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Shake-up at Apple: Forstall Out; iOS Executive Fired For Maps Debacle?

New submitter noh8rz10 writes "Apple's Scott Forstall, who grew iOS from its inception, is departing the company. Rumors say it's because of the Maps debacle, and problems with Siri as well. Jony Ive is taking a larger human interface role, which means he may kill the skeuomorphic interfaces he hates. John Browett, head of retail, is out as well; he never won the trust of the community. What does such a major shakeup say about Tim Cook's leadership?"

36 of 487 comments (clear)

  1. Clang Clang by Anonymous Coward · · Score: 5, Funny

    Hey, quit saying "skeuomorphic" in there!

    1. Re:Clang Clang by lucm · · Score: 5, Insightful

      Never under estimate the value of eye candy.

      Skeuomorphic is not eye-candy, it's an obsolete approach that was never pretty to start with. Not sure if the colored squares in Metro or the 2-color palette in Office 2013 and VS 2012 are the answer but at least it does not look like korean cars fake wood panels.

      --
      lucm, indeed.
    2. Re:Clang Clang by Billly+Gates · · Score: 5, Insightful

      So you'd rather have the OS chew up cycles than let the apps have them?

      You have any idea how fast a modern computer is? An icore7 has 70,000 mips (millions of instructions per second!) For a comparison the 1984 Mac had 3 mips. Your computer you are reading this on is 20,000 faster than the first successful graphical computer.

      Now lets talk about the GPU. I do not have hardcore numbers like I did with the CPU but 10 to 100s of billions of pixels rendering a second has been the norm for years and this is true even for a crappy intel integrated graphics.

      In 1990 yes, your argument made sense as 8 colors could substancely lower the cost and increase the performance of your system. Today 32-bit graphics use 16.7 million graphics per pixel! This is regular standard Windows 7 colors as designers on workstations use up to 48-bit.

      So I want my AERO, compiz, and pretty eye candy since I have this awesome supercomputer and it is asthetically pleasing much the same way of having nice interior does not signficiantly slow down the performance of your car due to the extra 7 pounds it adds. I love text that flows smoothly on my Android phone and hate how browsers are choppy on a full powered desktop unless I go in and tweak the 3d settings and smooth scrool. Though, Firefox and IE 10 are getting better.

      I like the current system because it is what I am used too as well and see no need to replace it. Only difference is I use Google to search for things instead of using a gui, but that is it.

  2. Ten years too late by Anonymous Coward · · Score: 5, Interesting

    Forestall does pretty good work, but he's always been too proud to listen when someone else has a better idea. He shouldn't be working on products that are used by hundreds of millions of people all around the world.

    The thought of him working directly under Tim Cook, who doesn't know much about product design, has always made me uncomfortable.

    Hooray for Ive, he's possibly the best engineer I have ever heard of, except for maybe Wozniak. This is a good day for Apple.

    1. Re:Ten years too late by MightyMartian · · Score: 5, Funny

      This reads like a Stalinist missive regarding the liquidation of some member of the Politburo.

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
  3. Re:The rats are being thrown off the sinking ship. by Anonymous Coward · · Score: 5, Insightful

    The rats are being thrown off the sinking ship.

    This is more like bilge water being pumped out of a ship, after the damage to the hull has been repaired.

  4. Huge missed opportunity. by csumpi · · Score: 5, Insightful

    [Apple] Steve's gone. Let's turn the page. We'll stop being dicks, no more lawsuits.

    [Google] Sounds good. We'll give you maps with turn-by-turn navigation.

    1. Re:Huge missed opportunity. by Anonymous Coward · · Score: 5, Funny

      [Apple] Oh, and we trust you'll shut down that silly little Android thing you've been doing.

  5. Re:As much as I hate Steve Jobs.... by kd6ttl · · Score: 5, Interesting

    Because he had some perfectionist tendencies. That was one thing that set Apple apart from Microsoft - you might not like what they did, but they usually did it thoroughly. That seems to be falling apart a bit.

  6. Tim Cook's leadership ... by Anonymous Coward · · Score: 5, Insightful

    What does such a major shakeup say about Tim Cook's leadership?

