Nestle's GPS Tracking Candy Campaign

Posted by samzenpus on Wednesday September 19, 2012 @08:09PM from the oompa-loompa-I'm-tracking-you dept.

colinneagle writes "In a cool yet creepy marketing campaign, Nestle plans to stalk UK consumers. The company kicked off a unique promotion called 'We will find you' that involves GPS trackers embedded in chocolate bars. When a winning consumer opens the wrapper, it activates and notifies the prize team who promises to track them down within 24 hours to deliver a check for £10,000. A Nestle spokesman added that 'inside their wrappers, the GPS-enabled bars looked just like normal chocolate bars.'"

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Its a con by Chrisq · 2012-09-19 20:20 · Score: 3, Insightful

Its that pervo Willy Wonka after kids again.
Someone's going to get arrested at an airport. by Anonymous Coward · 2012-09-19 22:00 · Score: 2, Insightful

The electronic device disguised a chocolate bar will be picked up by the X-Rays, taken outside and blown up by the army. Meanwhile the person carrying it will be locked up without trial (it's the UK, not the free world) for months.