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Bill Gates: the Traditional PC Is Changing

Billly Gates writes "Bill Gates, in an interview with Charlie Rose last night, defended the move to Metro-ize Windows 8 and focus solely on the tablet experience (here's the video — tablet talk starts around 28 minutes in). When asked how traditional PC users will react, he explained that the world is moving into tablets, and a new PC needs to have both experiences integrated together. Also, he defended the move to build the Surface while charging his competitors a bundle for Windows 8. He says users have access to both experiences, whether it is a signature Microsoft one, or from an OEM. Is the a sign the desktop is dead or dying?" Gates stopped short of saying the traditional PC is dead, but dodged direct questions about its future. This is a big change to the stance he has advocated in years past.

41 of 552 comments (clear)

  1. Le sigh. by girlintraining · · Score: 5, Funny

    Mobile computing is the future -- just ignore the battery life.

    --
    #fuckbeta #iamslashdot #dicemustdie
    1. Re:Le sigh. by camperslo · · Score: 4, Insightful

      The latest Intel chip will help considerably with x86 battery life.

      It is strange he talks about things being "integrated" when they've announced SEPARATE x86 and ARM tablets. And neither is binary compatible with their gaming platform (PPC).

      Except for Intel probably costing more, why should they need ARM at all? If Intel is now viable for mobile, it would have made more sense to switch the phone to Intel.
      Their eco-system is incredibly fragmented.

    2. Re:Le sigh. by Anonymous Coward · · Score: 5, Interesting

      Mobile computing is the future

      You say that like it's a bad thing.

      It's not. You just gotta look at it right.

      First, the rise of tablets and the decline of the traditional PC will if not kill Microsoft, at least knock it down to a shadow of its former self. They exist solely because of their monopoly in Windows, and Windows is rapidly becoming irrelevant.

      Second, it's a Star Trek future! Your mobile device will fit in a shirt pocket. It will be able to feed you information through a glasses or even contact-lens HUD. When you need to enter a lot of information or use a large display, it will talk wirelessly to a keyboard and monitor... all from your shirt pocket! Voice commands will also improve beyond where Siri is now.

      The very near future beings shirt-pocket computing more powerful than Star Trek tricorders and communicators. It frees us all from being bound to one spot in order to compute and game and browse.

      The future is bright. Don't sound so glum bro! It's a true integration of computing and life, in a way we've never seen before. The next 10 years during this transition will be exciting indeed.

    3. Re:Le sigh. by davester666 · · Score: 4, Interesting

      Yes, that's it.

      The traditional PC is changing to exactly match how Microsoft envisions it. Don't forget to always carry a stylus with you, because you need it if you are at all serious about creating content.

      --
      Sleep your way to a whiter smile...date a dentist!
    4. Re:Le sigh. by viperidaenz · · Score: 4, Insightful

      Is that why Metro apps must be built in .net and run on Windows 8 x86, x64 and ARM?

    5. Re:Le sigh. by wvmarle · · Score: 4, Interesting

      The first generation GSM phones also lasted barely a day (and being a phone, for them battery life was even more critical than for tablets/laptops).

      Later generations lasted for weeks - and subsequently battery life disappeared from advertising. Now current-generation smartphones take a serious step back on those battery lives, it's still generally good enough to not be an issue.

      Tablets and laptops now have the battery life issue, but there are plenty of devices already on the market that advertise to last 8-12 hour on battery power alone. Even if in practice it's 6-8 hours, it means we're getting close to full day battery life (12-16 hours is enough for most purposes).

      The display is the biggest obstacle; we need a fast-refreshing reflective colour screen, doing away with the backlight saves heaps of power.

    6. Re:Le sigh. by ExploHD · · Score: 4, Insightful

      Obviously English is not his first language; all normal people on here realized what he was trying to say and did not feel the need to point out his mistakes. I'm sure that nobody respects you in life because of your constant need to point out others failures while not listening to what they're trying to communicate.

