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Nexus Q Stretches "Made in USA" Label

sl4shd0rk writes "Among the much ballyhooed tech at Google I/O last week was the Google Nexus Q. Google made an effort to proudly point out the device was "Made in the USA" and even had it stamped on the back of it. A tear-down at ifixit.com however, reveals the guts of the thing are mostly manufactured overseas at the expected locations (China, Taiwan, Japan, Korea, et al). Wired also posted a tear-down in which they reveal a die-casting shop in Wisconsin is the source of the zinc housing, but certainly not the entire device as some news sources reported. It's great that Google decided to utilize the struggling U.S. manufacturing sector for this, but claiming the device is USA made, and being blatantly vague about its origins is quite misleading." How struggling the U.S. manufacturing sector is depends on who you ask and how you measure, remember.

56 of 241 comments (clear)

  1. "Blatantly vague"? by Anonymous Coward · · Score: 4, Funny

    Slashdot should really consider hiring an editor.

  2. No, it isn't misleading by geekoid · · Score: 5, Insightful

    The housing and assembly is done in the US.

    The article is from someone who will go to pedantic lengths to justify their hate.

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    1. Re:No, it isn't misleading by David89 · · Score: 5, Insightful

      Some US production is way better than none

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    2. Re:No, it isn't misleading by Xest · · Score: 5, Interesting

      Yes, even with shit that's made in China you can claim the oil required for the plastics came from Iran or wherever the fuck.

      Normally "Made in" refers to the final assembled products, not necessarily every constituent component. America may not even have the facilities to produce every single last component but fundamentally even bringing assembly to the US is a step more than most other companies are doing.

      This story is just another desperate clutching at straws troll.

    3. Re:No, it isn't misleading by hiroshii · · Score: 2

      Agreed. When do you ever see an electronics product state "Made in China, Japan, Korea, Taiwan, etc."? It's the final step that matters and there's always only one country mentioned.

    4. Re:No, it isn't misleading by tripleevenfall · · Score: 4, Funny

      They should put "Designed by Google in California."

    5. Re:No, it isn't misleading by bill_mcgonigle · · Score: 5, Insightful

      There is an implied meaning in the "Made in the USA" label that they're trying to take advantage of.

      Nobody who knows anything about electronics thinks that the entire Q is made from raw minerals in the USA.

      Heck, the Q is more 'Made in the USA' than many automobiles advertised as such.

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    6. Re:No, it isn't misleading by Anonymous Coward · · Score: 5, Informative

      Speaking as someone who's worked with Customs for years, once you have a product broken down and the parts identified, it can be quite easy to tell if it's made in the USA... from a legal standpoint:

      http://www.international.gc.ca/trade-agreements-accords-commerciaux/agr-acc/nafta-alena/texte/anx401a.aspx?lang=en&view=d

      Annex 401 specific rules of origin. To summarize, there's various methods by which you can determine the country of origin of something if the parts are all made elsewhere. If all of the parts qualify for Annex 401, or the value of all non-US origin parts is less than say... 40% of the total value (can't remember the exact percentage, can't be bothered to look it up, but you get the general idea), then that there is a made in USA product.

      Technically, you can have an item with absolutely zero individual pieces of it made in the USA, but if the final product is assembled here, and it qualifies in having the right tariff code changes, then that just became made in the USA.

    7. Re:No, it isn't misleading by GameboyRMH · · Score: 2

      This is what Nokia does - my N900 says "Designed in Finland" on the back. It was made in South Korea (but that's not written anywhere on the outside of it).

      --
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    8. Re:No, it isn't misleading by GameboyRMH · · Score: 2

      To be fair the average Joe won't know to take that into account when considering how much of this thing is actually made in the US.

      --
      "When information is power, privacy is freedom" - Jah-Wren Ryel
    9. Re:No, it isn't misleading by synapse7 · · Score: 2, Insightful

      Not trying to justify any hate, but maybe it should read assembled in the USA? Also, is there a threshold for electronics to meet for made in the USA?

    10. Re:No, it isn't misleading by halber_mensch · · Score: 4, Funny

      Yes, even with shit that's made in China you can claim the oil required for the plastics came from Iran or wherever the fuck.

