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Google Nexus 7 Parts Cost $18 More Than Kindle Fire

judgecorp writes "The parts for a Google Nexus 7 tablet cost only $18 more than the materials for an Amazon Kindle Fire, according to a teardown by IHS. This means while Amazon initially took a loss on each tablet sold, Google will break even on its 8Gb tablet, and make a small profit on the 16Gb model."

15 of 146 comments (clear)

  1. Doomed competition by MightyYar · · Score: 4, Interesting

    Of course this doesn't bode well for competitor tablets. How many Google/Amazon business models are there that can afford to subsidize the tablets?

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    W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
    1. Re:Doomed competition by gl4ss · · Score: 4, Informative

      I'd take the bill of material analytics with a grain of gunpowder and salt. and anything iSuppli says anyways.
      neither amazon or asus is paying list pricing for components and iSuppli doesn't know amazons or asus manufacturing expenses. furthermore they have no idea when each company bought the parts they bought.

      what they work as is a list of chips inside both devices.

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    2. Re:Doomed competition by Andy+Dodd · · Score: 4, Informative

      Because you often use a tablet like this in places (buses, trains, planes, cars you are not behind the wheel of) where there is no network connection.

      Even for those situations listed above where you could tether to a smartphone, extremely low data caps (you'd kill your data allowance on most carriers with a single 720p movie for example) mean that cloud storage of video is nowhere near ready for mobile devices, and even cloud storage of music is a bad idea. (Streaming music frequently is a good way to hit your data cap.)

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      retrorocket.o not found, launch anyway?
    3. Re:Doomed competition by TheGratefulNet · · Score: 4, Insightful

      its refreshing to hear from the side that realizes 'the net' is not everywhere and always on at all times.

      younger developers are too spoiled and assume too many things when they design things.

      I don't have a 'data plan' and until they are affordable, I won't pay for one. if I'm out and about, its *not* assumed I'll have any kind of data connection. local storage always always works - WAN networks, well, not so much.

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      "It is now safe to switch off your computer."
    4. Re:Doomed competition by Anonymous Coward · · Score: 4, Insightful

      Because you often use a tablet like this in places (buses, trains, planes, cars you are not behind the wheel of) where there is no network connection.

      I just checked my (wifi-only, 16GB) iPad (with about 3 GB free on it at present). I have ~24 hours of music and podcasts (~4 GB), 6 hours of tv shows (~3 GB), an iOS programming course (~3 GB), 142 Books (in the Kindle app), and 8 games on it (~2 GB). None of them require a single bit of over-the-air data, because everything is synced to my ipad's internal storage. And if there's something I REALLY REALLY WANT, I have never been UNABLE to wait a few hours until a wifi signal is available, and download it then, onto the ~3GB of internal storage *still left* on the model of iPad with the *smallest* internal storage that they sell.

      Could you explain to us exactly what sort of bus ride, train ride, plane ride, or car ride you're taking that would legitimately require MORE internal storage than that?

      Or are you REALLY so disorganized that you can't manage to keep a few "current, interested in listening/watching/reading/playing these things" items on your tablet to keep you busy for 5-6 hours on a trip? And if you are... how exactly does an SD slot fix that problem? You'll just end up with a fucking empty SD slot which you forgot to load shit on for your long bus/plane ride, too.

      Can this myth of "without removable storage your tablet is worthless" finally fucking die? PLEASE?

  2. Re:OhmyGOD yes!!! by DC2088 · · Score: 5, Informative

    Shipping, packaging, advertising, and continued tech support costs are probably factored in.

  3. Stick, razor by Anonymous Coward · · Score: 5, Insightful

    This makes sense.
    Andriod is really a platform for Google to sell their services (or promote ad based ones). It's not surprising they'll sell an at-cost device. They're also really nice machines, and set the bar for what a "low cost" device should really have. Fast quad core, latest OS, plenty of ram, access to google play(store). Great way to bump inferior devices off the market that would degrade user experience and cost them service revenue.

    Even the small storage and lack of sd card is a "feature". - It provides a place to differentiate other tablet makers, who can add a card slot and more storage and charge a price premium over the nexus. (Well, that and the low storage encourages users to get their data from google online services rather than store it locally)

    I recently picked up a galaxy tab 2 7.0 (Before google announced their offerings). Great little device. I love it, but clearly inferior to the new google equivalent. Sorta wished I waited.

    1. Re:Stick, razor by ifiwereasculptor · · Score: 4, Interesting

      This makes sense.
      Andriod is really a platform for Google to sell their services (or promote ad based ones). It's not surprising they'll sell an at-cost device. They're also really nice machines, and set the bar for what a "low cost" device should really have.