    7. Re:Le sigh. by hairyfeet · · Score: 5, Insightful

      Seriously what COULD the man say "Hey Ballmer is a dumbass but I'm not running the show anymore, sorry?" because if the guy honestly thinks the millions of people that use Windows for something other than tweeting twitting FB shitting social crap is gonna want their desktops to feel like giant smartphones he is seriously fricking stoned! Can you imagine trying to do photoshop, quickbooks, solidworks in that damned social tweety metro crap UI? Hell even MS Office isn't going metro!

      What he doesn't want to admit is what we retailers have known for years, that PCs passed "good enough" at dual cores and when quads, not to mention hexa and Octocores became affordable it went straight to insanely overpowered. The truth of the matter is even businesses don't replace units until they fail simply because, unlike the MHz wars when a 2 year old desktop would struggle to run the latest software, there just isn't a "killer app" that can stress the insane amount of power the average user has. Hell even bottom of the line netbooks like the E350 EEE I have can play L4D and Crysis, its just crazy how much power we have with X86 right now.

      Whether old Bill likes it or not wintel is a mature market and nobody wants WOA so he is just gonna have to suck it up and accept his fate. PCs will still be sold by the millions, they simply won't be bought by most until their last one dies. Their retarded Win 8 strategy is gonna bomb HARD because this is what I have been seeing at the shop only with more frustration and cursing. originally i thought they were going for the teener/tweener crowd but those that played with it in the shop said "I already HAVE a cell phone, this is lame" so if that's the market he's going for it a failwhale.

      Accept it Bill, MSFT will NEVER be king of the hill again. You left the sweaty monkey in charge, who sat on his ass until mobile passed you by, now you have nothing to offer that folks can't get better from Google and Apple. Maybe after Win 8 goes over like a turd in a punchbowl he'll get the clue and get Ballmer to split off the mobile division because frankly that is the only chance they have at mobile, just cut them loose from the Windows name and X86 legacy and hope they can carve a niche like the X360.

      Because if Bill honestly thinks the public is gonna accept some giant icon, touch UI designed flip screening mess on their non touch desktops and laptops I have a magic bean factory he might be interested in, only $20 million Billy!

      --
      ACs don't waste your time replying, your posts are never seen by me.
    8. Re:Le sigh. by rtkluttz · · Score: 4, Insightful

      It's all part of the game to KILL PC's. Everyone wants part of the action of devices locked to a captive audience. Metro, Markets... no thanks. I'll retain control of my own devices. If anyone ever creates a tablet device that I don't have to hack to make it mine, then I'll buy into the hype. I just wish more people understood what they are losing with these types of devices.

      --
      Digital is, by definition, imperfect. Analog is the way to go.
    9. Re:Le sigh. by aaronb1138 · · Score: 4, Insightful

      Funny, I played a lot of PC versions of Xbox 1 titles on a Celeron OC'd to 464 MHz, a Geforce 2 MX, though I did have 256 MB RAM. Ran games great on XP.

      Please stop with the FUD and utterly made up garbage.

  2. Apple? by PPH · · Score: 5, Interesting

    I don't see Apple shoving a grand unified UI down the throats of its tablet, laptop, and desktop users. And I don't see Apple users complaining or getting confused by tablet gestures vs keyboard/mouse operations.

    How about we just standardize on the iPod? Put one wheel on the front of everything and be done with it.

    --
    Have gnu, will travel.
    1. Re:Apple? by Ol+Olsoc · · Score: 4, Interesting

      With the magic pad and mouse, Mac users already are familiar with gestures on a desktop OS.

      Yes, we are. And it's taking something that works pretty well on a tablet, and trying to port it over to a larger device. Some times it works, others, not so much. My Magic mouse has features that are kind of cool, but some, like the swipe between pages can be very frustrating, and have to be turned off .

      But it's a weird sort of logic that some people think that what works and looks good on a 4 inch screen is going to be the same as what looks good on a large monitor. For years, computer people have fixated on a monocultural universe. And I dare say it is mostly the Windows people - no insult intended there, but as the largest user base, it's not surprising they think that way. But here we have Gates saying in essence, "Fuck you and how you think it should run! We say it is going to be like this and you will use it!

      I love my pad, and I love my desktop and laptops too. But I sure as anything do not want the Pad and the other devices to have the same look and feel.

