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Will EU Regulations Effectively Ban High-End Video Cards?

New submitter arun84h writes "An update to an energy law, which will apply in the European Union, has the power to limit sale of discrete components deemed 'energy inefficient.' GPU maker AMD is worried this will affect future technology as it becomes available, as well as some current offerings. From TFA: 'According to data NordicHardware has seen from a high level employee at AMD, current graphics cards are unable to meet with these requirements. This includes "GPUs like Cape Verde and Tahiti", that is used in the HD 7700 and HD 7900 series, and can't meet with the new guidelines, the same goes for the older "Caicos" that is used in the HD 6500/6600 and HD 7500/7600 series. Also "Oland" is mentioned, which is a future performance circuit from AMD, that according to rumors will be used in the future HD 8800 series. What worries AMD the most is how this will affect future graphics cards since the changes in Lot 3 will go into effect soon. The changes will of course affect Nvidia as much as it will AMD.' Is this the beginning of the end for high-end GPU sales in the EU?" The report in question. Each performance category of hardware has a power draw ceiling; in this case, regulators are increasing the minimum bus bandwidth for the highest performance category, bumping all hardware on the market into the next lowest. Unfortunately, no current hardware or planned hardware on the high end will come under the power draw ceiling for that category.

20 of 303 comments (clear)

  1. Just ship with a low-draw driver by FireballX301 · · Score: 5, Interesting

    Have the driver that ships with the card be designed to stay under the draw cap so the card is still in regulation, and the manufacturer can just offer the normal drivers on the site for people to download.

    Naturally anyone who cares will install the real driver, so the law-breaking is on the part of the consumer, not AMD or Nvidia. Seems like a simple workaround as long as you can say 'it's the consumer breaking the law, not us'

    1. Re:Just ship with a low-draw driver by ebbe11 · · Score: 5, Informative

      Or just let the consumer buy online from a non-EU retailer.

      When buying from sources outside the EU and when the price is above a certain limit (which the price for any high-end graphics card exceeds), one usually has to pay customs and for the handling by the customs authorities. In the cases that I have encountered, this added about $50 to the original price.

      --

      My opinion? See above.
    2. Re:Just ship with a low-draw driver by Rockoon · · Score: 5, Insightful

      I don't think 'energy efficiency' means what you think it means. It does not mean 'able to be supplied via a portable battery'

      GPU's are already far more energy efficient than CPU's, and thats using the term correctly. GPU's that use a lot of power do so because they do an enormous amount of computation per second.

      In your fantasy world, the power consumption is limited by a desired computational capacity.
      In the real world, the computational capacity is limited by a desired power consumption.

      There is no limit to desired computational capacity. We always benefit from more. Laws which artificially restrict power consumption beyond market forces are laws which artificially restrict your access to computation. "You are calculating way too fast! By law you must slow down!"

      The way that some of you progressives get things backwards is quite amusing.

      --
      "His name was James Damore."
    3. Re:Just ship with a low-draw driver by Miamicanes · · Score: 5, Interesting

      As a practical matter, most laws like this are only directly relevant to companies importing more than a single item for resale -- particularly large corporations like Asda importing items by the shipping crate. The EU doesn't have the resources to go out and inspect the inventory of every Chinese immigrant selling goods straight from Shenzhen from his crowded store in outer London or Amsterdam, let alone scrutinize every item purchased from the US. As a practical matter, it doesn't... it just requires companies like Asda to certify the compliance of the goods they sell, and knows that it can keep 99.9% of noncompliant goods out of most consumers' hands without lifting a finger or paying the salary of a single customs agent.

      Here's an easy experiment: go find a small, independent store that sells imported computer parts purchased from Shenzhen. Say, ATX tower cases or USB hubs, owned by a guy who emigrated from China and has family members purchasing for him back in China. Buy the coolest-looking case with a brand name you've never heard of, and a random USB hub. Take them home, and scrutinize the legal compliance of each. If you see a FCC ID (or its European equivalent) etched into the circuit board, look it up... and feign surprise when you discover that it's either associated with some item that hasn't even been sold in 3 years, or was completely made up. Don't forget to check the compliance of things like the power supply, too. More likely than not, both items are technically illegal in the EU, US, or both... and nobody really cares, unless they're a retailer the size of Amazon or Walmart/Asda. Then, they care a lot.

      That said, a law that sets standards that aren't already achievable on the assumption that consumers can just ignore it if necessary is a bad law.

    4. Re:Just ship with a low-draw driver by dgatwood · · Score: 4, Informative

      You misunderstood the summary (which is not entirely your fault—it was pretty hard to read up until the last paragraph, which explained it reasonably well). They didn't limit bandwidth. They increased the minimum bandwidth that a card has to achieve if it wants to draw a certain amount of power.

      The regulations divide graphics cards up by their peak bandwidth (or maybe average bandwidth—I'm not sure which). Low-bandwidth devices are not allowed to consume much power. The next tier of devices have higher peak bandwidth and are allowed to consume more power. And so on. They increased the minimum bandwidth requirement for the highest-tier category (the category containing the fastest cards). The result is that video cards that previously fell into the top-bandwidth bucket now fall into a lower-bandwidth bucket and are no longer allowed to draw as much power.