      Quite obviously the heavy elements in the chemical compounds were not created by fusing lighter elements in a lab in Mountain View. Those lying bastards, "made in the USA" my ass. More like "made in the collapse of RX J185635-3754."

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    11. Re:No, it isn't misleading by oakgrove · · Score: 3, Informative

      Most of Nexus Q's non-silicon parts were made in the USA, including the die-cast zinc base. You're kidding yourself if you think that falls in the realm of "assembled in the USA" vs. "Made in the USA".

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    12. Re:No, it isn't misleading by ShanghaiBill · · Score: 5, Interesting

      Heck, the Q is more 'Made in the USA' than many automobiles advertised as such.

      I bought a new car earlier this year. I wanted to "buy American", so I looked into where the cars were made, and were the components were made. Of the cars I considered, the "most American" was a Honda.

    13. Re:No, it isn't misleading by slimjim8094 · · Score: 4, Insightful

      Do you similarly object to computers "made in China" but using chips made in the USA and Israel?

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    14. Re:No, it isn't misleading by russotto · · Score: 4, Informative

      Not trying to justify any hate, but maybe it should read assembled in the USA? Also, is there a threshold for electronics to meet for made in the USA?

      The FTC standard is that "all or virtually all" the components are made in the USA. And if you look at iFixit, you find that virtually all the major components were or could have been made in the USA; they didn't check the lot numbers to see if the parts which are made in multiple countries were, in fact, made in the US. While in general if you order a bunch of parts from a supplier you get them from wherever the supplier chooses to send them from, I'm sure that's negotiable.

      (Disclosure: I work for Google, but not on the Nexus Q)

    15. Re:No, it isn't misleading by slimjim8094 · · Score: 2

      Do you similarly object to computers saying they're "made in China" but using chips made in the USA and Israel?

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    16. Re:No, it isn't misleading by bill_mcgonigle · · Score: 4, Insightful

      Counterexample: Me. If I see "Made in the USA", I wouldn't expect to find out it had been made in China.

      So, you expect all parts, pieces, components, and processes materials to be made, from raw materials, in the USA if it has that label?

      Do the raw materials have to be mined or grown here as well?

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    17. Re:No, it isn't misleading by Bill_the_Engineer · · Score: 2

      The article is from someone who will go to pedantic lengths to justify their hate.

      Of course! By the same token, you'll see Google "fans" go through the same exercise when an article mentions their "nemesis".

      Every thread that mentions Apple, Google, Microsoft, etc will generate comments from both fans and foes. This is why websites gravitate to articles that mention these brands despite its newsworthiness.

      Anyway this article is one of those "no shit sherlock" articles that points out the obvious that Google was doing this as a PR stunt. There isn't any real commitment being made to keep the facility open nor to increase the number of domestic parts being used. The fact that only the final assembly is being done in the US is used mostly for PR and possibly as political cover from Apple's (and Microsoft's, Nokia's, etc.) attempts to block importation due to patent infringement, since technically only the parts are being imported not the media device.

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    18. Re:No, it isn't misleading by ceoyoyo · · Score: 2

      Yes. "Made in" labels are stupid. They might mean something if you're manufacturing pencils and all the raw materials are made and processed in the same country. For electronics they're silly.

    19. Re:No, it isn't misleading by Anonymous Coward · · Score: 3, Informative

      the statistics are available. Here are a couple articles about those statistics.

      http://www.bankrate.com/finance/auto/is-your-car-american-made.aspx
      http://abcnews.go.com/Business/american-cars/story?id=13801165

    20. Re:No, it isn't misleading by crazyjj · · Score: 3, Funny

      Maybe the "Made in the USA" on the label just meant the label itself.

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    21. Re:No, it isn't misleading by coldfarnorth · · Score: 5, Informative

      The FTC requires that country-of-origin claims be assessed by portioning the manufacturing costs of the final product. A couple of dollars worth of foreign components/costs in an otherwise domestically sourced product that costs $300 is not considered to be an issue. If, on the other hand, the final product cost $5, then it's not acceptable to make a "Made in the USA" claim.

