One Musician's Demand From Pandora: Mandatory Analytics
jfruh writes "Most Slashdotters have been following the debate among the various players in the music industry about how much money artists (and their labels) get from traditional music outlets like radio and newer services like Pandora or Spotify. But Zoë Keating, a professional cellist who has a professional interest in the outcome of this argument, thinks there's one thing missing from all the proposals: more data on who her audience is. Even digital services can't tell her how many people heard her songs or where they're most popular. 'How can I grow my business on this information?' she asks. 'How do I reach them? Do they know I'm performing nearby next month? How can I tell them I have a new album coming out?'"
She proposes mandatory reporting of information on listeners as part of royalties.
The last line of the article is a quote from Zoe (emphasis mine):
“I want my data and in 2012 I see absolutely no reason why I shouldn’t own it,” she wrote.
Which begs the question in my mind, whose data is it? The stations' to whom listeners tune into and collect the data or the artists' whose music is played? I would argue its the stations as they're the ones collecting it.
Another question is what is the data? I don't listen to any satellite or internet radio stations so I could be wrong, but I suspect that in the case of internet radio you can get the number of feeds and their location but that's about it. Is there any listener data that can be collected by satellite? How can that data be used to help artists market themselves better?
Geographic distribution and some basic demographics is one thing, and quite a reasonable one, but combine "How do I reach them? How can I tell them I have a new album coming out?" and “I want my data and in 2012 I see absolutely no reason why I shouldn’t own it.” and it sounds like the worst sort of stalkery marketer who'll abuse the hell out of your personal information for a buck.
Buy ads like everyone else?
Step 1: Be an obnoxious prick and demand things for nothing
Step 2: ???
Step 3: Eat shit and die.
thow her the fuck out. With out exposure she'll have nothing, let her run her own website and gather those stats. The only things pandora should give out is the basic stats on how much the copyright owner should get paid past that they can PAY Pandora to get more stats.
by TheSpoom (715771) Uncaring Linux user here. I have nothing to add to this but please continue. *munches popcorn*
How do I reach them? Do they know I'm performing nearby next month? How can I tell them I have a new album coming out?
They can look you up if they like your performance on the radio. If they like it, they can look you up and probably subscribe to your RSS feed with all your new updates. If they are not doing so, they don't like you and your songs. Duh.
Oddly enough the first and only place I've heard of this artist is bandcamp and I think she's helped it grow. She seems to be demanding Pandora put in all the nice things that Bandcamp has.
Bandcamp is not a radio streaming station but you can stream a lot of albums freely on it. Bandcamp seems to solve a lot of these problems with it's pricing clearly stated. I don't use it as a musician but I make a lot of music purchases there and this is how things work. If you want to get an album for free, the band has the option of asking at least for your e-mail address and zip code. That way they can geographically target you or let you know they have a new album on Bandcamp. On top of that I think the sites has a huge stats dashboard for artists -- even including the referral URLs from which your listeners are landing on your page (so if you have it hooked up to your band's page, you can differentiate that from someone who found it via pitchfork or something).
I've had really good experiences with bandcamp but their 'discover' methodologies still leave a lot to be desired and I hope that someday they just turn it into a station that has a great front end that will allow you to see and purchase whatever is playing.
Of course, there's a lot of terrible music on bandcamp but I sort of enjoy the idea that it's open to all (as opposed to, say, Magnatune). There are famous artists that I already loved on Bandcamp and total nobodies I've come to adore.
My work here is dung.
your listening data is already being collected. She may or may not be asking for listener email addresses, but if not, the statistics on your likes and dislikes and other listening patterns are part of the music genome project anyway. How would the artists' ability to view your listening patterns (without identifying you specifically) violate any right to privacy that isn't already given up as part of your agreement when creating an account to use the service?
BOOP!
With all the data already collected actually it's not that hard to generate the dataset that Zoà Keating or any musician required, via data-mining.
The problem is on who's going to pay for the data-mining effort?
I reckon that if the Musicians (or any other people) wants the dataset and are willing to pay for it, there will be people who will be more than happy to provide the service.
Muchas Gracias, Señor Edward Snowden !
