Microsoft Working On "Surface 2" Tablet

SternisheFan snips this news from Tech Radar: "The Surface tablets that Microsoft will start selling on 26 October at Microsoft Stores (and in temporary 'holiday stores' in twelve US cities including New York) are only the first of a planned family of Windows devices and Surface 2.0 is already under development. Although Microsoft corporate communications chief Frank Shaw said recently that calling Surface 'our new family of PCs built to be the ultimate stage for Windows' was no more than 'literary licence' and that there was nothing more than the two tablets already announced, the Surface team is 'currently building the next generation' of 'devices that fully express the Windows vision' — according to more than a dozen job adverts posted on the Microsoft Careers site between June and August."

Comments

Building the microsoft vision

[phantomfive]

'currently building the next generation' of 'devices that fully express the Windows vision'

The Windows vision is to make Microsoft money. They have no clue how they'll do it, but they're going to try.

Re:Building the microsoft vision

[ozmanjusri]

Why is this being moderated Troll?

This is exactly what Microsoft do. They have always tried to make subtle incompatibilities for competitors products.

Java, Secure Boot, OOXML, H264, their ACPI trickery, Mono/Silverlight and so on ad nauseum.

Even Microsoft knows they're an unreliable business partner. This is from their SEC filing: "...our Surface devices will compete with products made by our OEM partners, which may affect their commitment to our platform." "Users may increasingly turn to these [mobile] devices to perform functions that would have been performed by personal computers in the past," "Even if many users view these devices as complementary to a personal computer, the prevalence of these devices may make it more difficult to attract applications developers to our platforms."

Why is this news?

[Anonymous Coward]

Surface 1 is done. Of course they are working on Surface 2 and maybe even Surface 3.
In other news, Apple is working on iPhone 6.
Samsung is working on Galaxy S4.

And so on...

Re:Why is this news?

[Alter_3d]

Meh. Wake me up when they reach Surface 7. But not Surface 8. I hear it looks too much like a PC.

Osbourne Effect

[cpu6502]

I'm not buying a Surface 1.0.
I'll wait for the Surface 2.0 instead.
--
"The name comes from the planned replacement of the Osborne 1 computer. In 1983 founder Adam Osborne pre-announced several next-generation computer models (the "Executive" and "Vixen" models), which had not yet been built, highlighting the fact that they would outperform the existing model. A widely-held belief was that sales of the Osborne 1 fell sharply as customers anticipated those more advanced systems, and dealers cancelled orders." And the company went bankrupt.

Other examples:
"In 1978, North Star Computers announced a new version of their floppy disk controller, which had double the capacity, to be sold at the same price as their existing range. Sales of the existing products plummeted and the company almost went bankrupt."

"When Sega began publicly discussing their next-generation system, barely two years after launching the Saturn, it became a self-defeating prophecy. This move, combined with Sega's recent history of short-lived consoles, led to a chain reaction that quickly caused the Saturn's future to collapse. Immediately following the announcement, sales of the console and software substantially tapered off in the second half of 1997, while many planned games were canceled, causing the console's life expectancy to shorten substantially."