Why Young Males Are No Longer the Most Important Tech Demographic
An anonymous reader writes "The Atlantic has an article discussing how 18- to 35-year-old males are losing their place as the most important demographic for tech adoption. 'Let me break out the categories where women are leading tech adoption: internet usage, mobile phone voice usage, mobile phone location-based services, text messaging, Skype, every social networking site aside from LinkedIn, all Internet-enabled devices, e-readers, health-care devices, and GPS. Also, because women still are the primary caretakers of children in many places, guess who controls which gadgets the young male and female members of the family get to purchase or even use?' The article points out that most of the tech industry hasn't figured this out yet — perhaps in part to a dearth of women running these companies."
This is hardly news, and it seems like geeks are offended by normal people using the internet. In fact, normal people are the ones that obviously use internet more, while the geek keeps eating chips and cola in his parent basement.
Judging by TV series and Slashdot, U.S. doesn't seem to have very good men-to-women ratio on IT work. However, this is completely different in other parts of the world. Especially in Asia where students and women actually really want to work in IT and are good at it.
On top of that, women tend to more productive, even if they play Farmville during work time. Men do the same - they just play some other games, watch porn or talk about sports with their colleagues. On IT field it has been discovered that women's ability to multitask is a significant bonus. Men can only concentrate on one thing at a time. If something else happens, they get distracted. This is why you sometimes see people complaining about instant messages and emails during work - they cannot multitask.
Now that aside, there is a third gender which is basically all the good parts of men combined to good parts of women - transponders, or like they are called over here, ladyboys. They are honest, hard-working, cute and great to chat with. And they look good! I had an one night stand with one ladyboy and forgot around $100 to her home. Next time I saw her she promptly gave it back, even while I didn't have so good memory of it. Honest, hard working people.
"Transponders - more than meets the eye".
"There is more worth loving than we have strength to love." - Brian Jay Stanley
The old adage remains. It's all about eating and mating, and that means pleasing the women, directly or indirectly.
Enjoy your evolution.
"Internet usage, mobile phone voice usage, mobile phone location-based services, text messaging, Skype, every social networking site aside from LinkedIn, all Internet-enabled devices, e-readers, health-care devices, and GPS." --- Most of these things all revolve around communicating with others. Daughters used to spend all their time talking on the phone (watch an old episode of Gidget for an example). Now it's texting on internet devices.
Healthcare makes sense, since it's usually the mom that deals with sick kids. Ditto GPS/location services since they are driving the kids around. And e-readers are handy to use while waiting for the kids to finish with their doctor appointments or soccer games.
I draw the line at buying some minivan or SUV though.
I like my car.
My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
The young male demographic has already adopted tech, so adoption will be low. New technology will be targeted at people who haven't adopted tech yet, because those markets aren't as saturated and competetive. It was bound to happen in a maturing industry. Young males still use more tech then females though.
Give me Classic Slashdot or give me death!
So, let me get this straight.
The bitches bitch about being under-represented in the tech industry.
They bitch rudely about booth babes.
They bitch about companies that use hawt female models to sells products.
NOW once somebody figures out they are the most important tech demographic, it's A OK to pander
to the bitches.
LETS ALL START MAKING TECH ADS WHERE THE MAN IS A BUMBLING IDIOT LIKE
IN OTHER INDUSTRIES.
Then, these fucking misandric bitches can say "Fuck you, men, we are the #1 tech demographic,
it's ok to appeal to our vaginas"
Right. Women and their fucking equal rights. Equal rights and special treatment.
Soon, all computers will come with a free dildo and THAT'S JUST FINE!
Fucking cunts. Women are the most unfair of human beings. They are self-entitled
bitches that can only thing me me me me me me me me.
They have ruined EVERY single industry there is, and now with the "brogrammer"
campain they are seeking to destroy one of the last bastions of normality.
What's next, quotas for the bitches? FUCK YOU WOMEN, YOU ARE NOTHING
MORE THAN A VAGINA AND AN OBNOXIOUS MOUTH.
FUCK YOU!
This is most evident on places like Slashdot, which are dominated by young males 18-35. From OSX to iOS to Windows 8 to Office 2010 and the Ribbon to the iPad to the iPhone to locked bootloaders on Android to custom Android skins (Sense etc.), almost every decision in mainstream tech is cast as "boneheaded" or "backwards" here. Yet almost everything Slashdot has a problem with, the general population eats it up.
