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Instagram Wants To Sell Users' Photos Without Notice

DavidGilbert99 writes "Many Instagram users have reacted angrily to a proposed change to the apps terms of service by owner Facebook, which would give the social network 'perpetual' rights to all photos on Instagram, allowing it to sell the photos to advertisers without notice — or payment to the user. The new policy will come into effect on 16 January, just four months after Facebook completed its $1bn acquisition of Instagram. It states that Facebook has a right to distribute any content posted on Instagram without paying the user royalties:" Also worth reading Declan McCullagh's take on it.

20 of 313 comments (clear)

  1. Instagram Bubble by smittyoneeach · · Score: 5, Funny

    Instagram bubble
    Like your photos are stubble
    That they'll just whisk away
    And save you the trouble.
    Burma Shave

    --
    Get thee glass eyes, and, like a scurvy politician, seem to see things thou dost not.--King Lear
    1. Re:Instagram Bubble by pinfall · · Score: 5, Funny

      So long, and thanks for all the pics!

    2. Re:Instagram Bubble by noh8rz10 · · Score: 5, Interesting

      Tis is the death of instant ram. No way any celebrities will allow Facebook to profit from their likenesses. Without Bieber, Selena Gomez, and even Playboy Bunnies (link is sfw), there will be nobody driving the service from the top, and the twihards etc will follow their idols to a new platform. Twitter pics for example? Classic Facebook blunder.

    3. Re:Instagram Bubble by Spamalope · · Score: 5, Insightful
      Coming soon:

      Take a good picture eating out with friends at an Italian restaurant? FB's marketing dept. will call the owner selling a FB marketing campaign based on your image. Later, FB ads with your picture will say 'Smitty loves Tony's Italian restaurant, you will too.'

      The process will be automated using geo-tags in the images and the popularity of images posted.

      Thank you for further crowd sourcing the last of the marketing materials we used to pay for...

      If they use facial recognition to identify and use only pictures of instagram users, doesn't that free them from any worries about model releases given these contract terms?

    4. Re:Instagram Bubble by operagost · · Score: 5, Funny

      ... like his dad. Really, we have no idea what his dad's like. He might be into things that would make Lindsay Lohan's freckles blush.

      --

      Gamingmuseum.com: Give your 3D accelerator a rest.
    5. Re:Instagram Bubble by Americano · · Score: 5, Interesting

      Riiiiight. Instagram is going to hire marketing people whose sole job is to scan through the photo streams of literally tens of millions of active users to find the "absolutely killer" photos you took at Applebee's last week, and propose a worldwide marketing campaign featuring YOUR photos, showing how badly-lit, badly-focused, poorly dressed, average-to-downright-ugly people get down with some Jalapeno Poppers, Loaded Fiesta Nachos, and Shrimp Slammers in grainy cell phone images.

      Except that would be the worst business idea ever.

      What's going to happen is, Applebee's is going to make an ad buy on Facebook - "We're opening a new restaurant in Bohunk, Iowa. We'd like to target people ages 21-50 in the area with the news, and let them know we have a special "$17 dollar SUMMER SHRIMP SLAMMER SPECIAL!" Facebook & Instagram, when targeting you for the ad, will find people in your network who have taken photos at other Applebee's (geo-tagged, or checked-in, or #-tagged, likes, +1's, etc.), and put an ad using a photo of your friend, Mike, (or maybe one he took at Applebee's some unfortunate evening), with ad copy saying, "Your friend Mike loves Applebee's too! Why not get together at our new Bohunk location, and enjoy our new $17 SUMMER SHRIMP SLAMMER SPECIAL?!"

    6. Re:Instagram Bubble by ifiwereasculptor · · Score: 5, Funny

      That name has always bugged me. Wouldn't you expect a Trojan to be something that covertly carries a multitude of soldiers to the inside of the gates and then releases them? That's the absolute last thing you want from a condom.

  2. You need their service! by Anonymous Coward · · Score: 5, Insightful

    It's not like there's any real competitors to Instagram. I mean, we never uploaded pictures to the internet before them, right?

    1. Re:You need their service! by Assmasher · · Score: 5, Funny

      Who needs the internet, I've got Facebook!