      And I feel strongly enough about it that Windows 8 will not be on any of my computers. The Preview edition was enough to tell me that.

      --
      The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
    2. Re:Apple? by MBCook · · Score: 5, Informative

      My parents have a Magic Mouse, and it's kind of nice. Most of the features are turned off, so it's hard to say how great it is.

      But when I got a new iMac at work last year I asked for a Magic Trackpad, and I think it's amazing. I don't think it would work well for running Photoshop, but for non-image work it's great. Over the last few years I've gotten so used to using the gestures on my MacBook Pro to go forward/back in Safari, trigger Expose, and show the desktop. I use the forward/back gesture constantly.

      Being able to do that on my desktop has been such an improvement. When I'm surfing I don't need to reposition the mouse to click on the back button, I can just swipe. When I want to change programs I can just swipe and then click on the window I want. It really is nice.

      --
      Comment forecast: Bits of genius surrounded by a sea of mediocrity.
  3. Re:Is the a sign the desktop is dead or dying? by girlintraining · · Score: 4, Funny

    No, it's a sign that /. needs editors.

    Slashdot's editors are actually AIs that battle each other deep inside the Gibson. The stories are chosen by the one that survives 17 rounds of gruelling competition. If you listen carefully, you can almost hear the crunch of cheetos and the pounding techno music as hot girls in glowing costumes introduce the contenders. Malda didn't retire, he just returned to userspace.

    --
    #fuckbeta #iamslashdot #dicemustdie
  4. Re:Why is this man allowed to keep so much money? by MrEricSir · · Score: 4, Informative

    Yeah, running a massive charity that helps eradicate disease around the world and improve education? What a selfish jerk.

    --
    There's no -1 for "I don't get it."
  5. The PC is not dying. by Anonymous Coward · · Score: 5, Insightful

    Some people browse the web on iPads now. This is approximately the only piece of evidence I've seen that the PC is "dying".

    We all still have a PC in our office to do real work. People write code, write papers, design things, run simulations, SSH into servers, work with complicated spreadsheets and databases, run custom software applications, etc. When there's any sign at all that most of that work is moving onto tablets, then it'll be reasonable to start saying the PC is dying.

    1. Re:The PC is not dying. by CajunArson · · Score: 4, Interesting

      Actually, there are more mainframes in use today than at any earlier point in history... and IBM keeps making sales for new ones (and not just to replace old ones either).

      As a percentage of total installed computing power the mainframe has dropped substantially from the '60s, but they are not "dying" and the whole "cloud" thing is mostly a buzzword ridden version of mainframe computing that just isn't as reliable as a real mainframe.. nothing is new under the sun.

      --
      AntiFA: An abbreviation for Anti First Amendment.
  6. Re:Winning! by PPH · · Score: 5, Funny

    Yeah, but ....

    Asking Bill Gates about Microsoft's platform direction is like asking Mikhail Gorbachev about the future of Russia.

    --
    Have gnu, will travel.
  7. Re:Winning! by PapayaSF · · Score: 5, Interesting

    Isn't it amazing how Microsoft seems to have been put on the defensive? What a change from not that long ago, They no longer seem to have much strategic vision, and just respond (usually poorly) to Apple's moves. How freaked out they must be now that the iPhone alone makes Apple more revenue and profit than all of Microsoft.

    --
    Q: What does the "B." in Benoit B. Mandelbrot stand for? A: Benoit B. Mandelbrot
  8. Hey, Look! by 93+Escort+Wagon · · Score: 5, Insightful

    It's like that time in the 1990s when Bill Gates discovered the Internet several years later than everyone else...

    But it's Bill Gates, so some people listen and think he's said something profound!

    --
    #DeleteChrome
  9. What about developers? Real gamers? by Spacejock · · Score: 5, Insightful

    If the PC is dead, what are the developers writing dinky little games and apps for your shiny new tablets going to use? Have you tried designing a gui with gestures? Typing 150,000 lines of code on a touchscreen? Sure, you can attach a bluetooth keyboard and mouse ... as long as the batteries hold out.