Great. Now women rule the internet too. This is clearly a much better situation, closer to the way the great feminist god intended it.
Done. Good.
Now leave me alone and let me tend to my garden.
It's easier to control a herd of stupid cattle than it is to try and wrangle up cats. Young males are usually somewhat educated, curious, and skeptical about technology where there is almost a social stigma against smart women in ANY field of science. It's sad, and I don't like it, but the primary enforcing factor for this seems to be women themselves, so I don't feel so bad for pointing it out.
The most popular color was pink?
This sounds like a bunch of PC horseshit.
So all the things I really don't care much about. They can have them. I'd dispute the internet thing (by bandwidth I suspect guys win what with gaming and porn). But otherwise: location based apps? I see it more as a privacy risk for little benefit, FB and other narcissistic tools: no use and I really don't care what my cousin's friend found funny so can't be bothered with other people's personal BS.
Also of tech demographic means relatively simple to use "chatty" services than girls might win. How about hard (for mainstream user) tech adoption? Setting up a home server, remote backup, dual booting systems etc.?
Slackers all! With no draft, manual labor out of fashion, Ritalin, and most physical activities in decline, young men have turned into slackers. I've seen it coming ever since 1985. For those of you who don't know -- http://www.urbandictionary.com/define.php?term=slacker and http://www.youtube.com/watch?v=3ndJNXCkNxg . Hell, most are not even getting laid! Women are taking over. When they do, they will have to deal with a nation half-full of slackers. Be careful what you wish for.
Does anybody really think that Apple doesn't know their market? Does anybody think Google and Amazon and Facebook don't know what users want? Just because the heads of these companies are male doesn't mean they don't know how to women.
It's a proven scientific fact that men who drive minivans spontaneously grow a vagina.
I have never met a member of the general population that liked the office ribbon. It confuses the hell out of my wife - which is a giant pain since it also confuses the hell out of me, who is usually her tech support. This results in routine 5-10 minute "find the option" sessions where we search for what used to be obvious. I predict a very similar reaction to Windows 8, just like Windows 7 confused the heck out of my wife and mom.
The whole problem with these UX designers is they forget that it is 2012 and EVERYONE ALREADY KNOWS HOW TO USE COMPUTERS, starting from 8 years old on!
It doesn't matter if something is "easy to use for a novice" to computers when there are no novices remaining on the planet. It is much more important to KEEP CHANGE TO A MINIMUM. People in general do not deal well with change in something they are used to. Anyone who has assisted in an office-wide rollout of a new software program will attest to this.
Women are currently leading adoption only because the men have already adopted said technology and the women are catching up.
perhaps its because no one thinks like this anymore???..........
news at 12
This makes sense to me. Women are social butterflies. Tools that allow them to be social anytime anywhere are bound to be widely adopted.
For men, texting *GRUNT* back and forth is has diminishing returns.
This is basic diffusion model of business. Innovators, Early Adopters, Early Majority, Late Majority, Laggards.
Here's what I recall with the adoption trend of mobile device consumption.
It started with the geeks, and then the guys.
Then teenagers adopted it. Holy buckets, text messaging went through the roof.
Smart devices came out. Mostly geeks, guys and the group of teenagers. Parents were still playing catch up to why their child sent 2000 text messages and now they owed $1k to the cell phone company.
Social media explodes onto the seen. The teenagers are growing up. They are consuming and in turn demanding more enhancements. Companies are responding because they need to keep adding adopters.
Social media became a status symbol. Note: I did not say cool. Cool is attitude, not imaginary friends, followers, tweets, etc. Cool is measured in binary, yes or no. There is no magical calculation that establishes cool. No amount of bling makes someone cool. You are either Fonzy or Richie. Analogy stolen from Dennis Miller.
Now there are apps, web and mobile, for all social sharing for everyone. It is going from saturation to supersatured as the industry tries to secure all the late adopters.
The next innovation is coming.
Rinse repeat recycle.
This suggests that men are nothing more than potted plants in the household. Just because women may be the primary caregivers doesn't mean men have no say in what goes on, perhaps to the dismay of feminazis everywhere.
Allows women to talk more, they are using it more, I mean more thank half the examples given are technology to enable more yappin, are we supposed to be surprised?