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  3. And suddenly by Anonymous Coward · · Score: 5, Funny

    Just when I thought I could never want to use Instagram less, this happens.

  4. One has to wonder. . . by smooth+wombat · · Score: 5, Insightful

    at what point is enough, enough. When are people going to quit Facebook/Instagram/whatever en masse as these deliberate and calculated abuses continue?

    These are your pictures. You own them. No corporation has the right to use them without your permission just because they are holding them.

    Sure, one can always not put up pictures, but that defeats the whole point of Instagram, doesn't it?

    There are options. One could always upload the picture with a big watermark on it or plaster a copyright symbol and your name on it, but knowing these shysters, they would just remove those things and still claim it's theirs.

    Just another reason why I don't use any of these "services".

    --
    We will bankrupt ourselves in the vain search for absolute security. -- Dwight D. Eisenhower
  5. This is a HUGE rights grab. by yakovlev · · Score: 5, Interesting

    I saw this yesterday, and was shocked. This is effectively stealing all users' photos that have been uploaded thus far, and a pretty sleazy thing to do even for new users. If I was an instagram user, my first action after seeing this would be to delete my account. There is almost nothing instagram could offer me that would be worth giving them this kind of free control over all of my photos.

    The privacy implications for photos containing people is even more staggering. I doubt most people on instagram have current model releases for their photographs, so using these commercially could get any number of people sued, but based on the instagram policy, it very well could be the user who took them initially, then "gave instagram permission to use them commercially."

    I would expect this policy to change, but if it doesn't by January 5 or so, I would suggest all instagram users delete their accounts. Also, if it doesn't change by then, watch out for Facebook's terms to change to something similar.

  6. Model rights by magic+maverick+ · · Score: 5, Informative

    This is despicable of course. And Instagram/Facebook needs to clearly and loudly (e.g. a click through notice when you login, and every day later until the 16th) explains this change in the ToS, and explains what it means (in plain English, not lawyer speak). But I bet they don't.

    Anyway, any pictures with identifiable images of people in them could be a problem for whichever company purchases the image. Because of model rights you know? If an ad is run which has a person who is clearly identifiable, then in most places a model release is required. And I bet you that Instragram doesn't require that photographers have people sign model releases...

    Oh, and the blog post:

    Our community has grown a lot since we wrote our original terms of service. To get things up to date for the millions of people now using Instagram, we’re bringing you new versions of our Privacy Policy and Terms of Service.

    Here are a few key updates:

    • Nothing has changed about your photos’ ownership or who can see them.
             
    • Our updated privacy policy helps Instagram function more easily as part of Facebook by being able to share info between the two groups. This means we can do things like fight spam more effectively, detect system and reliability problems more quickly, and build better features for everyone by understanding how Instagram is used.
           
    • Our updated terms of service help protect you, and prevent spam and abuse as we grow.

    This is just a small preview. Our new Privacy Policy and Terms of Service will be effective on January 16, 2013.

    We know these documents are a little dry, but they’re very important. Please take a moment to read through them so you keep feeling comfortable sharing your beautiful photos on Instagram.

    A bit of a lie really. The key point from the various articles is:

    Instagram does not claim ownership of any Content that you post on or through the Service. Instead, you hereby grant to Instagram a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service, except that you can control who can view certain of your Content and activities on the Service as described in the Service's Privacy Policy, available here: http://instagram.com/legal/privacy/.
    Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you. If you are under the age of eighteen (18), or under any other applicable age of majority, you represent that at least one of your parents or legal guardians has also agreed to this provision (and the use of your name, likeness, username, and/or photos (along with any associated metadata)) on your behalf.

    http://instagram.com/about/legal/terms/updated/

    You can express your disapproval of these changes by emailing support@instagram.com.

