Slashdot Mirror


App Developer: Android Designed For Piracy

Following news this week of a game developer who turned the Android version of a game free because of piracy concerns, software developer Matt Gemmell has written a lengthy post explaining why he thinks Android apps are laboring under a broken business model. "People have to get paid. There has to be a revenue stream. You can’t reliably have that revenue stream if the platform itself and the damaged philosophy behind it actively sabotages commerce. If you want a platform to be commercially viable for third-party software developers, you have to lock it down. Just like in real life, closing the door and locking it helps make sure that your money remains yours. Bad behaviour has to be more difficult than good behaviour - and good behaviour means paying for your software." He also has some harsh arguments about some of the assumptions and philosophies underpinning the an industry built on an open platform. "Nerds like to say that people care about choice at that level. Nerds are wrong. Nerds care about choice, and nerds are such a tiny minority of people that nobody else much cares what the hell they think. Android is designed with far too much nerd philosophy, and open is gravy to those people because it’s synonymous with customization. ... Open is broken as a money-making platform model, unless you’re making the OS or the handsets. Most of us aren't doing that."

39 of 596 comments (clear)

  1. Wait a sec... by Mashiki · · Score: 4, Interesting

    Isn't this the same app that was "pay to win"(pay for the app, then pay another $6 to win, then pay more, and if you do anything that causes a loss in data on your phone, you get screwed out of everything) and people just said: "screw you and shove it up your pie hole." Pretty sure it was.

    --
    Om, nomnomnom...
    1. Re:Wait a sec... by Mashiki · · Score: 4, Insightful

      And you suggest that it being a poor game is a good reason to pirate it?

      I'm suggesting that there's a relative cause and effect to poor business decisions, this is more so true with software than physical goods. People are more likely to pirate something, especially if they feel they're getting reamed over, and reamed over hard. Especially by a developer who's out for an extra hard screw-over.

      --
      Om, nomnomnom...
    2. Re:Wait a sec... by kthreadd · · Score: 5, Insightful

      I see, I would probably buy another game instead but I guess that's just me.

    3. Re:Wait a sec... by Mashiki · · Score: 4, Insightful

      I see, I would probably buy another game instead but I guess that's just me.

      I'd agree, and so would I. Then again, I'd also expect a developer to be up front and honest with me to. Rather than trying to throw a hissy fit in front of the world, then trying to blame piracy. I remember we've seen this monster with a variety of topics before too. In most cases, piracy isn't the monster under the bed, eating children. Now if he'd given the game away free, then sold the things in game. No one would have made a stink over it. Plenty of people make money off their games like that.

      Heck, plenty of MMO's do that.

      --
      Om, nomnomnom...
    4. Re:Wait a sec... by Anonymous Coward · · Score: 5, Insightful

      Or more to the point. Piracy is a lot more apparent to a software developer that can't sell anything.

    5. Re:Wait a sec... by dark12222000 · · Score: 4, Insightful

      No, I think he's suggesting that the writer is a self serving idiot who is clearly biased.

    6. Re:Wait a sec... by jmorris42 · · Score: 5, Insightful

      > Piracy is a lot more apparent to a software developer that can't sell anything.

      Exactly. People with a product people want find ways to extract money from the transaction and laugh all the way to the bank. Losers whine about the unfairness of life.

      Sorry, people made heaps of money selling games on the PC and piracy was and is rampant. Every pirated copy is NOT a lost sale. Every pirated copy isn't even a total loss if worked right.

      Option one is a world of locked platforms with no piracy. It comes in two flavors, a Hell on Earth police state to enforce it or a land of skittles shitting unicorns that deosn't exist. Option two is what we have now and pretty much always have had, where piracy exists and is a problem but not an insurmountable one. Hollywierd is awash in cash despite the easy duplication of their wares. Multibillion dollar software houses were built on platforms where half or more of the players were running bootleg copies.

      --
      Democrat delenda est
    7. Re:Wait a sec... by Mike+Buddha · · Score: 4, Interesting

      People with a product people want find ways to extract money from the transaction and laugh all the way to the bank. Losers whine about the unfairness of life.

