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How Apple's Story Is Like Breaking Bad

theodp writes "Over at CNN, Omar L. Gallaga explains how Apple's story is like Breaking Bad, the TV drama whose protagonist — high school chemistry teacher Walter White — decides to use his science skills to cook methamphetamine to provide for his family after being diagnosed with terminal cancer. Walter takes shocking, out-of-character risks but reinvents himself as a brilliant, feared meth chemist who grows more ambitious, ruthless and cocky with each victory. 'Like Steve Jobs,' writes Gallaga, 'Walter White's cancer awakens a panic in him to hurry up and leave a legacy through his work.' Gallaga continues: 'Like Walter White, it [Apple] has mixed the proper elements at just the right amounts to create highly pure, addictive products. The products have been made within secretive working conditions. The skill employed to design and manufacture them tends to make what competitors put out seem like cheaper, cloudier, less effective imitations.'"

28 of 288 comments (clear)

  1. Samsung? by Anonymous Coward · · Score: 5, Funny

    And Samsung is Pollos Hermanos or just Tuco?

    1. Re:Samsung? by binarylarry · · Score: 4, Interesting

      Google is Hank.

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    2. Re:Samsung? by oakgrove · · Score: 5, Insightful

      Okay, seriously. This is getting a little over the top. Apple primarily makes smartphones, tablets, and laptops. If they fell off the face of the earth tomorrow people would just buy all that stuff from somebody else barely missing a beat. Yes, they are successful and yes, they make a lot of money. However, the level of philosophical importance that is being attached to the company is bordering on ridiculous. I'm not trying to be a hater but a ton of mindshare is devoted to this company completely out of proportion to their impact in the grand scheme of things. I get the amount of press that Microsoft gets as the computing world really does revolve around them but Apple? Really?

      --
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    3. Re:Samsung? by jhoegl · · Score: 5, Insightful

      Why do I feel like I am watching a bunch of hens clucking?
      Worst article and post followup in the history of slashdot....
      This is not News for Nerds, its Drama for Dorks

    4. Re:Samsung? by AmiMoJo · · Score: 5, Insightful

      Did you even read my post in full?

      Samsung makes most of it's phones. The display, the CPU, the RAM, the flash memory, the radios, the PCBs and a fair few other bits. They fabricate parts from raw materials and then they assemble them in their own factories.

      Apple does not make its phones. Apple doesn't have any factories or silicon fabs. They designed the CPU by buying the company that was designing it for them. Most of the other hardware was designed by other companies and all of it is manufactured by other companies, then finally assembly is done by Foxconn.

      How dumb can you be?

      Okay, you win the gold medal, congrats.

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  2. The bullshit is strong with CNN by siddesu · · Score: 5, Insightful

    Can't we for a while at least stop ascribing a success, which is due to the hard work of a very large group of people over a long period to one man, and further look for some magical parallels where there are none?

    1. Re:The bullshit is strong with CNN by Dyinobal · · Score: 5, Funny

      Ya I'll be honest I was going to come on here and write some intelligent insightful comment on how the article was wrong and stretching in it's comparison but that seems like pointing out the sky is blue or water is wet.

      This article is just so dumb I'm amazed it is on the front page of slashdot, sometimes stupid stuff gets on the front page but typically it isn't something like this that has no substance at all.

    2. Re:The bullshit is strong with CNN by girlintraining · · Score: 4, Insightful

      Can't we for a while at least stop ascribing a success, which is due to the hard work of a very large group of people over a long period to one man, and further look for some magical parallels where there are none?

      tl;dr. Condensed version: "Rich people are right because they're rich and you're not."

      --
      #fuckbeta #iamslashdot #dicemustdie
    3. Re:The bullshit is strong with CNN by fm6 · · Score: 5, Interesting

      Short answer: no.

      Recently on Slashdot, somebody called Neil Armstrong "one of the greatest men of the last century". (I think Armstrong would have been livid at that description; like you, he hated minimizing the contributions of a lot of nameless people.) When I pointed out the absurdity of that description, I got flamed up the wazoo.

      People need heroes.

    4. Re:The bullshit is strong with CNN by clarkkent09 · · Score: 4, Insightful

      There is a large group of hard working people working for each of Apple's competitors too.

      --
      Negative moral value of force outweighs the positive value of good intentions.
    5. Re:The bullshit is strong with CNN by Grayhand · · Score: 5, Insightful

      Can't we for a while at least stop ascribing a success, which is due to the hard work of a very large group of people over a long period to one man, and further look for some magical parallels where there are none?