    In addition to that, if PC gamers wanted a braindead machine they'd get a handheld or a console. The sort of games I enjoy need a mouse, keyboard and very large screen. Tablets have their place but they're no substitute for a real computer.

  10. Re:Why is this man allowed to keep so much money? by drinkypoo · · Score: 5, Insightful

    Yeah, running a massive charity that helps eradicate disease around the world and improve education? What a selfish jerk.

    Yeah, running A strongarm for big pharma that pretends to eradicate disease without being able to get into every country where it is an issue because of regressive IP policies and attempt to shape education in a way that results in more sales for Microsoft, using money that he effectively stole from the entire computing industry by illegally abusing a monopoly position in such a way that it held the computing industry back at least half a decade, and probably a whole one? I call that a selfish jerk, but I guess that's just because I own a dictionary.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  11. CAD: I still need a good desktop computer by gemtech · · Score: 4, Interesting

    When I'm designing stuff (mechanical, schematic, PCB layout), I need a desktop computer: good optical mouse, comfortable chair, big monitor, full-sized keyboard, fast/loaded computer. I have tried to do that on a tablet or notebook, it's not even close. I agree with Spacejock, there is no replacement when you need real development.

    --
    Insanity: doing the same thing over and over again and expecting different results. Albert Einstein
  12. Win8 is problematic however you slice it.... by Junta · · Score: 4, Interesting

    The premise that Metro is a forgone conclusion for the way a tablet/phone experience succeeds is a poor one. The market has not shown that to be true. I figure Win8 is their move to try to force the issue and gain some traction by effectively throwing the desktop market under the bus, since they don't have to worry about losing those to competitors by and large (Vista proved that in relatively modern history).

    I've always hated hot corners, and Windows 8 demands they be used a lot. Both in the annoying 'mouse happened to go to a corner of a screen, do something without user 'clicking' anything' and the somewhat more forgiveable hidden UI element to click on and do things. The hotcorners aren't as bad as the 'activities' hot corner of Gnome 3, but I find it a questionable choice, *particularly* in the context of touch interfaces where hot corners don't even have their 'auto-find' aspect that people like so much.

    The jarring difference between 'Metro UI' and Desktop applications is unfortunate. It's especially bad where you have two 'Internet Explorers" that behave very differently. OSX full-screen really did this right, the full-screen app management pretty much let's the apps be the same in windowed and fullscreen mode, and just tweak the navigation/task switching.

    The search feature is 'hidden' (a common theme in the Metro interface) as there is no visual indication of it's availability. For a keyboard user, I consider this minor, but wonder how it plays in a tablet UI, where typically a text field is a cue for virtual keyboard. More annoying is that the search by default hides all but 'Apps' results, meaning you have to note the non-Apps categories count when searching. Worse yet, that summary will auto-hide, leading you with no UI indication of actual results that you actually want.

    All that said, conceptually there is one thing I think is nice about Metro and Gnome 3, the general concept that when you do 'Start' or 'Activities', that the entire screen real estate is dedicated to the action. I kind of prefer Gnome 3's view over the Metro start (the former giving better consideration for task switching rather than just launching).

    --
    XML is like violence. If it doesn't solve the problem, use more.
    1. Re:Win8 is problematic however you slice it.... by Junta · · Score: 5, Funny

      Not having a touch device, can't comment on how the interface changes, however:

      of course it defaults to apps, since the Start Screen is all about listing and launching apps.

      What I referred to was how I, in Win 7, will type a string in the 'search' and it will highlight "applications", "Files", and "control panel settings" (and probably other things) and present all results it finds, space allowing. In Win8, I wanted to do an update, I typed 'update' to search for windows update. It said no results. I stumbled over that, since "Windows Update" has always shown up there (in fact before Win 8 it showed up as an 'Application'). It took me a minute to realize I needed to click the "Settings Category" to get more results. When I pondered that a bit too long, the side bar even giving me the hint that 'Settings had 9 results' auto-hid, leaving the entirety of my screen real estate dedicated to the task of telling me it found nothing, and hiding the dozen or so hits it got out of site.