      Fez [cough] [cough]

      --
      by Mike Buddha -- Someday the mountain might get him, but the law never will.
    8. Re:Wait a sec... by jhoegl · · Score: 4, Funny

      I'd agree, and so would I.

      PPSSSTTT. your crazy is peaking out again!

    9. Re:Wait a sec... by Culture20 · · Score: 4, Funny

      skittles shitting unicorns

      Don't taste the rainbow!

    10. Re:Wait a sec... by Froboz23 · · Score: 5, Funny

      The Precious and I were simply agreeing with you.

      Nasty hobbitses. Always correcting our grammar. We know perfectly well what we were saying, don't we, my Precious.

      --
      Take off every Sig. For great justice.
    11. Re:Wait a sec... by Zaelath · · Score: 5, Informative

      Looks to me like it's gone from $1 to free malware.

      Unless the dev can explain a reason why a game needs:
              retrieve running apps
              Allows the app to retrieve information about currently and recently running tasks. Malicious apps may discover private information about other apps.

      Other than the obvious reason that it wants to know everything you're running on your phone to report back to the developer.

      Fuck him and his shitty 30 year old game.

    12. Re:Wait a sec... by AmazingRuss · · Score: 4, Insightful

      I would suggest that the fact that it's so much more risky to steal physical goods has a lot more to do with it than any reamings people get, or fear they will get.

      When people get reamed by some physical product (hehe), they don't go steal the next version of that horrible product. They don't go out and steal a similar product made by a competitor. They either take it back, or just make a pfffft sound and go buy something else, especially if that something costs a dollar. If you are lured into buying a shitty cup of coffee by one of those cardboard foldouts with a picture of coffee and a hot chick on it, do you vow to steal all coffee forever to retaliate against the purveyors of shitty coffee tricking people out of their hard earned Sackies?

      Of course not. Why? Because you know you are much more likely to get caught and punished.

      Even if you end up buying several cups of shitty coffee from multiple vendors, each time tricked by subliminal advertising, you are STILL only out several bucks. At that point most people come to realize that a one dollar cup of coffee tends to suck, and maybe look into buying bubble gum or something with that dollar instead.

      A lot of us will steal in safer circumstances, though. Every coffee service with a donation box that I have ever encountered is chronically underfunded. I know many people that shoplifted as kids, and have vivid memories of edging out the record store with an LP pressed against my belly, while my buddies distracted the clerk. I did it until I got caught.... which was something I had assigned a very remote probability to up until then.

      We pirate digital goods because we're pretty sure can get away with it. We can hide our nefarious doings with our constitutionally protected privacy. We goad powerful corporations into undermining our privacy to protect their interests, and it's a lot of time, money, and effort to fend them off. If they are successful, the penalty will have been much worse that a shoplifting bust, all so we can have dollar apps for free.

    13. Re:Wait a sec... by cpu6502 · · Score: 5, Interesting

      >>>When people get reamed by some physical product (hehe), they don't go steal the next version of that horrible product

      I do.
      When an ebay seller sold me a DVR that didn't work and refused to take it back, I then bought a second DVR from the same guy and claimed "It never arrived," and got a refund via paypal. So I had two DVRs; the first one that was broke and the second one working (which is what the seller should have sent immediately instead of refusing to help).

      --
      My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
    14. Re:Wait a sec... by Jurily · · Score: 5, Insightful

      People will pirate pretty much anything, as long as there are people who are willing to crack and people who are willing to download. There's nothing you can do about it.

      The scale of piracy, however, is highly dependent on the quality of the pirated version compared to the original. As long as you do everything you can to make your paying customers happy, there's no reason to worry. Business models based on DRM, DLC, etc. that do nothing except annoy your players, will see a higher piracy rate simply because you made the pirated version that much more better than what you sell.

    15. Re:Wait a sec... by mooingyak · · Score: 4, Funny

      I just happened to appreciate this:

      In most cases, piracy isn't the monster under the bed, eating children.

