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AdTrap Aims To Block All Internet Advertising In Hardware

cylonlover writes "AdTrap is a new low-power, zero configuration device which promises to banish adverts from computers, tablets, and anything else connected to the local network. AdTrap's creators point out that their device works not only with full-sized PCs, but everything else connected to your home internet, such as Apple devices running iOS 6 – and without the need of third-party apps or jailbreaking. In addition to blocking web browser ads, AdTrap is also reported to remove ads from streaming devices like Apple TV and Google TV. A configurable 'whitelist' is offered too, so that users can allow adverts on websites of their choice."

29 of 295 comments (clear)

  1. Countermeasures Deployed by Sentrion · · Score: 5, Funny

    This is why I place ads on the main page of my websites and you can only view content from the popups.

    1. Re:Countermeasures Deployed by interkin3tic · · Score: 4, Funny

      That sounds like zero websites I visit more than once.

    2. Re:Countermeasures Deployed by Anonymous Coward · · Score: 5, Interesting

      Google lets you block entire sites from search results. You'll never see them.

      The feature is kind of hidden at....

      http://www.google.com/reviews/t

      (its amazing what blocking facebook here does. amazing and nice.)

    3. Re:Countermeasures Deployed by wonkey_monkey · · Score: 5, Funny

      Sounds like you need the new Whoosh-Detector-Matic 5000. Only $29.95!

      --
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    4. Re:Countermeasures Deployed by geminidomino · · Score: 3, Funny

      Hey! My AdTrap missed this one! I want a refund!!!

    5. Re:Countermeasures Deployed by ZiakII · · Score: 5, Insightful

      Screw blocking Facebook, if you work in IT/Programing block experts-exchange.com god I hate that site.

    6. Re:Countermeasures Deployed by Anne_Nonymous · · Score: 3, Insightful

      If you have a pulse, you should probably block experts-exchange.com.

    7. Re:Countermeasures Deployed by hcs_$reboot · · Score: 4, Insightful

      Nowadays there are better alternatives (e.g. stackexchange.com). EE answers often used to be unreliable, now they're meaningless.

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    8. Re:Countermeasures Deployed by mozumder · · Score: 4, Insightful

      Then that just means you've never visited a fashion website, where all the articles are actually lightweight ads, and the actual ads are often more desirable than the articles.

      Protip (that will likely blow your mind): people buy fashion magazines BECAUSE OF THE ADS.

      They don't fill 800 pages of Vogue's September issue with articles. It's pretty much all ads.

      The reason internet dorks hate ads is because they're fed terrible, terrible ads because of your undesirable last-place demographic. If you were fed good ads, perhaps with a naked Kate Moss, you would have absolutely no problem with ads, and in fact, would go out of your way to seek them. It is why fashion photographs often sell for thousands of dollars on their own.

      Again, the fact that you hate ads just means you aren't receiving the good ones, because marketers have deemed you undesirable and unworthy of the good stuff, probably because you aren't a rich, young, beautiful woman that spends on wants instead of needs. (the worst ads are the ones that market to your needs)

    9. Re:Countermeasures Deployed by Anonymous Coward · · Score: 3, Funny

      What's wrong with expertsexchange.com? If I was in the market for a sex change, I'd want an expert, not some noob.

    10. Re:Countermeasures Deployed by jkflying · · Score: 3, Insightful

      How else do you expect them to know whose blacklist to use?

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    11. Re:Countermeasures Deployed by Quirkz · · Score: 3, Interesting

      I subscribe to a magazine called 'Imbibe' which is focused mostly on alcoholic drinks, with a little coffee and other such things thrown in. All the ads are of course for various forms of booze, many of them interesting. A lot of times I actually have to force myself to stop and look at the potentially good ads, because it's such an ingrained habit to try to tune them out.

    12. Re:Countermeasures Deployed by uberdilligaff · · Score: 4, Interesting

      Also, many brick-and-mortar merchants encode whether a price has been marked down or not in the final digit. X.99 may represent a normal price, and X.98 or X.97 may represent a temporary sale price or a final markdown, usually to clue the register operator that other coupons or discounts may not apply. Most shoppers don't even notice, but the staff can tell.

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      Against stupidity, the Gods themselves contend in vain. --Friederich Schiller
    13. Re:Countermeasures Deployed by interkin3tic · · Score: 4, Funny

      What are you talking about? Most of the websites I go to have ads with naked women in them.

  2. Pixelserv on DD-WRT by Metabolife · · Score: 5, Informative
  3. Re:Embed ads into directly into HTML by h4rr4r · · Score: 5, Insightful

    Because these days ads are not served from the same source as the content. They used to be in the past and likely will again in the future if this sort of thing catches on.

  4. Re:SSL ads? by i+kan+reed · · Score: 3, Interesting

    Presumably even encrypted communication has to come from a url, which is how most adblockers identify ads.

  5. I am opposed to this. by Chardansearavitriol · · Score: 5, Insightful

    The problem isnt advertising. The problem is F***ing obnoxious advertising! FLASHFLASHFLASH HEY THING ITS HEY THING! Or, adservers that lag and wont let the site load. And when they do load, see above. So many flash adds that they crash a browser, or make it unworkable. obnoxious, grating, irritating ads. Id happily unblock adds..Its just when I do, I get ALL THAT again. No matter how long its been. Its like its 2000 still.

