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Google Nexus 7 Parts Cost $18 More Than Kindle Fire

judgecorp writes "The parts for a Google Nexus 7 tablet cost only $18 more than the materials for an Amazon Kindle Fire, according to a teardown by IHS. This means while Amazon initially took a loss on each tablet sold, Google will break even on its 8Gb tablet, and make a small profit on the 16Gb model."

31 of 146 comments (clear)

  1. Doomed competition by MightyYar · · Score: 4, Interesting

    Of course this doesn't bode well for competitor tablets. How many Google/Amazon business models are there that can afford to subsidize the tablets?

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    1. Re:Doomed competition by Anonymous Coward · · Score: 2, Informative

      That's the point. Google's not having to subsidize their (Samsung's) tablet.

    2. Re:Doomed competition by synapse7 · · Score: 2

      Unless they are giving it away for nothing, I'll still be buying a tablet with an SD slot of some type.

    3. Re:Doomed competition by Nursie · · Score: 2

      Why would you say Samsung when the Nexus 7 is made by Asus?

    4. Re:Doomed competition by gl4ss · · Score: 4, Informative

      I'd take the bill of material analytics with a grain of gunpowder and salt. and anything iSuppli says anyways.
      neither amazon or asus is paying list pricing for components and iSuppli doesn't know amazons or asus manufacturing expenses. furthermore they have no idea when each company bought the parts they bought.

      what they work as is a list of chips inside both devices.

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    5. Re:Doomed competition by Andy+Dodd · · Score: 4, Informative

      Because you often use a tablet like this in places (buses, trains, planes, cars you are not behind the wheel of) where there is no network connection.

      Even for those situations listed above where you could tether to a smartphone, extremely low data caps (you'd kill your data allowance on most carriers with a single 720p movie for example) mean that cloud storage of video is nowhere near ready for mobile devices, and even cloud storage of music is a bad idea. (Streaming music frequently is a good way to hit your data cap.)

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    6. Re:Doomed competition by Chrisq · · Score: 2

      Why the obsession with physical media? Both the Kindle and Nexus 7 assumes that you are consuming media from the net.

      He wants his pron collection to be quickly disposable.

    7. Re:Doomed competition by TheGratefulNet · · Score: 4, Insightful

      its refreshing to hear from the side that realizes 'the net' is not everywhere and always on at all times.

      younger developers are too spoiled and assume too many things when they design things.

      I don't have a 'data plan' and until they are affordable, I won't pay for one. if I'm out and about, its *not* assumed I'll have any kind of data connection. local storage always always works - WAN networks, well, not so much.

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    8. Re:Doomed competition by BradleyUffner · · Score: 2

      Why the obsession with physical media?

      Both the Kindle and Nexus 7 assumes that you are consuming media from the net.

      Because when my phone / tablet dies I would still like to be able to get the data off of it by removing the memory card. This also makes swapping devices trivial because you can just move your memory card around.

    9. Re:Doomed competition by Anonymous Coward · · Score: 4, Insightful

      Because you often use a tablet like this in places (buses, trains, planes, cars you are not behind the wheel of) where there is no network connection.

      I just checked my (wifi-only, 16GB) iPad (with about 3 GB free on it at present). I have ~24 hours of music and podcasts (~4 GB), 6 hours of tv shows (~3 GB), an iOS programming course (~3 GB), 142 Books (in the Kindle app), and 8 games on it (~2 GB). None of them require a single bit of over-the-air data, because everything is synced to my ipad's internal storage. And if there's something I REALLY REALLY WANT, I have never been UNABLE to wait a few hours until a wifi signal is available, and download it then, onto the ~3GB of internal storage *still left* on the model of iPad with the *smallest* internal storage that they sell.

      Could you explain to us exactly what sort of bus ride, train ride, plane ride, or car ride you're taking that would legitimately require MORE internal storage than that?

      Or are you REALLY so disorganized that you can't manage to keep a few "current, interested in listening/watching/reading/playing these things" items on your tablet to keep you busy for 5-6 hours on a trip? And if you are... how exactly does an SD slot fix that problem? You'll just end up with a fucking empty SD slot which you forgot to load shit on for your long bus/plane ride, too.

      Can this myth of "without removable storage your tablet is worthless" finally fucking die? PLEASE?

    10. Re:Doomed competition by pepty · · Score: 2

      They expected no real competition at the low end price point.