    He is going to lead and hold people accountable?

    1. Re:Tim Cook's leadership ... by R3d+M3rcury · · Score: 5, Interesting

      Forstall was canned because he didn't get along with the rest of the executives, pushed for over the top skeuomorphism that everyone else in the company and even the rabid fanboys hate, and fucked up the maps thing. He was holding the company back.

      Interesting. Especially the "holding the company back" thing.

      Recently, I've been catching the Samsung ads while watching football. "The Next Big Thing is Already Here" is really starting to work it's way into my head. The ads outside the Apple Store are priceless--especially the "We'll get that next year, right?" It seems that Samsung has been working on useful things while Apple has been thrashing about trying to decide what shade of leather looks best in the Calendar app and whether bookshelves in iBooks should be Maple or Oak.

      So Apple is looking less-and-less like the technology leader and more like the follower. I hear more and more people saying, "Well, I'd get Android but I have all these iOS apps that I'd have to buy again." These were the same excuses that Windows users used to have. "Yeah, it sucks, but I have too much of an investment to walk away from it now."

  7. Skeuomorphic design is useless and stupid by Anonymous Coward · · Score: 5, Interesting

    For example, the way the OS X Address Book attempts to resemble
    a paper address book. This is pointless and stupid and the only
    people it could possibly appeal to are idiots who probably don't
    use a computer for anything more than surfing the web anyway.

    This is the kind of crap that insults me when I see it on a computer I
    paid a lot of money to buy.

    If Ive gets rid of this crap, he will have my everlasting appreciation.

    Also, and MUCH more important : Apple MUST quit trying to blend the
    interface used by OS X with the interface used by iOS. The result of
    such attempts at blending is stuff that is annoying and awful to use and
    it is an insult to a user who has a modicum of intelligence. QUIT THIS
    SHIT, Tim Cook, or your legacy will be that of the guy who fucked up
    a good thing, and that is not a legacy anyone with honor wants.

    1. Re:Skeuomorphic design is useless and stupid by saleenS281 · · Score: 5, Insightful

      Nobody is talking about the icons... they're talking about the applications themselves. You're arguing against a point that nobody is even discussing...

    2. Re:Skeuomorphic design is useless and stupid by saleenS281 · · Score: 5, Insightful

      Right, but handicapping OSX so that it more closely mimics IOS is absolutely idiotic. Like limiting spaces to left/right only and removing up/down. That still outrages me to no end. I HATE not having up/down.

    3. Re:Skeuomorphic design is useless and stupid by camperdave · · Score: 5, Funny

      I've seen people click on the floppy disk icon, navigate to their file, and click OK when they want to load something from the disk. The glistening of their eyes and the little quiver they get in their lower lip when I tell them that they've just wiped out all of their work... well, there's no putting a price on some aspects of my job.

      --
      When our name is on the back of your car, we're behind you all the way!
  8. It Says ... by Compulawyer · · Score: 5, Insightful

    ...that Tim Cook has firmly taken the reins and is going to start running Apple the way he sees fit, with his team - not the team that was there when he took over.

    --

    Laws affecting technology will always be bad until enough techies become lawyers.

  9. well that explains a lot by je+ne+sais+quoi · · Score: 5, Insightful
    So if you head over to macrumors.com, the posters are gleefully proclaiming the death of skeuomorphic design in iOS and OS X. This is a good thing. The leather stitching, the ridiculous animations in ical, the stupid contacts list, the game center that made me feel like I trapped in some creepy casino with chain smokers and octagenarian gambling addicts: this is all gone, and good riddance to bad rubbish. However, on the other hand, if you read this article with the following very interesting passage:

    Inside Apple, tension has brewed for years over the issue. Apple iOS SVP Scott Forstall is said to push for skeuomorphic design, while industrial designer Jony Ive and other Apple higher-ups are said to oppose the direction. "You could tell who did the product based on how much glitz was in the UI," says one source intimately familiar with Apple’s design process.

