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Why Young Males Are No Longer the Most Important Tech Demographic
An anonymous reader writes "The Atlantic has an article discussing how 18- to 35-year-old males are losing their place as the most important demographic for tech adoption. 'Let me break out the categories where women are leading tech adoption: internet usage, mobile phone voice usage, mobile phone location-based services, text messaging, Skype, every social networking site aside from LinkedIn, all Internet-enabled devices, e-readers, health-care devices, and GPS. Also, because women still are the primary caretakers of children in many places, guess who controls which gadgets the young male and female members of the family get to purchase or even use?' The article points out that most of the tech industry hasn't figured this out yet — perhaps in part to a dearth of women running these companies."
NEWSFLASH! No one can multi-task. Only switch between single tasks. Don't know of any evidence women do that better. There is evidence the more people do it the worse they become at it (which is a bit unusual, one expects practice to help on a task).
This article and your post are both yet more examples of misandric garbage being passed off as science... the article written by a corporate 'empowered' woman of course, and who knows what your interest is, but I doubt it's as altruistic as you want the reader to believe. How many people here would believe an article written by a male saying that men are the be-all end all?
It's not about offense.. it's about these ignorant people demanding that us geeks dumb things down to their level even when it's not really possible to do without sacrificing functionality that we need. There's nothing wrong with ignorance btw, because it implies that one could still want to learn. WILLFUL ignorance however, is THE issue of this society's problems today.
Being part of a dominant consumer group is NOT the same thing as being tech-relevant, or even important in terms of trending new innovations. See, in order to innovate, there needs to be a group of people who are willing to take on early adoption. This is key... most of this is done by men. As to why, I could only guess that, but my limited understanding of psychology tells me that men are the ones who are more willing to take risks to differentiate and gain advantage. Read the list in the article.. all of those things had been used by men long before they were mainstream...ie when they were initially adopted for use. This piece is just an attempt at proving some sort of gynocentric ego.
On top of that, women tend to more productive, even if they play Farmville during work time. Men do the same - they just play some other games, watch porn or talk about sports with their colleagues. On IT field it has been discovered that women's ability to multitask is a significant bonus. Men can only concentrate on one thing at a time. If something else happens, they get distracted. This is why you sometimes see people complaining about instant messages and emails during work - they cannot multitask.
unbiased citation needed, from a study not run by people with huge political conflicts of interest. This is one of those memes that is a load of rubbish. It needs to die. BOTH genders have trouble 'multitasking'.. just ask anyone who's seen a woman driving an SUV while chatting on the cellphone.