      That may not be relevant. Amazon's business model for the previous kindles was to use it to get people to buy more stuff from Amazon and to collect usage records for marketing analysis. I have to think that's one reason they've been so generous about replacing broken kindles: working kindles keep generating revenue, broken ones don't. Even though the Fire and its competitors will be acccessing a much smaller percentage of their content from Amazon than previous kindles, Amazon's vertical (close enough)monopoly will still turn a profit on each Fire that's initially sold at a loss.

    11. Re:Doomed competition by symbolset · · Score: 3, Insightful

      These tablets have limited time to establish dominant mindshare. If Google subsidized each tablet $10 for 100 million tablets a year, that would be the$1B/yr level Microsoft is subsidizing Nokia. This isn't business any more, except to the extent that as always - business is war. The goal here is to kill the PC outright before Microsoft achieves their avowed goal of killing Google.

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    12. Re:Doomed competition by Black+LED · · Score: 2

      How does the data magically get on these SD cards? By being copied there from a computer, or tablet, or other device. How does the data magically get on the computer or tablet? By being synced from another device, over the network, or by being copied from another computer, or other device. Either way (SD card or internal storage only), you're reliant on either a network connection, or another computer, to copy your data around.

      Yes, but in my case, I only have to copy the data once. In yours, you have to copy it every single time you want to shuffle stuff around in that 16GB.

      And now let's consider this proposed use case - your music library is 120GB. Let's say you want to have 8 games (1GB apiece, your own estimate). And, let's say nice round numbers, 8 movies, at 5 gb apiece. That's... 168 GB of storage you want to manage via your SD slot.

      How many SD cards, exactly, are you carrying around in your pocket? 170GB of storage, assuming 16GB microSD cards, is 11 cards that will need to be managed, labeled, kept track of, stored safely, and juggled on the go. Looking at NewEgg right now, 16GB microSDHC cards look like they're going for $10 apiece. So you're spending an extra $110 on that storage, have to MANAGE all that storage, have to KEEP TRACK of all the cards (and they're small, and easily lost if you're swapping them around constantly), and have to make sure your entire library is copied TO those cards. And as your library grows, you have to keep paying for new cards, manage those new cards, and carry them around.

      That's six 32GB cards (or three 64GB cards), with about 12GB to spare, after factoring in formatted capacity. They fit nicely in the pocket of my tablet's cover or even in my wallet. On Amazon, you can get a 32GB Class 4 microSD card for $13 or a Class 6 for $20.

      How is this, in ANY appreciable way, preferable to saying "load the device with a reasonable amount of stuff before I leave on a long trip, and use wifi to download new stuff when the opportunity presents itself?" I have traveled around Europe and the US (including the very-wide-open midwest), and I've rarely been out of range of SOMEPLACE offering wifi for more than a few hours.

      I have lived in and traveled to many countries around the entire world and there have been loads of times when I didn't have access to a wifi signal. I find it funny that you go off on having to spend a few bucks on SD cards but fail to notice that you have to pay for wifi every single time you need to use it in any place that offers it. So while you're sitting around some coffee shop, paying per MB for wifi and waiting the hour it will take to download your stuff, I never even have to stop because my stuff is with me, available instantly at all times.

      And if you're truly heading into the *wilderness* for days or weeks, perhaps a tablet is just unnecessary weight that you don't need to carry in the first place.

      Or maybe it is. Who are you to tell people what they should and shouldn't be doing?

  2. Re:OhmyGOD yes!!! by DC2088 · · Score: 5, Informative

    Shipping, packaging, advertising, and continued tech support costs are probably factored in.

  3. Stick, razor by Anonymous Coward · · Score: 5, Insightful

    This makes sense.
    Andriod is really a platform for Google to sell their services (or promote ad based ones). It's not surprising they'll sell an at-cost device. They're also really nice machines, and set the bar for what a "low cost" device should really have. Fast quad core, latest OS, plenty of ram, access to google play(store). Great way to bump inferior devices off the market that would degrade user experience and cost them service revenue.

    Even the small storage and lack of sd card is a "feature". - It provides a place to differentiate other tablet makers, who can add a card slot and more storage and charge a price premium over the nexus. (Well, that and the low storage encourages users to get their data from google online services rather than store it locally)

    I recently picked up a galaxy tab 2 7.0 (Before google announced their offerings). Great little device. I love it, but clearly inferior to the new google equivalent. Sorta wished I waited.