      Alongside your sig:

      Om, nomnomnom...

      --
      William of Ockham had no beard. The most likely explanation is that it was chewed off by squirrels every morning.
  2. Why does Windows work then? by Anonymous Coward · · Score: 5, Insightful

    Windows as a platform, at least until Vista/7/8, did nothing to enforce app piracy. That was left purely to the developer. App development was as open as could be - MS imposed no restrictions on distribution and left DRM and similar to the application developer.

    Can the author of this editorial kindly explain why there are numerous profitable applications for Windows, during the XP era?

    1. Re:Why does Windows work then? by cyber-vandal · · Score: 4, Insightful

      Being successful on any platform is really hard. However there are plenty of companies that have made huge sums of money making Windows software despite rampant piracy.

    2. Re:Why does Windows work then? by CastrTroy · · Score: 4, Insightful

      My thoughts exactly. If being designed for pirates means that they do nothing to stop pirates then Android is designed for pirates. As is Windows, Linux, OSX, and probably every OS except iOS. Not counting consoles that is. That doesn't mean its impossible to make money selling applications for those platforms.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    3. Re:Why does Windows work then? by dingen · · Score: 5, Insightful

      First of all, I don't think selling games for Windows is all that profitable, at least when it comes to single player / offline games (which is the bulk of the Android games). Piracy is huge, that's why the whole industry shifted towards consoles and online during the last decade or so. I'm sure there are some AAA games generating money, but it's pretty much a "the winner takes it all" situation. I'd be glad to be pointed to evidence stating the opposite, but I'm under the impression it's just a handful of publishers who are getting rich and the rest of the industry isn't getting a lot out of selling PC games.

      But more significant I think is the fact that Windows is basically a monopoly and for most users synonymous with the PC. People don't think about using Windows, they aren't choosing it consciously, which means the demographic of who is using Windows is pretty much "everyone". So despite the insane amounts of piracy on the Windows platform, that demographic still includes a lot of folks who don't know how to pirate a game or don't mind paying for a game and aren't all that interested in piracy, because everybody uses Windows.

      Android on the other hand is in a whole other market. There isn't a clear monopolist when it comes to handhelds, there are all sorts of platforms competing for a piece of the mobile pie. Android appeals mainly to two huge groups of people: 1) the tech savvy folks who like an open platform, but also know how to pirate software and to 2) people who are looking for a bargain. The result of this situation is that the number of Android users who are actually willing to pay for their applications is very, very low.

      In my view, this is why it is *a lot* harder for Android to be a profitable ecosystem for developers than it ever was for Windows.

      --
      Pretty good is actually pretty bad.
    4. Re:Why does Windows work then? by oakgrove · · Score: 4, Interesting

      Android appeals mainly to two huge groups of people: 1) the tech savvy folks who like an open platform, but also know how to pirate software and to 2) people who are looking for a bargain.

      Really? So there are no Android users in between these two extremes? 10,000,000 people have bought the Galaxy S3 which is an expensive phone. You are trying to say that all of those people are tech savvy people who "know how to pirate software"? Millions of people bought the S2 in its heyday. Are you saying the same thing about those people? And if it's all about the tech nerds buying the expensive Androids why aren't they all just getting Galaxy Nexus's since that's the one with the unlockable bootloader out of the box. Android appeals mainly to two huge groups of people: 1) the tech savvy folks who like an open platform, but also know how to pirate software and to 2) people who are looking for a bargain.

      Now that we've explored your hypothesis and found it lacking, has it occurred to you that there are actually people out there that walk into a phone shop with plenty of money to spend, look at the options available including Blackberry, iPhone, Windows, etc. and then *gasp*, decide to buy Android because they like it? If that hasn't occurred to you then maybe you should have a look at your biases.

      --
      The soylentnews experiment has been a dismal failure.
  3. Sold! by dcollins · · Score: 5, Insightful

    "Nerds like to say that people care about choice at that level. Nerds are wrong. Nerds care about choice, and nerds are such a tiny minority of people that nobody else much cares what the hell they think."