These are, for the most part, single predefined use devices. Women use them more because they tend to do those single things more. Men prefer open ended devices that they can use to extend and make other things. This isn't really "adoption" so much as purchasing something like you would a toaster.
For every 10 women who buy a GPS, or a phone, or a Kindle - there is a trusted geek they asked for advice before they bought it.
And those geeks are usually male.
Just because the overall market penetration skews toward women doesn't make them the influencers.
made the same point in his book Micro Trends.
How can we fix this massive problem of men getting77 gadgets on the 100 compared to women?
I can understand women leading in Facebook adoption. But G+? I was under the impression that G+ was still a more tech-oriented social networking site (If at all, I see the G+ button more often on tech sites like Slashdot than more mainstream sites like the BBC or E Online). BTW I'm sure that Slashdot is still a predominantly male networking site.
I don't know if I really agree with calling any one segment of the population the "most important demographic" in any industry.
Rather, it might be more accurate to say that technology has expanded beyond the hobbyist level to near ubiquity.
Just look at the number of people today who call their mp3 players iPods or smart phones iPhones, and I'll tell you about my mother who said I played too much Nintendo as kid - despite the fact that I didn't own a Nintendo system until I was in my 20's.
No surprise.
Skype, voice, social networks: This is just a continuation of the millennia-old girl network, now happening over the electronic network. As a heterosexual male, I want to be talked *about* on that network (whether it be on or offline), but not actually be there.
Health: I'm a guy! I go for years without seeing a doctor.
E-reader: Most paperback pulp at the supermarket is aimed at women; now it's on devices. Inevitable.
GPS: Ask for directions? No way, I know where we are. I'm a guy! Furthermore, I don't care that it's a creepy area and it's getting dark.
E-reader: Has large quantities of ALL types of books. I've read tons of sci-fi/fantasy on my e-reader. I've also got a library that includes about 5-10 different classical books loaded on it at any given time. I've seen plenty of tech books in the marketplace as well. And we all know that the primary market for Tolkien, Asimov, Homer (Greek), and anything related to CS/IT is primarily women.
Cool, but what kind of guy reads on an ereader?
most of those technologies are old/established and a great deal of money is being made selling those to the mass-market - and I'm quite willing to admit whilst as a "dink-y" 35-year old male I'm important to, but not the sole focus of the vendors. My ilk will not decide the market success of particular 'products'.
Damned if I'm not going to fight the imputation that I'm not responsible for the success of the underlying 'tech' though.
GPS - I was wearing the Casio GPS watch, I was dangling a GPS MMC out of my PocketPC (plus external magnetic aerial) when the luddites thought mobiles had to have buttons. Now I'm quite prepared to admit there was a lot of swearing, wasted money and bluntly it wasn't due to necessity but rather it clearly being the cool-as-fuck-future - and that's ignoring the pile of dead-end tech that was accumulated in parallel - but I really resent this slur.
I'll restrain myself from listing everything else - but there is absolutely no piece of 'tech' that hasn't been launched on the sci-fi-tinged dreams of a 20-something-year old male with slightly too much disposable income.
I perhaps do consider in these later years, that it wasn't 'me' but the age/ideal - I still steadfastly hold to the opinion that twitter is pointless - despite the bleatings of the youth below me and the easily-lead marketing execs above.
Men, especially nerds, tend to find technology cool. In that case technology as such. An iPhone, however, is no longer technology as such. It is a gadget. You do not need to understand or want to understand the technology to use it. So in the end the text is comparing apples with pears.
Social media and devices used to access social aren't the only "tech"s that exist. Maybe it meant more women use consumer electronics for social media more often than men do? I don't see the point of this article, as it doesn't contain any real information. It does come off as a "You go, girl! Geek is hot!" piece, though.
If a woman does something there must be a demeaning word for it: http://schroedingerstabby.blogspot.com/2009/04/how-to-tell-male-from-female.html
I can imagine that some female commenters here might wish to appear safely ungendered. At Slashdot, the discussion is ordinarily sane, intelligent, mutually respectful and clever, but as soon as the existence of the female sex gets mentioned, a certain proportion of the self-identified males start to grunt contempt at women and girls in general, and the whole sense of an inclusive, honorable community slumps into crud.
because we're broke. Seriously. 40 years of no wage increases kinda does that to a guy.
Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
Just brawny guys
I'm going to miss the good ole days.
