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Microsoft Drops 'Metro' Name For Windows 8 UI

hawkinspeter writes "The BBC is reporting that Microsoft is dropping the 'Metro' name for the new Windows 8 UI. Apparently, the catchy new name they've settled on is 'Windows 8 style UI!' This has happened due to a (potential) trademark dispute with Metro AG, a German retail giant. Microsoft said, 'We have used Metro style as a code name during the product development cycle across many of our product lines. As we get closer to launch and transition from industry dialogue to a broad consumer dialogue we will use our commercial names.' I'm wondering if Microsoft planned this to get publicity for their new OS and UI or whether they just forget to check on how 'Metro' is used around the world."

17 of 356 comments (clear)

  1. Sadly... by Megaweapon · · Score: 5, Funny

    the chose to use Bing to check. Shoulda used Google!

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  2. Wow, what a catchy new name! by Anonymous Coward · · Score: 5, Funny

    Did Ballmer come up with it himself?

  3. Next up... by hackula · · Score: 5, Funny

    M$ set to release the all new Ford Tablet, the Walmart Phone 9, and the Trader Joe's Web Application Framework!

  4. isn't it ridiculous? by circletimessquare · · Score: 5, Interesting

    just look up metro on google

    a bunch of transit authorities use the word, there's metroPCS, some library consortium, a few other government entities, etc.

    clearly, the word is common and abstract enough that anyone can claim it's usage

    trademark law, copyright law, intellectual property: it is such an absurd, useless pox on civilization. i foresee and fervently hope that history will write of this century about how the whole concept of intellectual property law became abolished. it's such useless wasteful, lawyer mongering nonsense by trolls

    we really need to just lose the entire concept of intellectual property from our societies. it is utterly destructive to the free flow of culture and ideas and does NOT do what it purports to do: protect creators. no, it empowers litigious rent-seeking parasites. so much wasted money energy and time

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    1. Re:isn't it ridiculous? by Vanderhoth · · Score: 5, Interesting

      I'd guess that over the last year there has been a huge amount of bad press from tech forms and publications where authors have written about how much they hate metro. Changing the name is MS way of re-branding the UI and getting away from the bad press.

      The same sort of thing happened with vista, there was a ton of press on the OS when it went by it's "code name" Longhorn before it was released, a lot of the press was pretty bad. So MS changed the name to Vista just before the release to re-brand it at the last minute and confuse the public. It's the equivalent to "Oh! I read this really terrible review about Longhorn, I'm not putting that on my machine. What's this? Vista! Well I haven't read anything bad about that I'll give it a try!"

  5. Microsoft and their product names by cerberusss · · Score: 5, Funny

    Apparently, the catchy new name they've settled on is 'Windows 8 style UI'

    Well, it was either that, or "Microsoft Office Live Style UI Media Center Edition for Windows Genuine Advantage".

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  6. Re:Real catchy alternative by Dupple · · Score: 5, Funny

    Window Pain

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    Watch those corners
  7. Re:Codenames are common. by Anonymous Coward · · Score: 5, Interesting

    Not strictly true. Metro was chosen originally for the UI because the tiles slide from side to side, like the windows of a metro train when you're standing on the platform.

    Dont ask how i know. ;)

  8. Re:Codenames are common. by Sponge+Bath · · Score: 5, Interesting

    Remember when Carl Sagan got upset with Apple for using Carl Sagan as a code name for the Power Mac 7100? They renamed the project BHA for "Butt-Head Astronomer".

  9. It's an excuse by Tridus · · Score: 5, Insightful

    They've been calling it Metro for quite a while, including on all that stuff put out about Windows Phone 7. You know WP7, that phone OS of theirs that's in production. If codenames really don't stick around once its in production, then how do they explain that?

    The truth here is that Windows 8 has been poorly received, and Metro is the reason why. Too many people hate it on the desktop. In an attempt to change the conversation they're going to change the name and hope that the negative buzz doesn't carry over.

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    -- "So they told me that using the download page to download something was not something they anticipated." - Bill Gates
  10. Re:Codenames are common. by larry+bagina · · Score: 5, Funny

    He just wanted billions and billions of dollars...

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    Do you even lift?

    These aren't the 'roids you're looking for.

  11. Re:Codenames are common. by i+kan+reed · · Score: 5, Insightful

    You seriously think it's cool to first name a product after someone without their permission, then change the name to imply negative things about the person because they didn't like that?

  12. Re:Codenames are common. by CanHasDIY · · Score: 5, Informative

    Metro : US and French name for an underground railway system, aka Underground, Tube, Subway, etc .etc .etc ...

    Also, in US at least, slang term for a straight guy who acts/dresses like a homosexual.

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  13. Re:They have chosen the wrong name by DJRumpy · · Score: 5, Funny

    I was personally hoping for "J-Pop American Fun Time Now! UI"...

    http://www.youtube.com/watch?v=Yj1OnORTnAM

  14. OLD NAME: "METRO" NEW NAME: ? by Jeremiah+Cornelius · · Score: 5, Funny

    I suggest "TOMBSTONE".

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    Never been known to fail..."
  15. Re:Codenames are common. by Sique · · Score: 5, Informative

    Actually, it's a shortening of the original name of the Paris underground trains: Compagnie du Métropolitain de Paris.

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    .sig: Sique *sigh*
  16. No, they're not by Jim+Hall · · Score: 5, Informative

    > Apparently, the catchy new name they've settled on is 'Windows 8 style UI'

    I'm no Microsoft fan, but TFS is wrong. Both linked articles aren't that long, so it's not hard to find what they've actually said. Microsoft has dropped "Metro" and is looking for a new name. Until they figure out a new name, they have asked developers to stop referring to the interface as "Metro" and use "Windows 8 style UI" instead. But the point is, Microsoft has not settled on this as a new name.

    From the BBC article:

    Instead of Metro, Microsoft has told developers to simply refer to the blocky display as a "Windows 8 style UI" for the time being.

    From the Verge article:

    Until then, employees have been advised to refer to the Metro style user interface as the "Windows 8 style UI."