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Cisco Exits the Consumer Market, Sells Linksys To Belkin

Krystalo writes "Belkin on Thursday announced plans to acquire Cisco's Home Networking Business Unit, including its products, technology, employees, and even the well-known Linksys brand. Belkin says it plans to maintain the Linksys brand and will offer support for Linksys products as part of the transaction, financial details for which were not disclosed. This should be a relatively smooth transition that won't affect current customers: Belkin says it will honor all valid warranties for current and future Linksys products. After the transaction closes, Belkin will account for approximately 30 percent of the U.S. retail home and small business networking market."

49 of 284 comments (clear)

  1. WTB Cisco Switch by ButchDeLoria · · Score: 3, Insightful

    Wonderful, now there's no good router on the market.

    1. Re:WTB Cisco Switch by Hovsep · · Score: 2

      Asus and Buffalo?

    2. Re:WTB Cisco Switch by Grishnakh · · Score: 5, Insightful

      Don't be ridiculous. There's plenty of great routers out there. My Cisco E1000 is working flawlessly, now that it's loaded with DD-WRT.

      Now, if you're looking for a consumer-grade router that has both great hardware and firmware out of the box, you can forget about it, but I'm not sure such a beast has ever existed. But there's lots of decent hardware out there that can be reflashed with an alternative firmware like DD-WRT. The enterprise-grade stuff is crap too BTW: I used to have a couple of Aironet access points and those things were a total PITA to set up because of Cisco's wacky IOS system. The hardware was really nice, I'll admit (all-metal chassis, kinda looks like something out of a UFO, could be dropped off the Empire State Building and suffer only slight damage), but the software and web interface were ridiculously bad unless you want to spend a lot of time becoming an expert in IOS. By contrast, DD-WRT does pretty much everything IOS could do (including RADIUS authentication) and it, despite being Free, has a perfectly usable web interface that anyone competent with computers and networking can look at once and figure out.

    3. Re:WTB Cisco Switch by MrBippers · · Score: 3, Insightful

      My current Asus router (dd-WRT) and the Buffalo router it replaced (tomato) have been flawless. I remember having a Linksys WRT54G with a legitimate hardware issue years ago and having to jump through a massive array of hoops to actually convince of it. There was a massive chain of emails every single question of which could have been answered by reading the first email I sent. No love lost here.

    4. Re:WTB Cisco Switch by SolitaryMan · · Score: 3, Interesting

      My experience with Linksys consumer routers is that they are crap. IMO they were only damaging Cisco's brand. Good riddance for them.

      --
      May Peace Prevail On Earth
    5. Re:WTB Cisco Switch by mrops · · Score: 5, Informative

      Actually, I have found Netgear to be consistently better than Linksys/Cisco routers for a long long time. Two linksys I owned would hang and reboo often in the 802.11g days.

      Moved to a netgear 802.11n router and has been great.

    6. Re:WTB Cisco Switch by Ironhandx · · Score: 3, Informative

      I have a 3400 sqft house with a single Asus router running the whole deal.

      I also went through 2 WRT54G's in as many years. I find both stories believeable, but of the people I know, no one is actually still using their WRT54G for anything other than one guy is using it for a small wired subnet. The wireless generally loses range on them as they get older for some inexplicable reason.

    7. Re:WTB Cisco Switch by mattventura · · Score: 3, Insightful

      They just try to cut costs way too much on their home products. They know that home users are likely to just buy whatever looks best on the store shelf/whatever the salesman tries to push on them.

    8. Re:WTB Cisco Switch by Proudrooster · · Score: 2

      I concur, and am using the ASUS Dark Knight to cover the house and .5 acres built into a hill. The ASUS products might start off a little rough when they are just released, mostly buggy firmware, but ASUS does get it right and the hardware is solid. The ASUS never needs rebooting and takes daily streaming abuse. I bought my mother-in-law a $80 Belkin for Christmas and it needs resets every couple of weeks. Why didn't I just buy the $160 ASUS and save myself the hassle?

      I am not down on the WRT54G, it just can't handle the traffic load in 2013. Even after loading DD-WRT, it and it still couldn't keep up with the incoming 30Mbps connection. I still have it as a backup, but it is not streaming capable.

    9. Re:WTB Cisco Switch by Anonymous Coward · · Score: 5, Insightful

      Wonderful, now there's no good router on the market.

      There never was, if you're talking Consumer grade. Belkin, Netgear, and Linksys all have shit models and a few good models, and for each model they have decent versions and shit versions. The only thing that made Linksys any "better" overall was the ease of loading your own firmware, but if you're not into that type of thing then there's no clear winner or loser. You really need to do your homework on specific models and not automatically dismiss or include any particular brand.

