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Critics Blast Apple's Cheesy New Ad Campaign
theodp writes "BetaBeat reports that people are pretty much falling over themselves to mock Apple's cheesy new Genius ad campaign, using zingers like 'intellectually cheap,' 'cringe-inducing,' 'borderline smarmy,' and — perhaps the unkindest cut of all — Microsoft-worthy — to describe them. Apple's trilogy-of-terror ad lineup includes Mayday ('An Apple Genius shows a fellow passenger how easy it is to make great home movies with iMovie. All before the tray tables are returned to their upright position.'), Labor Day ('An Apple Genius shows a soon-to-be father all the amazing things he can make with iPhoto.'), and Basically ('An Apple Genius points out there are a lot of things that separate a Mac from an ordinary computer, like great apps that come built in.'). The Atlantic's Jordan Weissmann says Steve Jobs would be appalled by the new ads, which certainly don't fare well in a head-to-head comparison with Think Different."
No, they say the portrait of Jobs in the Apple boardroom shed a tear when the ads were screened. Or maybe they had the AC turned up too high.
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but if apple had filmed a turd for 20 seconds and published that as an official advert it would have the highest viewcount on youtube - however I really doubt that would mean it's a successful advert for them in building of their brand image.
People would have said they liked the new fully cornerless design and swirly textures. Brown is obviously the new white (or black) and you have to be impressed by the new smell feedback technology. It's soft and warm to the touch as well, making it comfortable to hold.
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You big-ketchup shill. Everyone knows Rold Gold is the finest in tomato based confectionery condiments. NO BLOOD FOR KETCHUP!
Basically they're Apple adverts, basically.
Are you from the Department of Redundancy Department?
People would have said they liked the new fully cornerless design and swirly textures. Brown is obviously the new white (or black) and you have to be impressed by the new smell feedback technology. It's soft and warm to the touch as well, making it comfortable to hold.
But being Apple it wouldn't be compatible with a genetic anus, it'll be proprietary.
Kwisatz Haderach
Sell the spice to CHOAM
This Mahdi took Shaddam's Throne
Also,
1) Old campaign "You will be cool and fashionable as an Apple user"
2) New campaign "Only annoying geeks are Apple genius"
Surely a generic anus is a genetic one?
(No, I can't believe I'm posting this either)