    1. Re:Stick, razor by ifiwereasculptor · · Score: 4, Interesting

      This makes sense.
      Andriod is really a platform for Google to sell their services (or promote ad based ones). It's not surprising they'll sell an at-cost device. They're also really nice machines, and set the bar for what a "low cost" device should really have.

      Very true. I wish they also did something similar with phones. Right now Android is perceived by a lot of people as kind of crappy because the phones they buy are kind of crappy. Maybe Google realized that the lower end is a better place to insert the Nexus reference and kill bad products by offering better alternatives.

    2. Re:Stick, razor by Anonymous Coward · · Score: 2, Insightful

      That sound you heard was the point of this conversation flying over your head. (And whoever modded you up)

      Yes, Asus makes it.. But it's clearly a google product. That's how google is promoting it in every shred of marketing material I've seen.. The at-cost price would not make any sense whatsoever for Asus because they don't run the revenue generating end-user services. Google does.

  4. Not Sumsung. Asus is the fabrication partner. by Picass0 · · Score: 2

    FYI

  5. In what quantity? by cdrguru · · Score: 4, Insightful

    What quantity is this costing based on? Something tells me that Samsung gets different prices that some Joe on the street, especially when buying something in millions of units at a time. Sure, a processor chip might cost $50 if you buy one and $10 if you buy 1000. What happens when Samsung buys a million of them, which could be the entire output of the manufacturer for several months? At those quantities you also have fun things like the buyer demanding that they get the right to go to other fabs so they can get the quantity they need - they essentially license the rights to produce the chip themselves.

    Of course, it is then a short hop down the road to the manufacturer simply being added to the stable of companies owned by Samsung. Or not quite owned but invested in such that the manufacturer can produce the quantities that Samsung desires.

    Such cost estimates are garbage because Samsung isn't talking about what they are really paying for parts. So all you have is guesswork based on public information. I would offer that neither Amazon nor Samsung is paying the sort of prices that are publicly available and special deals are being cut in exchange for who-knows-what.

    In electronics there are three quantity levels that count: one, 1000 and the entire output of the manufacturer for months. When you scale up to the last one, the buyer gets to dictate what the price is going to be and the seller is pretty much at the mercy of the buyer.

    1. Re:In what quantity? by fast+turtle · · Score: 2

      In order to get an Apple to Apple comparison point, they probably look at the cost per thousand. This at least allows them to provide some kind of estimate that compares across multiple brands when they use the same/similar parts

      Of course it is by no means an accurate comparison for the reasons you stated - There's a lot of difference between Google and Samsung in quantities purchased though the comparison is far more close between Amazon and Google based on initial quantities manufactured

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    2. Re:In what quantity? by devitto · · Score: 2

      Yeah, you really need to understand electronic manufacturing.
      You don't really get massive mark-downs for volume - maybe 70% difference from 1 to 1 million.
      It's like kit-cars, they are not 1000 times the price of a comparible Ford, even though Ford make a 100 million more that you do.

      Hence being able to price up the hardware in these teardowns. Yeah, maybe they are 10% out, but they're not 30% out, and both teardowns will be wrong by the same degree...

    3. Re:In what quantity? by jrumney · · Score: 5, Informative

      You don't really get massive mark-downs for volume - maybe 70% difference from 1 to 1 million.

      I don't know which branch of electronic manufacturing you're talking about, but the one I'm familiar with has a MASSIVE per unit cost difference between buying one off components and buying them by the reel, and another big cost drop once your volume becomes high enough that the component manufacturer will deal with you direct instead of having to go through a distributor.

  6. Re:Apple & Amazon have own retail channels by bWareiWare.co.uk · · Score: 4, Informative
  7. Re:OhmyGOD yes!!! by jellomizer · · Score: 4, Interesting

    Because you don't know anything about Business.

    Break Even doesn't equal sum(part) Break Even = Sum(Parts)+(Labor Rate+Benifits)/(Number of units)+(Total R&D costs)/Projected Unit sales+(Facility Costs)...

    At $151.75 of parts and selling for 199 actually shows a really good work flow process.

    Back during 1990's .COM boom a lot of companies didn't really understand the full cost on how to run a business, The consumers got flooded with a lot of inexpensive stuff (Which seems good) but then the companies shortly went out of business. Leaving us with cheap products that have no future. Or services that we enjoyed that went away, or have quickly gotten very expensive.

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  8. Re:OhmyGOD yes!!! by ColdWetDog · · Score: 3, Informative

    You're forgetting hookers and blow.

