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Windows 8 Gets Personal Use License For Homebuilt PCs

An anonymous reader writes with this excerpt from Geek.com: "Microsoft has never really acknowledged or supported those among us who choose to build their own PCs. Windows licensing is usually offered in three forms: full retail product license, retail upgrade license, and OEM license. If you want to build your own machine at the moment, Microsoft expects you to buy a full retail copy of Windows. With Windows 8 that all changes and Microsoft has decided to actively support individuals who want to build their own machines or run Windows 8 as a virtual machine. That support comes in the form of a new license option called the Personal Use License for System Builder (PULSB). With PULSB, Microsoft is dumping the full retail license used in previous versions. Instead it is offering a version of Windows 8 to be installed as the main operating system on a single system meant for personal use, or in a virtual machine running on an existing PC (running any legal OS such as Windows 7, Mac OS X, or your favorite flavor of Linux)."

42 of 330 comments (clear)

  1. Is it just me by Anonymous Coward · · Score: 5, Insightful

    Or is Microsoft really desperate to get windows 8 to work?

    1. Re:Is it just me by Anonymous Coward · · Score: 5, Insightful

      Or is Microsoft really desperate to get windows 8 to work?

      Why does it have to be a desperation move? Maybe Microsoft is looking to try to capitalize on revenue opportunities from people who either wouldn't consider Windows because of the full retail price or people who don't purchase additional copies because of the price. Desperation move or not, it's a great benefit to people who still need Windows and don't buy OEM systems.

    2. Re:Is it just me by Defenestrar · · Score: 3, Insightful

      Desperation? Not as in the case of survival. MS is extremely diversified on the software front and still has the defacto standard software for a majority of business applications (OS included). The only thing they might be desperate about is that other people are making money in a field to which MS has a relatively low barrier for entry. So, rather than calling them desperate, I'd suggest that they're really excited to enter a market that they're well poised to kick butt in. There's a decent chance they'll screw up the first iteration - but there's also a decent chance they've already done that (Win Phone 7).

      If MS does Windows 8 right, they'll put the death nails in RIM's coffin while simultaneously slapping Android and iOS out of the business field entirely. A well implemented remote desktop alone could make that happen. Once MS has business adoption, education/private users will migrate to something that's most relevant/familiar. The existing mobile OSs will slowly fade to niche markets for those who like trendy items or those who like to tinker under the chassis (and I don't think I need to mention which is apple and which is linux).

      So, in summary, MS is well poised to repeat the desktop successes of the '80s and 90's in the mobile market. They weren't Atari, Commodore, or Apple, (or even IBM), but MS won the day and (after a lot of development) they have quality product and a secure hold on the desktop market - the only thing they need to worry about is whether they can translate their dominance into a new hardware architecture. Worst case scenario: they screw up Windows 8 and don't manage world dominance until Windows 9. Unless iOS or Android are willing to license PC interface technology from MS (which would be a different type of win), MS has nothing to worry about. If anything, the only thing MS has to be desperate about is making Windows 7 another XP.

    3. Re:Is it just me by Runaway1956 · · Score: 4, Interesting

      Death nails. Slapping out of the business field. Niche markets.

      Sorry, but that reads to much like fanboi talk for me.

      Quality product? Not exactly - why don't we revisit WinME and Vista? You are correct with the "secure hold on the desktop market", but there were a lot of questionable ethics involved there.

      Your dream world of Microsoft's world dominance is really a nightmare, or at least a dystopia. Enjoy the dream though - if you can. As for me, I'll continue on with Unix-likes, no matter what the world does around me.

      --
      "Windows is like the faint smell of piss in a subway: it's there, and there's nothing you can do about it." - Charlie Br
    4. Re:Is it just me by IntlHarvester · · Score: 4, Insightful

      I can't see how this really matters. The price of Win8 is low already primarily for the reason they want you to adopt it. The reason they accept a lower price to increase adoption is that they feel they'll be making up the difference in that 30% they are going to be charging for their software store.

      It doesn't even require any nefarious motives, MS simply finally woke up and realized their was a huge disparity between their retail prices and the far lower volume prices. If Dell is only paying $30 a copy, why were they even trying to get $300 from joe home builder? It was stupid and they finally figured it out.

