Slashdot Mirror


Why Young Males Are No Longer the Most Important Tech Demographic

An anonymous reader writes "The Atlantic has an article discussing how 18- to 35-year-old males are losing their place as the most important demographic for tech adoption. 'Let me break out the categories where women are leading tech adoption: internet usage, mobile phone voice usage, mobile phone location-based services, text messaging, Skype, every social networking site aside from LinkedIn, all Internet-enabled devices, e-readers, health-care devices, and GPS. Also, because women still are the primary caretakers of children in many places, guess who controls which gadgets the young male and female members of the family get to purchase or even use?' The article points out that most of the tech industry hasn't figured this out yet — perhaps in part to a dearth of women running these companies."

12 of 240 comments (clear)

  1. Gossip - no wonder women dominate by cpu6502 · · Score: 4, Interesting

    "Internet usage, mobile phone voice usage, mobile phone location-based services, text messaging, Skype, every social networking site aside from LinkedIn, all Internet-enabled devices, e-readers, health-care devices, and GPS." --- Most of these things all revolve around communicating with others. Daughters used to spend all their time talking on the phone (watch an old episode of Gidget for an example). Now it's texting on internet devices.

    Healthcare makes sense, since it's usually the mom that deals with sick kids. Ditto GPS/location services since they are driving the kids around. And e-readers are handy to use while waiting for the kids to finish with their doctor appointments or soccer games.

    I draw the line at buying some minivan or SUV though.
    I like my car.

    --
    My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
    1. Re:Gossip - no wonder women dominate by girlintraining · · Score: 4, Insightful

      Most of these things all revolve around communicating with others. Daughters used to spend all their time talking on the phone (watch an old episode of Gidget for an example). Now it's texting on internet devices.

      The internet has always been a communications technology, and women tend to communicate more in both frequency and diversity of content. But it's a leap to say that means women are more important. A lot of internet traffic is streaming media and bittorrent. Does that mean those are the first things people think of when you mention the internet? Probably not. Quantity doesn't always equate to importance.

      Conversely, men aged 18-35 have never been social movers and shakers; They're the grunts. Always have been. It's never been any different in IT than anywhere else... that age group is always used for something new and experimental because they're disposable. If young men throw away their lives in war, poor career choices, or develop work-related injuries, etc., we just give them a line about how honorable their sacrifice was and then lead them away from the public spotlight.

      I guess my point is that studies like this offer neither wisdom nor insight; The conclusions drawn invariably reflect our own prejudices. And they will continue to do so until the social expectations of men and women, young and old, etc., are equal.

      --
      #fuckbeta #iamslashdot #dicemustdie
  2. Re:This is hardly news by Anonymous Coward · · Score: 5, Informative

    NEWSFLASH! No one can multi-task. Only switch between single tasks. Don't know of any evidence women do that better. There is evidence the more people do it the worse they become at it (which is a bit unusual, one expects practice to help on a task).

  3. Re:This is hardly news by Mitchell314 · · Score: 4, Funny

    Well, the newer models of humans come with dual core, so they can truly multitask. The rest of us just have to wait for the proper timeslices. :P

    --
    I read TFA and all I got was this lousy cookie
  4. Re:This is hardly news by epyT-R · · Score: 5, Interesting

    This article and your post are both yet more examples of misandric garbage being passed off as science... the article written by a corporate 'empowered' woman of course, and who knows what your interest is, but I doubt it's as altruistic as you want the reader to believe. How many people here would believe an article written by a male saying that men are the be-all end all?

    It's not about offense.. it's about these ignorant people demanding that us geeks dumb things down to their level even when it's not really possible to do without sacrificing functionality that we need. There's nothing wrong with ignorance btw, because it implies that one could still want to learn. WILLFUL ignorance however, is THE issue of this society's problems today.