    I think this guy just sold me my first Android phone. Also:

    "If you want a platform to be commercially viable for third-party software developers, you have to lock it down."

    Yeah, because no one ever could figure out a way to make money selling Windows software.

    --
    We know where leadership by an anti-intellectual "strongman" who scapegoats minorities and likes boisterous rallies goes
  4. Re:The jerk probably wants to eat and raise a fami by matthiasvegh · · Score: 4, Insightful

    I don't see _why_ all work should be compensated, is the notion of someone developing software for fun --instead of say, watching TV-- really that far-fetched?

  5. Re:The jerk probably wants to eat and raise a fami by binarylarry · · Score: 4, Insightful

    The moron (and you) is conflating open source and piracy... which is moronic.

    The whole blog post is so.... morony.

    --
    Mod me down, my New Earth Global Warmingist friends!
  6. it DOES matter by Anonymous Coward · · Score: 4, Interesting

    Last summer I interviewed at a startup that was trying to hire 4 people to work on a collaborative mobile game. I got an offer but didn't take the job, but the lead architect said they were targeting iOS and not Android because of the piracy situation on Android. The money is on the iOS side. We can all guess about the reasons, but that's the simple reality.

  7. This has been fixed by itsphilip · · Score: 4, Informative

    People are casually forgetting that Google introduced the option to DRM your apps with Jelly Bean and beyond. This is a problem that has essentially been fixed, especially as manufacturers roll out the new version of Android (which is the real problem with Android: that might never happen in the case of many phones). It's a year out probably before lots of people are actually running Jelly Bean, but the process has begun.

  8. Lock Down by Microlith · · Score: 5, Interesting

    If you want a platform to be commercially viable for third-party software developers, you have to lock it down.

    Fuck you, control freak asshole. If you want to sell your products then you need to provide a compelling case to your customers. Otherwise, you need to accept that your shit will be pirated and you need to figure out if what you are selling covers your cost. And if you're feeling real insecure, figure out your own security system.

    But don't go saying that I need to be treated like the enemy by my own property. My property is mine and will do as I say. You are welcome to have your software on my property, but it isn't going to bow to your demands and fulfill your wishes.

    Mat Gemmell is an authoritarian asshole who hates that people are free to do with on their Android devices. I bet he hates PCs with a burning fury and would prefer I have no freedom whatsoever. I bet he's pissed that I can choose not to buy his software. Fuck him.

  9. "Open is broken as a money-making platform model" by neokushan · · Score: 4, Insightful

    Oh Gosh, "Open" is broken as a money-making platform model!

    This isn't an attack on Android, it's an attack on anything open-source, anything that gives the user the slightest bit of control or freedom. Yes, we are much better off in a completely locked down ecosystem where we can't even change the default browser, where you had best hope the owners of said ecosystem don't decide to compete with their own app that does a similar thing, or you'll get wiped off the one-and-only app store without a care or an explanation from them.

    Yes, I'm blatantly talking about Apple here. However, I don't mean to sound like I'm ragging on iOS, or Apple in general, I'm merely pointing out that the opposite end of the spectrum has its own set of issues as well.

    Android does have a piracy problem, but it stems mostly from a single tickbox that allows you to install apps that don't come from Google, the same tickbox that lets you install alternative app stores that don't necessarily have the same limitations or guidelines as the Play Store. If you take away that tickbox, I'm not sure the ecosystem will benefit more than it will be hampered.

    Plenty of developers seem to be raking in the money on Android, they just use a different approach than they do on iOS. Instead of "Pay up front and be done with it", it's more "Get it free and supplement with in-app purchases" or "ad supported". Angry birds did the latter, Dead trigger (the one the "Piracy" reference was made about earlier this week) did the former. Their app is getting a lot of press, I will be interested to see just how well they do now.