      Another word of caution- don't purchase from discount retail outlets, especially Wal-Mart. They often will make such large purchases that the router maker will actually contract a special production run from an especially shitty chip production facility so they can give a really good price to the store. The result is a much higher than normal failure rate if you're putting any significant load on the equipment.

      Another option to consider is to ignore the price savings you get for buying an "all in one" unit. You can really get a lot more done if you use a stand-alone wireless access point and hook it to a decent wired router instead of using the wireless router combo unit. If you're going to be doing a lot of switching on your LAN, use an external switch instead of the built-in 5 port one. Those low-end consumer models simply don't have enough backplane capacity, not to mention RAM and CPU power, to use all the options to their fullest.

    10. Re:WTB Cisco Switch by esseph · · Score: 2

      (reposted, because I forgot to login) No good consumer router on the market? Are you MAD? http://www.ubnt.com/edgemax
      Over 1million PPS. Based on a forked Vyatta, running on a dual core MIPS64 Cavium Octeon with IPv4 (and soon IPv6) hardware offload, with a debian base. You can apt-get install from the MIPS repos all day. Check the Tolly Report here: http://dl.ubnt.com/Tolly212127UbiquitiEdgeRouterLitePricePerformance.pdf, where it beat a Cisco 3925 and Juniper J6350 into the ground. Total cost for these buggers? $99. Warning, they are on backorder with all the distributors until roughly middle of Feb. Oh, and you're welcome.

    11. Re:WTB Cisco Switch by adolf · · Score: 2

      I am not down on the WRT54G, it just can't handle the traffic load in 2013. Even after loading DD-WRT, it and it still couldn't keep up with the incoming 30Mbps connection. I still have it as a backup, but it is not streaming capable.

      I thought I was nearing the edge of useability on a WRT54GL with a 12Mbps connection: Load average when doing lots of stuff (ie: torrents and streaming) was 0.8. It seemed to be holding on quite well enough, though, so I ignored it for a long time.

      Eventually I dug into the settings (in TomatoUSB in my case, but whatever) and discovered that it was logging details about -every- -single- -connection- and storing that log in flash.

      So, I turned that feature off. Load average went down to less than 0.1 with QoS and all the bells and whistles going, just no logging. I have no doubt that the box would've dealt with 30Mbps of traffic just fine in that configuration, though I can confidently predict that it would have shit itself with 30Mbps and logging enabled.

      It's been ages since I used DD-WRT on Linksys WRT* hardware, but it's probably got similar functionality that can be turned off. Flash is slow and CPU-intensive on these boxes, and limiting its use might turn your old WRT54G into a useful backup device instead of something whose very existence you will curse if you're ever forced to use it again.

    12. Re:WTB Cisco Switch by citizenr · · Score: 2

      http://www.ubnt.com/edgemax

      Dont know about the hardware, but that Video on front page is AWESOMO

      --
      Who logs in to gdm? Not I, said the duck.
  2. Finally by mrmeval · · Score: 5, Informative

    The Linksys stuff took a nose dive in both reliability and software quality under Cisco's steerage. Belkin does better for some things though they are spotty on others. They are a very large player and I hope they unfuck what cisco's been fucking up.

    --
    I'd go on a Vegan diet but the delivery time from Vega is too long. --brownkitty
    1. Re:Finally by SJHillman · · Score: 5, Informative

      Linksys hardware under Cisco was pretty good. The firmware is what really bombed. I'll still take a Linksys any day so long as I can put DD-WRT or similar on it.

    2. Re:Finally by aztracker1 · · Score: 2

      Tomato USB/VPN on the RT-N16 is awesome.. the RT-N12 is decent as well... Love mine.. though did have one DOA.. it's been my goto router for a couple years now... pretty much displaced the old WRTs in my mind. The stock firmware is crap though.

      --
      Michael J. Ryan - tracker1.info
    3. Re:Finally by UnknowingFool · · Score: 2

      From what I remember their products always worked for me in the Pre-Cisco days. After Cisco, I remember getting a new Linksys router and having to wait 2 mins for it to respond to every single setting change. And then it would reboot randomly. This was in the first 4 hours of owning it. I looked it up on newegg and found I wasn't alone. I returned it the next day.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
  3. What about the Cisco branded Linksys devices by afidel · · Score: 2

    What does this mean for the non-IOS/NXOS devices with roots at Linksys, did Chambers and company finally realize that they were diluting and tarnishing their name by slapping the Cisco logo on such utter crap?

