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Worst Design Ever? Plastic Clamshell Packaging

Hugh Pickens writes "Rebecca Rosen writes that if you've recently opened up — or, more specifically, tried to open up — a CFL light bulb, you can sympathize with the question posted on Quora last year, 'What is the worst piece of design ever done?' The site's users have given resounding support to one answer: plastic clamshell packaging. 'Design should help solve problems' — clamshells are supposed to make it harder to steal small products and easier for employees to arrange on display — but this packaging, says Anita Schillhorn, makes new ones, such as time wasted, frustration, and the little nicks and scrapes people incur as they just try to get their damn lightbulb out. The problem is so pervasive there is even a Wikipedia page devoted to 'wrap rage,' 'the common name for heightened levels of anger and frustration resulting from the inability to open hard-to-remove packaging.' Amazon and Wal-Mart are prodding more manufacturers to change their packaging to cut waste. 'We've gotten e-mails from customers who've purchased scissors in a clamshell, which would require another pair of scissors to open the package,' says Nadia Shouraboura, Amazon's vice president of global fulfillment. Other worthy answers to the Quora question include the interfaces on most microwaves, TV remotes, New York City's parking signs, and pull-handles on push-only doors, but none gained even close to the level of popular repudiation that clamshells received."

16 of 398 comments (clear)

  1. It's not the packaging, it's the seal by DrEnter · · Score: 5, Informative

    I've had plenty of terrible times trying to get things out of plastic clamshells. I've also had no trouble at all... when they don't press seal the entire circumference of the package. If they just use a couple press locks (maybe with a touch of adhesive or a staple), these packages aren't bad at all. Why they insist on hermetically sealing them, though, that is baffling to me.

    1. Re:It's not the packaging, it's the seal by mcgrew · · Score: 5, Insightful

      I think everyone hates those offal things; I know I do. But the worst design? Hardly. Clamshell packaging never killed anybody.

      Ever drive a car from the late '80s-early '90s? Rather than a knob, the volume control was buttons! Unlike earlier and modern car radios, you couldn't change the volume without taking your eyes off the road!

      Worse, your ac/heat controls used to have knobs, too. You could change the temp without taking your eyes off the road. Now they have BUTTONS! God damn it, listen up, idiot designers, buttons don't belong on a car's dash! If you need buttons, put them on the steering wheel like the radio controls on my car. That has the added benefit of not letting the fatassed passenger turn the AC all the way up and freezing me out.

      Similarly, what idiot decided to put the winshield wiper on the turn signal? Probably one of the many idiots that never use their turn signals. Not as bad as clamshell packaging or buttons on a car's dash, but still frustrating and stupid.

    2. Re:It's not the packaging, it's the seal by NewWorldDan · · Score: 5, Interesting

      It's also a return deterrant. Once you've shredded the package, you're much less likely to try and return it if you don't like it. Still, you could solve that by using a tear away strip. The packaging is irrepairably damaged, but the product is then easy to get out.

      Another key advantage is that it's very effective at protecting goods in shipping. It makes a very good shock absorber and it's very hard to damage the product inside. Unless you work in manufacturing or product development, you probably don't realize how much damage and vibration boxes suffer in the back of a truck.

    3. Re:It's not the packaging, it's the seal by coinreturn · · Score: 5, Funny

      Why they insist on hermetically sealing them, though, that is baffling to me.

      I believe it is that way for as a theft deterrent. The harder it is to open the harder it is to open in the aisle in the store and not get caught.

      Regardless, if I ever meet the inventor, I will punch him/her in the face.

    4. Re:It's not the packaging, it's the seal by Anonymous Coward · · Score: 5, Insightful

      That's nothing.

      Since everyone's caught up in the touchscreen crazy, it's moving towards being controlled via tocuhscreen -- where you can't even feel if there's a button being pressed!

    5. Re:It's not the packaging, it's the seal by 19thNervousBreakdown · · Score: 5, Funny

      Nah, just seal their head in a clamshell package.

      --
      <xml><I><am><so><damn>Web 2.0</damn></so></am></I></xml>
    6. Re:It's not the packaging, it's the seal by firex726 · · Score: 5, Informative

      bring a jacket or hoodie, lay it over the basket, carry something around then pretend to be looking through the pockets while you're cutting it open under the jacket.

    7. Re:It's not the packaging, it's the seal by AragornSonOfArathorn · · Score: 5, Funny

      bring a jacket or hoodie, lay it over the basket, carry something around then pretend to be looking through the pockets while you're cutting it open under the jacket.

      Helpful shoplifting tips like this are why I keep coming back to Slashdot.

      --
      sudo eat my shorts
    8. Re:It's not the packaging, it's the seal by Jeng · · Score: 5, Funny

      To be fair, he didn't say that they passed the test.

      --
      Don't know something? Look it up. Still don't know? Then ask.
    9. Re:It's not the packaging, it's the seal by Anonymous Coward · · Score: 5, Insightful

      >> I use the Walmart Rental store.

      This is ok because (check all that apply):

      It's a big company.
      WalMart is evil.
      It doesn't hurt individuals at all, just a company.
      It doesn't hurt any one individual very much.
      It doesn't hurt WalMart, it hurts their suppliers.
      Nobody offers stud-finder rentals.
      I'm helping the environment by recycling tools.
      There are more important moral issues in the world.
      Fuck everybody else, I look out for only me.

