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Kinect: You Are the Controlled
theodp writes "GeekWire reports on a newly-surfaced Microsoft patent application for 'Targeting Advertisements Based on Emotion', which describes how information gleaned from Kinects, webcams, online games, IMs, email, searches, webpage content, and browsers could be used to build an 'Emotional State Database' of individuals' emotions over time for advertisers to tap into. From the patent application: 'Weight-loss product advertisers may not want their advertisement to appear to users that are very happy. Because, a person that is really happy, is less likely to purchase a self-investment product that leverages on his or her shortcomings. But a really happy person may purchase electronic products or vacation packages. No club or party advertisers want to appear when the user is sad or crying. When the user is emotionally sad, advertisements about club parties would not be appropriate and may seem annoying or negative to the user. Online help or technical support advertisers want their advertisements to appear when the user is demonstrating a confused or frustrated emotional state.'"
Why am I thinking of the old Clippy cartoon, "You look like you are writing a suicide note..." and now with ads for rope, guns, cheap Canadian pharmacies...
If Kinect can see my enraged expression at yet another ad with loud, obnoxious music peddling something I've not the slightest interest in and show a different one I'd be happy... or to be more precise, less angry.
If God forks the Universe every time you roll a die, he'd better have a damned good memory.
Class 201: The Dark Ages
Today we examine the early 21st century nation state once referred to as “America” but now classified as the Dark Age. The political and financial manipulation practiced on the masses then was through a deftly controlled network of so-called think tanks, foundations, research centers and pre-positioned academics.
An excellent example would be a pseudo-educational complex, MIT, later bombed and razed during the Revolution of 2023 (see Mbotu and Heineman, Zeno ScholarGrid, circa 2045), where academics referred to as “economists” would spread propaganda and misinformation while pretending to represent the interests of the people.
One academic poseur, whose position was financed by the military-intel firm, Mitre, would mislead and confuse on labor economics. Another academic poseur, whose position was financed through a series of phantom foundations by the oligarch, the family known as the Rockefellers, would mix truth and fiction, confusing and bewildering the masses while claiming that his backers, the Rockefellers, had given away their fortune through philanthropy.
These were dark times, indeed!
The same political henchmen and women would continue to re-surface in presidential administration through presidential administration, from the Carter administration through Reagan, Bush, Clinton, Bush (the son of the previously mentioned Bush – evidently some type of quasi-dynastic rule?), Obama and Mueller; difficult to believe so many were so easily duped, but literacy was at an all-time low during the Dark Age.
The ruling oligarchs of that period had succeeded in hiding their ownership and wealth, and the populace strangely enough appeared to remain incurious as to who exerted control over their daily lives.
Many routinely believed the political lackeys and servants of the oligarchs were actually in control – difficult as that may be to accept today – that was the reality in that era. (See Rule by the Hegemon, Chao and Zuma, circa 2051).
“Class, please review Chapter 17: Mind Control Through Cloud Computing and Social Networking for next week.”
[Soft tones signal end of session]
Note: Futura Fantasia was the name Ray Bradbury gave his high school newspaper which he published frequently during his later school years.
Ray Bradbury
1920-2012
Rest In Peace, Oh Mighty and Eloquent Wordsmith.
Here's a new idea: Turn that Kinect or other camera around and point it at a video feed that comes from somewhere else. Say I want to watch cerain kinds of ads. I substitute the video feed from the Kinect (or Sanyo or whatever device) with a video stream designed to elicit the kinds of ads I want to see. It never actually sees me. It sees old Leave it to Beaver reruns, or Scooby Doo episodes. Whatever you want. Or turn it around and show it the program that it's sending you right now. That would be an interesting experiment in itself. Would it settle into one of a number of stable advertising states?