      How soon they forget. When Steve Jobs came back Microsoft was having to prop up the company to avoid monopoly charges and Apple was still trying to sell slower technology for twice the money. Say it takes a team all you want, without Jobs Apple would have likely gone bankrupt so I'd give him some credit for their success.

    6. Re:The bullshit is strong with CNN by methano · · Score: 5, Funny

      I thought everything showed up on the front page of Slashdot. Is there a back page?

    7. Re:The bullshit is strong with CNN by tlhIngan · · Score: 5, Interesting

      Ya I'll be honest I was going to come on here and write some intelligent insightful comment on how the article was wrong and stretching in it's comparison but that seems like pointing out the sky is blue or water is wet.

      This article is just so dumb I'm amazed it is on the front page of slashdot, sometimes stupid stuff gets on the front page but typically it isn't something like this that has no substance at all.

      Easy. Apple stories sell. Why did you think Gawker Media went apeshit two years ago with the iPhone 4 prototype they purchased? They probably made tons of money off that series of articles that they kept rerunning it for months afterwards. (Alas, they seem to have decided to waste that money on site redesigns that are worse than ever before and even unfriendlier to users which has steadily decreashed until the only ones left are trolls and such).

      Slashdot knows that any Apple article would generate 300+ comments, even if it's something along the lines of "Apple announces nothing today, again." That's guaranteed advertiser gold. (It's Apple's turn - even all the flamewars and generally pro-Android sentiment still generates enough page views to be profitable. Enough that even pro-Android articles don't make so much money.).

      How soon they forget. When Steve Jobs came back Microsoft was having to prop up the company to avoid monopoly charges and Apple was still trying to sell slower technology for twice the money. Say it takes a team all you want, without Jobs Apple would have likely gone bankrupt so I'd give him some credit for their success.

      Well, Microsoft's investment was $150M. Apple bought NeXT for $430M. The money Microsoft put in could be far less (they could've bought Be for half that or so, which was using Gassee's inflated value of the company).

      No, what Jobs did with Microsoft was basically pure investor relations. Investors tend to be like sheep - if a company is going downhill, investment money may not flow even if you come up with a killer product. By naving Microsoft BUY $150M worth of Apple stock (Microsoft never put money into Apple, they just bought stock), it signalled the markets that Apple was a company worthy of investment.

      In addition, by having Microsoft re-invest in their Mac business unit, it signalled developers that the Mac was worthy platform to develop for, not another one to ignore.

      Jobs' credit was basically counting on the ability of Apple fans to look the other way - this was a time when anti-Microsoft sentiment was high, that the Mac was merely the underdog in the Windows war, etc. So that keynote where Bill Gates towered over Jobs (on the large screen), it was a well-choreographed marketing moment - signalling developers and investors that Apple was viable, and hoping that the fanbase won't be alienated.

      That would be all she wrote, except for being in the right place and right time with the iPod - being able to produce a device as big as a flash-based player, but the capacity of a hard drive player that could be loaded in minutes, not hours, and doing so just before MP3 players became commonplace, effectively being there from the get-go when the market took off. (Then having the RIAA embrace digital album sales...).

      The switch to Intel came after Apple basically got spurned by both Motorola and IBM over PowerPC chip supplies (PowerPC AIM Alliance - Apple, IBM, Motorola). Motorola found it far more profitable to sell lower-end chips to the military, and IBM for embedded systems, and Apple always couldn't buy enough.

    8. Re:The bullshit is strong with CNN by ildon · · Score: 4, Insightful

      Armstrong's humility is part of what makes him so great.

    9. Re:The bullshit is strong with CNN by TeknoHog · · Score: 4, Informative

      I thought everything showed up on the front page of Slashdot. Is there a back page?

      Yes. Basically everything submitted is there, and you can vote for articles to get them to the front page.

      --
      Escher was the first MC and Giger invented the HR department.
  3. Shocking! by Mitreya · · Score: 4, Interesting

    It is shocking how putting effort into producing a good product actually pays off from time to time.
    Nowdays it takes a real outlaw to put significant effort into appealing to customers.

  4. It's totally true! by bennomatic · · Score: 4, Insightful

    Walter White didn't invent anything! He just packaged up his meth in blue crystals instead of boring white ones and the spinners were all like, duuude, I'm only going to buy your meth!

    --
    The CB App. What's your 20?
    1. Re:It's totally true! by Mitreya · · Score: 5, Insightful

      Walter White didn't invent anything! He just packaged up his meth in blue crystals instead of boring white ones

      You are rated insightful more than funny, so even though this is meant as a joke:

      Walter White had challenged the general attitude of "they are stupid junkies, they'll smoke whatever we give them" by insisting that a higher-purity product will sell better. It is actually not the worst analogy to, say, Microsoft (you'll get our new OS with your new desktop and like it) vs. Apple (let's make our OS so that users like it).