      Here is a link to the FTC page which describes the situation a bit more clearly, if not nearly so briefly.
      http://business.ftc.gov/documents/bus03-complying-made-usa-standard

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    22. Re:No, it isn't misleading by Dahamma · · Score: 4, Informative

      Google taking 90% Chinese work and slapping it inside a US case and calling it American made

      90%? Really, do you have a citation for that or just talking out of your ass? Did you read any of the articles linked? Honestly their tone was more or less impressed with the percentages, the only negative spin was the really biased /. summary. Besides the die cast case, the molded base, PCBs *and* power supply were also made in the USA, which IMO was pretty damn surprising. Additionally, so were several of the sensors and chips. And the two most time consuming (and labor intensive) manufacturing steps, PCB stuffing and final assembly, were also done in the USA.

      So, basically, a few chips (some of which were US companies with fabs all over the world) and maybe a few stock nuts and bolts (but who knows as those aren't labeled) were made somewhere else. Honestly it appears they tried to source US parts and labor wherever they had a choice. Just because the US doesn't even make RAM any more doesn't mean the device can't be called "Made in the USA", jeez.

    23. Re:No, it isn't misleading by mr1911 · · Score: 4, Insightful

      All manufacturing is menial work.

      A statement made by someone who clearly has no understanding of manufacturing.

      We spent years transitioning manufacturing offshore. Building factories, transferring knowledge, and building the skill of the workforce. Now we complain we can't manufacture anything.

      I really wish you were right about manufacturing being menial. That would mean it is a trivial task to start making things here. Unfortunately you are quite mistaken.

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    24. Re:No, it isn't misleading by datavirtue · · Score: 2

      The criteria for legally stamping Made in USA amounts to cursory assembly. I knew a guy who worked at SENCO (American nail gun manufacturer) who told about how they would ship hardware (nail strips) from Asia, run them through a process to re-glue the nails (nail strips are held together by adhesive) and repackage them as Made in USA. It seems their customer base was adamant about their products being made in the USA. On a side note, I learned that American manufacturing output is higher than it ever has been. It's just that half of the 339,000 American manufacturers only employ 10 or less people each. Our efficiency has increased substantially.

      --
      I object to power without constructive purpose. --Spock
    25. Re:No, it isn't misleading by FitForTheSun · · Score: 2, Funny

      LOL. Yeah, right. "Finland"? Dude if you're going to make up fake placenames, make them a little more believable. Pfft, "Finland" indeed.

    26. Re:No, it isn't misleading by Dahamma · · Score: 5, Insightful

      If you go through the whole teardown, only 2 parts (the Ethernet connector and an oscillator) were definitively shown to be made in China - that's probably less than 20 cents in parts for the whole device. Sure, there are a few chips and parts made in S. Korea or Thailand, and a few more from companies with fabs all over the world. The PCBs, PSU, case, base, chip stuffing, and assembly were apparently all done in the US. That's probably better than 90% of the other products labeled "Made in the USA" these days, so give it a rest...

      Now, can we stop confusing the debate and making shit up that wasn't even in any of the articles cited by this really misleading summary?

    27. Re:No, it isn't misleading by russotto · · Score: 2

      "could have been made" in the USA? Isn't that setting the bar rather low?

      That's not a standard, that's a true statement. If you claimed your nymsake car was "Made in the USA" and I opened the hood and found that the fuel injection system was of a model made in two factories, one in Germany and one in the US, wouldn't it make sense for me to check which of those two it was made in before claiming the car was not, in fact, "Made in the USA"

    28. Re:No, it isn't misleading by Dcnjoe60 · · Score: 3, Informative

      "Made in the USA" and "Assembled in the USA from foreign and domestic parts" have substantially different meanings, and Google is using the wrong one of these phrases in order to fool fools.

      Actually they are not. The FTC has very specific regulations as to what constitutes Made in the USA and the Nexus Q meets those regulations.

    29. Re:No, it isn't misleading by Intropy · · Score: 2

      That would depend on whether you were trying to sell the trophy for significantly more than the value of the legos used to make it. If the legos cost $100 and you sell the trophy for $500 then clearly the more valuable part of the trophy is the labor and artistic expression that went into making the trophy from the legos. In that case it would make sense to say it was made wherever you made it.

    30. Re:No, it isn't misleading by h4rr4r · · Score: 4, Informative

      It might have been obvious, but it was also wrong. The majority of it is made in the USA. Even the power supply and the PCB.