I hate marketing:
http://www.youtube.com/watch?v=gDW_Hj2K0wo
Everyone is supposed to listen to me!
Most linux users don't know this, but the man pages were named after Chuck Norris. Chuck Norris fsck'ing hates noobs!
Oh, look! It's this article again...
Sure, tell me about how men are failing at everything again and how women everywhere are coming to fix things for us useless cretins who only invented it all...
Tell me again about how worthless men are and how perfect and truly in control of everything women are...
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Why Young Males Are No Longer the Most Important Tech Demographic? I think young males are the most important tech demographic all the time.
I really love club dresses ,
Let me break out the categories where women are leading tech adoption: mobile phone location-based services
So we still beat them at map-reading ? nice ;-)
The term "tech" has become so generalized that it no longer has any meaning. Almost everything you buy these days is "tech" in some way. We need a new term to differentiate between things like high-end computers and computerized nick-knacks.
It just means that after the odd 30 years it took, the current technological revolution i.e. in the field of electronics has come to a mature level and it becomes part of boring everyday live. It als means that it is time for a new generation of young tech savvy males to bring on the next technological revolution in perhaps another possibly related field.
Women are neurotic, and have to be in constant contact and control of everything and everyone around them in order to feel "safe."
Kids are on a short leash, husband is on an even shorter leash, assuming he has put up with her bullshit. Instant messaging phones, and now the two-way video phones, are their favorite tools for control and monitoring. It's not out of malice - it's out of anxiety and fear.
Women are also flaming hypochondriacs, so they'll buy any and every medical device that comes along to make sure their little snowflakes are properly diagnosed. They then bring them into my office proclaiming that their kid has the imagined illness of the day. They know because their latest magazine or medical gadget told them so.
As a physician, I refer 20 times as many women as I do men for behavioral health treatment (therapists, psychologists, and psychiatrists); and about as many children who have been permanently damaged by their neurotic mothers.
Women are all about feeling "safe." That's the #1 most important thing to them. Nearly all of my female patients present with anxiety over some perceived threat to their physical, or more often financial wellbeing. Certainly the fact that we market almost everything on a platform of FUD doesn't help.
TV is constantly telling women about something they need to be afraid of, and of course a product they can buy to help guard against it. Fear is a powerful motivator.
Using different part of the brain for different stuff is what I would call low multitasking. That game is an example of it. In fact once you supress the *obnoxious* music, it is rather not "too" hard to do, and frankly piano as described is one of those. OTOH there is what I call hard multitasking : calling the same part of your brain to do various stuff. In office context , it is like working on an accounting sheet, and speak to a colleague at the same time about numbers and projection. Try it : it is very hard and it is the type of multitasking which people say people do badly. Want to try something ? Try use one of the minigame (not mixed with the other) , say for example the arrow one, *AND* pay attention to a film on TV. NOW that is a true test of multitasking because it both force you to pay attention to different area, whereas the game multitask 2 only ask you to pay attention to similar task on a very small screen estate.
The phrase for this is "stereotype threat." It's real, there's nothing funny about it; serious and humorless is the better approach. I recently caught myself making a sexual distinction even while pointing out the false generalization of a particular nationality distinction. Stereotypes are insidious; if you're laughing it off, you're a bigot.
First they ignore you, then they laugh at you...
But I see no action. Please, please, send more women to my office.
Exactly so. I saw this in the U.S. and see it in Europe too. Whereas young males like and prefer to research and decide on their own, women almost universally seek out the advice of ...those same young males who have done the research.
It's almost to an annoying extent. My GF should be quite capable of deciding what e-reader, if any, to buy. But noooo.... she has to get my advice on what to buy. And inevitably her final purchase is based on whatever I say, however flippant.
Quite wisely, tech companies get this and target the deciders (young men).
Certainly it's true that young males aren't significant market players in these technologies. The entire typical nerdy "early adopter" markets are largely irrelevant now but not for the reasons given. Actually it's because the technology adoption curves of most of the major technologies are all coming to an end-of-life (mass adoption) at exactly the same time. This includes computers, internet and most of the technologies listed or implied in the article. Most everything that is mainstreamed as "high tech".