    --
    There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
    1. Re:What about the Cisco branded Linksys devices by Grishnakh · · Score: 2

      There's nothing all that wrong with the Linksys hardware, in fact much of it has been excellent for the price point. The firmware, under Cisco, has been another story, but that's what DD-WRT is for.

  4. What does CISCO stand for? by OhANameWhatName · · Score: 3, Funny

    Choice of
    Investments
    Suck
    Causing
    Outrage

    Join in the fun!

    1. Re:What does CISCO stand for? by Austerity+Empowers · · Score: 5, Funny

      Casualty In Senseless Chinese Outsourcing

    2. Re:What does CISCO stand for? by El+Torico · · Score: 2

      Have you tried to fit modules into a chassis after they changed suppliers to Chinese ones? Damn, I need a two pound sledgehammer to seat them now

      --
      In the land of the blind, the one-eyed man is usually crucified.
    3. Re:What does CISCO stand for? by fuzzyfuzzyfungus · · Score: 2

      How much does a Cisco two-pound sledge cost after you factor in the warranty coverage, firmware licensing, and maintenance contract?

    4. Re:What does CISCO stand for? by ColdWetDog · · Score: 5, Funny

      Two pounds. Are you an American or something?

      --
      Faster! Faster! Faster would be better!
  5. Not that they were doing much with the brand by eksith · · Score: 4, Insightful

    Cisco is to the consumer market what Oracle is to Java.

    I was always confused with where Linksys belonged under Cisco. The not quite SOHO, not quite SME limbo was reflected on some of their decisions. Well, this just proves Cisco has no idea what to do with the general consumer market (E.G. The Flip).

    --
    If computers were people, I'd be a misanthrope.
    1. Re:Not that they were doing much with the brand by Lehk228 · · Score: 4, Interesting

      linksys was getting good enough to compete in SO and SME and even for peripheral installs in large enterprise. this would have cost Cisco a lot of money, so they bought them up and made them shitty

      --
      Snowden and Manning are heroes.
  6. voip products by chipperdog · · Score: 2

    Since the linksys branding to Cisco, is there a cheat sheet explaining which VoIP products are linksys and which are Cisco?

  7. Belkin by girlintraining · · Score: 5, Funny

    I think I speak for many who have worked with 'Belkin' equipment when I say...

    "Fuck."

    --
    #fuckbeta #iamslashdot #dicemustdie
  8. and nothing of value was lost by Anonymous Coward · · Score: 3, Funny

    This is definitley a net improvement in quality for both Cisco and Belkin.

    Everybody wins!

  9. Good Riddance by SpasticMutant · · Score: 3, Insightful

    Linksys has always been, and will always be, a POS. Moving to Cisco made it even worse. Belkin wasn't any better, but at least they were cheaper. For my money, I prefer the Netgear home switch products. As my Linksys garbage fails, I replace with Netgear, and my problems disappear.

  10. *sigh* by SIGBUS · · Score: 5, Informative

    Indeed. Belkin has been on my "do not buy" list ever since the spam router fiasco. Then again, I guess it's fitting, after Linksys' Cloud Connect WTF.

    On the other hand, anything that won't run DD-WRT, Tomato, or OpenWRT is on my "do not buy" list anyway...

    --
    Oh, no! You have walked into the slavering fangs of a lurking grue!
    1. Re:*sigh* by evilad · · Score: 2

      That's the problem: they just bought most of the most popular platforms for those firmwares.

    2. Re:*sigh* by Anonymous Coward · · Score: 3, Informative

      There's Buffalo. Buffalo is pretty good, and some of their routers come with a variant of WRT already installed.

    3. Re:*sigh* by scottbomb · · Score: 3, Insightful

      And Asus, makers of the only router I could find at Fry's that takes aftermarket antennas and flashes Tomaato.

  11. Mixed reaction by Megane · · Score: 5, Funny

    Cisco sells Linksys

    Yay!

    ...to Belkin

    What in the actual fuck?

    --
    #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
  12. Prepare To Be Hosed by Kozar_The_Malignant · · Score: 4, Insightful

    >'This should be a relatively smooth transition that won't affect current customers"

    Every time some corporate droid has told me this regarding a {buyout, merger, acquisition, sale, re-org} a major cockup has followed. The only thing worse is when they use the phrase, "transparent to the end user," and you know the apocalypse is coming next week.