      Not to mention that Microsoft's old price sheet literally dates back to the 1980s and OS/2. People used to pay $300 for Windows NT Workstation and install it on their $2500 PC, pretty good deal compared to Unix, eh? But it's 2012 now and nobody is paying that kind of money to install an OS on their $400 laptop.

      --
      Business. Numbers. Money. People. Computer World.
    5. Re:Is it just me by Kalriath · · Score: 3, Informative

      System builders aren't supposed to buy retail. System builders are supposed to - and do - buy OEM System Builder licenses. People building their own PC were supposed to use retail licenses, but instead were buying OEM from resellers who were violating their distribution agreement (they would routinely sell OEM Windows with a mouse, despite the fact that only a motherboard qualifies as a component with which you could bundle OEM Windows).

      --
      For a site about things like basic rights, Slashdot users sure do like to censor "dissent".
  2. Wonderful? At What Cost? by Anonymous Coward · · Score: 5, Interesting

    I don;t know that this is as wonderful as the post would like to suggest. It's never been a problem to purchase and use the deeply discounted OEM versions for home-built PCs. SO, my first question is what does a PULSB license cost as compared to OEM. The second question is; will we still be able to purchase OEM?

    1. Re:Wonderful? At What Cost? by cbope · · Score: 5, Informative

      I hate responding to AC's, but purchase of the OEM license has always been tied to some piece(s) of hardware purchased at the same time. I know there are lots of "workarounds" and these have been pretty liberally sold to home builders even without hardware, but the fact is it was/is a requirement for OEM Windows licenses.

      I could care less about being able to purchase OEM anymore. The real question: Is the PULSB license transferable to new hardware, unlike OEM? This is why I would buy the retail licenses, they can be transferred to a new PC... OEM cannot and MS can deny your activation on new hardware if they suspect you are copying it.

    2. Re:Wonderful? At What Cost? by bigstrat2003 · · Score: 5, Informative

      Legality of the license aside (never bothered to read it, honestly), Microsoft has always been really good about letting you activate an OEM license on new hardware. The internet activation will generally fail after the first time, but the phone system works well - and if they do wind up making you talk to a real person, I have never had one of those reps refuse to help.

      --
      "16MB (fuck off, MiB fascists)" - The Mighty Buzzard
    3. Re:Wonderful? At What Cost? by arth1 · · Score: 3, Informative

      That was technically the requirement, however most shops would sell you the OS for purchasing any 1 piece of equipment which goes inside your case.

      That's because there's no requirement that you buy all the parts from a single vendor or as a single purchase.

    4. Re:Wonderful? At What Cost? by rsmith-mac · · Score: 4, Interesting

      I have never had one of those reps refuse to help.

      There is a blacklist, but it's very, very hard to get on. You basically have to be installing Windows onto different motherboards on a weekly basis. For that reason the only person I know to ever end up on that list did motherboard evaluations for a living.

    5. Re:Wonderful? At What Cost? by h4rr4r · · Score: 3, Interesting

      Unless you were selling the PC the OEM license was never legal.

      Sure you could get it, but then you might as well pirate the OS.

    6. Re:Wonderful? At What Cost? by h4rr4r · · Score: 4, Informative

      It was never legit. The license forbids it.

      German court decisions are about as valid in the USA as martian court decisions. In the US reselling licenses is not been held up as legal.

    7. Re:Wonderful? At What Cost? by SydShamino · · Score: 3, Funny

      I'm hereby offering my services to everyone with which I'm not related. I'll buy your home-built PC with an OEM license, paying you in net 30 terms, under the condition that you will buy the machine back at full cost if I'm at all unsatisfied.

      If the cost to me (including shipping) is greater than $0, I'm unsatisfied, and I hereby return the machine to you. I accept your payment as an erasure of my debt to you.

      --
      It doesn't hurt to be nice.
  3. "will probably be on par with OEM pricing" by Anonymous Coward · · Score: 3, Insightful

    so what's the difference then?

    1. Re:"will probably be on par with OEM pricing" by Black+LED · · Score: 3, Informative

      I am not sure how it will turn out but my guess is that the PULSB license is for people who want to build a PC for personal use, the OEM license is for people who want to build a PC to sell and the full retail license is for people who want to build a PC for commercial use, perhaps in a small business environment where it is practical and cost effective to do so.

