Slashdot Mirror


On the iPhone and Apple's Meteoric Rise To the Top

zacharye writes "Friday marks five years since the world first got its hands on a smartphone that would turn the industry on its head. In five short years, Apple went from the ground floor to being the most profitable company in the smartphone business by a staggering margin. Apple and Samsung — two companies that weren't even on the smartphone industry's map a few years ago — are now the only two major global vendors making money, and the split was estimated at 80/20 in Apple's favor last quarter. That's 80% of smartphone industry profits in less than five years with just five different smartphone models under its belt during that span."

16 of 317 comments (clear)

  1. Sports Announcer Voice. by masternerdguy · · Score: 5, Funny

    Alright gentlemen we have a fine flame war in store for you tonight.

    --
    To offset political mods, replace Flamebait with Insightful.
    1. Re:Sports Announcer Voice. by TankSpanker04 · · Score: 5, Funny

      I'll start: Steve Jobs is God

      Your move.

    2. Re:Sports Announcer Voice. by ColdWetDog · · Score: 5, Funny

      Who's got the weenies?

      All the Apple Fanbois, they are the weenies.

      --
      Faster! Faster! Faster would be better!
    3. Re:Sports Announcer Voice. by Kenja · · Score: 5, Funny

      I'll start: Steve Jobs is God

      Then God is dead?

      --

      "Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
    4. Re:Sports Announcer Voice. by CanHasDIY · · Score: 5, Funny

      Wow, a Blackberry fanboi?? I thought they were extinct!!!

      Quick, someone call the Smithsonian before this specimen gets away!

      --
      An enigma, wrapped in a riddle, shrouded in bacon and cheese
  2. five models by blackraven14250 · · Score: 5, Insightful

    with just five different smartphone models under its belt during that span."

    That's a significant part of the reason for it, right there.

    1. Re:five models by rtfa-troll · · Score: 5, Insightful

      Right; 100%. With an iPhone there is a dead simple choice; I'm rich / prioritize this - take the latest model, pay a reasonable amount. Poor / sensible - take the older one still on sale. All of them are still delivering a platform on which most of the features ("apps") will work except where tied to some very specific new feature (e.g. siri to voice recognition). If you want to see how much other phone companies don't get this, look only at the wannabe competitors who are releasing new phones unable to run skype where previous models have been able to. Even Android is barely succeeding at getting this even with Google continually and determinedly pushing it.

      The real truth is that the brilliance of Apple was in sacrificing market share for the ability to make decisions independent of the mobile operators. This meant that there was only one company (Apple its self) putting it's own interests above the consumers and even that company is pretty much aware of the danger and so only does it "tastefully".

      This is what Microsoft is fighting for with Skype - the ability to bypass the mobile operators and make them irrelevant. I don't think they will succeed, but once the mobile operators realise the risk I think it will make Apple and Google's bargaining power much larger.

      --
      =~ s,(.*),<sarcasm>$1</sarcasm>,g if any_point_you_wish();
  3. Will it continue? by Anonymous Coward · · Score: 5, Insightful

    I wonder if this will continue for Apple.

    iOS 6 is a yawner. Yes, what we need -- more facebook integration. Already, there is a backlash against FB. The latest Android announcement had some cool items in it including another method of protecting against piracy that does not depend on if a device is not rooted.

    The Retina Display Macbook Pro has a cool screen, but cannot be repaired or upgraded.

    Mountain Lion?

    Jobs's RDF is gone.

    What Apple needs to do is start figuring out how to get themselves enterprise-friendly without losing their consumer market. Enterprises buy stuff in such large chunks that a few good contracts are a lot better than lines around the building of hipsters.

    First, redo the Mac Pro. Make a chassis that works like a tower, but can have a rack drawer attached so it can be slammed into a standard enclosure. Offer not just 8Gbs FC cards, but NICs with enough packet offloading power so FCoE is workable.

    Second, make something like BES but for managing iPhones. Yes, Exchange can do a lot, but having a dedicated policy management server that can handle data transmissions, perhaps even backups of phone devices would bring a lot of revenue.

    Third, the ARM processor supports worlds. In this day of BYOD, offer iPhones and iPads with a "work" partition and a "home" partition. That way, the employee only needs to type in the long password when accessing the "work" side, and the Exchange erase only blows that out. It also allows for apps to only see a subset of data, so the FB app isn't able to access work contacts.

    Fourth, make an antipiracy mechanism similar to Google's LVL or new encryption mechanism in Jelly Bean. That way, apps don't have to rely on the fact a device is not jailbroken. As an added bonus, more money can be spent on features, not anti-jailbreak BS.

    Fifth, make a business friendly Mac desktop that can push the Dells and Compaqs out of the offices. Take an iMac, toss the camera and mic, and sell that as a business PC with service plans to follow. Lots of cash there to be made, as most companies would switch to Macs if they could, only for the artistic value of the machines.

    1. Re:Will it continue? by Anonymous Coward · · Score: 5, Funny

      Oh yeah mod that thing up.

      Some bozo on Slashdot is laying out a plan for what the most successful technology on the planet needs to do to stay competitive. This, the home of "ESR surprised by wealth", broadcasts the message of some self absorbed nerd who thinks anyone cares about the repairability of their laptop, and it is considered Insightful.

