exactly one moving part, that part breaks or jams far too often. I can't tell you how many lamps I've thrown away because the activator either bound up so tightly you can't turn it anymore, or became so loose turning it didn't work the mechanism. A device with a single moving part should have a well-designed part that continues to move appropriately for decades without problem.
4. Poor usability. The activator device is almost always more complicated or less efficient than it needs to be. So many lamps have knobs that are tiny, thin little sticks, which makes it almost impossible to rotate them. (This is the type that invariably binds up, making the situation worse). You should have nice, big knobs or easy-to-grip dongles on the end to take advantage of applied force and angular rotation - it's much easier to turn a screwdriver than a screw, and easier still to turn a wrench than a screwdriver. Most knobs also only rotate one direction, which means if the knob is positioned on the left side of the lamp for righties or the right side of the lamp for lefties, you either need an awkward reach around or to reposition the lamp to rotate the darn thing - not terrible if you only ever reach in from one position, but difficult if you approach the lamp from different angles (both sides of a desk, say, or if one person in the house is a righty and the other a lefty). The push pins are just as bad: you need your hand on one side of the lamp to turn it on, but your hand has to to to the other side of the lamp to turn it off, and you have to fumble around to figure out which side has the pin sticking out. The beaded draw strings are really lousy about catching and jamming. Compared to another very popular on/off switch -- the common wall-mounted light switch -- all of these are badly inferior. I've never, ever had a light switch fail on me, but lamp switches break all the time. (Even the average power button - press once for on and press again for off - is vastly superior.)
5. They're unnecessarily loud. Again, compare to a normal wall-mounted light switch which works silently, the average lamp is surprisingly noisy as it clicks or clacks. I've woken up my wife turning off the bedside lamp at night, and there are enough times that my baby -- in another room, behind two closed doors -- wakes up as I turn off the light that I suspect she can hear it. This is *not* an unusually loud lamp; just the normal sudden clacking is enough in a dark and quiet space to startle someone.
6. Added to the noise is the fact that most lamp shades simply will NOT stay tightened, and also spin and rattle when they inevitably come loose. Being able to change a shade is a valuable option, but I'd say I change one shade a decade. With approximately ten lamps in the house, that means the average lamp shade life span is about a century. Even disregarding that loose math, the default behavior should clearly favor being fixed in place. Much better that it's hard to remove the shade th
The Quirkz Handbook of Self-Improvement for People Who Are Already Pretty Okay
Clamshell packaging sucks from the consumer perspective because most of it isn't designed with consumers in mind. It's designed with retailers in mind. Retailers don't care if you cut yourself opening the package, but they are highly paranoid about the possibility of shoplifting (even though a majority of retail theft is internal).
What surprises me is that there haven't been any large-scale lawsuits over this junk. Fully-sealed clamshell packages deliberately put the end user at a greater risk of cuts (since you need a sharp instrument to open them) without providing any offsetting benefits to the end user. People have gotten themselves on the wrong end of multi-million dollar punitive judgments for much less. A good trial lawyer should have little trouble convincing a jury that a company which deliberately traded off product safety for less shoplifting should be responsible for the human costs of that decision. Especially when everyone on the jury remembers struggling with the damn things themselves.
Alternatively, the CPSC should mandate that clamshell packages must be able to be opened without the use of a sharp implement.