      This is completely orthogonal to discussion of which may be better. It is simply a fact that achieving monopoly status leads to complacency towards customers.

  5. This is just ridiculous by MogNuts · · Score: 5, Insightful

    Really? This article is just dumb. And ridiculous. And link-bait.

    Stop with the BS "like Apple" stories and OMG Apple-is-amazing stories!

  6. KISS for real by EmperorOfCanada · · Score: 5, Insightful

    People always blah blah about KISS. But when it comes to most products it usually ends up being too many cooks. Years ago I built a website for a telco. They wanted two things. One was online bill viewing and the other was to promote this new thing called DSL. Website was supposed to cost around $50,000. So we cook along and they keep adding more and more to the website with nearly every department in the telco getting their little bit in; one part being a what's happening at the local universities. After the budget blew through $200,000 they started to suggest that we cut the online bill check part along with the rate card. One of our people stood up in the meeting and said, "Those are the only two things on the whole damn site that people will want. Cut those and you have $200,000 worth of dog shit."

    But it gets even worse. This new DSL was being introduced at a time before cable modems. The highest speed connection of any geek I knew was a 128k ISDN line and this new DSL was going to give you 1Mbs for $40. Then as I did up the specs for it for the site I realized that the whole business model was a stupid Novell system of renting applications such as Microsoft office. Internet was way down on the list of features. I called up the Product Manager and he said, "Well we might not even offer connectivity to the internet initially." I told him that if they were able to offer 1Mbs for $40 when all the competition was offering 56kbs for $20 they were going to clean up. He told me that there was pressure from their own dial up to not offer internet via the DSL. I think what may have saved it was that I told him he would be out of a job if he didn't offer internet and they would be out of a job while he would ride a wave to the future if he did.

    Now think about the above. This is the big telco in my area taking business advice from a tiny web shop. Good advice if I say so myself.

    So how many companies don't have a single man who can stand up and say "whoa there cowboy. That might look good on a spread sheet but our customers will want to ram it up your ass.... sideways....covered in the juice from a ghost pepper."

    From what I have read about Steve Jobs is that people brought shit to him with a great story and they left his office crying. Then they came back to him with something less shitty and left crying again. This would happen over and over until it just wasn't shitty anymore.

    It is hard to tell an employee that what they just spend a lot of time on was crap. It is unpleasant for most normal people. So I suspect that where Steve Jobs' genius lay is in somehow being an ass right up to but not beyond the point where everyone quit. Beyond that he was probably just pretty smart.

    1. Re:KISS for real by Anubis+IV · · Score: 4, Interesting

      No one said he was perfect. There's a big difference between cultivating great ideas and coming up with great ideas. He seems like the type that was good at seeing the greatness in someone else's rough idea and helping them to polish it until it truly was great, but wasn't always so good at coming up with it on his own, since there are plenty of stories about him making utterly ludicrous suggestions and thinking they were the best thing ever. Thankfully, most of his stupid ideas (though not all of them) were shot down by those around him, since he apparently tried to make a point of surrounding himself with people who weren't yes men.

      And your second paragraph is not factual. For one, Apple was down to around 3% when they nearly went out of business (they only got back up to 10% within the last year or two). For another, Jobs hadn't even been at the company for over a decade when all of that was happening, since he was booted out back in the mid-80s, as you'll recall. Blaming the near-collapse of Apple on Jobs is like blaming Julius Caesar for the fall of the Roman Empire. Of course, unlike Caesar, Jobs actually returned later on and saved the thing he had started.

      And what Mac developer rules are you talking about? Stuff that happened back in the '90s when he wasn't there? Stuff that happened recently? I can't think of anything causing issues recently, other than some minor growing pains with sandboxing and the Mac App Store.

  7. Fiction by Anonymous Coward · · Score: 4, Insightful

    The difference is that breaking bad is fiction- it doesn't actually demonstrate anything. The writers decide the outcome, and the results are imagined, not real.

  8. Walt's Not a Nice Guy by fm6 · · Score: 5, Informative

    Walter takes shocking, out-of-character risks

    Out of character? You haven't been paying attention, especially in the current season. They made it clear from the very first episode that Walt is not a nice guy. His anger issues cost him his share of the startup that would have made him rich, and sent him off to a teaching job he despises and that doesn't pay the bills. Later, he refuses to accept help with his medical expenses from his former partners, obviously still pissed at whatever issue forced him to break with them.