    Being part of a dominant consumer group is NOT the same thing as being tech-relevant, or even important in terms of trending new innovations. See, in order to innovate, there needs to be a group of people who are willing to take on early adoption. This is key... most of this is done by men. As to why, I could only guess that, but my limited understanding of psychology tells me that men are the ones who are more willing to take risks to differentiate and gain advantage. Read the list in the article.. all of those things had been used by men long before they were mainstream...ie when they were initially adopted for use. This piece is just an attempt at proving some sort of gynocentric ego.

    On top of that, women tend to more productive, even if they play Farmville during work time. Men do the same - they just play some other games, watch porn or talk about sports with their colleagues. On IT field it has been discovered that women's ability to multitask is a significant bonus. Men can only concentrate on one thing at a time. If something else happens, they get distracted. This is why you sometimes see people complaining about instant messages and emails during work - they cannot multitask.

    unbiased citation needed, from a study not run by people with huge political conflicts of interest. This is one of those memes that is a load of rubbish. It needs to die. BOTH genders have trouble 'multitasking'.. just ask anyone who's seen a woman driving an SUV while chatting on the cellphone.

  5. Re:This is hardly news by Mike+Buddha · · Score: 4, Funny

    There was a study that there are about 4% of the population that are true multi-taskers. The tests were done regarding cell phone talking and driving. I do believe that a small group can do more than one task at a time, such as typing this message and holding a conversation.

    Good thing you remembered this nameless study, otherwise you'd have lost this argument! Phew!

    --
    by Mike Buddha -- Someday the mountain might get him, but the law never will.
  6. Re:This is hardly news by FrootLoops · · Score: 4, Interesting

    My score on Multitask 2 disagrees with you. Practice also improves my play significantly. After not having played for months I only stayed alive for 85 seconds and I fell apart with 5 tasks. My record is 105 seconds with 6 things at once. After a while it's hard for me to gather enough visual information to play each game, and they all use keyboard input which overloads that part of my brain. Towards the end I can "think" what needs to be done, but not cause my fingers to do so quickly enough.

    I usually multitask when playing the piano. I...
      * Get fingers positioned right (both hands of course)
      * Decide on little touches like dynamics, stoccato, pedaling, rubato, what emotional content I want to convey, if any; I often make these up anew each time
      * Decide on changes to the piece, like different rhythms, extra grace notes, changed chords, etc.
      * Evaluate my playing--"missed note", "incorrect dynamics", "this emotional arc sucks", "I really like that passage at that speed", etc.
      * Perhaps read music
      * Let my mind wander, thinking about the day or interactions I had with someone or sometimes a math problem (to calibrate difficulty, I was fiddling with pointwise approximations of complex measurable functions by polynomials almost everywhere a while ago, and the non-null-homotopicness of a particular curve yesterday)
      * Listen to people if they're talking around me or listen to TV if it's on; I can tune these out if I wish

    Interestingly I can't respond verbally to someone while playing the piano. I can understand someone perfectly and think of a response (nodding if yes/no, for instance), but the verbal part of my brain seems to be engaged with the music. As a rule I can multitask somewhat on simple similar tasks and I can multitask to a large extent on unrelated tasks. Oh, I often juggle or otherwise occupy my hands while doing other things (eg. reading, thinking about math). I vary the patterns somewhat to keep that part of me from getting bored so it's not just tossing and catching in the same basic pattern forever.

    If none of this is multitasking to you, you'll have to clarify your use of the term.

  7. Re:This is hardly news by Cazekiel · · Score: 4, Informative

    I'd planned a long-winded reply to this, but screw it. I'm just going to say that if you came in and made an Asian joke, another group of people stereotyped as bad drivers, people would look down on you for it. If you ever uttered the n-word, people would look down on you for it. But men will always have the allowances, excuses and bullcrap reasons to make as many jokes bashing women as they want, and it will never change. They'll always laugh when faced with criticism, painting the woman calling them on it as a "humorless bitch" as if it doesn't hurt to see it happen in a forum I enjoy and want to feel a part of, but is always faced with the fact that she doesn't have a bulge between her legs.