      --
      XML is like violence. If it doesn't solve the problem, use more.
  13. Changing? Not willingly. by linebackn · · Score: 5, Insightful

    I get it now. He says the PC is changing. Because he (well, Microsoft) is going to MAKE it change. Change to a locked down environment that can only run Microsoft approved OSes. And do things the Microsoft way. And you are going to like it because they will spend bazillions in marketing dollars making everyone think it is the best thing since sliced bread.

    Count me out.

  14. I am really glad there is linux. by 140Mandak262Jamuna · · Score: 5, Interesting
    May be the PC is changing. And may be this is where money is and this is where highly amortized commodity mass market devices are heading. But I am glad our company kept linux support alive. Our product does heavy duty scientific computing and number crunching. Traditional mainframe/unix support was the mainstay. One by one our platform makers succumbed. Cray fell. Then SGI irix tru64. Then DEC alpha. Then HP-UX. Then Sun-Solaris. We were forced to switch to Windows as the main development environment. They took command line batch build away in Ms-Dev 4.0. We laboriously converted our nice Imakefiles and makefiles and home grown scripts that will build on PC from Imakefiles to vcproj files. Then they brought it back in Ms-Dev, but our Imakefiles and scripts were irrecoverably damaged. We were forced to use mainsoft for porting. Then mainsoft broke up with Microsoft. Some idiot in Remond thought "no executable is going to be built using more than 10000 source files!" And his monkey of a manager approved. Our builds broke.

    Through it all we persevered. A few of us were preaching separating "GUI from kernel" "event driven code from procedural code". And we pulled extra hours to practice what we preached. Fellow developers from MS world randomly included afxwin.h deep inside non graphical kernel library code to add a one line debug statement, broke the linux builds and threw tantrums when called to fix the offending code, "it is working in Windows, so it can't be my problem. You fix it in Linux". We suffered all these indignities and got our product to build and run in Linux all the time. We no longer have a 3 month delay in releasing linux version.

    Now this. Good riddance. Let the windows and its market dominance and its subsidizing the computing platform go chasing the tablets or whatever. Before Wintel monopoly we had 90% revenue fro unix sales, it dropped to 10% at the height, now linux is back up to 40%. If they cram the win-8 interface down the throat or make our software to be sold through appstore or something, our windows version sales will have no place to go but down. Finally sanity will return. We will separate content from presentation. We will separate gui code from non-graphical code. We will separate event driven code from procedure libraries. Vindication at last.

    --
    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
  15. Keyboard or gamepad on shirt-pocket computers by tepples · · Score: 4, Insightful

    The very near future beings shirt-pocket computing more powerful than Star Trek tricorders and communicators. It frees us all from being bound to one spot in order to compute and game and browse.

    One thing I don't see very often on shirt-pocket computers is a keyboard for entering large amounts of text or a gamepad for controlling a video game character. A completely flat touch screen is no substitute, as Intellivision II owners learned in 1983.

    1. Re:Keyboard or gamepad on shirt-pocket computers by drinkypoo · · Score: 5, Insightful

      One thing I don't see very often on shirt-pocket computers is a keyboard for entering large amounts of text or a gamepad for controlling a video game character.

      One thing you often see on shirt-pocket computers is bluetooth.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  16. Backed into a corner by transporter_ii · · Score: 5, Insightful

    We have to put out our own tablet, because our OEMs can't build a competitor to the Kindle Fire and sell it for 199.00 if 80.00 dollars out of that 199.00 is for our OS.

    Microsoft can't release a 700.00 tablet. Anyone going to spend that much money would go for an Apple product. The logical entry point to sell a lot of them is on the low end, and guess what...the OEMs can't meet the low end price point and use Windows 8.

    This may not be the year of Linux, but it could be the year it backed MS into a corner.

    --
    Doctors destroy health, lawyers destroy justice, universities destroy knowledge, religion destroys spirituality
  17. Re:Winning! by Anonymous Coward · · Score: 5, Insightful

    That's what happens when you spend too much time defending your market and not enough time 'innovating'.