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  9. Re:snarkiness by CanHasDIY · · Score: 4, Funny

    I'm pretty sure that these devices have more than 1 and 2MB of storage. I don't expect editors to edit or anything, but are nerds seriously still having problems with the idea that the abbreviations for units are case-sensitive? K is not k and b is not B and so on?

    Dude, I have had people (I assume they're people, then again this is /.) argue with me about whether or not it's proper to capitalize the letter i when using it in self-reference (i.e., "I'm not so dumb as to think I don't need to capitalize i when I self-reference"). Same goes for capitalizing the first letter of a sentence, and proper nouns. The way some folks bitch about having their capitalization corrected, you would think the Shift key killed their family and raped their dog...

    Keeping that in mind, are you really all that surprised?

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  10. Re:Price a little higher than originally estimated by Anonymous Coward · · Score: 2, Informative

    The 8GB unit is $199 and the 16GB unit is $249. I guess you just misread somwhere and presumed the 16GB version would be $199.

    It's nice that the UK versions are priced at £159 and £199 respectively instead of the direct replacement of the US dollar sign for a UK pound sign that some manufacturers have historically done.

  11. Re:OhmyGOD yes!!! by tobiasly · · Score: 5, Funny

    Shipping, packaging, advertising, and continued tech support costs are probably factored in.

    Hello, 2010 called and they want their distribution model back. This is Google; as soon as the device is assembled by their robot army, Larry Page winks at it while wearing his Google Glasses and a nexus portal opens on your front doorstep (which was previously triangulated to within +/- 0.1m by a Google Street View car) where the tablet materializes.

    In rural areas not covered by Street View, a team of Google Glass-wearing skydivers will drop it by.

    A CEO's time ain't cheap (neither is airplane fuel) but given how many they can churn out in an hour (and the 99.99% Street View coverage) the extra $47 goes a long way. Of course until the first lawsuit is filed because a tablet materialized through someone's cat.

  12. Re:OhmyGOD yes!!! by RenderSeven · · Score: 5, Funny

    Any half-competent CFO knows that hookers and blow is overhead and deductible as an employee incentive under "medical expenses". And as a side note, I've always wondered why non-marring razor blades and plastic straws dont come standard with tablets and their conveniently-sized glass covers? There must be an app for that??

  13. Just Wow! Too Much Cloud Kool-Aid. by luis_a_espinal · · Score: 2

    Why the obsession with physical media? Both the Kindle and Nexus 7 assumes that you are consuming media from the net.

    Jesus's clone riding a genetically resurrected dinosaur in the name of logistics, man. Are you aware that net access is not omnipresent, and despite the media/geek-wannabe hype, it will not be for years to come? It might be omnipresent in our cubicles and wired dwellings, but once we step into the sunlight (${DEITY:-FSM} knows some of us do), we don't even get a guarantee of cell phone signal everywhere.

    Do you think wifi fares better?

    Let's forget the hyperbole for a second. You want to have access to your media anywhere. When you are a car passenger. On a train. On an airplane. When you are camping, or at the beach. To read your books or play videos to entertain/control/mind-numb-into-submission your toddlers. That's why you need permanent storage.

    It is one of the reasons I've been hesitant to buy the Kindle Fire or similar devices without a micro-sd port. I do frequent trips (mostly to Japan), and I want to have access to my media (for the same reasons outlined above) when having a 16+ hour flight coupled with 2+ hours in the train upon arrival (or when I'm in a train between cities.) I can't do that unless I purchase a WIFI receiver (typically with a monthly subscription). That's a situation that repeats itself when traveling overseas (or even when traveling within the country).

    So physical media matters for practical reasons. It is unpractical for Amazon and Google to presuppose users will have access to the net anytime anywhere. There is a reason why tablets and netbooks either have a usb/micro sd port, or manufactures like Apple and Samsung provide usb/micro sd adapters for their devices.

    Lay the infrastructure that makes this possible first, and then we talk about replacing physical media with oooooooooo the cloud. This should be an obvious thing for the ./ geekterati. Don't know why it is not.

  14. Re:OhmyGOD yes!!! by RenderSeven · · Score: 2

    Because the pimps and Colombians dont have mod points, the software guys ran off to write an app for cutting lines on tablets, the vendors are repackaging razors and straws with Apple logos on them, and anyone in marketing is calling backpage.com looking for social media tie-ins. The conspiracy guys think I'm a DEA shill looking phishing for anyone that understood the joke. That doesnt leave many mods left!