    After reading that, I realized that this was indeed true and in fact there has been an alternate philosphy besides the skeuomorphic design which is the "war on color" in some aspects of OS X (e.g., the flat gray scroll bars, the gray linen background for the virtual desktop manager, even the world map for changing the time zone). So, now I'm wondering if the skeuomorphic faction led by Forstall has lost the debate, was Ive and the other minimalist design people behind the "war on color" and if that's true, is that what we'll see in future versions of the OS with Ive leading the interface design? I'm not sure how I feel about that, I really don't like using an OS that is drab and boring, it's depressing (I actually liked Aqua for the most part, which was also Forstall's invention I guess). Either way, it's good to know that Apple isn't afraid of rocking the boat still. That skeuomorphic crap might have been good for increasing everyone's vocabulary with regards to interface design, but it was annoying as hell to use.

    Now, if only Apple would admit they screwed up the document versioning system beyond repair and give us a proper "Save As..." since the dawn of the computer (or thereabouts) I would consider Apple as having fully realized the error of their ways and moving decidedly in a less terrible direction. But alas, Federhigi is still in charge and they haven't brought Serlet back from retirement unfortunately.

    --
    Gentlemen! You can't fight in here, this is the war room!
  10. Re:As much as I hate Steve Jobs.... by MightyMartian · · Score: 5, Insightful

    Indeed. The maps fiasco is more like something that came out of Redmond than out of Apple. I can well imagine Ballmer going "So it doesn't work? Well fuck it. Release it anyways." Basically he's done that on a few occasions. But Jobs, egomaniacal control freak that he was, would never have allowed it to go to production like that.

    --
    The world's burning. Moped Jesus spotted on I50. Details at 11.
  11. Scott Forstall's departure was planned. by MacTechnic · · Score: 5, Informative

    If you check SEC company executive stock records, one can find that Scott Forstall has sold off his Apple Stock options earlier this year, in preparation for a possible departure. His departure has actually been planned for several weeks, but was not announced until today along with the departure of John Browett, who was Sr. VP for Retails operations for Apple.

    The current executive reorganization of Mr. Forstall's duties have been spread over several senior Apple executives, distributing responsibilities according to their current function. Read the press release to see the respective changes.

    Some people have speculated that Scott Forstall might be the ultimate successor to Steve Jobs, since he came with Steve from NeXT computer back to Apple in 1997. He has been involved in the development of Mac OS X, including heading the Leopard OS development and development of the Aqua user interface in OS X, along with leading the development of iPhone and later iOS system software since 2004.

    I don't know what Scott Forstall plans to do, but there is some speculation that he might be involved a project with a former Apple engineer. Needless to say, he probably has a non-compete clause with Apple, he will have respect for a while given his critical involvement with key Apple products like the iPhone, iPad and iOS system software.

    I would not be surprised to see Scott come back to Apple sometime in the future, but he has earned a well-earned sabbatical given his recent efforts.

  12. Re:The rats are being thrown off the sinking ship. by amiga3D · · Score: 5, Funny

    They have so much money it's sinking the ship.

  13. Re:The rats are being thrown off the sinking ship. by fustakrakich · · Score: 5, Funny

    From the pictures I saw, I know of one ship (if you can call it that) that should be sunk.

    --
    “He’s not deformed, he’s just drunk!”
  14. Re:As much as I hate Steve Jobs.... by Anubis+IV · · Score: 5, Interesting

    He let Siri go live. In fact, he saved it for himself to announce in the last keynote he did. The key distinction there is that he set expectations appropriately with Siri. He introduced it as a beta that was still in need of work, but that he thought it was ready to show and to let others use. He explained that there would be issues, but that they'd work them out. Had they done the same with Maps, there would not have been such a big issue. But because Forstall showed off a perfect demo and claimed the usual "just works" level of polish, anything less than that would mean a big disappointment. And it was a disappointment for many people when it didn't just work.

    Honestly, Steve Jobs let several things go live that shouldn't have. Remember the MobileMe release? Heads rolled over that, with one Senior Vice President getting the boot. That was actually a much bigger deal at the time than this Maps thing is now.