    2. Re:"will probably be on par with OEM pricing" by ottothecow · · Score: 3, Insightful
      I don't think microsoft particularily minds people buying a mac and then running windows on apple hardware.

      Sure, they may only be bootcamping or VMing it for specific situations, but it beats the alternative which is the customer learning to live completely without windows.

      --
      Bottles.
  4. Re:Microsoft finally gets it by fridaynightsmoke · · Score: 4, Funny

    Hey! Here's an idea -- MS could bless WINE and sell each of the Linux users a license to run a full-on win32/64 library. Yeah!

    Silly AC, only a religious organisation could bless wine. It'd have to be Apple...

    --
    This is a substitute for a clever sig that fits within the maximum number of characters.
  5. Free (as in beer)? by sqrt(2) · · Score: 3, Insightful

    If it's not free (beer) then it's not going to make much of a difference converting unlicensed copies into licensed ones. Home built PCs often use unlicensed copies of Windows, among people who are building PCs to run Windows and games at least. You're not going to convert those people to legitimate users unless you can meet the current price they are paying now--which is zero.

    For personal use I don't know why anyone would pay for a copy of Windows, especially when it means taking money away from spending it on hardware. When faced with the choice of a "legitimate" copy of Windows or the next highest graphics card or CPU, people will always choose the hardware that provides tangible improvement. A licensed copy of windows is bit-for-bit identical to the unlicensed one and offers no improvement other than some vague (false) sense of moral correctness. And that's entirely based on the user's subjective opinions on software licensing and the morality of imaginary property.

    So whom is this licensing option really going to be for? I don't see it going anywhere, unless the price is so low as to be negligible, but then they'd be undercutting their other more profitable licensing options.

    --
    If you build it, nerds will come. Soylentnews.org
    1. Re:Free (as in beer)? by WARM3CH · · Score: 4, Interesting

      You are just making HUGE assumptions with no evidence to back them. "You're not going to convert those people to legitimate users", "why anyone would pay for a copy of Window", "people will always choose the hardware that provides tangible improvement".

      Why do you think every single user out there is a pirate that would never convert? I for one used to pirate Windows, for my home machines. That included Win 3.1, 95, 98, NT 4.0, 2000 and XP. With Windows 7 I got myself a legitimate, but discounted, full version (I don't remember how much it was, $40 or something). If they offer Windows 8 for a low price, I'll buy it.

      In 2010 I paid over $3000 to buy components to build my workstation/gaming machine. Paying an extra $40, i.e. round 1.3% more to get the right software added no significant burden to my budget. I have no problem to pay for a software that I use everyday single day for a couple of years as long as I don't feel it is a rip-off. Since this is ./, yes, I boot into Linux when I need to.

    2. Re:Free (as in beer)? by geekoid · · Score: 3, Insightful

      All the updates work at MS's good nature.
      They can turn all that off but decided it wouldn't be good in that it would create a pool of virus and malware that would go unchecked.

      MS is being benevolent. They can change at any time.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  6. Prices? by Alter_3d · · Score: 3, Insightful
    From TFA:

    Although final pricing for Windows 8 hasn’t been announced yet, the PULSB license will definitely be cheaper than purchasing a full retail license and probably on a par with OEM pricing. It is also expected that pricing in general for the new OS will be lower than what we currently pay for copies of Windows 7.

    Hmmm... "not announced yet", "probably", "it is also expected"
    Sounds like a lot of maybes.... I'll wait for the real prices to see if Microsoft actually is on to something.

    1. Re:Prices? by Missing.Matter · · Score: 4, Informative

      TFA is a secondary source. Here is a link to the primary source, with text from the actual licenses:

      http://www.zdnet.com/microsoft-radically-overhauls-license-agreements-for-windows-8-7000002866/

  7. What's "assembling"? by fph+il+quozientatore · · Score: 3, Interesting

    What is "assembling"? Instead of buying a shiny boxed retail/update version, I suppose I can unscrew a screw from my old pc, re-screw it on, and then get the reduced "self-assembler" price?