      So the card vendors' options are: A. find a way to draw less power or B. increase the peak bandwidth so that they qualify as a high-end graphics card again. And what the article is saying is that none of the current or upcoming high-end cards have enough bandwidth to fall into that top category, but they all draw too much power to meet the criteria for the next bucket down.

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

  2. It's okay by Spy+Handler · · Score: 4, Funny

    EU won the Nobel peace prize so they can slow down your FPS game framerates

    1. Re:It's okay by Anonymous Coward · · Score: 5, Insightful

      Because he wasn't George W. Bush.

  3. Re:Am I the only one... by zrbyte · · Score: 5, Insightful

    Yes.

  4. Is this for real? by dabadab · · Score: 5, Insightful

    The thing is, the actual, public regulations have very little similarity to the fear-mongering (and certainly click-generating) article on nordichardware. You can check it out yourself: here (pdf).
    Also, note, that these regulations are about idle power - and that's an area where some real advancements were made - if AMD's claims are to be believed (3 W in idle with ZeroCore Power), their top-end 7970 GPU's idle power draw is about 10% of the maximum allowed.

    The claim that GPUs over a certain bandwith will be banned seems to be absolutely fabricated - it's not something that the regulation's wording or intent or whatever would even hint about.

    --
    Real life is overrated.
  5. Betteridge's Law of Headlines by Anonymous Coward · · Score: 5, Insightful

    Betteridge's Law of Headlines states the following: Any headline which ends in a question mark can be answered by the word 'no'.

    Nine times out of ten there has been scaremongering about EU regulations, the disastrous consequences haven't occurred. Maybe it's because the regulations weren't as bad in the first place, maybe it's because of the public outbreak, I really don't know... but these sort of issues tend to get fixed. Maybe certain sections are reworded, maybe technology companies are given a special permission to sell their latest models even if they break the limit, acknowledging that it's needed for the technologies to kick off so they can later be optimized (Latest Intel processors require a lot less energy than they used to). Then again... maybe it isn't such an issue even if this does come to effect. I'm not saying "Graphics will never get better than they're now!" but I'm saying that they've been stagnating and the sacrifice that I, as a gamer, might be forced to do wouldn't be that bad.

    As for the parent post, the customer who installs a driver wouldn't be breaking the law. This - even if it came to effect - would limit the sales, not criminalize the components.

  6. No! by nospam007 · · Score: 4, Interesting

    'Will EU Regulations Effectively Ban High-End Video Cards?'

    "Any headline which ends in a question mark can be answered by the word 'no'".

    http://en.wikipedia.org/wiki/Betteridge's_Law_of_Headlines

  7. Nobody read the source? by burne · · Score: 5, Insightful

    Read the actual document people.

    This is not policy.

    This is not even draft policy.

    THIS IS NOT EVEN RESEARCH INTO POLICY.

    This is a PRELIMINARY REPORT that looks at potential solutions to rising energy costs and e-waste within the EU by helping people use less power. It merely outlines a variety of means through which this can be achieved in the EU. What is outlined in the shambolic article above is merely one part of this large, well sourced report.

    Yet more BS made up by Europhobes.

  8. Not to defend it but... by N1AK · · Score: 4, Insightful

    Firstly it's not something that is even planned for implementation, let alone dated and incoming. If the EU really were to put a limit on the power draw of graphics card to come in 5 years from now which required cards to use 1/2 the power it would hardly matter. There would be a small decrease in the rate graphics improve while they focus on improving efficiency.

    Probably my bigger gripe is that it would be simpler, and likely more effective, to tax power use rather than try and legislate what is/isn't allowed in various electronic devices. A generic tax would increase uptake and development of efficient devices and encourage people to be less wasteful while still allowing them to buy some inefficient items (gfx cards if required) and pay accordingly. They're going to tax us anyway so it might as well be focused on discouraging unsustainable behaviour instead of, for example, having an income.

    1. Re:Not to defend it but... by Alkonaut · · Score: 4, Informative

      This is a usual complaint with regulations such as this. The other obvious example is the light bulb ban. The problem with your approach is that adding a tax on electricity that is big enough to give an impact on peoples' shopping behavior when it comes to light bulbs, would mean industry would pay through the nose for electricity that actually creates jobs, and electricity that does work that can't be done more efficiently. The difference between that electricity and a light bulb is that at low power bulb can light a room with much less power than an old style 60W bulb. If we increase electricity taxes and don't wan't to lose competitive power in our industry, then we have to have a VERY complex system of energy subsidies to industry. A simple ban on a few consumer products is way simpler to implement and regulate, even though it might seem like micromanagement.

    2. Re:Not to defend it but... by N1AK · · Score: 4, Insightful

      Comparative to the complexity of setting acceptable power consumption figures for graphics cards and a myriad of other devices those obstacles are trivial. What about dual and quad card setups, what about clocking of cards (artificially limiting but allowing users to unclock), what about outsourcing gfx card work to other cards, how about people who are using gfx cards to handle work more efficiently than would be possible on a CPU etc.