  2. There are good things by jonnythan · · Score: 5, Interesting

    The nice thing about clamshell packaging is that it clearly displays the product itself, and usually so you can see most or all the sides of the product. This is in many ways better than a cardboard box with a couple of printed pictures on the outside.

    I'm sure I'm not the only one who has pried open a cardboard box in a store to get to the product inside to see what it actually looked like. Clamshell designs largely prevent that.

    The fix is to make them possible to open by hand. Many clamshell packages have a perforated panel on the back you can simply pull open. That's a pretty good design.

    1. Re:There are good things by smagruder · · Score: 5, Insightful

      On the other hand, they're usually made from a kind of plastic that recyclers don't take. If we have to continue to put up with clamshells, at least they should use a #1-#6 plastic.

      --
      Steve Magruder, Metro Foodist
  3. Re:Someone sells a tool to open these things easil by steveg · · Score: 5, Informative

    I got a handy little tool from Think Geek called "The Plastic Surgeon" that works pretty well.

    --
    Ignorance killed the cat. Curiosity was framed.
  4. This is a public service announcement by Bogtha · · Score: 5, Interesting

    Use a can opener.

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    Bogtha Bogtha Bogtha
  5. Re:it's worse that that! by ColdWetDog · · Score: 5, Funny

    ...and the little nicks and scrapes people incur as they just try to get their damn lightbulb out.

    Not to mention the estimate 6,000 - 7,000 people a year who get cut badly enough to seek treatment in emergency rooms!

    If we're down to the 'several thousand' of a particular injury per year then we're in the territory of injuries due to contact with spacecraft (ICD 10 code WX849OXA), initial turtle attacks (W5921XA) or repetitive turtle attacks (W5921XD) and other similarly major dangers to civilization.

    Not to worry.

    --
    Faster! Faster! Faster would be better!
  6. What about lamps? by Quirkz · · Score: 5, Interesting

    Lamps have infuriating and nonsensical design problems.

    1. The switch is almost always put in the most inaccessible of places: behind the lamp shade where you can't see it, can't peek around the shade if the light is on because it's too bright, can't peek around the shade if the light is off because it's too dark, and if you feel around with your fingers you risk being burned by the bulb. Also, most table lamps are set in a position where you really need a second elbow to be able to reach under, across, and back up to reach the switch. A sensible lamp switch should always be visible.

    2. Inconsistent activation methods: you've got knobs, pull strings, little pins to push, sometimes levers. Your own lamps you get used to often enough, but any new lamp is always a mystery and takes far too much investigation just to figure out how it works. Particularly when the lever is entirely hidden (see #1 above). A sensible switch mechanism should be obvious at a glance.

    3. Poor durability. Despite the fact that every lamp has basically exactly one moving part, that part breaks or jams far too often. I can't tell you how many lamps I've thrown away because the activator either bound up so tightly you can't turn it anymore, or became so loose turning it didn't work the mechanism. A device with a single moving part should have a well-designed part that continues to move appropriately for decades without problem.

    4. Poor usability. The activator device is almost always more complicated or less efficient than it needs to be. So many lamps have knobs that are tiny, thin little sticks, which makes it almost impossible to rotate them. (This is the type that invariably binds up, making the situation worse). You should have nice, big knobs or easy-to-grip dongles on the end to take advantage of applied force and angular rotation - it's much easier to turn a screwdriver than a screw, and easier still to turn a wrench than a screwdriver. Most knobs also only rotate one direction, which means if the knob is positioned on the left side of the lamp for righties or the right side of the lamp for lefties, you either need an awkward reach around or to reposition the lamp to rotate the darn thing - not terrible if you only ever reach in from one position, but difficult if you approach the lamp from different angles (both sides of a desk, say, or if one person in the house is a righty and the other a lefty). The push pins are just as bad: you need your hand on one side of the lamp to turn it on, but your hand has to to to the other side of the lamp to turn it off, and you have to fumble around to figure out which side has the pin sticking out. The beaded draw strings are really lousy about catching and jamming. Compared to another very popular on/off switch -- the common wall-mounted light switch -- all of these are badly inferior. I've never, ever had a light switch fail on me, but lamp switches break all the time. (Even the average power button - press once for on and press again for off - is vastly superior.)

    5. They're unnecessarily loud. Again, compare to a normal wall-mounted light switch which works silently, the average lamp is surprisingly noisy as it clicks or clacks. I've woken up my wife turning off the bedside lamp at night, and there are enough times that my baby -- in another room, behind two closed doors -- wakes up as I turn off the light that I suspect she can hear it. This is *not* an unusually loud lamp; just the normal sudden clacking is enough in a dark and quiet space to startle someone.

    6. Added to the noise is the fact that most lamp shades simply will NOT stay tightened, and also spin and rattle when they inevitably come loose. Being able to change a shade is a valuable option, but I'd say I change one shade a decade. With approximately ten lamps in the house, that means the average lamp shade life span is about a century. Even disregarding that loose math, the default behavior should clearly favor being fixed in place. Much better that it's hard to remove the shade th