    Apple didn't just put out more and better hardware, they created a unified approach to handing all their customers a market in a box. The iPhone and iPad apps market, the music on your device(s) market, the internet as a TV show market, the eBooks market...

    BG was a visionary, but you can only get just so much productivity out of your Office employees before the hardware improvements are lost on those who are moved primarily by the ROI arguments. And the web is a great platform to deliver services, but again, how long does it it take before the western world is saturated with sales opportunities and M$ had to start targeting the 3rd or diminishing marginal returns.

    Apple is riding the tide of people who believe that the most portable device that gives them everything, everywhere all the time with slick engineering reliability built in is worth a premium. It's a good thing Steve Jobs came back and rescued us from the inevitable degradation that the Mac clone wars would have ultimately delivered, as evidenced by Microsoft taking back their hardware in an effort to combat the crap that's marketed in the PC world.

    Thanks Steve!

    (I really enjoy my Swiss Army knife of markets in a box!)

  18. Re:Why is this man allowed to keep so much money? by moderatorrater · · Score: 5, Insightful

    Only on a slashdot discussion of bill gates would you find someone finding fault with curing diseases.

  19. Re:Why is this man allowed to keep so much money? by TapeCutter · · Score: 4, Interesting

    socialism just ensures that we all live in squalor. Just look at the ex-soviet state lifestyle

    Choosing the USSR as an example of socialisim is like choosing Somalia as an example of capitalisim. The scandanavian countries are more socialist than most and they are definitely not "living in squalor". Thing is when you tie yourself to one ideology you automatically throw out all the good ideas from other ideologies which is why US citizens currently pay top dollar for a second rate health system.

    The US system is ideologically afraid that someone will get "something for nothing", so afraid that they spend most of that extra money on an army of accountants that do nothing but try and work out who pays for what and how. In other words it's costing the average US citizen more to exclude each other from health care than it would to bite the bullet and implement a sane system (almost 10X more for a single-breadwinner family of four when compared to Australia's 'solialist' system).

    you don't have a right to another's property without his permission

    Of course not, but there are different definitions of what is and isn't private property. For example it's virtually impossible to amass billions in private property in a Scandanavian country due to the tax regime, meaning it's impossible for the bulk of the nations weallth to be concentrated into a few hands as it is in the US. This doesn't mean you can't be rich in a Scandanavian country, it just means you can't be filthy rich. And lets face it, most people become filthy rich via luck or hereditry, they DO NOT work any harder than the guy who cleans their corporate bathroom.

    I'm no bill gates fan

    I'm a big fan of his philanthropic activities, the guy has put his money where his mouth is and (along with Warren Buffet) has encoraged many other billionaires to make similar pledges. Did he (or any other multi-billionaire) do anything to "deserve" that level of property and power in the first place? - Definitely not.

    --
    And did you exchange a walk on part in the war for a lead role in a cage? - Pink Floyd.
  20. Other than Xperia Play? by tepples · · Score: 4, Insightful

    It's not the architecture as much as the input device. A video game controlled by on-screen buttons on a completely flat multitouch screen gives the player no way to find the buttons by sense of feel. This is true whether the CPU behind the touch screen is x86, ARM, or a freaking 6502 for all that matters. Did device makers learn nothing from the Intellivision II's flat keypad? What would surprise me is if more makers of tablets and smartphones were to introduce gaming models including physical buttons. The only one I can think of right now is Xperia Play by Sony.

  21. Superior technology don't always win by k(wi)r(kipedia) · · Score: 5, Insightful

    If the PC is dead [...]

    I think this is what you call a figure of speech. It encapsulates in a few words what will probably take a paragraph or more of explanation. Perhaps it's better phrased as "the PC is dying" or more prosaically: "The phenomenal growth in the market for personal computers is levelling off and is expected to go down. It's even possible that the total number of PCs will go down in the near future."

    So is the PC dying? What we have are a few indisputable trends. There are now more cellphones in the planet than there are PCs. The percentage of cellphones that can somehow connect to the Net are increasing. Smartphones today are more powerful than the typical desktop from the Windows 95 era, arguably the turning point when the PC migrated from the office to colonize the home market.

