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Why Microsoft Killed the Windows Start Button

Barence writes "Microsoft claims it took the controversial decision to remove the Start button from the traditional Windows desktop because people had stopped using it. The lack of a Start button on the Windows 8 desktop has been one of the most divisive elements of the new user interface, and was widely assumed to have made way for the Metro Start screen. However, Chaitanya Sareen, principal program manager at Microsoft, said the telemetry gathered from Windows 7 convinced Microsoft to radically overhaul the Start menu because people were using the taskbar instead. 'When we evolved the taskbar we saw awesome adoption of pinning [applications] on the taskbar,' said Sareen. 'We are seeing people pin like crazy. And so we saw the Start menu usage dramatically dropping, and that gave us an option. We're saying "look, Start menu usage is dropping, what can we do about it? What can we do with the Start menu to revive it, to give it some new identity, give it some new power?"'"

26 of 857 comments (clear)

  1. stopped using it? by X0563511 · · Score: 5, Informative

    Who the hell is their focus group? I've not met a single person who doesn't use the start button.

    --
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    1. Re:stopped using it? by SerpentMage · · Score: 5, Insightful

      Mod up the parent... I completely concur. Yes I pinned as well, but I did use the start menu to navigate the positions. But hey why do I matter and care. I shifted all of my machines to OSX, and Linux Ubuntu...

      --

      "You can't make a race horse of a pig"
      "No," said Samuel, "but you can make very fast pig"
    2. Re:stopped using it? by cpu6502 · · Score: 5, Insightful

      I use the start button about once every 5 minutes. Since my desktop is completely-clean of any icons, the start button is the only method I have to open new programs. Microsoft is probably lying through their teeth about "people don't use it".

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    3. Re:stopped using it? by Gr33nJ3ll0 · · Score: 5, Funny

      Relax, it's the old "The focus group made me do it defense", probably to be followed with "I was just doing my job", and then finally "I didn't know OKAY?!!?!!?!?! I DIDN'T KNOW!!!!"

    4. Re:stopped using it? by Anonymous Coward · · Score: 5, Funny

      The same idiots who like the ribbon.

    5. Re:stopped using it? by jerpyro · · Score: 5, Insightful

      I agree. I keep the top 5-7 pinned (Browser, Explorer, Winamp, Thunderbird, RDP, Visual Studio, SSMS) and then the rest of the stuff I don't need cluttering up my quicklaunch bar. The next top 10 are in the frequent list of my start menu. The rest I use so rarely that I'm ok hunting for.

      I'd be ok with not having a start menu if there was a heirarchical way to organize the things that you don't use often... kind of like OH WAIT THAT'S THE START BUTTON! :)

    6. Re:stopped using it? by Chas · · Score: 5, Insightful

      You know the little box you can tick that says "Send anonymous usage data to Microsoft"? It's that data. Not a focus group, but telemetry data from actual windows installs.

      Oh. The thing everyone and their brother is told to NEVER check!

      No wonder they got such asinine and utterly useless feedback. Because the only people giving them feedback were morons.

      --


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      THANK GOD!!!
    7. Re:stopped using it? by cpu6502 · · Score: 5, Insightful

      Insightful comment from the FA. They are surveying the novice users not power users, hence they produced a Win8 interface for novices, not us:

      Flawed, like most surveys
      "Weâ(TM)d seen the trend in Windows 7," referring to the telemetry gathered by the Microsoft Customer Experience Improvement Program." ----- Well there we have it, all but the most basic users opt out of the intrusive MCEIP - so they are surveying people who don't even know what the Start Button is for - I kid you not. As a computer tech I see it all the time.

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    8. Re:stopped using it? by Anonymous Coward · · Score: 5, Informative

      I find myself using the Search function in the Start menu more. Just type the first few letters of the program I want to open and BAM motherfuckers! It starts.

    9. Re:stopped using it? by jandrese · · Score: 5, Insightful

      You clearly weren't part of the focus group. I'm sure the focus group was also full of the kind of people who maximize every window, no matter what it is and have their desktop absolutely full of icons.

      --

      I read the internet for the articles.
    10. Re:stopped using it? by space_jake · · Score: 5, Funny

      I spend more time using the ribbon than the old menus! That's good... right?

    11. Re:stopped using it? by SJHillman · · Score: 5, Interesting

      By far my favorite feature of Win7. Windows key -> type want I want to run (usually under 4 characters) -> Enter. Very efficient.

      I know of no regular users that understand pinning. Myself, I only pin my email and web browsers (by far my most frequently used programs) and nothing else.

    12. Re:stopped using it? by rtfa-troll · · Score: 5, Funny

      I spend more time using the ribbon than the old menus! That's good... right?

      Yes; you have to remember that, the thing which makes Facebook superior to Google is that people go to Google, find an answer, achieve something and then go away satisfied. With Facebook they spend much longer on each page searching for something of value. In future the Ribbon will allow adverts to be mixed in between the indestinguishable wierd icons ensuring that the users click on them by accident whilst desperately searching for a function which they can't work out the proper location or representation of.

      This; is the true future of Office365 (which will soon become the one true office as companies attempt to monetize their under-deployed personnel).

      --
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    13. Re:stopped using it? by WolfgangPG · · Score: 5, Insightful

      That is still works perfectly in Windows 8.