    31. Re:No, it isn't misleading by Troed · · Score: 2

      The fact that only the final assembly is being done in the US

      I suggest reading the iFixIt article. It seems only two components are definitely non-US in origin.

    32. Re:No, it isn't misleading by Rasperin · · Score: 2

      A large part of the work was done in the US, even if it was just the freaking hardware, software design, that's where most of the resources are. But it was designed, a large sum of the components manufactured (rtfa), and packaged here. Like someone else said, that's more than many of the so called "American" car companies. Because some of the components weren't made here, doesn't mean it wasn't made in the US. That's like bitching that someone put a made in china label on their device but some of the parts came from taiwan...

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    33. Re:No, it isn't misleading by jbengt · · Score: 2

      The American Reinvestment and Recovery Act requires "substantial transformation" in the USA, so, by that definition, imported raw materials and parts can be used by a manufacturer in the US and you can call the final product "Made In The USA". (Just putting together kits, though, would not qualify). Other legal definitions require certain percentages of materials and parts originating in the USA in order to call something "Made In The USA". So YMMV.

  3. Like cars.. by QuantumRiff · · Score: 4, Informative

    Perhaps they have never disassembled an "american car" with all the parts stamped "made in Canda" or "made in mexico".

    --

    What are we going to do tonight Brain?
    1. Re:Like cars.. by NJRoadfan · · Score: 2

      Thats surprising, the fittings should be all metric in vehicles these days. The Big 3 in the US were one of the last to switch to metric fasteners, but they made the transition years ago. I have run across oddball imperial sized screws in German cars (they held the headlight to a bracket), but never nuts or bolts.

  4. Well, that's what we get... by KingSkippus · · Score: 4, Insightful

    Well, what do you expect? The USA has outsourced just about all of its high-tech manufacturing overseas. There are a lot of parts that Google probably can't even get domestically. I think the point is that they're making more of the thing in the USA than most electronic gizmos. If they're successful and there's a lot of demand for the Nexus Q, and more importantly, if other companies follow suit and the demand for electronics supply to be close-at-hand increases, then you'll see a ripple effect for more things like chips being manufactured in the USA.

    1. Re:Well, that's what we get... by KingSkippus · · Score: 2

      Really? Google's going "out of their way"? I checked the Nexus Q web site, and funny enough, I don't see any stars and stripes plastered on it. There's a notation on the Q itself, but it's inset on the back of the unit without any kind of painted letters or anything; even less obvious than the "Made in China" stickers I see plastered on most other things I buy.

      As far as I can tell, the "Made in the USA" thing originated from a tech reporter asking someone who worked on the project why it's more expensive than similar devices. From there, a lot of people made a big deal out of it. While I'm sure that Google doesn't mind the publicity, I think that saying that they're going "out of their way to loudly proclaim that" is a bit of an overstatement.

  5. WSJ Link by mat.power · · Score: 3, Informative

    Love it when /. editors add links to paywalled articles...

    1. Re:WSJ Link by RogueLeaderX · · Score: 3, Informative

      But you can get eight weeks free! All WSJ asks for is some personal information ...

      Fortunately the good professors school posts the article for free: http://www.umflint.edu/som/images/Perry_WSJ_022511.pdf

  6. Re:Timothy's anus stretches "Goatse" label by Anonymous Coward · · Score: 5, Interesting

    Serious question. On some stories (there are certain patterns but I won't bore you), I notice a lot of the kinds of comments I am replying to right now. These comments have blatant racist/vulgar/nsfw word-spewings and are almost always from AC's. Is this some kind of coordinated effort to keep people at work or anywhere else there may be filters for this kind of stuff from reading this content? I notice it a lot on anything that praises open source or even tangentially like this Android running device. Just curious about people's thoughts.

  7. I see a business opportunity by nedlohs · · Score: 2

    Making stickers in the USA, that have "Made in the USA" printed on them....

  8. You're paying for jobs, and you're getting them... by Squeebee · · Score: 3, Informative

    Many of the parts listed in the article had multiple possible source countries, and several of them listed US plants as potential sources. Conceivably Google could have requested those plants be used as much as possible.