Young males *could* become a major demographic if a new disruptive technology appears - young males usually dominate early adoption and especially long-cycle disruptive technologies. It simply won't be these technologies ever again: they've achieved the status of the wheel, paper and books, and electricity in terms of population adoption. THAT'S WHY WOMEN ARE LARGE PLAYERS: because ALL people are players in late adoption phases of any technology. What will come and become the new disruptive technology will necessarily be something different.
Recently a commenter suggested that I post about how I became a female misogynist. I've been thinking about what to post.
I could summarize my life story, which has been an object lesson - though far from the worst one I know of - in the disastrous effects of allowing women power in society, but then, whose hasn't? Most people of my generation and younger had mothers who were happy to be told that being a mother was something you could do in your spare time, between more important, "fulfilling" pursuits.
No one has been able to remain unaware that our schools, which are run almost entirely by women, have become hotbeds of violence and sexual assault in which little if any "learning" takes place, so I don't need to recount my personal saga of spending my childhood being beaten up and groped by boys while the teachers watched happily, giggling girlishly when one of the boys glanced her way. Just last night I came across this: Girls Accepting Sexual Assault At School As Fact Of Life. Consider this carefully: this is a realm where the authority figures are almost all female, and girls are completely unsafe from boys in it. This is precisely the opposite of what feminists keep claiming will happen if they're in charge. (Also take into account that many of these boys who terrorized me were denied a male authority figure at home by divorce. The overwhelming majority of violent criminals, welfare recipients, and substance abusers come from fatherless homes.)
Then there's the many female friends who turned on me for the most incredibly superficial reasons. No amount of generosity on my part could forestall this: gifts, shelter, financial support, a sympathetic ear, favors, hopping on a plane at a moment's notice (in October of 2001, no less) because I was needed, everything I could give did me no good when I had served my purpose and the female in question was bored with me. This is why divorce is so hard to get in civilized countries; women, by nature, will drop people when they're no longer amusing or useful. When they're in a chimpanzee troop or a primitive tribe, this is only sensible for keeping the species going, but for a civilization, it pretty much sucks. Women with a sense of loyalty exist, but they are very rare. But everyone who has entrusted a woman with affection has experienced this.
And of course, there's the women I've dated. Being a female misogynist is an uncomfortable position for a lesbian, but it's also damn near inescapable. When I first came out of the closet, I rented a movie called Bar Girls, about a bunch of constantly shifting, insanely neurotic lesbian romantic relationships. I thought it was impossibly over the top. Of course, at that point I'd only had one date. One year later, I had been in several relationships every bit as insane. I spent two years in the lesbian dating game, experiencing firsthand what the Sexual Revolution has done to people's ability to commit. The straight women who write Cosmo are always complaining that they can't get men to commit to marriage. The women I've dated couldn't handle commitments along the lines of "I'll meet you at eight". I dated one woman for two weeks. Not only was she unable to stay faithful for an entire fortnight, I also caught her in four separate lies - which means there must be more I didn't stick around long enough to find out about. Then there was the one who was sleeping with several other people and using drugs, both of which she lied about right up until the end. And the one who whined and whined about how her ex-girlfriend had battered her and cheated on her, and then dumped me when that same ex asked her to come back. The only lesbians I know who don't have a supply of similar horror stories are the ones who haven't dated yet. And I know that straight men get put through the exact same wringers.
I had dreamed of meeting Miss Right and settling down with her and raising a family, a proper loving family to compensate for the one I didn't have growing up. (This, by the way, is one of the most damaging effects of fe
Women don't dominate these fields because men make them feel unwelcome. Who says the men feel welcome in these fields? The garage innovation that remains the source of much of this talent and change has nothing to do with a culture of acceptance and everything to do with people going off on their own investing their time in these things. Women don't do it. No one stopped them. They could have founded apple or microsoft or google or facebook... they didn't because this doesn't interest them.
And it's also rather silly to say that only women can make products for women. The perfume industry is dominated by men. They make most of it. Men also tend to dominate the fashion industry. On and on. Look at all the products that are mostly consumed by women and you'll find that there are a lot of men not just running it but designing it and providing the creative energy for it.
I don't know why that is... it just is... and before you say it's all about male oppression of women... in the fashion industry we're talking about mostly openly gay men. If you think gay men have an easier chance of it then women... you're high.
I've decided to stop wasting my time responding to AC trolls/sockpuppets... so if you want a response from me... login.
Radical feminist detected on American soil. Probability of mission hindrance....................ZERO PERCENT!!! We will not fear the pink menace.