    He wears a mask of a mild-mannered suburban nebbish, but his sociopath side becomes evident early on and gradually becomes the only face he shows to his colleagues in the drug business. More and more, people suffer because of Walt's lack of moral center, sometimes just because he's mad at them. (So long Mike!)

    Mr. Wizard was always a front. Now he's Nero.

    Jeez, what a great show. I look forward to the final 9 eps with anticipation and dread.

  9. Or how about this analogy? by gman003 · · Score: 4, Insightful

    "Apple's story is like 'Breaking Bad' in that I really don't care about either of them, and am tired of people always bringing them up and telling me I need to be watching it"

  10. TFA missing some crucial ingredients by Taco+Cowboy · · Score: 4, Interesting

    From TFA:

    'Like Walter White, it [Apple] has mixed the proper elements at just the right amounts to create highly pure, addictive products. The products have been made within secretive working conditions. The skill employed to design and manufacture them tends to make what competitors put out seem like cheaper, cloudier, less effective imitations.'

     
    I am no Apple fanbois, but I had spent past few decades in the tech field

    What TFA has forgotten to list are the following:

    I. Vision

    Almost everyone in the Silicon Valley, since the 1980's, have gone through similar experiences, and have used similar gadgets.

    What Steve Jobs got, which others unfortunately didn't have, is a vision.

    From hardware (Mac to NeXT to iBook to iPhone / iPad), to software (MacOS to OS X to iOS), Mr. Jobs opted for his own path

    That takes vision.

    II. Attention to detail

    We can't deny that the one thing that makes Apple different from the rest of the crowd is their attention to detail.

    From the way MacIntosh can create smooth curvy fonts to the "feel" of the original iPhone when it first came out (as versus the offering from the rest of the cellphone industry), Mr. Jobs had taken great pain in making sure that the products that have the "Bitten Apple" mark on it come with as few bugs as possible

    As I said, I am no Apple fanbois, and I do not own any Apple product
     

    --
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    1. Re:TFA missing some crucial ingredients by AmiMoJo · · Score: 5, Insightful

      Vision? Apple just waits for technology to reach a point where they can stick a really good UI on it. I wouldn't deny that they are good at it, but Jobs didn't have some "vision" of creating a HDD based MP3 player or phone and then go out and invent all the necessary technology. He just waited for other companies to have the vision to develop the necessary hardware and open up new possibilities which he then exploited (very well).

      Even most of the stuff Apple claims to have "innovated" has been demonstrated to have prior art. Even though you can apparently get a patent on it just by doing it on a phone or a tablet does not make it highly innovative or the product of vision in my book, merely an obvious transference of technology.

      I'll give you attention to detail, just a shame much of it goes into locking the user in to Apple products. I'd say the font rendering on MacOS is actually one of the worst aspects of the design too, funnily enough.

      --
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      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    2. Re:TFA missing some crucial ingredients by Dishevel · · Score: 4, Informative

      II. Attention to detail

      We can't deny that the one thing that makes Apple different from the rest of the crowd is their attention to detail.

      From the way MacIntosh can create smooth curvy fonts to the "feel" of the original iPhone when it first came out (as versus the offering from the rest of the cellphone industry), Mr. Jobs had taken great pain in making sure that the products that have the "Bitten Apple" mark on it come with as few bugs as possible

      As I said, I am no Apple fanbois, and I do not own any Apple product

      Paid attention to every detail but how people want to hold a phone while making a call.

      --
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    3. Re:TFA missing some crucial ingredients by SethJohnson · · Score: 4, Insightful

      Vision? Apple just waits for technology to reach a point where they can stick a really good UI on it.

      By this myopic definition of 'vision' no company in the technology industry has it.

      Every company out there is taking advantage of economies of scale for their components. Sure, they could invent their own processor from scratch and put it in their own laptop they designed from scratch and satisfy your definition of 'vision'. Production of the CPU will be on such a small scale for the device, that the per unit cost will be very high. Then the device based around it will be unattractively expensive. Few units would sell.

      Here comes Apple with more money than anybody else. They bring a feasible economy of scale to this problem. If they want a custom LCD display that is non-standard per the rest of the industry, they front the manufacturer the money to build the factory and staff it with enough resources to churn out millions of displays per year, thereby making the per-unit cost of the LCD's fit with the pricing model of the device designed around it.

      The only other company that can do this is Samsung, and that's why Apple is trying to curb-stomp them in the courtroom. Samsung makes displays, CPUs, memory, etc. and was drafting off the scale of Apple's orders from their factories to produce their own price-competitive devices. I suppose your definition of 'vision' would have Samsung as a visionary company.

      Seth