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    HELP MY ACCOUNT HAS BEEN HACKED BY AN ILLIBERAL ART STUDENT SET TO DESTROY THE INTERWEBZ!
  7. Licensing minefield? by Miamicanes · · Score: 5, Insightful

    How can Instagram casually assume that the uploader even HAS the right to assign republishing rights to them? OK, fine... the TOS requires that uploaders have the rights. We all know that a certain percentage won't comply. How many times does Instagram really want to spin the roulette wheel and risk getting nailed by a lawsuit from someone who owns the copyright on a wrongly-uploaded photo... in a strict-liability jurisdiction with joint and several liability? In English, that means Jim might, under Instagram TOS, be 100% liable for infringement if he uploads a photo and gets Instagram sued when they republish it, but at the end of the day, Jim isn't going to pay that million-dollar lawsuit... Instagram will, because Jim is likely to be judgment-proof, and any halfway-competent attorney could get the judgment to adhere to Instagram regardless of what they might claim.

    Not to mention, model releases. If Jim posts pictures taken at a birthday party his child attends, Instagram would legally need releases from every person (or their legal guardian) recognizable in the picture (with a few exceptions, but it's still a minefield).

    Did I mention the legal suicide mission of using pics that have anything to DO with kids from Europe? I think in Germany, it's not even legal to use kids in an advertisement for anything, period... consent from fame-whoring parents or not. Or for that matter, the fact that fucked up French copyright law allows you to copyright the image of buildings and structures, even structures that dominate the horizon and are visible from literally miles away (like the Eiffel Tower and the Millau Viaduct), and (in legal theory, at least) make it almost impossible to publish photos taken almost anywhere in Paris (due to the large number of "historically and/or architecturally-significant structures") if they show a complete building facade of one or more buildings in the background? Granted, the French situation is slightly unique, and is used mainly by the French government as a tool for censorship of unflattering and politically-sensitive images, but that's just one country out of hundreds.

    There's a reason why big corporations get all of their public photos from companies like Getty Images -- it lets their management and lawyers sleep at night knowing that the copyright clearances and model releases have all been taken care of, and the image vendor itself is big enough to pay any lawsuit that might arise from the photo's licensed use. It's also why some people have had so much fun showing the same clip-art models really getting around, and showing up in everything from ads to "happy employee" photos to patients at STD clinics.

  8. Re:Whatever will the world do by Intrepid+imaginaut · · Score: 5, Interesting

    They can already do 1) and 2) is not going to happen, its just too loaded with pitfalls. Dave was going for his mother's funeral, whoops, lawsuit. I don't think people appreciate the demand for even low quality stock photos out there.

    Instagram has apparently a billion odd photos uploaded. Lets say that optimistically 1% of those are saleable at all. That's 10 million photos, now lets say 10% of those earn a dollar a month in sales between them, that's a million bucks a month. Not too shabby, and quite possible, one photo in a thousand earning a dollar a month. That they'd have to do it for around a century just to break even is beside the point, I've no idea what the hell they were thinking spending that much money on a photo upload service in the first place.

    Still, its an all round scummy move by facebook and probably illegal too. Maybe if they offered an opt-in profit sharing system instead, or something, that might be good.

  9. Re:Stockphotos by TheBogBrushZone · · Score: 5, Insightful

    Odd that everyone is complaining about their land-grab of photographs and very few are mentioning their permitted use of your username and likeness which seems a lot more objectionable to me. Facebook is full of invasive and misleading ads for dating sites that would just love a cache of readily available real names and profile photos to attach to their fake users. I'd much rather they nicked my spur-of-the-moment snaps than used me to defraud lonely and desperate people.

    --
    And behold, a command prompt and he who sat upon it, his name was shutdown and -h 3:11 followed with him
  10. Human Cendipede... by tekrat · · Score: 5, Funny

    If you read a little further down in the EULA, it also says they have the right to perform medical experiments on you, including making you part of a human centipede...

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    If telephones are outlawed, then only outlaws will have telephones.
  11. You're both correct. by Anonymous Coward · · Score: 5, Informative

    They won't own them, as the Terms make explicitly clear. At the same time, you "grant to Instagram a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service".

    So, yes, you still own your photos, and yes, they can do anything they want with them.

  12. Re:Stockphotos by bleh-of-the-huns · · Score: 5, Funny

    You just lost points for admitting you watch Judge Judy...

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    I came, I conquered, I coredumped
  13. Just Like Lando and the Cloud City by CMYKjunkie · · Score: 5, Funny

    "I am altering the deal. Pray I don't alter it any further!" -- Darth Zuckerberg