    --
    My first program:

    Hell Segmentation fault

  8. More money to Microsoft by hsa · · Score: 4, Interesting

    Oh, I can see why Microsoft would offer a new license:

    - Personal -> they tie that your Windows-account, so you can't never ever sell it
    - Single System -> they tie that to your PC configuration, so you can't change your GPU without upgrading to full version

    .. so they are just making another confusing license and hope to gain more users for their Anytime Upgrade. I mean, you do have to upgrade your PC if you are like selling your old PC with PULSB. This way Microsoft can charge for Windows 8 twice, yay!

  9. but... why??? by green1 · · Score: 3, Interesting

    I thought one of the biggest advantages to building your own computer was the ability NOT to pay microsoft for the privelidge of owning a computer. Sure there are one or 2 small places that allow you to buy a windows free, pre-built system, but usually with fairly limited selection of specs, and often no cheaper than a PC with windows installed (which tells me the company is probably paying Microsoft for the license, even though you aren't getting one (likely a bulk agreement where they pay microsoft per system sold instead of per license installed))
    Building your own computer has, for years, been the only way to ensure you got your ideal machine, without having to also buy a windows license to run an operating system you already own, or are allowed to get for free.
    I've built my own computers exclusively for nearly 20 years... though I must admit that I've slipped a bit here, I'm starting to look to a new computer now, and I haven't kept up with the latest news on components, It's not as easy as it once was to figure out which part is better than which other one, and without having kept up it's a bit of a daunting task to select the right parts this time... I'm debating just buying a pre-built system, but I don't really want to go that route after nearly 20 years of doing it myself.

    1. Re:but... why??? by Dog-Cow · · Score: 3, Insightful

      That's only a big advantage if you don't want to run Windows. The vast majority of computer users do, in fact, want to run Windows.

  10. Priced to reduce piracy. by jellomizer · · Score: 5, Insightful

    The issue has always been with a lot of piracy. The fallacy is the company is competing with free, that isn't the case, the problem is the company is competing with easier to get. Microsoft with its different licenses where the rates that people are willing to pay they are technically not support to pay. Even the guys who do not want a pirated copy but an original would get the OEM off eBay (something we really shouldn't be doing)... However if we can get a good price for the OS a lot of us will be willing to get the fully legit version.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    1. Re:Priced to reduce piracy. by Anonymous Coward · · Score: 3, Interesting

      How much for the stripped down version? I want a version of windows without Windows Media player, Internet Explorer, or even Windows Explorer. I have no need for any Windows, no accessories please, i use my own notepad, calculator, paint program.

      Hell, just give me a version of Windows good enough to run Steam.

      It's a nuisance because, I know MS makes a full OS, and it's a fine one. I still prefer Gnome or KDE even with their warts but Windows isn't useless. Windows has a lot less features than Linux Desktops but even I realize they are less crash prone. I can see why other people wouldn't buy a Windows Lite. But a lot of us do. We are an untapped market.

      Oh well I'll just jailbreak an xbox... it's basically what I want. Or I can wait for the a SteamBox, Or upgrade one of those Ouyas...

    2. Re:Priced to reduce piracy. by Runaway1956 · · Score: 3, Informative

      Not necessarily. Basically, a guy can build his own version of Windows, and leave out all the cruft, such as Explorer. We don't really need a shell to do installations. Hey, I've got it! Let's reconstitute DosShell!!

      http://www.nliteos.com/download.html

      --
      "Windows is like the faint smell of piss in a subway: it's there, and there's nothing you can do about it." - Charlie Br
  11. Re:first by Anonymous Coward · · Score: 5, Funny

    That's why the ladies don't call you back the next day.

  12. Re:What's the difference.. by rsmith-mac · · Score: 5, Informative

    Retail: This license is portable; users can upgrade/replace their hardware and take their copy of Windows with them. Furthermore Microsoft provides support, and you can even use a retail version to perform an upgrade (though MS sells cheaper upgrade editions for that). For those reasons however it's the most expensive (i.e. full price) version.

    OEM/System Builder: The license is non-portable and becomes locked to the motherboard. Microsoft does not provide any support (that's the OEM's job), and OEM copies can only be used to do a fresh install. Because of this it's cheaper than retail.

