AdTrap Aims To Block All Internet Advertising In Hardware

cylonlover writes "AdTrap is a new low-power, zero configuration device which promises to banish adverts from computers, tablets, and anything else connected to the local network. AdTrap's creators point out that their device works not only with full-sized PCs, but everything else connected to your home internet, such as Apple devices running iOS 6 – and without the need of third-party apps or jailbreaking. In addition to blocking web browser ads, AdTrap is also reported to remove ads from streaming devices like Apple TV and Google TV. A configurable 'whitelist' is offered too, so that users can allow adverts on websites of their choice."

Comments

Countermeasures Deployed

[Sentrion]

This is why I place ads on the main page of my websites and you can only view content from the popups.

Re:Countermeasures Deployed

[interkin3tic]

That sounds like zero websites I visit more than once.

Re:Countermeasures Deployed

[Anonymous Coward]

Google lets you block entire sites from search results. You'll never see them.

The feature is kind of hidden at....

http://www.google.com/reviews/t

(its amazing what blocking facebook here does. amazing and nice.)

Re:Countermeasures Deployed

[wonkey_monkey]

Sounds like you need the new Whoosh-Detector-Matic 5000. Only $29.95!

Re:Countermeasures Deployed

[ZiakII]

Screw blocking Facebook, if you work in IT/Programing block experts-exchange.com god I hate that site.

Re:Countermeasures Deployed

[hcs_$reboot]

Nowadays there are better alternatives (e.g. stackexchange.com). EE answers often used to be unreliable, now they're meaningless.

Re:Countermeasures Deployed

[mozumder]

Then that just means you've never visited a fashion website, where all the articles are actually lightweight ads, and the actual ads are often more desirable than the articles.

Protip (that will likely blow your mind): people buy fashion magazines BECAUSE OF THE ADS.

They don't fill 800 pages of Vogue's September issue with articles. It's pretty much all ads.

The reason internet dorks hate ads is because they're fed terrible, terrible ads because of your undesirable last-place demographic. If you were fed good ads, perhaps with a naked Kate Moss, you would have absolutely no problem with ads, and in fact, would go out of your way to seek them. It is why fashion photographs often sell for thousands of dollars on their own.

Again, the fact that you hate ads just means you aren't receiving the good ones, because marketers have deemed you undesirable and unworthy of the good stuff, probably because you aren't a rich, young, beautiful woman that spends on wants instead of needs. (the worst ads are the ones that market to your needs)

Re:Countermeasures Deployed

[uberdilligaff]

Also, many brick-and-mortar merchants encode whether a price has been marked down or not in the final digit. X.99 may represent a normal price, and X.98 or X.97 may represent a temporary sale price or a final markdown, usually to clue the register operator that other coupons or discounts may not apply. Most shoppers don't even notice, but the staff can tell.

Re:Countermeasures Deployed

[interkin3tic]

What are you talking about? Most of the websites I go to have ads with naked women in them.

Pixelserv on DD-WRT

[Metabolife]

Already does this.. for free.. http://www.howtogeek.com/51477/how-to-remove-advertisements-with-pixelserv-on-dd-wrt/

Re:Embed ads into directly into HTML

[h4rr4r]

Because these days ads are not served from the same source as the content. They used to be in the past and likely will again in the future if this sort of thing catches on.

I am opposed to this.

[Chardansearavitriol]

The problem isnt advertising. The problem is F***ing obnoxious advertising! FLASHFLASHFLASH HEY THING ITS HEY THING! Or, adservers that lag and wont let the site load. And when they do load, see above. So many flash adds that they crash a browser, or make it unworkable. obnoxious, grating, irritating ads. Id happily unblock adds..Its just when I do, I get ALL THAT again. No matter how long its been. Its like its 2000 still.

Re:I am opposed to this.

[jeffmeden]

The problem isnt advertising. The problem is F***ing obnoxious advertising! FLASHFLASHFLASH HEY THING ITS HEY THING!
Or, adservers that lag and wont let the site load. And when they do load, see above. So many flash adds that they crash a browser, or make it unworkable. obnoxious, grating, irritating ads.

Id happily unblock adds..Its just when I do, I get ALL THAT again. No matter how long its been. Its like its 2000 still.

Most content managers will counter with "well if you want free content you can come and get it" but at this point people (consumers and content providers) should be able to figure out what it is that readers really want, instead of taking anything that MIGHT generate a stream of eyeballs and ad the crap out of it (and instead of users following links to read the same information over and over). Here is a hint: taking a news article that you swiped from somewhere else (or worse, poorly re-authored with no thought and no English skill) and putting a timed popup ad that smacks me after about 15 seconds is a really good way to make sure I never pay attention to anything from your site ever again.

Re:I am opposed to this.

[sl4shd0rk]

adservers that lag and wont let the site load. And when they do load, see above. So many flash adds that they crash a browser, or make it unworkable. obnoxious, grating, irritating ads.

Come now, let's not bash Slashdot too badly.

Re:I am opposed to this.

[JohnFen]

The problem isnt advertising. The problem is F***ing obnoxious advertising! FLASHFLASHFLASH HEY THING ITS HEY THING!

For me, the bigger problem is the tracking that goes along with the ads. If no advertising did tracking, I probably wouldn't bother to block them.

Re:blocked already

[Anonymous Coward]

It's an Android app that takes any input text and randomly capitalizes and bolds fragments, inserts random punctuation, and then adds large lists of /. internal links to the end.

Re:blocked already

[bws111]

1. They understand that the web sites and services they want need money to operate, and that money comes from ads. When ads no longer pay the bills (because everyone uses some method to avoid them) those 'free' services will no longer exist. You know why newwpapers are dying - because they are losing their major source of revenue, ads. The same thing will happen with the web. How long do you think Google, for instance, would last without advertising revenue?

2. They don't have a pathological fear of ads

3. They may find some ads actually useful

Re:Embed ads into directly into HTML

[nschubach]

I'll bet Ad Proxies will become common before they host the files locally... it will look like it's coming from the server you are getting the content from, but the server is just relaying the ad from their ad host.

Re:Embed ads into directly into HTML

[Canazza]

As a web developer that thought makes me physically ill...
I begrudge doing that with sites I set up myself and *trust* the content on, let alone random-ass third parties.

That way lies security nightmares.

There are three reasons why remote-hosting adverts (and user-generated content) on a seperate domain is a good thing:
1) Shares the bandwidth load between two servers
2) An extra seperation between Content and Application makes for simpler updates
3) Malicious Injected content can't pretend to be from my own domain and is sandboxed by modern browsers.