I'd be more willing to pay attention to this news if the history of "targeted advertising" hadn't been so wonderfully, idiotically, shit. Perhaps a Microsoft offering like this might just achieve something worthwhile, but I'm not holding my breath. Let's see how the much-vaunted personalisation algos are these days:
I splash my personal browsing habits and general information all over the web (I don't even log out of FB most of the time) yet I have never been aware of anything other than random, pathetically irrelevant ads. As of writing, I have my Gmail open in another tab and I'm looking at an automated mail from Spotify that says "Anna just joined Spotify" - Anna is a friend of mine. Now, what do you think the mighty Google might be selecting, given that it knows lots and lots about me, and reads all my emails numbering tens of thousands? Tadaa!! "How To Declare Bankruptcy" and "Easy Web Site Builder". WFT? I'm not even self-employed, have never been in fact, and tons of my emails deal with subjects such as Apache and MySQL (I maintain a small little server for my friends). Why the hell would I want an easy web site built?
Maybe that was atypical. Let's try another. Here's one from a recruitment agent asking me about a job in user experience (I'm a designer). Google decides to show me these: "Gap Year Placements" and "Doctors in hot demand" - Huh?? I'm not a student!! I'm not a doctor!! Does Google know NOTHING about me after over five years of intensive Gmail use??
I dunno, maybe if I was a one-eyed teenage porno extra or something, I might be seeing relevant stuff in my datasphere, but right now it's just not happening.
"And the meaning of words; when they cease to function; when will it start worrying you?"
Where controller controls ME?
Well, as long as you're going to be shown ads, you might as well
That's a defeatist attitude. Settling for less is the reason why we have a progressively less free, and less private society, and why people with power (influence & money, which is really money and money) continue to abuse people without consequence.
I refuse.
Advertisements are an abomination and only serve as an affront to an advanced and intellectual society. There is no amount of money, or shiny, that will get me to participate in such offensive and vapid wastes of time.
So I can't watch sports anymore because it is a screen full of advertisements. Big deal. If I really liked the sport so damned much... I could get off my ass and go do it. The only difference between me and NASCAR are the police who object to me driving like that.
So I can't purchase new consoles that want to destroy me freedom (specifically peaceful enjoyment of property) and take away my privacy so they can make even more money. Big freakin deal. There will be plenty of open source alternatives (Humble Bundle aint bad) and given enough time, technology like Kinect will be developed by competitors, hacked, and applied to open source alternatives that don't exploit you.
So I can't watch TV anymore. Yeah.... *huge* loss there. I have been set free since I stopped watching TV nearly 10 years ago. There are a couple of shows that I am interested in and I just pirate the web releases that have no commercials and no overlays during the programming itself. Pay for Netflix and purchase DVD box sets when I really like a show.
So I can't stand outside my car when I fill up with gas because those asshats want to put in 30 display screens playing advertisements WITH sound blaring. Fine, fuck-em. I get back in my car and turn on the music a little louder and relax till the indicator says it has stopped filling up.
So I can't get a magazine anymore. Big Whoop. The quality of journalism has plummeted into the depths of the sewer system since I grew up anyways. Far better off just purchasing a book that will have far more detailed information and analysis about a topic than a vapid, attention-getting-whore of a journalistic attempt in some paper.
So I can't listen to the radio anymore. Well that's a dying format anyways. A couple of dollars a month and I get commercial free music and programming at my fingertips, with premium options giving me more on demand control.
So I don't have a usable mailbox anymore because junk mail advertisers fill it up in 2 days with useless and environmentally unsustainable advertising. Solved that more than 10 years ago with a single private mailbox store that filters all presort class mail into the recycle bin for me.
So I can't surf the web anymore like I did when it was first created. Yeah.. that one did not affect me all that much since I was doing my best effort from the start to defeat tracking and prevent advertisements from hitting my screen at all. It is very rare that I encounter one now.
So I can't just allow anybody to email me anymore. I run my own mail server. A couple thousand aliases and counting. Anytime a single piece of SPAM makes it to the inbox (which made it past the filters and RBL's) I just destroy the alias and deliver a new one to the source if I deem it appropriate. My business cards have a random prefix plus my name that I print out. Makes it easier to manage.
In about another 10 years or so I will seriously consider a Kickstarter like project to create augmented reality glasses that can remove all advertisements from my field of view. Granted, that is quite problematic and has serious philosophical and societal implications, but let's face it, by then it will be all out techno-war for your attention and any hope at a peaceful quite life of intellectual pursuits will hinge upon your ability to tune out the massive amount of noise corporations want to throw at you.
Never give up. Never surrender. Plenty of options.. including the best move... not to play.