Ban On Loud TV Commercials Takes Effect Today
netbuzz writes "A new law banning broadcasters from delivering TV commercials at a higher volume takes effect today at the end of a yearlong implementation period. Called the CALM Act, or Commercial Advertisement Loudness Mitigation Act, the law does provide for violators to be fined. TV commercials that crank up the volume have been the No. 1 complaint logged with the FCC over the last 10 years."
A BAN ON LOUD TV COMMERCIALS TAKES EFFECT TODAY /an all caps filter? really? people are actually bothered by that?
I don't know if I like government to get involved in regulations like these. I can't say I don't like this particular one, of course - it pisses me off when the kids are sleeping and we need to turn up the volume to hear the show, then the commercial comes on and wakes up the whole f-ing neighborhood. But I have to wonder if this is the best use of government, and if we eliminated these positions that come up with and enforce rules against things that don't violate your rights, how much money we could save?
Stupid sexy Flanders.
+1 - I don't like loud commercials, but I question the use of resources to implement and enforce laws against things that violate no one's rights.
Stupid sexy Flanders.
It seems that the FCC is relying on citizen complaints for enforcement. I think a great opportunity is to be had by a Myth TV plugin that automatically checks the RMS amplitude of the commercials and forwards a complaint if it's outside of spec. Clearly we can't rely on the FCC to actually monitor the airwaves for enforcement, but we could do so ourselves pretty easily.
Give me Classic Slashdot or give me death!
Loud or less loud, commercials get the skip button treatments.
Does the law encompass Hulu and other internet streaming services? Loud and repetitious ads are worse than merely repetitious ads.
Invenio via vel creo
Whether the law itself works or not, one has to hand this much to US politicians: over the years, they've turned finding acronyms into an art form. Few -- if any -- other countries have politicians who can boast the same.
This must mean that all those other more important problems have been solved...
Really? You think focusing everyone employed by the federal government on one issue at a time will solve it faster? You want the communication guys focusing on the accounting issues, and the accountants focusing on the medical issues, and the doctors focusing on the energy issues?
Good thing the free market fixed it long before!
If you live in an apartment (or even just share a house with other people), suddenly-fluctuating sound levels can pose quite a problem -- particularly if you like to watch TV at night. Commercials are nothing, though, compared to the foley mix on just about every DVD I've ever watched (why they can't come up with a dialogue-prominent audio track I'll never understand).
It's great to know our money is going to a good cause such as making TV commercials quieter and erections last twenty hours....I honestly want to punch someone. What the hell!? How about using that money to fix our roads or our education!?
Billy Mays isn't around to see this sad day. RIP.
Took the FCC 10 years to fix this? Whats the rush!?
One of our local stations seems incompetently unable to match the line level when they insert their local commercials into the national feed. This also happens on certain cable channels, so maybe it's the cable operator at fault.
I've seen this kind of idiocy many places on many different cable and OTA systems.
the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff
ITU-R BS.1770-1 or -3 are measurement standards, they don't prescribe any limits. It gives a way of measuring the subjective "loudness" of a program based on a psychoacoustic model but it presumes total control over the speaker system (which TV doesn't provide), and it doesn't say "how loud."
EBU R128 gives a single standard, and you use it with ITU-R BS.1770. The problem is that it treats a dialogue-heavy program the same as a musical program; a musical program has a lot more signal, over a half hour average, than a dialogue one, so a musical performance will tend to sound quieter when put next to a dialogue heavy one, given they're mixed with the same level normalization scheme.
The CALM Act is actually based on Dolby Laboratories technical definitions and the dialnorm subcode metadata in an ATSC bitstream actually has to be decoded and properly enforced. It's not actually LAW but it's an adopted FCC federal regulation. Dolby's standard is to measure the average dialogue level in the program, and only the dialogue, and to use that to derive the normalization level -- EBU R128 uses the entire program mixed together, dialogue, music and sound effects. I think Dolby's approach is superior but more technically demanding, since it requires the person encoding the AC3 bitstream to have access to the dialogue mix-minus, but on professional productions this isn't an issue.
Don't blame me, I voted for Baltar.
I had a directing teacher in college who used to direct the old Bosom Buddies TV show -- he went on to do this silly movie about a woman and her big fat Greek wedding. Strange guy. ANYHOO, he brought in a bunch of episodes that he'd done to show us, and the went on forever, and there were like two commercial breaks, each having maybe two commercial, tops. It was amazing how much time you had in a half-hour block back in 1980.