    --
    Some mornings it's hardly worth chewing through the restraints to get out of bed.
    1. Re:Prepare To Be Hosed by Trailer+Trash · · Score: 3, Insightful

      >'This should be a relatively smooth transition that won't affect current customers"

      Every time some corporate droid has told me this regarding a {buyout, merger, acquisition, sale, re-org} a major cockup has followed. The only thing worse is when they use the phrase, "transparent to the end user," and you know the apocalypse is coming next week.

      The major cockup started a few years ago shortly after Cisco bought them. It can't get worse under Belkin.

      It's sad, really. Back in the day I bought 7 or 8 Linksys routers, many of which were put into service in other ways using openwrt. The replaceable antennae was a wonderful feature that I never needed. A few of them didn't even have the radio turned on.

      Anyway, I gave up with the Cisco fiasco and started buying Netgear. While Cisco was busy trying to sell the lowest-spec'd machines that still performed the basic functionality Netgear was selling me a router with the *very* decent hardware specs printed on the box. It totally kicks the asses of desktops that I was using 10 years ago.

      So it's good to see Linksys isn't under Cisco anymore. Sad that it's with Belkin, but, whatever. At least there's still some competition.

  13. Re:In general it doesnt matter by FuegoFuerte · · Score: 2

    It really depends what you're trying to do. D-Link's low-power gigabit switches are great, for a dumb switch, and most home users really don't need a managed switch. Sucking down only around 8 watts of power, they're nice and cool to the touch and pretty hard to beat. I also have an old D-Link 802.11g router that has travelled around the world with me, giving me wireless internet in the hotels that only provided wired. It's nothing fancy, but small and has gotten the job done, and has stood up to all the baggage handlers that have thrown it.

    Linksys, eh, some of it's ok, some of it's crap. My main router is an old WRT54G or GL (It runs Linux, but I think it might be the early G before they split them into G/GL). The radio on it died some time ago, but the router portion still works OK and has survived several power issues that have killed my cable modems. One of these days I'll get around to configuring the Cisco that's sitting in the garage, but so far I haven't cared enough to bother with it.

    Belkin, I decided all of it was crap the day I bought one and tried to change the internal IP to something other than the default 192.168.1.1, and it told me I couldn't. I called their tech support and they told me that was by design. I told them it was a crappy design, and returned the POS.

    Surprisingly, some of the best (for the price) consumer gear I've used is the AirLink101 that Fry's used to sell. It was cheap, had decent build quality, and generally had all the features I really needed at 1/3 or less the price of Linksys.

    I can't comment on Buffalo as I haven't used their stuff.

  14. Re:Cisco exits consumer market? by Anonymous+Psychopath · · Score: 2

    what about the CiscoPad iPad-killer tablet that they were gonna sell? Was it not a success?

    That wasn't a consumer device, and not it was not.

    --

    Eagles may soar, but weasels don't get sucked into jet engines.

  15. Re:Why do you call LinkSys "crap"? apk by afidel · · Score: 2

    I wasn't really talking about the routers (though most of them are crap, overheating problems abound, firmware is terrible, the whole cloud management fiasco, etc) but more things like the switches. I hear time and again from colleges that have to deal with clients with unmanaged or web "managed" switches that aren't working for whatever reason and where the consultant can't diagnose anything because the tools aren't there, the clients of course come back with "but I bought a Cisco, I was told they were the best!" Heck, our own telecom guy got suckered into that game, he told the VAR he needed an inexpensive Cisco switch for a midsized branch office, he was sold a Linksys unit with a Cisco badge, five dead ports and no ability to troubleshoot the issues later (probably $10k in lost productivity and IT time) and we finally had a real unit bought and sent to the location and haven't had a problem with it in 3 years.

    --
    There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
  16. More three card monte accounting games by JoeyRox · · Score: 5, Interesting

    Ever wonder why some companies seem to constantly be involved in acquisitions and dispositions, esp. companies whose organic growth has slowed to zero? It's because acquisitions/dispositions are a great way to create cookie jar charge-offs to hide underperformance of a company's core business. Now you see it, now you don't.

  17. Re:buyers by afidel · · Score: 4, Informative

    You were very confused, Linksys was a tiny gnat compared to Cisco when Cisco did the acquisition, Linksys cost Cisco $500M which was less than half of their net income for the quarter in which the deal closed. Hell, two years later they swallowed Scientific Atlantic which cost $6.9B.

    --
    There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
  18. Re:Why do you call LinkSys "crap"? apk by pnutjam · · Score: 2

    This is more of a problem with people who don't see the up front value in someone who knows networking. Anybody who knows networking should be able to differentiate between an unmanaged, web-managed, and managed switch.
    It frustrates the hell out of me to see people cheap out on the upfront cost and get upset when I have to charge them for all the time it takes to fix things. God forbid they listen to my recommendations.