  15. Re:trust of the community???? by causality · · Score: 5, Insightful

    Have you ever considered the possibility that some people actually *value* a walled garden?

    Some people highly value smoking crack. This alone is not proof of merit.

    Like nearly everyone who isn't a tech geek? Which is like 99% of the people buying these devices?

    If you are claiming that only "tech geeks" could possibly appreciate unrestricted freedom of choice, that is interesting. I would be willing to entertain your reasoning, but so far I haven't seen it. Personally, I think it's a nice euphamistic way of saying that most people are far too stupid to be trusted with choices. The funny thing about that, is that if stupidity is universally expected, it tends to become the norm. When it's viewed as pathological, it tends to be limited to only the few who really can't do better.

    I also have doubts that it's healthy to design everything for the absolute beginner, rather than viewing "newbie" as a transitory and most temporary stage along the path to at least some small degree of competence. But it's difficult to have this conversation around here. Few seem to recognize that "small degree of competence" does not mean "expert" due to some strange tendency to go to extremes. It's a bit mysterious, since it's inconsistent with any contact with reality and its myriad shades of grey.

    --
    It is a miracle that curiosity survives formal education. - Einstein
  16. Re:The rats are being thrown off the sinking ship. by Mitchell314 · · Score: 5, Funny

    To be fair, nukes don't so much sink ships as move the surrounding ocean above them.

    --
    I read TFA and all I got was this lousy cookie
  17. Re:sucks by Billly+Gates · · Score: 5, Interesting

    OR we do not really know what happened are are making an assumption?

    We do know that IOS 6 sucked. It had power issues, maps were unusable, and Sirii still has issues. To this day people love putitng pics on facebook of IPhones misinterpretting things in embarrasing conversations.

    I would fire several people too. Not to show who is boss and be a badass, but because that should not have been released PERIOD. Did they do any QA at all? WTF. I could be wrong too and Cook could have demanded it and ignored issues but this would be likely a good termination ... well except for the guy who got canned.

  18. Re:The rats are being thrown off the sinking ship. by Anonymous Coward · · Score: 5, Funny

    "The iShip is syncing..."

  19. Re:The rats are being thrown off the sinking ship. by harperska · · Score: 5, Interesting

    Down 15% because the wall street analysts are playing shenanigans. Amazon posts a $274 million LOSS, and there isn't a single article in the news about it. Apple posts profits that are a little bit less than the made up numbers the analysts pulled out of their asses, and all the news sources practically shit themselves over the 'disappointing' news, conveniently ignoring the fact that the record 8.2 billion in profits happen to be 26% up over the year ago quarter and their best 4th quarter ever.

  20. Re:trust of the community???? by Anonymous Coward · · Score: 5, Informative

    i've been working with unix since the early 1980's. almost every engineer i personally know from that era is using a mac. it has nothing to do with being a fanboy... it's about the best non-server unix environment.

  21. Re:trust of the community???? by ahankinson · · Score: 5, Insightful

    If we were to replace the word "computer" with the word "washing machine" or "refrigerator," then you might start to see how people don't even _want_ to seek even the smallest amount of computer competence. You're essentially asking them to re-install the OS on their washing machine, or re-wire the heating coils of their dryer for some abstract goal of "increased knowledge" and "freedom".

    The computer is an appliance. You press a button, it sends an e-mail. You press another one, it plays music for you. If it breaks, you call someone to fix it or you toss it to the curb and get a new one. I'm not saying these people are stupid, I'm just saying they have different priorities.

  22. Re:trust of the community???? by Antony+T+Curtis · · Score: 5, Informative

    Actually, the story I've heard from fairly authoritative sources is that what Google wanted was the text "Google" on the Maps display so that people knew that the data was coming from Google.

    Apple did not like that and it was a deal breaker for them.

    --
    No sig. Move along - nothing to see here.
  23. Re:sucks by SuperMooCow · · Score: 5, Funny

    We apologize again for the faults in iOS 6. Those responsible for sacking the people who have just been sacked have been sacked.

