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Windows Phone 8 Having Trouble Attracting Developers

colinneagle writes "Microsoft has promised that cross-platform development across the 8s – from Windows 8 on a desktop to Windows Phone 8 – will be a simple matter, but that's still not enough to get some developers moving on Windows Phone 8 support. The Windows Phone platform has made a remarkable recovery since its reset with version 7. Since then, WP7 has grown to 100,000 apps. But that pales in comparison to the 675,000 in Google Play and 700,000 in the Apple App Store. Granted, there's a ton of redundancy – how many weather or newsfeed apps does one person need? – but it points to availability and developer support. A report from VentureBeat points out what should be obvious: that while developers like Windows 8, they aren't as excited about Windows Phone 8 software because they have already made huge investments in other platforms and don't want to support another platform. A survey by IDC and Appcelerator found 78% of Android developers were 'very interested' in programming for Android smartphones, a slight drop from the 83% in a prior survey. Interest in the iPhone and iPad remained undiminished, with 89% and 88% interest, respectively."

14 of 268 comments (clear)

  1. They will have to invest in carriers by gtirloni · · Score: 5, Insightful

    Once carriers start pushing W8 phones everywhere and users get to actually interact with those devices then developer interest will follow.

    It's the cost of not being the cheapest or the first to market.

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    1. Re:They will have to invest in carriers by Anonymous Coward · · Score: 5, Insightful

      Or too much churn in the platform.

      You should use 2.10 no wait 2.11 no wait 3.1 no wait 3.10 no wait for 4 its going to be out of the park wait thats 5 or is it 6 or the soon to come 6.1.

      Oh screw all that use .Net CFW (which does not work on anything bellow 6).

      Oh screw all that use 7 oh wait 8...

      And very little of what you write will compile on winxp/vista/7/8 and if it does all the apis work 'slightly' differently.

    2. Re:They will have to invest in carriers by tlhIngan · · Score: 5, Informative

      Yea, if you recall the iPhone was a big deal and then the App store was released after many people already had the HW.

      Much easier to woo devs when you got a large install base, vs. trying to court them when most have not even heard of your HW/SW.

      Actually the iPhone was a strange situation. Apple at that time (and still does) wanted devs to write web apps (and Apple worked hard to get geolocation, sensor data, and local storage in HTML5). But devs wanted a native SDK, and they kept clamoring. So much so that they hacked together an SDK from MacOS X headers so jailbroken iPhones could easily get apps.

      Apple saw this and created an SDK and the App Store. (And still allows webapps to be released with no approval required at all).

      It's very easy to attract developers when they're banging on your door begging to develop for your platform.

  2. Well, Yeah by Anonymous Coward · · Score: 5, Insightful

    Those of us who've seen what happens when we invest time and money in Microsoft's other pet project platforms aren't about to jump on Windows Phone 8.

    1. Re:Well, Yeah by Anonymous Coward · · Score: 5, Interesting

      Our potential dev project for Windows Phone 8 is roadblocked at the moment since the SDK requires Windows 8 installed (and pro for the emulators). Obviously, none of us have Windows 8 installed on our computers at the moment - I'm very happy with Win7 personally, and leery of 8 from the previews - so getting the SDK up and running is pretty much impossible at this point.

      I totally agree with your point, since all the prototyping we did for our Windows Phone 8 project was in Visual Studio 2010, targeting Windows Phone 7.5, on Win7 machines. None of that is actually useful right now. Surprise, surprise.

      I guess this is true for any potential development house right now. If they want to develop for Windows Phone 8, they have to invest in a windows 8 computer and phone. I know everyone at BUILD got those for free, but that doesn't really help everyone else.

  3. Gone Are The Days... by Jane+Q.+Public · · Score: 5, Insightful

    Gone are the days when your company supported Microsoft's latest or else .

    Today, there is no or else. Microsoft is just another player in a large market.

  4. Developers by girlintraining · · Score: 5, Interesting

    The correct response to this kind of press is to say "We have developers! Tons of developers! They're falling out of the sky, honest!" The smart phone market long ago stopped being about features and now turns on the number of apps. All the phones have GPS, megapixel cameras, touch screen interface, etc. In terms of hardware features, they're largely the same. So they have to differentiate themselves on the basis of apps. And what kinds of apps are popular? Games.