      Broadcasts it Apple who is certainly not combing the pages of this site for guidance. To a company that is envied by every other company on the planet. The brightest minds in business are right now wondering "how in the absolute hell do they do what they do?" How is it that they generate so much buzz over their products that they get free front page mention from the most read outlets all over the world? How can they make such enormous margins? Why are their retail stores slam full of people from open to close? How are their customer satisfaction ratings so incredible?

      Well stop wondering business world, here is some anonymous idiot handing you the keys to success right here.

    2. Re:Will it continue? by whisper_jeff · · Score: 5, Insightful

      This is such a glorious example of how Slashdot readers just don't get it sometimes. Let's see:

      Yes, what we need -- more facebook integration.

      Yes. There are literally 100's of millions of Facebook users and I suspect they will happily take more Facebook integration with their phone. Just because you (or many Slashdotters) hate Facebook doesn't mean that the vast (VAST) majority of people out there also hate it.

      What Apple needs to do is start figuring out how to get themselves enterprise-friendly without losing their consumer market. Enterprises buy stuff in such large chunks that a few good contracts are a lot better than lines around the building of hipsters.

      Absolutely right. Except the iPhone is, by a wide margin, the most successful smartphone on the market making Apple the most successful company in the world while RIM, with it's focus on enterprise, is nearly dead. So maybe not so right after all.

      Seriously, Slashdotters have such a strong sense of "I know how to do it right and they clearly don't so let me spell it out for you..." Um, Apple is _THE_ most successful company on the planet, by a wide margin. They have figured out how to do it. Perhaps your roadmap to success isn't quite as good as you think it is given that your roadmap to success sounds a HELL of a lot like "focus on enterprise like RIM". You know, RIM, the company that is desperately cutting overhead in an effort to save their company from utter ruin because that's where they're headed.

      Look, Apple isn't perfect and there are things that they can do better in various ways but I think they've proven, beyond any possible shadow of a doubt, that their approach works a hell of a lot better than your suggested approach. Focusing on consumers is a roadmap to success. Getting consumers behind your product gets your product into businesses. They've proven this. Why Slashdotters cannot see this is a mystery to me.

  4. Daft Punk, Not Kanye by skinlayers · · Score: 5, Informative

    "Better, faster, stronger," Apple could have easily lifted those Kanye West lyrics for their press release announcing the coming of the iPhone 3GS in 2009.

    *facepalm* Sorry, I know its a minor detail, but Daft Punk originally wrote "Better, faster, harder, stronger", and Kanye sampled it (with permission) for his song. They have a cameo in his video, which is an awesome tribute to Akira for those that haven't seen it.

    *watches Daft Hands and Daft Bodies on youtube*

    1. Re:Daft Punk, Not Kanye by PerfectionLost · · Score: 5, Insightful

      Who actually sampled http://www.last.fm/music/Edwin+Birdsong heavily for the song...

  5. Re:Stop Saying "Meteoric"!! by 93+Escort+Wagon · · Score: 5, Insightful

    Sorry, but it seems "meteoric rise" has been used a lot lately and it's almost as if people are being tested to see how stupid they are.

    Actually, it's a test of how quickly some people jump to erroneous conclusions without bothering to check if there is a reasonable explanation they simply don't know about. We could call it the "true knowledge test for males between the ages of 15 and 30".

    The phrase "meteoric rise" has been in use at least since 1865 - and, given the context, it makes perfect sense.

    --
    #DeleteChrome
  6. It is all marketing by kurt555gs · · Score: 5, Insightful

    I am a phone geek. The cell phone that I like the best. Actually the best cell phone ever made, in my opinion is the Nokia N9. Now dead, no longer made, it's corpse used to make shitty Lumia's. It could have been the 3rd leg in the cell phone triad.

    But, it isn't about technology. The people that buy cell phones aren't the real customers, but the companies that suck user information and sell it.

    The Nokia N9 is like the 2002 BMW E39 M5. the last of the great road cars where you could actually shift it, and trurning off the traction control really did just that.

    So, long Nokia. The N9 could have been a stellar hit.

    --
    * Carthago Delenda Est *
  7. Re:No surprise. by Guspaz · · Score: 5, Informative

    People forget this now, but the iPhone did not support apps when it launched. Jobs didn't want third-party code on the iPhone, and tried to assuage the demand with web-based APIs for accessing phone hardware. App support was only added over a year later with iOS 2, coinciding with the launch of the iPhone 3G, as Apple and Jobs conceded to the inevitable.

  8. Re:Your side is obvious by obarthelemy · · Score: 5, Interesting

    I think you're selling him short. The guy had the courage to enforce his own very strong opinions, that luckily were very user-centric, but also knew to back down from time to time. I don't agree with most of his choices, but they did work and push the envelope. On the other side, MS seems a prime case of community design and political choices, probably knowing what the market wanted (Metro !), but failing to push courageous solutions in favor of preserving their markets and counting on their strength to force bad-ish solutions down our throats. Smartphones and tablets are a prime example: MS was there first by a wide margin, but marred the experience by trying to use their desktop interface, failing to spot the allure of a fully locked-in, proprietary ecosystem, and relying on OEMs for hardware, apps, cloud.

    --
    The Cloud - because you don't care if your apps and data are up in the air.