    Even if that's not the case, we're talking chips here. The housing was made in the USA, several of the chips were as well. It's reasonable to assume that the boards were made in a US plant, that the work of mounting chips to boards, of attaching connectors, of assembling the units, of doing QA, etc. etc. was done in a factory in the USA.

    Most of the human labor (in other words the actual jobs) was performed in the USA. The foreign-sourced components are small enough that there was likely a lot more robot labor than human labor involved.

    I'd say what you're really paying for in buying that Made in the USA label is employment for Americans, and you're getting it.

  9. If you have a problem, file a complaint. by coldfarnorth · · Score: 4, Informative

    Even if it is a bit fuzzy, the FTC regulates the use of express claims like "Made in the USA" See this webpage for details:
    http://business.ftc.gov/documents/bus03-complying-made-usa-standard

    In short, not every part of the device needs to be from the US for the device to be "Made in the USA". Here is a relevent exerpt for people who are interested, but not THAT interested:
    -------------------
    What factors does the Commission consider to determine whether a product is "all or virtually all" made in the U.S.?

    The product’s final assembly or processing must take place in the U.S. The Commission then considers other factors, including how much of the product’s total manufacturing costs can be assigned to U.S. parts and processing, and how far removed any foreign content is from the finished product. In some instances, only a small portion of the total manufacturing costs are attributable to foreign processing, but that processing represents a significant amount of the product’s overall processing. The same could be true for some foreign parts. In these cases, the foreign content (processing or parts) is more than negligible, and, as a result, unqualified claims are inappropriate.

    Example: A company produces propane barbecue grills at a plant in Nevada. The product’s major components include the gas valve, burner and aluminum housing, each of which is made in the U.S. The grill’s knobs and tubing are imported from Mexico. An unqualified Made in USA claim is not likely to be deceptive because the knobs and tubing make up a negligible portion of the product’s total manufacturing costs and are insignificant parts of the final product.

    Example: A table lamp is assembled in the U.S. from American-made brass, an American-made Tiffany-style lampshade, and an imported base. The base accounts for a small percent of the total cost of making the lamp. An unqualified Made in USA claim is deceptive for two reasons: The base is not far enough removed in the manufacturing process from the finished product to be of little consequence and it is a significant part of the final product.

    --
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  10. Actually... by Junta · · Score: 3, Informative

    The teardown lists the chips and *potential* points of origin, a few which could not have been produced domestically. The proportion of chips that actually might have been sourced from US is actually pretty significant (more than I thought would have been possible). Of the components that might have been sourced from overseas or domestically, they have no idea how those parts were fulfilled (though at least for DIMMs, the SPD reveals the manufacturing plant if you understand the manufacturer specific location codes).

    --
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  11. And that is what is required by Sycraft-fu · · Score: 5, Informative

    Those labels are required by law, and what they require is that the country of final assembly is where things are labeled. Now you can argue if that is stupid or not, but that is how it is done, and has been for a long time (back when it was implemented it made more sense).

    Almost all tech devices are a hodge podge of components from different places. Even a single component can have many places. Like say you get a 22nm Ivy Bridge Intel processor. Well it was fabricated in the USA, in Chandler Arizona. That's where Intel's 22nm fab is (though I understand they are bringing up 22nm at their fab in Israel soon here). However once it is fabbed, it is shipped off to another site for testing and packing. There is one in the US, but also one in Costa Rica, Singapore, and other places. So your processor may well be stamped "Costa Rica" even though the fabrication was done in the US.

    Of course that then goes on a motherboard almost certainly made in China, they are pretty much the only place that makes them. However on that motherboard is components from all over. The capacitors are often from Japan, they are really big in that market. The southbridge chipset is probably from the US, other incidental chips often from Taiwan. The memory that goes on there then depends on the brand. A lot of it is made in Taiwan, some in Germany, some in the US, just depends on who you get it from it is a lot more world wide. The harddrive is probably from Malaysia, that is where most are made, though there are other places and of course the harddrive itself has a bunch of components from different places.

    This just continues. We live in a global economy and most things are built of components from all over. In some cases, you discover that only one country really does a given thing. They've gotten good at it, so nobody else really competes.