    The only thing missing for the smartphone to replace the PC is the consistent ability to connect to input-output devices that are taken for granted in the PC world. Support for keyboards and external pointing devices is iffy at best. Support for printers and large monitors is even more dismal. But these issues are being addressed (some of the pricier smartphones now have HDMI output).

    Developers and hardcore gamers don't count in the post-PC world. Developers weren't a large breed to begin with. For them the PC will become a niche product, just like mainframes. Hardcore gamers will always have their consoles.

    Yes, the tablet is no substitute for a real PC. But superior technology don't always win out. Microsoft should know this better than any other gigantic tech company.

  22. Re:Winning! by PapayaSF · · Score: 4, Insightful

    I never said or meant it was "a knee-jerk reaction to one Apple product." Clearly Microsoft has also been paying close attention to OS X, the iPod, the iTunes Store, as well as iPhone/iPad/iOS, and they have had their own innovatives. But perhaps I should have said Microsoft hasn't had a workable or successful strategic vision for a while now. Sure, they have new ideas, they just don't seem to work out. Microsoft makes money, but from long-existing products. Even their relatively recent success of the Xbox may not have yet turned a profit, given the billions they sank into getting it going.

    (I don't consider the fact that their old pen and tablet products have been subsumed into the current version of Windows means they were successful or even very noteworthy. In history they are footnotes, not milestones and game-changers.

    I'm not sure how going from "make phone look like tiny desktop" to "make desktop look like big phone" counts as a "consistent long term strategy," though. Is this "coming full circle" or "going in circles"?

    --
    Q: What does the "B." in Benoit B. Mandelbrot stand for? A: Benoit B. Mandelbrot
  23. Re:Winning! by wvmarle · · Score: 5, Insightful

    Since when has MS been on the offensive?

    Over the past several decades they have always been highly defensive. Every offensive move (aggressive pricing of Office to outcompete WordPerfect; developing a web browser to kill off Netscape; hostile take-over of other competing companies) have always been to defend the status quo which includes Windows on the desktop. MS never innovated much, instead they have bought up many small companies with innovative products, sometimes including the product in their own offering, usually killing it off (by making it suck).

    MS makes money by selling Windows and Office to the desktop computers. Anything that threatens this status quo they will defend against.

    Now the mobile computing has quite suddenly matured and become popular, and that's what keeps MS scrambling. They don't have an easy answer to that. It's too big to buy (and Apple and Google are not for sale, anyway), and most devices are using hardware that Windows doesn't work well on (ARM processors, touch screens, small screens, no keyboard/mouse).

    Add to that the notorious slowness of MS and the company has a big problem. The first iPhone, that set off the revolution, was released five years ago. The first Android release by Google followed two years later. Another three years later and MS still doesn't have a viable competitor, and is by many considered a few years behind Android and iOS.

    MS is on the defensive, still, while to survive they must be on the offensive. The Surface proves that they are trying to do just that now. An interesting concept, I wonder if it will be released as product before competitors take over the ideas and release their own. When the first iPad was announced by Apple it was mere weeks before the Chinese manufacturers started to churn out 7" iPads - running Android but looking exactly like the real thing. Just smaller, and cheaper.

  24. Here's what I would do if I ran Microsoft by gman003 · · Score: 4, Interesting

    I see Microsoft today, and I see a company that has no idea what it's doing. Well, I don't claim to know what is best to do, but I'd at least aim for consistency.

    I'd thought about making an Ask Slashdot based on this premise, but I probably will never actually do it. So here's what *I* would do if I ran Microsoft.

    Windows. Still a good product, at least on the desktop, but the brand keeps getting diluted, and attempts to "re-imagine" it or "re-invent" it simply will not work. On the desktop side, you really don't NEED to change much. Just keep focusing on making the existing experience incrementally better. Try to get boot times down to under a second, make it more stable, little improvements like that.

    Windows Server? Can it. Windows Server is so far behind *technically* that it's not even funny. The only reason it's used is because a) it's far easier than Linux, and b) Microsoft. (B) won't last forever, so you know what? Give up. Give up a bit of control. Make the next Windows Server a Linux distro.