  24. Re:trust of the community???? by Anonymous Coward · · Score: 5, Insightful

    Microsoft is/was evil.
    Google only knows evil because of their advertising mindset.
    Apple is evil because you can't do whatever the hell you want.
    Linux sucks because there's no unified vision of how things are supposed to work (both in UIs and APIs).

    What am I supposed to use? FreeDOS? WebOS? AmigaOS?

  25. Re:trust of the community???? by Telvin_3d · · Score: 5, Insightful

    Apple and Microsoft couldn't give a flying fuck about the average person figuring out the full range of possibilities that computers offer. Any more than the head of Maytag stay up at night with nightmares of everyone suddenly deciding to become washing machine mechanics in their spare time.

    There is no conspiracy. There is no great shadow hovering above and preventing people from waking up to what their computer can do. Most of them have a pretty good idea of what computers can do. They often don't have the vocabulary or means to make it happen, but if you have ever dealt with a user figuring out a new task they tend to have a very realistic idea of what is possible (at least in the abstract) and then once they figure out their new thing that go back to ignoring everything else.

    Because there is an opportunity cost to computers. And most people don't enjoy paying that cost. They get far more enjoyment out of playing in a local baseball league or building model trains or learning to cook or take dance lessons or just watching movies with friends.

    Every single possible roadblock could be removed and the vast majority of the population would not care and could not be made to care. Because they are busy doing more interesting (to them) things. And for people who are already interested in computers there are no roadblocks worth speaking of.

  26. Re:The rats are being thrown off the sinking ship. by kamapuaa · · Score: 5, Informative

    You don't understand the first thing about stocks, do you? Of course the pricing of the company will follow all the information about the company, not just the formal quarterly earning announcements.

    Amazon, for instance, told everybody that they were spending massive amounts of money in expanding its infrastructure (mostly, building large warehouses near urban areas, instead of shipping from Nevada to San Francisco for instance).

    It's not a shenanigan, it's just people quite sensibly pricing the stock to match the news. For instance, Amazon let people know about the expansion plans, the news was widely disseminated and analyzed, etc.

    --
    Slashdot: providing anti-social weirdos a soapbox, since 1997.
  27. Re:trust of the community???? by gnasher719 · · Score: 5, Funny

    To technical people, the average /.er, the computer is a tool. You code something, the computer does it.

    Well said. But consider that to average people, the average /.er is a tool.

  28. Re:trust of the community???? by thesandtiger · · Score: 5, Insightful

    Not everyone finds spending their time geeking out on their phone to be rewarding, interesting, or something they have any real interest in doing. That isn't smoking crack, it's simply a different priority.

    Most people limit the amount of cognitive overhead they have to shoulder when it comes to things they don't find terribly interesting or important. In the case of people who prefer a walled garden for their devices, this can be one of those things. One place to go for software, one pace to go for support, and they don't have to waste time thinking about all those options.

    Some people do this with clothing or food. I know a lot of geeks who wear essentially the same outfit on a daily basis because they just don't care enough about clothes to bother thinking about it past "does it pass the sniff test?" I know a lot of people who eat roughly the same thing for breakfast every day because they just want fuel for their body and don't want to have to think about what they're eating. There's nothing wrong with doing this, and we all actually do this to some degree or another,

    Let me throw a challenge to you: I want you to think about the clothes you're wearing. Think about the materials used - where did they come from? How are they made? Why were those materials chosen instead of some other set? What about the design - who designed each piece, and why did they make the choices they did (buttons vs. snaps, handling of seams, style of collar etc.)? What were their influences - what was the evolution of each item and how it came about from a series of iterations throughout the history of couture? What about the colors - what kind of dye did they use and why? What was your decision process when you bought it, what about your decision process when you picked it out to wear today?

    Is it fair for me to say you're smoking crack because you probably don't geek out on fashion?

    To you, I'm guessing clothing is just something you wear because you have to and you don't want to think about much.. To people who prefer a walled garden for their various devices, gadgets are just something they use because they need something to do that stuff, and they don't want to think about much.

    --
    Since I can't tell them apart, I treat all ACs as the same person.