Nestle's GPS Tracking Candy Campaign

colinneagle writes "In a cool yet creepy marketing campaign, Nestle plans to stalk UK consumers. The company kicked off a unique promotion called 'We will find you' that involves GPS trackers embedded in chocolate bars. When a winning consumer opens the wrapper, it activates and notifies the prize team who promises to track them down within 24 hours to deliver a check for £10,000. A Nestle spokesman added that 'inside their wrappers, the GPS-enabled bars looked just like normal chocolate bars.'"

Comments

Re:I'll tell you what this promotion is!

[flyneye]

Sounds Dicey to me. Who gave the owner mod points? Who is the owner, Raul Castro? Censorship from above gonna pre-empt OUR mod system that was here before the present stockholders started fucking things up? Is this a preview of bullshit to come? Someone explain to the obvious NON GEEKS running the show that if it isn't broke DONT FIX IT or you will ruin what has been cultivated so far, thus driving DOWN the stock, DICE gets -1 Dumbasses.