    BUT

    Don't do it like every other Linux distro.

    The theme should be "it all works together seamlessly". Port Active Directory, port Exchange, port Microsoft SQL, port ASP.NET and everything (make sure it runs as Apache or nginx modules, though. IIS itself is a "maybe"). Wrap it all up in a GUI that makes things easy to figure out - your goal should be that you don't even need a manual. But don't ignore the command line and config files. Make the best damn Linux distro you can, and *sell* it.

    Yes, sell. Obviously, anything open-source should stay open-source. Maybe even open-source the stuff that lets others integrate with you - AD stuff, .NET, and so on. But the big stuff? Keep it proprietary, and sell it. And not ridiculously overpriced, either.

    In fact, hedge your bets on the desktop side as well. Port the Windows desktop environment over to Linux, because trust me, KDE and GNOME are fucking things up right now, and the Windows desktop experience is actually *better*. You don't even have to make it natively X11, just include an X11 library so all the old apps still work (like how OS X does it). And release for free tools that make Linux integrate well with Windows, stuff to EASILY integrate with AD and such. Yes, open-source stuff can do most of this already, but those are both a pain, and not supported by Microsoft.

    Windows Phone? Drop it. You aren't going to win unless you have the apps. And WP7 does not have the apps. It does have some good ideas, though, some very good things. So you know what you should do? Take Android, and mod the shit out of it. Put Office on it. Make it integrate with Active Directory and Exchange and all that shit, so businesses will love it. Make it work with the Xbox and whatever else you've got. And license it out to whoever wants it. Make it "Android, but with ___, ____ and ___". Still compatible with the millions of Android apps, but it has several that, at best, you'd have to buy on the marketplace; at worst, simply not available.

    The Xbox is one of the few things Microsoft's not just doing well, but is recognized as doing well. This is your new Big Brand. Make a new Xbox, price target $400-$500. It should be a powerful core-gamer machine. Let Nintendo have the low-end market with the Wii U. And make it more than a game console - you're doing well already, having Netflix and all that on there. Keep that up. Make it work with your WinDroid phone systems, both as a Wii U-like display for the console, and as a remote for Netflix and such. This way, you aren't just fighting Sony - you're also fighting Apple TV and whatever that Google thing is called. Keep backwards compatibility, maybe add a Blu-Ray drive (even if the movies aren't selling so well, it is good for games). But don't do anything crazy. Just... incremental improvements. Make one device that does the task of many others, well enough that it isn't a compromise, and cheaply enough that it's an option if you only actually want one part of it. Yes, that's

  25. please, Bill by Tom · · Score: 5, Insightful

    ...stop trying to be a visionary - you aren't. Your record on future predictions equals that of the world cup animal oracles.

    Sure the PC will change - it always does. But the world isn't "moving to" tablets, it is adopting tablets. Most tablet owners also own a PC and for that reason alone don't want the two to be identical. One tool for the one job, another tool for a different job. Some people are happy with just one of the two, that's fine, too. Yes, some people now use a tablet instead of a PC because what they used to use the PC for is better done by a tablet, there just weren't any.

    MS more than anyone should know this. Their second cash cow is MS Office, after all - something that nobody really wants on a tablet for any serious work. Sure, the iPad office apps (Pages, Numbers, Keynote) are bestsellers - because people want to read and update their documents on the road. But it is not only my own opinion that serious office work doesn't get done on a tablet. And if you need business numbers, look at the sales figures for notebooks and netbooks. Not exactly dead in the waters, are they? So even in the mobile computing market, there's still an interest in real computers in addition to tablets.

    MS is missing the boat - again - because they are so out of touch with what the users want. That's the true secret of the Apple success - the give people something they want, sometimes something they didn't even know they wanted. Sure, it's a "our way or the highway" offering, but MS still thinks they dominate computing so much that they can get people to follow them anywhere - and that hasn't been true for a decade.

    --
    Assorted stuff I do sometimes: Lemuria.org
  26. @AC 1:18 - Re:Winning! by nukenerd · · Score: 5, Insightful

    BG was a visionary

    Yes., he saw what others were doing, and copied it.