    And it does... hurt, meaning. Say you're joking if you want and that I'm just a humorless bitch. I'm just tired of hearing this asinine crap, and decided to say something about it. I almost didn't, because I know the reception this might get, but I don't really care.

    --
    You want to know how to help your kids? LEAVE THEM THE F*&K ALONE. --George Carlin
  8. Re:This is hardly news by Cazekiel · · Score: 4, Insightful

    When I see it everywhere, yes, I start to take it a bit seriously. And I'm actually a very goofy person in day-to-day life. We're talking either get odd looks or make people guffaw goofy. But when you've dealt with sexism, yourself being the target at times in your daily life, you don't really care if someone thinks you're humorless when you point it out.

    --
    You want to know how to help your kids? LEAVE THEM THE F*&K ALONE. --George Carlin
  9. Re:This is hardly news by strikethree · · Score: 4, Insightful

    It has always troubled me to hear people talk about how important it is to secure womens' rights

    I will repeat this again: There is no such thing as womens' rights.

    Let that sink in for a minute...

    How did you react? Think about that.

    Now, think about this: There are rights that all Americans have. There are no special right for women, blacks, or any other group. If women are not being treated like people, then that needs to be addressed but it does NOT give them any special rights.

    Let me make that clear: All Americans have the same rights. If any Americans are having these rights being denied, then that needs to be addressed. Giving and "special" rights to any one sub-group takes away from the rights of everyone else.

    Clear?

    --
    "Someone needs to talk to the tree of liberty about its ghoulish drinking problem." by ohnocitizen
  10. Re:This is hardly news by FrootLoops · · Score: 4, Funny

    E.g. Why do gays have such bad taste in music?

    Because they play only Madonna at the meetings. It's indoctrination. I'm an ex-gay; I would know.

    You see, two weeks after a young gay guy comes out, he gets a welcome package in the mail. It includes some educational material*, "necessaries"**, a copy of the gay agenda, and an invitation to the next monthly meeting. If he doesn't go, his gay license is taken away (so nobody will have sex with him; well, girls might, but who cares?). They all end up at the meetings eventually. It's like a Nazi dance party--glitter and leather everywhere. Anyway, at those parties all they play is Madonna. The leaders say it "encourages unity". The truth is, Madonna bought the gay industry years ago for cheap, before she became 90% plastic. She supports her career now almost exclusively with young gay guys who don't know any better. It's tragic really; I mean why would gay guys pick a female artist when there's so many hot guys to choose from nowadays with their YouTube videos and amazing pecs and delicious arms and... I mean, there are better artists than Madonna.

    Anyway, I got out of that senseless life and am living clean. No gay for me, thanks; I like girls now. I tore up my license last week. My roommate tried to stop me, but in his tears all I saw was the glittery taint of corporate greed. I let him kiss me one last time, just a little--we can't all be perfect!--but I'm done. I like girls now. Oh, I said that already.

    But yeah, that's why gays have such bad taste in music. So now you know.

          * Includes: several pamphlets on jargon, at basic (top, bottom), intermediate (39, chibi), and advanced (chicken-of-the-sea, curry queen) levels; HIV/AIDS and other STD prevention information; a list of common hookup methods (Grindr, Manhunt, Craig's List local m4m section); a book on developing a lisp; several quick-start fashion and decorating guides; and of course Dr. Niederwieser's magnum opus, Bend Over!: The Complete Guide to Anal Sex for Men! .

          ** Includes: condoms, lube, poppers, a dildo, your gay license, tickets to a Lady Gaga concert near you, a gym membership, and new jeans that make your ass look great.

  11. Re:This is hardly news by misexistentialist · · Score: 4, Insightful

    I had a friend who confessed to hitting her husband and thought it was okay; I told her it wasn't, flat-out.

    You talk the talk, but do you really transcend gender (to infinity and beyond!)? If your friend's husband hit her you would get her to call the police, help her apply for a retraining order, let her stay at your place or find her a shelter, find her a divorce lawyer, work with her to destroy him legally, etc. You would accept nothing less. When she hits her husband you say "that's no OK" and order her another margarita.