She sells a product, TO THE RADIOSTATION, who then sells it to us. I am quite sure that say, Hostess, would like to have the demographic data from each supermarket, but they can't have it because it is NOT their data.
It is only the odd nature of content (infinitely replicatable unlike physical products) and bought laws that even has music being counted (number of times played). Physical product makers sell X amount to resellers and that is all the data they get. Why do you THINK they hold product promotions requiring you to send in your address? To get some data on were their products end up because the supermarkets are NOT just going to tell them for the fun of it. The product maker delivers his goods to the supermarket and his involvement ends there. He wants more, he pays for it. Through the nose.
A supermarket has no obligation, legal or moral to even record, let alone report, how that pallet of cookies was distributed amongst its shops let alone its customers. The amount of entitlement in this Zoe the Freeloading cellist demand is staggering. You want to get in touch with your customers, engage them yourself. It is NOT a broadcasters job to do that for you. Setup a youtube channel or whatever and get people to give them your details, expecting a radiostation to do that for you is everything that is wrong with the content industry today.
Content is a product nothing more, I buy it the same as toilet paper and frankly I be a lot more upset running out of toilet paper then out of commercial content.
What next, MP3 players have to upload logs of the play history, so the bills can be send correctly? She wants to force the use of kinect with Pandora to count the number of listeners?
She wants private consumer data from a commercial entity for free. If it wasn't the content industry this would be instantly discarded in the waste basket of bloody stupid ideas. Really, would you be okay with Hostess getting your address from the supermarket that they got from your credit card?
NO! Hell, in Holland at least, the supermarket itself ain't even allowed to use its payment data to find out peoples addresses, they have the bank numbers but are not allowed to match them in anyway. That is why loyalty cards are not simply tied to your bank pas which would be far simpler then having a separate card and give far more reliable tracking data (you didn't think loyalty cards existed for any other reason did you).
But this bitch wants that data. Fuck OFF.
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
Grooveshark has some of this functionality. https://forrst.com/posts/Grooveshark_Artist_Dashboard-a2N
Artists have a hard enough time getting royalties and accounting out of labels. Asking for statistics is shooting for the moon.
The world's burning. Moped Jesus spotted on I50. Details at 11.
... and this is the one thing that is so irritating.
Ms. Zoà Keating things that because people listen to her song she has the right to SPAM her listeners with announcement of new album / new gig / new whatever and so on.
Granted, a portion of her listeners would want to know everything she does, but a larger portion do not.
And it is not right for an artist to bug the listeners, whether they are paid listeners, or not.
Muchas Gracias, Señor Edward Snowden !
I've been an avid paid Pandora listener for a few years and would love to see them find a way to improve their services especially if it can make them more marketable and last longer. This can benefit both the consumer and the artist if done properly and I think Zoe Keating, incidentally whom I discovered on Pandora, has the right idea.
When I find an artist I REALLY enjoy the first thing I end up doing is finding more of their songs not on Pandora...but on youtube. Then if I like a good portion of their stuff I'll usually go hunt for their album, which I usually try to buy directly from the artist when possible, or I'm looking to see if they're ever playing anywhere near me.
It would also be neat if it could show a map/chart of artists based on what you've thumbs upped previously or sort by station or something while you're in a buying mode. One thing I couldn't understand is how Pandora didn't enter into the music sales business as that would have flowed nicely with their current business. Imagine having an "add to cart" for songs you really dig and being able to play those on demand within the Pandora interface? Or just revert back to full on radio mode like always. There's just so much potential for this service and it typically nails what I'm in the mood to listening to.
Part of what she's asking for isn't so bad, namely aggregate metrics or just general listening statistics. I've got some music on Pandora as well, and I can say that they make absolutely no information available about how many people are listening, how many listeners skip the song, how many listeners give the song a thumbs up or down, etc. Once the music goes in, the rest if a big mystery.
She loses me when she suggests that she should just magically be able to get her listeners' contact information without some sort of opt-in. As much as I would love an epic mailing list of anyone who has ever heard my work... yeah... no...
Maybe he means more along these lines? Spotify is part owned by the big labels. Artists get a pittance from Spotify, but seeing as it's 1) one of the the few legal ways to listen to lots of music without paying much, and 2) very convenient, it's what I use.
which is totally what she said