    1. Re:I am opposed to this. by jeffmeden · · Score: 4, Informative

      The problem isnt advertising. The problem is F***ing obnoxious advertising! FLASHFLASHFLASH HEY THING ITS HEY THING!
      Or, adservers that lag and wont let the site load. And when they do load, see above. So many flash adds that they crash a browser, or make it unworkable. obnoxious, grating, irritating ads.

      Id happily unblock adds..Its just when I do, I get ALL THAT again. No matter how long its been. Its like its 2000 still.

      Most content managers will counter with "well if you want free content you can come and get it" but at this point people (consumers and content providers) should be able to figure out what it is that readers really want, instead of taking anything that MIGHT generate a stream of eyeballs and ad the crap out of it (and instead of users following links to read the same information over and over). Here is a hint: taking a news article that you swiped from somewhere else (or worse, poorly re-authored with no thought and no English skill) and putting a timed popup ad that smacks me after about 15 seconds is a really good way to make sure I never pay attention to anything from your site ever again.

    2. Re:I am opposed to this. by sl4shd0rk · · Score: 4, Funny

      adservers that lag and wont let the site load. And when they do load, see above. So many flash adds that they crash a browser, or make it unworkable. obnoxious, grating, irritating ads.

      Come now, let's not bash Slashdot too badly.

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    3. Re:I am opposed to this. by JohnFen · · Score: 4, Interesting

      The problem isnt advertising. The problem is F***ing obnoxious advertising! FLASHFLASHFLASH HEY THING ITS HEY THING!

      For me, the bigger problem is the tracking that goes along with the ads. If no advertising did tracking, I probably wouldn't bother to block them.

  6. Re:blocked already by Anonymous Coward · · Score: 5, Funny

    It's an Android app that takes any input text and randomly capitalizes and bolds fragments, inserts random punctuation, and then adds large lists of /. internal links to the end.

  7. Re:blocked already by davewoods · · Score: 3, Interesting

    I work for an IT contracting company, and my co-workers do not have Adblock of any type. They go around on the web, VIEWING ADS. I do not understand it, they know a lot about IT, yet do not sterilize their browsers? Who would do that willingly? One of them even uses IE, ON PURPOSE.

    I do not think I will ever understand their logic as to why they do not use Adblock, which, when questioned, results in a shrug.

  8. Re:no by ceoyoyo · · Score: 3, Insightful

    "as for my mobile devices I could simply blacklist IP addresses and domains at my own router and do everything this box claims to do already"

    Now pull yourself out of the Slashdot groupthink and pretend you don't know the difference between a router and a modem (and don't care). This is a box you plug in and it gets rid of a lot of ads. No need to install stuff on every computer, no need to fiddle with black-thingies and I-pee addresses (these Internet people think of such such stupid names).

  9. Re:blocked already by bws111 · · Score: 5, Insightful

    1. They understand that the web sites and services they want need money to operate, and that money comes from ads. When ads no longer pay the bills (because everyone uses some method to avoid them) those 'free' services will no longer exist. You know why newwpapers are dying - because they are losing their major source of revenue, ads. The same thing will happen with the web. How long do you think Google, for instance, would last without advertising revenue?

    2. They don't have a pathological fear of ads

    3. They may find some ads actually useful

  10. Re:Embed ads into directly into HTML by nschubach · · Score: 4, Interesting

    I'll bet Ad Proxies will become common before they host the files locally... it will look like it's coming from the server you are getting the content from, but the server is just relaying the ad from their ad host.

    --
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  11. Re:Embed ads into directly into HTML by Canazza · · Score: 4, Informative

    As a web developer that thought makes me physically ill...
    I begrudge doing that with sites I set up myself and *trust* the content on, let alone random-ass third parties.

    That way lies security nightmares.

    There are three reasons why remote-hosting adverts (and user-generated content) on a seperate domain is a good thing:
    1) Shares the bandwidth load between two servers
    2) An extra seperation between Content and Application makes for simpler updates
    3) Malicious Injected content can't pretend to be from my own domain and is sandboxed by modern browsers.

    --
    It pays to be obvious, especially if you have a reputation for being subtle.
  12. Re:Embed ads into directly into HTML by AmiMoJo · · Score: 3, Insightful

    1) Shares the bandwidth load between two servers

    I just hope your layout does not depend on the ads them because those servers are going to be overloaded and dog slow, delaying the rendering of your page.

    --
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  13. Re:blocked already by davewoods · · Score: 3, Insightful
    The number of times I read the article are astoundingly slim. I mean, this is Slashdot, after all.

    but to dismiss the entire advertising industry is wrong

    I dismissed the entire ad industry as soon as I got background popup videos that were playing sound, and an ad somewhere near the bottom of a long page that was also playing sound at the same time. At that point, it just became a battle of who could make me hate the internet more, so I decided to surrender and make a blanket statement of "I never want to see another ad again, lest I destroy my computer out of sheer rage".

    It is not my fault that sound-based advertisements ruined the entire game for everyone.