It was cool, but I grant that show felt flabby and slow, I'm sure it didn't at the time, but nowadays people don't necessarily expect less TV show, but they do expect the show to get to the point faster. And the style of shooting and editing lets that happen in a way an audience in the 70s might not have accepted. I'll bet if you showed "Big Bang Theory" or "Modern Family" to an audience of "Alice" or "It's a Living" it'd seem strange and avant-garde, setting aside the content issues.
Don't blame me, I voted for Baltar.
It's not like this kind of thing isn't exactly what the FCC was put in place to do...
For large sets, this will be our guide even unto death, for the LORD will work for each type of data it is applied to...
No it doesn't. The FCC does not, and cannot, regulate cable. This law only applies to over-the-air channels, NOT cable channels. That's what all that "pursuant to the Communications Act of 1934" crap is about.
What political party do you join when you don't like Bible-thumpers *or* hippies?
Incorrect.
"Only applies to over-the-air broadcasters, no cable channels"
Broadcast television stations and pay TV providers were given until this date to be in full compliance.
http://www.fcc.gov/encyclopedia/loud-commercials
"Allows for a one year exemption for anyone requesting."
If they can show that it is a financial hardship to do it now.
"Does not apply to any commercials put in by your cable or satellite provider"
http://www.fcc.gov/encyclopedia/loud-commercials
" Specifically, the CALM Act directs the Commission to establish rules that require TV stations, cable operators, satellite TV providers or other multichannel video program distributors (MVPDs) to apply the Advanced Television Systems Committee's (ATSC) A/85 Recommended Practice ("ATSC A/85 RP") to commercial advertisements they transmit to viewers."
You are just another asshole who looks to complain and thinks an opinion based on ignorance is just as justified as actual facts.
The Kruger Dunning explains most post on
PBS member stations (and other non-commercial TV stations) are exempt from the CALM Act because the act only applies to commercial advertisements.
And when, exactly, does the 'market' ever 'fix itself'?
Unions are the best example I can come up with. When companies run workers into the ground, and the government wont step in, and other better companies don't appear to replace the bad ones, it's up to the workers. Unions are the defacto example of a free market regulating itself.
FCC was put into place to managed airwave frequencies. It morphed into the Department of Censorship.
It's not actually LAW but it's an adopted FCC federal regulation.
In all seriousness, I'm curious, educate me - I (naively?) thought if something was an FCC regulation, it would end up in 47CFR (maybe months later). Is there a difference between (administrative?) law and regulation, in the FCC's case or in general, and if so what is that difference?
I dunno :) Congress grants the FCC the power to levy fines and penalties against people that break "the rules," and then it grants the FCC the right to define "the rules," because congressmen don't want to spend time deciding if setup level should be 0 or 7.5 IREs.
More interesting is that by accepting Dolby's standard, the FCC has in fact incorporated a proprietary, black-box technical procedure into US "law."
Don't blame me, I voted for Baltar.
I'll bet if you showed "Big Bang Theory" or "Modern Family" to an audience of "Alice" or "It's a Living" it'd seem strange and avant-garde, setting aside the content issues.
It's true. I've seen it in action.
My parents don't own a television, so they watch little or no TV whatsoever. My mother likes to watch old movies on a hand-held DVD player sometimes, but that's the extent of their motion picture exposure. So on the rare (very rare) occasions when the family is watching a modern movie, it's necessary to explain what's happening. They have to ask.
Modern motion picture making has developed such an abstract language that if you don't practice at watching it, you can't understand it. There are built in mutual assumptions involved nowadays. The director sketches in an outline and the viewer is supposed to jump to the appropriate conclusion, because the director doesn't want to spend the time to detail the situation. The director assumes his viewers can reach the appropriate conclusion and the viewer assumes they know what the director means. For people who watch a lot of modern TV, or modern movies, these assumptions match up correctly. For people who haven't been watching modern TV, they don't even make the assumption, let alone the correct one, and so have no idea what's going on after a while.
As an aside, even for someone who watches a lot of modern television, if you watch television made for another culture, you'll sometimes find yourself in this situation. If you're an American watching modern anime, it's not hard to find yourself wondering if you're making the right assumption, where a Japanese viewer would know for certain. Not only is there an abstract language, but that language is culture-specific and varies noticeably across cultures. The variance is getting more pronounced as time goes by. It used to be, film makers across the world spoke "Hollywood", because that was the origin of the idioms everyone was using. Nowadays, as markets and artists mature, the language of the moving picture is diverging from that Hollywood language and starting to match the native culture better.