  19. Re:In general it doesnt matter by networkzombie · · Score: 2

    Yeah, I have a site that has a WG302. The certificate expired after 3 years, in 2010. How did I know the cert expired? Because the whole thing stopped working. I set the clock back to 2006 and turned off time sync to get it to work. You can still buy them, but they won't work unless they think it is pre-2010. I wouldn't call a router reliable when it shuts down because it has the correct time.

  20. fixing the error by batistuta · · Score: 2

    > "Belkin says it plans to maintain the Linksys brand and will offer support for Linksys products as part of the transaction,"

    Belkin says it really sucks to have to maintain the Linksys brand and offer support for Linksys products, but the law requires this at least for the guarantee period, so they will have to comply. What happens afterward is, as always, not a topic for a spokeperson. That would be something worth saying, and it's against the rules of a spokeperson, who never say anything useful or that we don't know already."

  21. About time by MortenMW · · Score: 2

    In an attempt to save some money for my business I bought several WAP4410N's in my office to provide wireless networking. They worked great, the setup was easy, they had good range and nice functionality, they were even quite cheap.

    So, based on my good experiences with the AP's, I decided to use them in one of our other offices. I bought three of them and configured them like the first ones I bought. None of them worked..... They crashed at random (but at least a couple of times each day), multiple SSID's did work, RADIUS failed. After some research I realized that the sticker underneath the AP's said "V2", the first ones I bought said "V1". It turns out that Cisco had done "something" to the hardware and called it version 2.

    Contacting Cisco was meaningless, the only answer I got was "Yes, we know it does not work, you should have bought something more expensive from us". Hopefully Belkin has a bit more respect for its customers.

  22. Re:well dad by Geeky · · Score: 2

    Lucky you. I have this personality here that keeps women away.

    --
    Sigs are so 1990s. No way would I be seen dead with one.
  23. Cisco "small business" products also aren't great by Anonymous+Brave+Guy · · Score: 2

    Their "small business" product lines can be very poor, too.

    We kitted out a small office with Cisco equipment not long ago. Our expectation was that with Cisco behind it and paying professional-level prices we'd get something with professional-level reliability and support, a cut above the consumer-level junk where just about everyone's devices seem to have poor reliability and/or limited functionality.

    The reality is that some of the Cisco equipment just didn't work properly. Firmware updates for some of the devices took a long time to arrive, or in some cases never appeared at all. Some of the products got EOL'd or sold off within a year or two, and it seems like a significant number of "Cisco" products are actually just rebadged products from another vendor with nerfed firmware anyway, even at this level.

    Also, as a small business guy doing all the IT, I wouldn't even know who at Cisco to contact for support or how to reach them. We theoretically have an N year warranty, but there's basically no information included with the products about how to take advantage of it, and the Cisco web site is hopeless. All I need is a phone number I can call with the type of product and serial number to get some advice or report a problem, preferably within one click of the home page, but that appears to be beyond their ability. Of course, you can open a support case on-line if you have an expensive service contract, but we don't, and since numerous people have reported similar problems to ours and they never seem to get fixed, it's not clear that such a contract is worth anything anyway.

    We now buy mostly consumer kit again, because it seems that even if you pay a premium for Cisco small business kit, what you get is actually as bad or worse as consumer tat. We've found isolated really good products from other suppliers, but they tend to be in niche markets rather than across-the-board kind of product ranges. For example, DrayTek seem to make very good ADSL routers and related devices at this kind of level. If they offered a wider product range of the same quality with basic small office level switches, wireless receivers/range extenders, and so on, we'd switch over in a heartbeat, but sadly they don't.

    I am very keen to hear of positive experiences with other pro-grade equipment on a small business or serious SOHO kind of level from different vendors. When we were looking before, there didn't appear to be too many suppliers competing in that market, which was surprising and might have changed more recently.

    --
    If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.
  24. Re:In general it doesnt matter by pnutjam · · Score: 2

    You can get enterprise class equipment under $100, although around $100 to $150 is more reasonable. The home equipment just can't keep up with higher speed connections in my experience. Sometimes they slow things down without people realizing it, sometimes they lock up and need a reset (inconvenient if I'm trying to remote in from work). I use pfsense on Alix, but mikrotik and ubiquiti are very good choices for home and small business.

    List of lacking features in consumer class routers (that many would find useful)
    * multiple subnets
    *vlan
    * utilization graphs (have you hit your cap?)
    *VPN (sometimes they support an awful proprietary implementation)
    *readable logs