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Nestle's GPS Tracking Candy Campaign

Posted by samzenpus on from the oompa-loompa-I'm-tracking-you dept.

colinneagle writes "In a cool yet creepy marketing campaign, Nestle plans to stalk UK consumers. The company kicked off a unique promotion called 'We will find you' that involves GPS trackers embedded in chocolate bars. When a winning consumer opens the wrapper, it activates and notifies the prize team who promises to track them down within 24 hours to deliver a check for £10,000. A Nestle spokesman added that 'inside their wrappers, the GPS-enabled bars looked just like normal chocolate bars.'"

9 of 172 comments (clear)

  1. oblig by Anonymous Coward · · Score: 2, Funny

    In Soviet Russia, YOU find chocolate!

  2. Metal detector? by thegarbz · · Score: 3, Funny

    Wonder how long before someone stars running up and down candy store aisles with a metal detector.

  3. I just hope that a winning bar by Chrisq · · Score: 5, Funny

    I hope that a winning bar is taken by a soldier to the front-line in Afghanistan. I'd love to see Nestle track them down and deliver the cheque within 24 hours!

    1. Re:I just hope that a winning bar by Anonymous Coward · · Score: 3, Funny

      you're going to shit a little multicolored sphere when you learn that they have an elite fighting force of oompa loompa's and they airdrop those bastards into a village and they go all Robotron on the place.

  4. I'll tell you what this promotion is! by Anonymous Coward · · Score: 5, Funny

    This post was removed due to Dice content standards violations.

  5. What you'll get by Telecommando · · Score: 3, Funny

    "the GPS-enabled bars looked just like normal chocolate bars"

    So, broken in 3 or more pieces and melted on one end?

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  6. Re:GPS Trackers by SpaghettiPattern · · Score: 3, Funny

    If one was really paranoid one could just carry one's chocolate in a metal box until one gets home, then the GPS will never lock on anyway.

    I always carry suspicious items like chocolate bars under my hat.

    Note to /.newbies: When in doubt always assume tin-foil as material for any garment discussed on /.)

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  7. I Swallowed a What? by flyneye · · Score: 3, Funny

    Murphys law says this one will end up promoting stool softener , lawsuits and corporate lessons learned.

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  8. Re:Not always easy delivering a prize by todrules · · Score: 4, Funny

    I had almost the same thing happen to me, but I had "won" $25 million from a Nigerian prince, who was in exile. I never did receive my money though.