    --
    +1 IDisagreeSoHeMustBeATrollOrAnAstroturferOrAShill
  10. Or maybe by funkylovemonkey · · Score: 5, Insightful

    make apps good enough to pay for? I hear a lot about piracy on cell phones, I don't see a lot of evidence of it. I know a lot of people with android phones, I've never really seen any of them pirate an app, even those who regularly pirate software on their PC or whatever. Why? Because most apps aren't worth pirating. I have a handful of apps that I've paid for because they're valuable and unique enough for me to do so. Most I don't, because most apps are so simple, even if there is a good paid app available there is almost certainly a free app that is just as good. Sure I could pay for a nice alarm clock or twitter manager, but I could also download one of the hundreds that are available for free or are supported by ads. Adding a tirade about "nerds" just makes me think this guy maybe should have taken a few minutes to breath before writing this up. If you want me to take your opinion seriously, how about not insulting me throughout?

  11. Unoriginal thinking by sixtyeight · · Score: 5, Insightful

    In addition to a lot of the arguments being made here against Mr. Gemmell's rationale, he's not even thinking creatively about the alternative ways a revenue stream could be generated. Case in point: I just played a Flash game yesterday that shows a video ad while loading. The ad unlocked additional features of the game for that playthrough.

    But Mr. Gemmell doesn't consider developing new, innovative possibilities like this. He just wants the cash, and will happily use the "locking down" of other peoples' machines on a widespread basis to achieve this. Where's the "locking down" of the property rights that are supposed to come with buying something, like an Android? If it's my device, why wouldn't I have root? It would be apropos if Mr. Gemmell made enough money to buy a car, only to have it stolen within the first couple of weeks.

    Mr. Gemmell makes it sound only right for companies and developers to "protect" their [currently-only-imagined] profits, but it comes at the expense of the property rights of the users. So he argues for further inroads on users' access to their own machines, while attempting to make it seem natural, fair and just.

    --
    The Wolfpack Project: BitCoin + Crowdfunding = Political Accountability
  12. Re:Yup. by Anonymous Coward · · Score: 5, Funny

    We need a follow up to, "Area Man Constantly Telling People He Doesn't Own a Television", "Area Man Constantly Telling People He Doesn't Own a Smartphone".

  13. Re:Piracy... RIIIGHT. by Doctor_Jest · · Score: 4, Insightful

    The thing that cheeses me off about the entire post is his dismissive about "nerds" as if they are the cause of all his "piracy" ills. First and foremost, market share IS a good indicator of what people want, and Android has that market share. Sure not any single phone manufacturer has Apple beat, but the PLATFORM of Android is eating iOS's lunch, relatively speaking, and continues to do so, in spite of the recent updates to the Apple handset line. I'm not knocking iOS as a platform... if people like it, people like it. But it seems to me that if this blogger was paying attention, he'd realize that people don't WANT a locked down DRM infested, closed and obnoxious to the paying customer platform. THAT is why they pick Android over iOS.

    I'm sorry, but this guy's got a boner for iOS and thinks he can't do anything until Android is as locked down and "secure" as his preferred platform. That's not just delusional, but like we nerds say "WE don't CARE what you think."

    --
    It's the Stay-Puft Marshmallow Man.
  14. Re:The jerk probably wants to eat and raise a fami by shutdown+-p+now · · Score: 5, Insightful

    What a jerk. He probably wants to eat food, buy a house, see a doctor, and raise a family. :-) Open source sharing is great with programmers, but with the rest of the world it's a one-way street.

    The TFA is not arguing against open source, he's arguing against open platforms. He seems to have a problem with the fact that Android, for example, lets people sideload apps from outside the app store, which to him means that they can rip an app from one phone and install it on another without paying him.

    In other words, he is basically complaining that Android gives users enough freedom that they can use it to engage in piracy. And advocates for iOS and other platforms which constrain all users on the grounds that they cannot possibly be allowed to do anything that might be used to undermine the ability of app developers (and the associated Apple cut) to make profit.

    So, yes, he is a jerk. He thinks that his right to make money following a particular business model overrides my right to own a device where I retain full control. I sincerely wish him to go out of business.