    The "made in" labels always specify the place of final assembly. If you want that changed, well you can work on that, but it is pretty entrenched and I doubt it is going anywhere. No way we are going to list every place. Otherwise you are going to have a device that says "Made of components from the US, Canada, Mexico, China, Taiwan, Japan, Malaysia, Germany, France, and oh fuck it about 20 other nations."

    1. Re:And that is what is required by Altus · · Score: 2

      I know mostly we don't like attributed facts on this site but maybe a link to the FTC would be in order since they, you know, actually enforce this stuff.

      http://business.ftc.gov/documents/bus03-complying-made-usa-standard

      It looks to me like this might not qualify for an unqualified made in the USA label especially if a considerable amount of the electronics assembly is done in another country.

      --

      "In America, first you get the sugar, then you get the power, then you get the women..." -H. Simpson

  12. Re:Timothy's anus stretches "Goatse" label by fustakrakich · · Score: 2

    Place holders for threadjacking when it gets crowded..

    --
    “He’s not deformed, he’s just drunk!”
  13. Support Your Hood by RobertLTux · · Score: 2

    If you are living in the US then buying stuff MADE IN THE USA is buying stuff made by "your fellow citizens".
    In fact i would bet that many folks here would pay a bit extra for something if they knew that it was "Made By Fred Rogers #586-23-6431D" and they could in fact Meet Mr Rogers"

    so if you are living in %other country% you might prefer an item made in %other country% unless you knew that %other country% was absolute rubbish in making %item%

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  14. The sticker by Frankie70 · · Score: 2

    I heard that the 'Made in the USA' sticker was made in Mexico.

  15. "Google made an effort to proudly point out..." by Anonymous Coward · · Score: 3, Informative

    Actually, the suit making the statement went to great lengths to play-down the "Made in the USA" point, going so far as to say that it would not be a significant part of their marketing strategy. Don't let things like facts get in the way of a good hate, though...

  16. Re:Besides, why is this wrong? by kubernet3s · · Score: 2

    1. People working in foreign countries often make far less and in worse conditions. I'm not saying it's always the stereotypical Nike sweatshop, but a lot of places treat their workers unfairly due to poor regulation. A device made in the US must be made by workers with certain allowances (forty hour work weeks, minimum wage, usually paid sick leave and other benefits for something like electronics manufacture) that are not guaranteed elsewhere. If you have to employ someone, better to employ a person whose employer will care for them sustainably. 2. The more countries involved, and the further they are apart, the larger the carbon footprint of each device. 3. Maintaining a favorable balance of imports over exports is a basic requirement for a healthy economy. Given the amount of goods we import, and the amount of goods electronics-manufacturing countries export, they will not be harmed by losing a small bit of our business, while each chain of imports weakens us materially. It's like cooking at home versus eating take out: yes, the tip you give the delivery man will allow HIM to go home and feed HIMSELF, but honestly you should save the money so you can make rent

  17. Re:Timothy's anus stretches "Goatse" label by datavirtue · · Score: 2

    If I can't thread-jack, I don't comment. Period.

    --
    I object to power without constructive purpose. --Spock
  18. Slashdot story stretches "News" Label by Anonymous Coward · · Score: 2, Insightful

    OMFG! Some of the ICs are only made in foreign countries! Some might be made in foreign countries, but are also made in the US! They only make most of the parts and assemble it in the US!

    I read the tear down at Fix-it link, but it doesn't match the headline here. Neither does the CNN article linked claim that the entire device is made in the US.

    "A tear-down at ifixit.com however, reveals the guts of the thing are mostly manufactured overseas at the expected locations (China, Taiwan, Japan, Korea, et al)." Except, it doesn't. Nothing in the tear-down supports that claim.

    This is just trolling for those that don't RTFAs, by a submitter who does not understand manufacturing and apparently didn't RTFAs either

  19. Sometimes it's realistically impossible by Quila · · Score: 3, Insightful

    I read a story on the people who make Mag flashlights. They are very proud of "made in the USA" and wanted a 100% USA-manufactured product. Even for something as simple as a flashlight, turned out that one part could not be sourced from the USA, and gearing op manufacturing themselves would have been prohibitively expensive.

    I'm not saying Google's in this exact boat, but it is hard to expect 100% made in the USA from any product of reasonable complexity if something as simple as a flashlight can't do it.