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Nexus Q Stretches "Made in USA" Label

sl4shd0rk writes "Among the much ballyhooed tech at Google I/O last week was the Google Nexus Q. Google made an effort to proudly point out the device was "Made in the USA" and even had it stamped on the back of it. A tear-down at ifixit.com however, reveals the guts of the thing are mostly manufactured overseas at the expected locations (China, Taiwan, Japan, Korea, et al). Wired also posted a tear-down in which they reveal a die-casting shop in Wisconsin is the source of the zinc housing, but certainly not the entire device as some news sources reported. It's great that Google decided to utilize the struggling U.S. manufacturing sector for this, but claiming the device is USA made, and being blatantly vague about its origins is quite misleading." How struggling the U.S. manufacturing sector is depends on who you ask and how you measure, remember.

22 of 241 comments (clear)

  1. "Blatantly vague"? by Anonymous Coward · · Score: 4, Funny

    Slashdot should really consider hiring an editor.

  2. No, it isn't misleading by geekoid · · Score: 5, Insightful

    The housing and assembly is done in the US.

    The article is from someone who will go to pedantic lengths to justify their hate.

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    1. Re:No, it isn't misleading by David89 · · Score: 5, Insightful

      Some US production is way better than none

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    2. Re:No, it isn't misleading by Xest · · Score: 5, Interesting

      Yes, even with shit that's made in China you can claim the oil required for the plastics came from Iran or wherever the fuck.

      Normally "Made in" refers to the final assembled products, not necessarily every constituent component. America may not even have the facilities to produce every single last component but fundamentally even bringing assembly to the US is a step more than most other companies are doing.

      This story is just another desperate clutching at straws troll.

    3. Re:No, it isn't misleading by tripleevenfall · · Score: 4, Funny

      They should put "Designed by Google in California."

    4. Re:No, it isn't misleading by bill_mcgonigle · · Score: 5, Insightful

      There is an implied meaning in the "Made in the USA" label that they're trying to take advantage of.

      Nobody who knows anything about electronics thinks that the entire Q is made from raw minerals in the USA.

      Heck, the Q is more 'Made in the USA' than many automobiles advertised as such.

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    5. Re:No, it isn't misleading by Anonymous Coward · · Score: 5, Informative

      Speaking as someone who's worked with Customs for years, once you have a product broken down and the parts identified, it can be quite easy to tell if it's made in the USA... from a legal standpoint:

      http://www.international.gc.ca/trade-agreements-accords-commerciaux/agr-acc/nafta-alena/texte/anx401a.aspx?lang=en&view=d

      Annex 401 specific rules of origin. To summarize, there's various methods by which you can determine the country of origin of something if the parts are all made elsewhere. If all of the parts qualify for Annex 401, or the value of all non-US origin parts is less than say... 40% of the total value (can't remember the exact percentage, can't be bothered to look it up, but you get the general idea), then that there is a made in USA product.

      Technically, you can have an item with absolutely zero individual pieces of it made in the USA, but if the final product is assembled here, and it qualifies in having the right tariff code changes, then that just became made in the USA.

    6. Re:No, it isn't misleading by halber_mensch · · Score: 4, Funny

      Yes, even with shit that's made in China you can claim the oil required for the plastics came from Iran or wherever the fuck.

      Quite obviously the heavy elements in the chemical compounds were not created by fusing lighter elements in a lab in Mountain View. Those lying bastards, "made in the USA" my ass. More like "made in the collapse of RX J185635-3754."

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    7. Re:No, it isn't misleading by ShanghaiBill · · Score: 5, Interesting

      Heck, the Q is more 'Made in the USA' than many automobiles advertised as such.

      I bought a new car earlier this year. I wanted to "buy American", so I looked into where the cars were made, and were the components were made. Of the cars I considered, the "most American" was a Honda.

    8. Re:No, it isn't misleading by slimjim8094 · · Score: 4, Insightful

      Do you similarly object to computers "made in China" but using chips made in the USA and Israel?

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    9. Re:No, it isn't misleading by russotto · · Score: 4, Informative

      Not trying to justify any hate, but maybe it should read assembled in the USA? Also, is there a threshold for electronics to meet for made in the USA?