  15. Re:The jerk probably wants to eat and raise a fami by mwvdlee · · Score: 5, Interesting

    I feel sorry for you.

    Perhaps you should switch careers to something you enjoy doing.

    I'm guessing most of the full time developers reading /. also do some programming for fun. Perhaps because they really want to have a certain type of application, or because they think they have an idea that'll make them rich. Maybe because they read about some algorithm and would like to have a go at it themselves or just because they enjoy the act of creating something new. Some even program for fun because they enjoy being part of a community. There are probably dozens of other reasons why people develop code in their spare time. But most of all; there joy of doing something is in itself reason enough to do it.

    I feel sorry for you if you lost your passion for development and became a soulless office drone.

    --
    Slashdot social media options: AIM, ICQ, Yahoo, Jabber and Mobile Text. Why no MySpace?
  16. Re:Offensive by shutdown+-p+now · · Score: 5, Insightful

    I've read what the man has to say, and it really is as offensive as the summary makes it to be. He basically says that walled garden is a good thing because it prevents users from pirating apps, which is good for (his) business. He doesn't care that users are limited in many other legal activities as a side effect - he actually acknowledges it, but then immediately dismisses it as "something only nerds care about". In short, he really is that much of an asshole.

  17. Re:Yup. by Anonymous Coward · · Score: 5, Insightful

    I judge coworkers on ability by what apps they have on their phone; it makes it a lot easier. :) (My phone makes calls. Only. Yeah, you can still get those.)

    You sound like a condescending twat and I'm glad I don't work with you.

  18. Re:Yup. by GuldKalle · · Score: 4, Insightful

    Don't forget "Area man constantly telling people he doesn't have a Facebook profile".

    --
    What?
  19. Re:Sure but.. by Anonymous Coward · · Score: 5, Interesting

    I remember this same kind of thing happened back in the old days. There was this one operating system that later had a GUI laid on top of it called Windows. It seemed like everything was pirated including the OS itself. Anyway it completely hampered the industry. The incentive to write software was destroyed by piracy as more floppies were copied than paid for. The industry went into a downward spiral and nearly collapsed several times over the last few decades. The software industry hobbles along today and hardly anyone has even heard of Windows and nobody makes any money off of it.

    BTW the same thing happened in the music and movie industries. Ever since the introduction of cassette tapes for both audio and video the industry has struggled to stay afloat. We see this mostly as budgets and revenues for music and movies continue to shrink.

    Okay that was a little sarcastic but I think the doomsday view of piracy is a little overboard. Every industry has shrinkage when it comes to products. The is partially caused by damage to product, sometimes shelf-lives, but mostly theft. In some areas it can be more than 5%/month and physically removes the product from your possession in addition to the time to buy/use/display that product.

    So where do we go from that. Well a store takes precautions to limit factors of shrinkage but only so far. They don't frisk customers down but they may tag everything and try to put sensors by the doors. This is marginally effective. Difficult to remove packaging also helps to reduce theft but annoys customers. Stores also take their shrinkage into consideration when calculating overhead. If 5% of your product evaporates you have to make up for it in your prices.

    Now how can we apply this to software. Well some precautions can be taken but they generally aren't very effective. It only takes one person out of billions to figure it out and share it. So you have to weigh the costs of implementing copy restrictions which includes the man-hours to develop that code and the inconvenience to paying customers. The shrinkage rate needs to be taken into consideration. Software shrinkage would be unsustainable if you actually lost product every time but you don't. There is opportunity costs but no costs associated with replacing the product.

    It's sort of a mix between shrinkage and market penetration. What software are you creating? What is the piracy rate for that type of software? If there's a possible market of 10,000,000 people and similar products suffer a 90% piracy rate then you better plan on having at most 1,000,000 people when planning costs. If it's not worth it, then it's not worth it. It'll be okay. Some companies will make money and some won't. Maybe think of it as advertising costing 90% of your revenue.

  20. Re:Sure but.. by Airline_Sickness_Bag · · Score: 4, Funny

    I guess we can call the new Microsoft shills Metro-sexuals.