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Ubisoft Claims PC Piracy Rate of 93-95%

silentbrad sends this quote from GamesIndustry: "Ubisoft CEO Yves Guillemot has told GamesIndustry International that the percentage of paying players is the same for free to play as it is for PC boxed product: around five to seven per cent. ... 'On PC it's only around five to seven per cent of the players who pay for F2P, but normally on PC it's only about five to seven per cent who pay anyway, the rest is pirated. It's around a 93-95 per cent piracy rate, so it ends up at about the same percentage. The revenue we get from the people who play is more long term, so we can continue to bring content.' ... 'We must be careful because the consoles are coming. People are saying that the traditional market is declining and that F2P is everything — I'm not saying that. We're waiting for the new consoles — I think that the new consoles will give a huge boost to the industry, just like they do every time that they come. This time, they took too long so the market is waiting.'"

1 of 464 comments (clear)

  1. Well, no... by Anonymous Coward · · Score: 0, Flamebait

    It would be better to make enforcement of DRM-breaking penalties effective, especially since the costs of said enforcement are borne by taxpayers and ISP's, and not by us content producers.

    You are all criminals, and you should all be treated as such, and you should all pay for said treatment out of your own wallets. And since this is the *only* way the market can be made to produce new content, you should be happy about it, too!