      The FTC standard is that "all or virtually all" the components are made in the USA. And if you look at iFixit, you find that virtually all the major components were or could have been made in the USA; they didn't check the lot numbers to see if the parts which are made in multiple countries were, in fact, made in the US. While in general if you order a bunch of parts from a supplier you get them from wherever the supplier chooses to send them from, I'm sure that's negotiable.

      (Disclosure: I work for Google, but not on the Nexus Q)

    10. Re:No, it isn't misleading by bill_mcgonigle · · Score: 4, Insightful

      Counterexample: Me. If I see "Made in the USA", I wouldn't expect to find out it had been made in China.

      So, you expect all parts, pieces, components, and processes materials to be made, from raw materials, in the USA if it has that label?

      Do the raw materials have to be mined or grown here as well?

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    11. Re:No, it isn't misleading by coldfarnorth · · Score: 5, Informative

      The FTC requires that country-of-origin claims be assessed by portioning the manufacturing costs of the final product. A couple of dollars worth of foreign components/costs in an otherwise domestically sourced product that costs $300 is not considered to be an issue. If, on the other hand, the final product cost $5, then it's not acceptable to make a "Made in the USA" claim.

      Here is a link to the FTC page which describes the situation a bit more clearly, if not nearly so briefly.
      http://business.ftc.gov/documents/bus03-complying-made-usa-standard

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    12. Re:No, it isn't misleading by Dahamma · · Score: 4, Informative

      Google taking 90% Chinese work and slapping it inside a US case and calling it American made

      90%? Really, do you have a citation for that or just talking out of your ass? Did you read any of the articles linked? Honestly their tone was more or less impressed with the percentages, the only negative spin was the really biased /. summary. Besides the die cast case, the molded base, PCBs *and* power supply were also made in the USA, which IMO was pretty damn surprising. Additionally, so were several of the sensors and chips. And the two most time consuming (and labor intensive) manufacturing steps, PCB stuffing and final assembly, were also done in the USA.

      So, basically, a few chips (some of which were US companies with fabs all over the world) and maybe a few stock nuts and bolts (but who knows as those aren't labeled) were made somewhere else. Honestly it appears they tried to source US parts and labor wherever they had a choice. Just because the US doesn't even make RAM any more doesn't mean the device can't be called "Made in the USA", jeez.

    13. Re:No, it isn't misleading by mr1911 · · Score: 4, Insightful

      All manufacturing is menial work.

      A statement made by someone who clearly has no understanding of manufacturing.

      We spent years transitioning manufacturing offshore. Building factories, transferring knowledge, and building the skill of the workforce. Now we complain we can't manufacture anything.

      I really wish you were right about manufacturing being menial. That would mean it is a trivial task to start making things here. Unfortunately you are quite mistaken.

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    14. Re:No, it isn't misleading by Dahamma · · Score: 5, Insightful

      If you go through the whole teardown, only 2 parts (the Ethernet connector and an oscillator) were definitively shown to be made in China - that's probably less than 20 cents in parts for the whole device. Sure, there are a few chips and parts made in S. Korea or Thailand, and a few more from companies with fabs all over the world. The PCBs, PSU, case, base, chip stuffing, and assembly were apparently all done in the US. That's probably better than 90% of the other products labeled "Made in the USA" these days, so give it a rest...

      Now, can we stop confusing the debate and making shit up that wasn't even in any of the articles cited by this really misleading summary?

    15. Re:No, it isn't misleading by h4rr4r · · Score: 4, Informative

      It might have been obvious, but it was also wrong. The majority of it is made in the USA. Even the power supply and the PCB.

  3. Like cars.. by QuantumRiff · · Score: 4, Informative

    Perhaps they have never disassembled an "american car" with all the parts stamped "made in Canda" or "made in mexico".

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  4. Well, that's what we get... by KingSkippus · · Score: 4, Insightful

    Well, what do you expect? The USA has outsourced just about all of its high-tech manufacturing overseas. There are a lot of parts that Google probably can't even get domestically. I think the point is that they're making more of the thing in the USA than most electronic gizmos. If they're successful and there's a lot of demand for the Nexus Q, and more importantly, if other companies follow suit and the demand for electronics supply to be close-at-hand increases, then you'll see a ripple effect for more things like chips being manufactured in the USA.