      Yes making electricity more expensive knocks onto hundreds of other things but so does making fuel more efficient and it hasn't stopped us implementing some of the highest taxes on fuel. There's also a reason why average MPG for cars in Europe are so high compared to the US.

      If the issue is that certain high power consumption industries would cease to be viable because of the increased costs and risk of imports then bring in tariffs for imports that charge the balance. It already makes no sense that we require EU producers to manufacture products with high taxes on unsustainable behaviour and then allow the market for products to go to importers who don't have to follow those regulations.

  9. IANAL but looking at the draft regulations... by Chrisq · · Score: 5, Informative
    IANAL but looking at the draft regulations they have this totally wrong.

    1.1.3. Category D desktop computers and integrated desktop
    computers meeting all of the following technical parameters are
    exempt from the requirements specified in points 1.1.1 and
    1.1.2:
    (a) a minimum of six physical cores in the central processing
    unit (CPU); and
    (b) discrete GPU(s) providing total frame buffer bandwidths
    above 320 GB/s; and
    (c) a minimum 16GB of system memory; and
    (d) a PSU with a rated output power of at least 1000 W.

    So the high end cards in high end systems are not banned but exempt. Anyone who is a lawyer care to comment on my interpretation?

  10. This is a right wing troll by Required+Snark · · Score: 5, Interesting
    Whoever is stupid enough to make this a topic on Slashdot: this is a right wing troll. The big bad evil government is not going to rip your high end gaming machine from your cold dead hands. Stop wasting our bandwidth and time with this dumb ass crap.

    I think this is deliberate counter propaganda that shows up more often when there is some big scandal about business doing something stupid that screws a lot of people. In this case I guess it is the compounding pharmacy that caused the meningitis epidemic. The corrupt criminal organization calling itself the "International Academy of Compounding Pharmacists" successfully lobbied Congress to defeat attempts to regulate their industry. Now there are over 200 meningitis cases and 15 deaths, and the number of exposed patients may be higher because more drugs were tainted.

    http://online.wsj.com/article/SB10000872396390444657804578052972230404046.html?mod=googlenews_wsj

    If you want to be paranoid about something, worry about corrupt politically connected businesses risking your life for profit. It actually happens. Not that it often ends up on Slashdot, as opposed to right wing scare tactics.

    --
    Why is Snark Required?
  11. Regulate idle power instead by Alkonaut · · Score: 4, Interesting

    Regulating idle power draw would actually be good, and a lot more clever than regulating the power ceiling. Saying that desktop computers can't use more than 10W in idle, and no component sold discretely can use more than 5W idle would make a huge difference. In reality, those of us running these 300W graphics cards only run them for a fraction of the day, and if they were 150W instead would make much difference, whereas a difference between 20W and 10W for the idle power would make a bigger difference over a week or a year.

  12. Re:Maybe... by Firethorn · · Score: 4, Informative

    If AMD can't make them fit in the limits, where does that put NVidia? Hate to say it, but for at least the last 3 generations I've studied, NVidia offers the highest performance cards, but ALL of their cards have a performance disadvantage when you look at performance per watt.

    --
    I don't read AC A human right
  13. Re:absurd by ledow · · Score: 5, Insightful

    Nothing. A lot of things are exempt. And this isn't law at all, and certainly not law in all EU countries yet (that takes years to happen).

    And, at the end of the day, RoHS regulations, CE testing / FCC certification (only one of which is necessary for any one country but BOTH of which are passed for almost every device, even if that means limiting the device in a way not required by local law!), etc. put a MILLION times more constraints and restrictions on things that you have in your PC and you haven't once moaned about that. Because, by and large, you won't notice and won't care. I bet your PC has a "spread spectrum" option in the BIOS and, if it doesn't, it's because it's on by default.

    In the same way that nobody cares about energy ratings on their fridge or freezer (I don't even know what mine is), nobody would care about a voluntary system. So, over time, the ratings move to mean that any fridge has to have a basic minimum criteria in order to work and be sold as a fridge. As a result, almost all the fridges in shops nowadays are A-rated because people DIDN'T care (like you don't care about the reason behind the proposed legislation, you just want to run your unnecessarily-powerful-when-idle graphics card), so they made the manufacturer's care instead.

    You didn't complain about your car needing to have electronic engine management to pass EU emissions tests. That's basically the whole point of catalytic convertors and ECU's in cars - to allow you to pass the emissions tests. They actually severely limit the car's capabilities for the sake of an environmental concern that only affects things when scaled up by millions of units. Yet every year the tests get more stringent.

    What's different? Because it touches your PC? PC's are somehow magically exempt from regulation because you're a geek? I'm sorry to tell you that they aren't. They are already the subject of lots of changes that were enforced upon them by both EU and US laws (and where most manufacturers target the lowest common denominator, losing you even more) and so cost more than they theoretically need to, perform less than they theoretically could and aren't allowed to be sold if they don't.

    P.S. your graphics card doesn't need to consume 200W on idle. It really doesn't. And, nowadays, that's the equivalent of a houseful of light bulbs. You were just the next highest-energy user on the list of home products that doesn't involve heating (a necessary expense if you don't want millions to die from the cold / undercooked food).