  13. Laptop by tepples · · Score: 3, Informative

    Building your own computer has, for years, been the only way to ensure you got your ideal machine

    Maybe your ideal machine. My ideal machine, on the other hand, can be used while I ride public transit. I don't see a lot of stores in my home town selling kits to build a laptop.

  14. Re:Retina MacBook Pro and other sealed computers by Anonymous Coward · · Score: 3, Insightful

    Isn't this use case basically what the retail license was intended for?

  15. Re:first by Anonymous Coward · · Score: 5, Funny

    doesn't matter, had sex.

  16. Re:Retina MacBook Pro and other sealed computers by ratbag · · Score: 3, Insightful

    Nice bit of shoe-horning there.

    The rMBP along with all other sealed or unsealed computers will be able to use the PULSB licence, which is supposedly going to cost about the same as the OEM licence. So where's the problem?

    And if you want to do one of the things on your list and you can work quickly, then developers can even download a free 90-day eval version of Windows 8 .

    But again - why the special mention of the Retina? It has no relevance to the discussion at hand - ie the new licensing that Microsoft offers.

  17. Re:cheaper? from a company? sure... by tguyton · · Score: 3, Interesting

    I've reinstalled my OEM copy of Win7 Pro probably 4 times now, and one of those was after a motherboard upgrade (and 2 of the others were hard drive swap outs). Also I believe my fiance reinstalled with my copy on his machine after he lost his copy. They really don't care.

  18. Re:What's the difference.. by Applekid · · Score: 5, Insightful

    It's their loss. When you make it painful to stay legal and compliant, they just drive people to piracy anyway. If your $130 OEM copy isn't legal you might as well pay $0.

    They should just go back to the "good" old days and just charge a flat price and be done with it. Incidentally, those were the monopoly days, too, so obviously something was going well for Microsoft with that plan.

    --
    More Twoson than Cupertino
  19. Re:first by Anonymous Coward · · Score: 5, Funny

    doesn't matter, hand sex.

    FTFY

  20. Give it away for free by KingSkippus · · Score: 3, Insightful

    To be honest, I don't understand why Microsoft doesn't just give away Windows for free as a loss leader. It sounds like they're headed toward selling software via the Microsoft store a la Apple's app store and Google Play, in which case they'll be getting a cut of all software sales. I can understand selling some kind of "business connectivity" package that contains the domain connectivity bits that companies require at a premium. They're even getting into the hardware retail business, as well as hammering hard on search (thus data mining and advertising), online services, console gaming, etc.

    With their main operating system competitors a company that sells its OS as part of its hardware package (Apple) and a loose conglomerate developers that give away their operating system--and most of their productivity software--completely free (as in speech and beer), it just seems like it would be a smart move by Microsoft to completely embrace its alternative revenue streams and make a play to get legal copies of its core OS--and its connectivity to its software store where the real money is now--on every desktop, laptop, and tablet in the world. How many users, presented with the option of buying the MacOS upgrades for $20 or $25 a pop, would be mighty tempted to install Windows 8 on their Macs for free instead, especially if they know they won't have to pay for any more MacOS or Windows upgrades down the line? Microsoft could very well steal a chunk of market share from Apple on their own hardware.

    The most frequent justification I see from Linux users (myself included) for using Linux is, "You never have to pay for upgrades to get the latest and greatest version again." Yeah, the free software is nice, but you can get free software (many times the exact same software--Firefox, LibreOffice, GIMP, Audacity, etc.) for Windows. Yeah, the principles behind open source are admirable--and make no mistake, I would continue to support them--but most average schmoes really couldn't care less that they can download and compile their own OS source code, and wouldn't have a clue how to go about it even if they did care.

    From a purely business standpoint, I really think that giving Windows away for free is the best long-term strategy for Microsoft, and it would be perceived as a bold and welcome move by the industry as well as draw in a bunch more users who would then earn Microsoft money via software sales, advertising, and online services.

    1. Re:Give it away for free by kelemvor4 · · Score: 3, Informative

      Last I read, they were making a lot of money selling operating systems. It's their bread and butter. They're already also making a lot of money selling other things, so why change a formula that is successful? I think most linux users and definitely most osx users are using the other operating systems for reasons other than the cost of the OS license, so I wonder how many new users a move like that would really attract.

  21. Re:first by screwdriver · · Score: 4, Insightful

    This isn't reddit folks.