  5. Re:Timothy's anus stretches "Goatse" label by Anonymous Coward · · Score: 5, Interesting

    Serious question. On some stories (there are certain patterns but I won't bore you), I notice a lot of the kinds of comments I am replying to right now. These comments have blatant racist/vulgar/nsfw word-spewings and are almost always from AC's. Is this some kind of coordinated effort to keep people at work or anywhere else there may be filters for this kind of stuff from reading this content? I notice it a lot on anything that praises open source or even tangentially like this Android running device. Just curious about people's thoughts.

  6. If you have a problem, file a complaint. by coldfarnorth · · Score: 4, Informative

    Even if it is a bit fuzzy, the FTC regulates the use of express claims like "Made in the USA" See this webpage for details:
    http://business.ftc.gov/documents/bus03-complying-made-usa-standard

    In short, not every part of the device needs to be from the US for the device to be "Made in the USA". Here is a relevent exerpt for people who are interested, but not THAT interested:
    -------------------
    What factors does the Commission consider to determine whether a product is "all or virtually all" made in the U.S.?

    The product’s final assembly or processing must take place in the U.S. The Commission then considers other factors, including how much of the product’s total manufacturing costs can be assigned to U.S. parts and processing, and how far removed any foreign content is from the finished product. In some instances, only a small portion of the total manufacturing costs are attributable to foreign processing, but that processing represents a significant amount of the product’s overall processing. The same could be true for some foreign parts. In these cases, the foreign content (processing or parts) is more than negligible, and, as a result, unqualified claims are inappropriate.

    Example: A company produces propane barbecue grills at a plant in Nevada. The product’s major components include the gas valve, burner and aluminum housing, each of which is made in the U.S. The grill’s knobs and tubing are imported from Mexico. An unqualified Made in USA claim is not likely to be deceptive because the knobs and tubing make up a negligible portion of the product’s total manufacturing costs and are insignificant parts of the final product.

    Example: A table lamp is assembled in the U.S. from American-made brass, an American-made Tiffany-style lampshade, and an imported base. The base accounts for a small percent of the total cost of making the lamp. An unqualified Made in USA claim is deceptive for two reasons: The base is not far enough removed in the manufacturing process from the finished product to be of little consequence and it is a significant part of the final product.

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  7. And that is what is required by Sycraft-fu · · Score: 5, Informative

    Those labels are required by law, and what they require is that the country of final assembly is where things are labeled. Now you can argue if that is stupid or not, but that is how it is done, and has been for a long time (back when it was implemented it made more sense).

    Almost all tech devices are a hodge podge of components from different places. Even a single component can have many places. Like say you get a 22nm Ivy Bridge Intel processor. Well it was fabricated in the USA, in Chandler Arizona. That's where Intel's 22nm fab is (though I understand they are bringing up 22nm at their fab in Israel soon here). However once it is fabbed, it is shipped off to another site for testing and packing. There is one in the US, but also one in Costa Rica, Singapore, and other places. So your processor may well be stamped "Costa Rica" even though the fabrication was done in the US.

    Of course that then goes on a motherboard almost certainly made in China, they are pretty much the only place that makes them. However on that motherboard is components from all over. The capacitors are often from Japan, they are really big in that market. The southbridge chipset is probably from the US, other incidental chips often from Taiwan. The memory that goes on there then depends on the brand. A lot of it is made in Taiwan, some in Germany, some in the US, just depends on who you get it from it is a lot more world wide. The harddrive is probably from Malaysia, that is where most are made, though there are other places and of course the harddrive itself has a bunch of components from different places.

    This just continues. We live in a global economy and most things are built of components from all over. In some cases, you discover that only one country really does a given thing. They've gotten good at it, so nobody else really competes.

    The "made in" labels always specify the place of final assembly. If you want that changed, well you can work on that, but it is pretty entrenched and I doubt it is going anywhere. No way we are going to list every place. Otherwise you are going to have a device that says "Made of components from the US, Canada, Mexico, China, Taiwan, Japan, Malaysia, Germany, France, and oh fuck it about 20 other nations."