      Very true. I wish they also did something similar with phones. Right now Android is perceived by a lot of people as kind of crappy because the phones they buy are kind of crappy. Maybe Google realized that the lower end is a better place to insert the Nexus reference and kill bad products by offering better alternatives.

  4. In what quantity? by cdrguru · · Score: 4, Insightful

    What quantity is this costing based on? Something tells me that Samsung gets different prices that some Joe on the street, especially when buying something in millions of units at a time. Sure, a processor chip might cost $50 if you buy one and $10 if you buy 1000. What happens when Samsung buys a million of them, which could be the entire output of the manufacturer for several months? At those quantities you also have fun things like the buyer demanding that they get the right to go to other fabs so they can get the quantity they need - they essentially license the rights to produce the chip themselves.

    Of course, it is then a short hop down the road to the manufacturer simply being added to the stable of companies owned by Samsung. Or not quite owned but invested in such that the manufacturer can produce the quantities that Samsung desires.

    Such cost estimates are garbage because Samsung isn't talking about what they are really paying for parts. So all you have is guesswork based on public information. I would offer that neither Amazon nor Samsung is paying the sort of prices that are publicly available and special deals are being cut in exchange for who-knows-what.

    In electronics there are three quantity levels that count: one, 1000 and the entire output of the manufacturer for months. When you scale up to the last one, the buyer gets to dictate what the price is going to be and the seller is pretty much at the mercy of the buyer.

    1. Re:In what quantity? by jrumney · · Score: 5, Informative

      You don't really get massive mark-downs for volume - maybe 70% difference from 1 to 1 million.

      I don't know which branch of electronic manufacturing you're talking about, but the one I'm familiar with has a MASSIVE per unit cost difference between buying one off components and buying them by the reel, and another big cost drop once your volume becomes high enough that the component manufacturer will deal with you direct instead of having to go through a distributor.

  5. Re:Apple & Amazon have own retail channels by bWareiWare.co.uk · · Score: 4, Informative
  6. Re:OhmyGOD yes!!! by jellomizer · · Score: 4, Interesting

    Because you don't know anything about Business.

    Break Even doesn't equal sum(part) Break Even = Sum(Parts)+(Labor Rate+Benifits)/(Number of units)+(Total R&D costs)/Projected Unit sales+(Facility Costs)...

    At $151.75 of parts and selling for 199 actually shows a really good work flow process.

    Back during 1990's .COM boom a lot of companies didn't really understand the full cost on how to run a business, The consumers got flooded with a lot of inexpensive stuff (Which seems good) but then the companies shortly went out of business. Leaving us with cheap products that have no future. Or services that we enjoyed that went away, or have quickly gotten very expensive.

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  7. Re:snarkiness by CanHasDIY · · Score: 4, Funny

    I'm pretty sure that these devices have more than 1 and 2MB of storage. I don't expect editors to edit or anything, but are nerds seriously still having problems with the idea that the abbreviations for units are case-sensitive? K is not k and b is not B and so on?

    Dude, I have had people (I assume they're people, then again this is /.) argue with me about whether or not it's proper to capitalize the letter i when using it in self-reference (i.e., "I'm not so dumb as to think I don't need to capitalize i when I self-reference"). Same goes for capitalizing the first letter of a sentence, and proper nouns. The way some folks bitch about having their capitalization corrected, you would think the Shift key killed their family and raped their dog...

    Keeping that in mind, are you really all that surprised?

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    An enigma, wrapped in a riddle, shrouded in bacon and cheese
  8. Re:OhmyGOD yes!!! by tobiasly · · Score: 5, Funny

    Shipping, packaging, advertising, and continued tech support costs are probably factored in.

    Hello, 2010 called and they want their distribution model back. This is Google; as soon as the device is assembled by their robot army, Larry Page winks at it while wearing his Google Glasses and a nexus portal opens on your front doorstep (which was previously triangulated to within +/- 0.1m by a Google Street View car) where the tablet materializes.

    In rural areas not covered by Street View, a team of Google Glass-wearing skydivers will drop it by.

    A CEO's time ain't cheap (neither is airplane fuel) but given how many they can churn out in an hour (and the 99.99% Street View coverage) the extra $47 goes a long way. Of course until the first lawsuit is filed because a tablet materialized through someone's cat.

  9. Re:OhmyGOD yes!!! by RenderSeven · · Score: 5, Funny

    Any half-competent CFO knows that hookers and blow is overhead and deductible as an employee incentive under "medical expenses". And as a side note, I've always wondered why non-marring razor blades and plastic straws dont come standard with tablets and their conveniently-sized glass covers? There must be an app for that??