    14. Re:stopped using it? by ryanmc1 · · Score: 5, Informative

      Actually you described using the quick launch feature. Pinning is a bit different. To pin something to the taskbar you right click it and choose "pin to taskbar" This is not the same as using quick launch because it does not create a new icon on the taskbar when the program starts. This reduces the number of icons using up space since you will only have one (with quick launch you have two or more, one for quick launch, and then another for each running instance of the program)

    15. Re:stopped using it? by whargoul · · Score: 5, Insightful

      That's great if you know what you're looking for, but if you're searching for a specific app you rarely use and don't remember the name of it would be highly inefficient and frustrating.

    16. Re:stopped using it? by danomac · · Score: 5, Interesting

      Absolutely correct.

      I support 120+ users. One thing I've noticed during our Windows 7 migration is that our staff do not use the start menu at all. The server places shortcuts for six or seven common use tools on users' desktops, and are shown how to pin apps to the taskbar.

      The result I've noticed is that users have pinned office and internet apps used frequently to the taskbar, and use the icons on the desktop like they always have. I'd say about 5 users have seen the usefulness of the search feature on the Start menu. The other 115 don't use it.

      The only time I've seen staff use the Start button here is to log off when they're done with the machine. If there was a button on the taskbar to do that, they'd never use the Start menu at all!

    17. Re:stopped using it? by Cl1mh4224rd · · Score: 5, Insightful

      You know the little box you can tick that says "Send anonymous usage data to Microsoft"? It's that data. Not a focus group, but telemetry data from actual windows installs.

      Oh. The thing everyone and their brother is told to NEVER check!

      No wonder they got such asinine and utterly useless feedback. Because the only people giving them feedback were morons.

      What's all this hate about? The angriest people seem to be the ones who consciously refused to provide any meaningful feedback. They then spit venom when decisions are made without the input they refused to give. And on a product they're not even being forced to use.

      Holy shit, people...

      --
      People will pass up steak once a week, for crap every day.
    18. Re:stopped using it? by Stormtrooper42 · · Score: 5, Funny

      So true. The other day I was looking for the screenshot application. (Windows 7)
      (As a side note, it isn't that useful, I usually press "Print Screen" and paste the image in a proper image editor.)
      Anyway, I started typing:
      screen, the relevant application didn't show up.
      screenshot, nothing
      cap, capture, nope

      They called it Snipping Tool...

    19. Re:stopped using it? by mhajicek · · Score: 5, Funny

      Maybe they'll develop a single field where you can type in whatever you want the computer to do. Wouldn't that be great? Let's see, you type in a line of commands, so you could call it a "command line". You wouldn't need all those icons! That would be the ultimate evolution of Windows.

  2. Frequency of use is not so relevant by Anonymous Coward · · Score: 5, Insightful

    I hardly ever use my car's emergency brake; but it had damned well better be there, and I expect it to be in the usual spot, like on the floor next to the shifter or high up on the (older American cars). It doesn't belong on the ceiling.

  3. Why do users pin? by CaptainLugnuts · · Score: 5, Insightful

    Users pin apps to the taskbar because the UI for launching apps sucks. Long ago (Win2K) I would make my own folders at the root level in the start menu and group apps in a way that made sense. Win 7 broke my ability to do that without pinning. If Microsoft stopped breaking things that worked well for users they might have more time to 'innovate' actual improvements.

  4. We've screwed ourselves by Anonymous Coward · · Score: 5, Insightful

    Everyone with a hint of savvy probably turned off the reporting to the 'Consumer Experience' team at Microsoft. The ones who didn't are the morons who have 3000 icons on their desktops. We've done this to ourselves.

  5. User pin apps launched by start button! by 140Mandak262Jamuna · · Score: 5, Funny
    People launched apps from start button once, and once it is launched they pin it to the task bar. The telemetry data captured launches from start button 1, launches from pinned task bar item N. So start button lost the battle N to 1. So it should be removed.

    I think it is a great idea and we should use it in other situations too. Like the dinner table. The pasta spoon was used 4 times to serve pasta from the bowl to your plate. But the dinner fork was dipped into the plate 104 times. Pasta lost it 26 to 1. Let us eliminate pasta spoon from the table to improve efficiency.

    The function int main(int argc, char **argv) was called just once. But the function int getc() was called 2.5 billion times. So to improve efficiency let us remove the main() program.

    --
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  6. Telemetry show turn signal stalk is used less by Green+Salad · · Score: 5, Insightful

    Dear Valued Customer,
            On-Star telemetry shows you rarely use your turn signals when changing lanes and we're striving to "do something about it." We've also noticed you use your audio system menu controls frequently. Because of the audio controls' popularity in our usage statistics from participating customers, future models will eliminate the turn signal stalk in favor of a user-configurable option, allowing you to scroll a tiny screen and search through audio options while making lane changes. Note that you can now change the audio feedback from the traditional clicking relay sound of a turn signal to one of several pre-loaded "ringtones" just like your cell phone. Furthermore, for an additional fee, Microsoft now offers a "plus" package with many more audio themes for your turn-signal.

    Thank you for participating in our telemetry feedback programs as we strive to constantly improve our products!

  7. Try using Windows 8 in a Virtual Machine. by Eldragon · · Score: 5, Interesting

    Try using Windows 8 in a Virtual Machine. Moving the mouse into the lower left corner is impossible when doing so moves the mouse out of the vm window. Added bonus: My keyboard lacks a Windows Button.

    Lets just say it's more than a minor annoyance.