    People loooove screwing off at work with Angry Birds and Farmville. So the smart phone market is not that much different from the game console market in that regard: Sales of hardware are based on how many new and exciting games are available for that platform. Now yes, it is in reality not that simple -- the app market isn't just games, but the idea is the same: The number of popular apps is strongly correlated to the number of units shipping. So regardless of how many developers the platform has, Microsoft needs to be out there screaming "Developers! We have them! Oh yes, developers, developers, developers!" Preferrably without monkey man on stage saying it, but even a dancing fat guy is better than nothing.

    That's the only strategy that will work if Microsoft doesn't want another dead on arrival platform launch. Sorta like, say, the Dreamcast.

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    #fuckbeta #iamslashdot #dicemustdie
  5. Made $4 with WP7 by Anonymous Coward · · Score: 5, Informative

    After three months of effort writing a free app for Windows Phone 7, so far I have made a total of $4 from Microsoft's advertising system. This is from the top-rated app in its category. Needless to say, I won't be writing any apps for Windows Phone 8 unless I'm being paid to do so.

  6. Titanic fails to attract Passengers by Anonymous Coward · · Score: 5, Interesting

    Windows 8 has been a PR disaster for a while now and it has the reek of failure all over it. Microsoft is really good at a lot of things but selling their damn products to the average consumer isn't one of them.

    Now that I've had a bit of experience with 8 I like some things but the point is I shouldn't be discovering stuff like this at arms reach, they have to start making things sexy if they want to attract users, which in turn attracts developers.

  7. No surprise here by JDG1980 · · Score: 5, Insightful

    ""Microsoft has promised that cross-platform development across the 8s â" from Windows 8 on a desktop to Windows Phone 8 â" will be a simple matter, but that's still not enough to get some developers moving on Windows Phone 8 support."

    Bah. Microsoft can't just declare Year Zero and expect everyone to drop everything and follow them. If you are targeting desktop/laptop users, you'd have to be crazy to write for Metro at this point, when the overwhelming majority of your users are still on Windows 7 or even Windows XP. If you want to pitch your software to mobile users, then you can get a much larger audience by targeting iOS and/or Android.

    In other words, writing for Metro will give you access to three platforms... all of which have virtually nonexistent market share at this point. And Microsoft has shown on several occasions in the past that they're willing to pull the plug on various developer technologies if they're falling behind, or just if the business strategy has changed. Ballmer and company can't see this because they are in love with their products, themselves, and the sounds of their own voices. But from the point of view of an independent developer, jumping into the Windows 8 pool now doesn't pay off – the most rational move is simply to wait and see what happens.

    I suspect that Microsoft's actual response to this will be to bribe certain developers to port particular desirable applications to Metro. To an extent this may have already happened.

  8. i dont see the problem by pointyhat · · Score: 5, Insightful

    Apart from about 100 apps per platform, the rest are crap universally between android, IOS and winphone. Why is "only" 100,000 apps a problem? the stats are absolutely meaningless.

  9. I am writing a Slashdot app by Spy+Handler · · Score: 5, Funny

    for Windows 8, I am beta testing it now.

    Oh and Frist Post

  10. Best Tools, lack of "Hip" factor by erik+umenhofer · · Score: 5, Insightful

    I know this is an on-going flame war, but with Expression Software and Visual Studio 2010/2012, Microsoft has some of the best tools out there for building mobile applications. Throw in testing tools, and you are at the top of the class. After using the tools and marketplace for 2 years now, I can say a couple things.

    *The marketplace has come a long way. It is getting better every day. It used to be a real chore to use year or so ago. It is a lot more streamlined and clean.

    *The bad press recently around marketplace submissions is a crap shoot. I've experienced similar things, but also I've experienced quick easy submissions. It honestly depends on the tester. If things seem to be going bad, there is always a manager you can contact to get things going.

    *Lets be honest too. The iOS and Android marketplaces are FILLED with pure crap applications. I'm not saying that the Windows store is any better, but comparing numbers isn't fair because, most of those apps are useless and are never downloaded.

    *If you know Java or Obj-C, not many people are willing or paid to jump into C#. I'm definitely not interested in learning a new language at this point in my career.

    * Lastly, I think the main problem is traditional Microsoft fear/hatred. I have talked to more "hip" iOS teams that make cooler apps for android and iOS. They showed zero desire to even make an effort to make any apps for Windows Phone. The attitude I saw a lot was just pure bandwagon hatred. "Meh"

  11. The SDK only came out today by zanderz · · Score: 5, Informative