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AdTrap Aims To Block All Internet Advertising In Hardware

cylonlover writes "AdTrap is a new low-power, zero configuration device which promises to banish adverts from computers, tablets, and anything else connected to the local network. AdTrap's creators point out that their device works not only with full-sized PCs, but everything else connected to your home internet, such as Apple devices running iOS 6 – and without the need of third-party apps or jailbreaking. In addition to blocking web browser ads, AdTrap is also reported to remove ads from streaming devices like Apple TV and Google TV. A configurable 'whitelist' is offered too, so that users can allow adverts on websites of their choice."

6 of 295 comments (clear)

  1. Re:Embed ads into directly into HTML by h4rr4r · · Score: 5, Insightful

    Because these days ads are not served from the same source as the content. They used to be in the past and likely will again in the future if this sort of thing catches on.

  2. I am opposed to this. by Chardansearavitriol · · Score: 5, Insightful

    The problem isnt advertising. The problem is F***ing obnoxious advertising! FLASHFLASHFLASH HEY THING ITS HEY THING! Or, adservers that lag and wont let the site load. And when they do load, see above. So many flash adds that they crash a browser, or make it unworkable. obnoxious, grating, irritating ads. Id happily unblock adds..Its just when I do, I get ALL THAT again. No matter how long its been. Its like its 2000 still.

  3. Re:blocked already by bws111 · · Score: 5, Insightful

    1. They understand that the web sites and services they want need money to operate, and that money comes from ads. When ads no longer pay the bills (because everyone uses some method to avoid them) those 'free' services will no longer exist. You know why newwpapers are dying - because they are losing their major source of revenue, ads. The same thing will happen with the web. How long do you think Google, for instance, would last without advertising revenue?

    2. They don't have a pathological fear of ads

    3. They may find some ads actually useful

  4. Re:Countermeasures Deployed by ZiakII · · Score: 5, Insightful

    Screw blocking Facebook, if you work in IT/Programing block experts-exchange.com god I hate that site.

  5. Re:Countermeasures Deployed by hcs_$reboot · · Score: 4, Insightful

    Nowadays there are better alternatives (e.g. stackexchange.com). EE answers often used to be unreliable, now they're meaningless.

    --
    Slashdot, fix the reply notifications... You won't get away with it...
  6. Re:Countermeasures Deployed by mozumder · · Score: 4, Insightful

    Then that just means you've never visited a fashion website, where all the articles are actually lightweight ads, and the actual ads are often more desirable than the articles.

    Protip (that will likely blow your mind): people buy fashion magazines BECAUSE OF THE ADS.

    They don't fill 800 pages of Vogue's September issue with articles. It's pretty much all ads.

    The reason internet dorks hate ads is because they're fed terrible, terrible ads because of your undesirable last-place demographic. If you were fed good ads, perhaps with a naked Kate Moss, you would have absolutely no problem with ads, and in fact, would go out of your way to seek them. It is why fashion photographs often sell for thousands of dollars on their own.

    Again, the fact that you hate ads just means you aren't receiving the good ones, because marketers have deemed you undesirable and unworthy of the good stuff, probably because you aren't a rich, young, beautiful woman that spends on wants instead of needs. (the worst ads are the ones that market to your needs)