As Music Streaming Grows, Royalties Slow To a Trickle
concealment sends this excerpt from the NY Times:
"Late last year, Zoe Keating, an independent musician from Northern California, provided an unusually detailed case in point. In voluminous spreadsheets posted to her Tumblr blog, she revealed the royalties she gets from various services, down to the ten-thousandth of a cent. Even for an under-the-radar artist like Ms. Keating, who describes her style as “avant cello,” the numbers painted a stark picture of what it is like to be a working musician these days. After her songs had been played more than 1.5 million times on Pandora over six months, she earned $1,652.74. On Spotify, 131,000 plays last year netted just $547.71, or an average of 0.42 cent a play. 'In certain types of music, like classical or jazz, we are condemning them to poverty if this is going to be the only way people consume music,' Ms. Keating said. ... The question dogging the music industry is whether these micropayments can add up to anything substantial. 'No artist will be able to survive to be professionals except those who have a significant live business, and that’s very few,' said Hartwig Masuch, chief executive of BMG Rights Management."
Is negotiating a higher price not possible?
Every time there is a change, every time there is something new, every time there is a shift, the publishers find a way to twist the numbers so artists get an even smaller cut of the profits.
No longer do you need a sleazy music company executive to steal your rights and material, a posh recording studio, expensive band or studio musicians. You can now make up your own music in the comfort of your own home and sell it yourself. Perhaps, after all the megastars and millions and billions extracted by an industry, we are coming back to the common music of the people, no more difficult to obtain than to go down to the pub and listen to a band of minstrels who wandered into town.
You want quality music, you pay for quality music. You want garage music, you pay far less.
A feeling of having made the same mistake before: Deja Foobar
I have a hard time getting worked up about their dire predictions. Let's pretend the worst comes to pass; as a consumer, the downside for me is that the crap being produced is even less varied than previously. If that's really a problem, then a need will develop for more interesting music, and inevitably, someone will address that need.
These "artists" are not owed a living. They are not exempt from capitalism because of their chosen profession.
Mod me down with all of your hatred and your journey towards the dark side will be complete!
The royalty model is screwed, old, antiquated and invites corruptions from many sources.
Provide your music free to the world and charge for live performance.
Your free music is your very best promotion.
Musicians now have the power to control their own destinies on a level playing field. The cream will rise and the crap will fall, thus guaranteeing much better entertainment than the music industry would provide when it was relevant. If your "avant cello" music doesn't bring crowds to performances, you are either performing at the wrong venue , or perhaps you should practice. Perhaps targeting your promotions would be a better consideration. New York will have better opportunities to fill rooms than say, in Cleveland or Oklahoma City.
Free the music and charge for performance, you can't go wrong. It's nearly idiot proof.
*Repent!Quit Your Job!Slack Off!The World Ends Tomorrow and You May Die!
Manufacturing workers in the US lost their jobs by the millions through no fault of their own. Thats the way the economy works. We aren't condemning anyone to poverty. If you want to do nothing other than make music, you get what the job pays. You can try to do something else to earn more money, if you'd like. The economy of a free society in uncertain times is a harsh mistress.
Well.. maybe. Or Maybe not. But Definitely not sort of.
What the AC said. I seem to remember this concept, but I don't remember which founding father said it:
"I study agriculture so that my son can study medicine or engineering, so that he can make enough money so that his son can study art and liturature".
I'm sory, but nobody ever intended artists to be rich in a meritocracy. Art is too easy. It is what you go into when you are *already* reasonably financially independent.
SJW: a person who perceives an injustice, and while correcting it, commits a greater injustice.
Gotta agree. The vast majority of people can't get paid what they want for doing things they also want to do. Most of us choose a career with a happy intersection of "good pay" and "not terrible job." Many are not even that fortunate, and have to go with crap pay for a crap job. Crap pay for a good doesn't seem all that terrible. I would also put forward the notion that if the only thing you are qualified to do is make music AND you have specific income requirements, consider making popular music. Being upset about low pay rates for obscure music is akin to getting upset about slow steam engine sales or the low street price of the abacus. Wanna get paid well? Best bet is getting involved in something that everyone needs, not something a couple people want.
Why would you purchase something that you can select to stream to a mobile device any time you want? Seems silly to me.
What streaming has done is given the power of the radio "request" to everyone and they all get their requests instantly. No need to buy anything, just make your selections and listen.
Oh, and if you want an MP3 file (for some unknown reason), that's what BitTorrent is for.
So who is getting paid here? Well, the streaming service is getting something, either a membership fee or ads. Both are a pittance because nobody is going to pay a high membership fee and the ads aren't generating lots of sales so they aren't very valuable. With that, the streaming service can pay the artists something - something like $0.0042 a play or about $500 a year.
There isn't any money in it. And there isn't anything that can be done to somehow push more money in or take more money out.
The problem with the "up and coming" band just getting by with touring is that there is no "coming". They might get enough exposure to net a better grade bar or two but nobody is paying for promotion. They are probably lucky if they can afford to stop off at Office Depot to run off some flyers to pass around. What the record label is for is paying for promotion - and making money by backing a few successful and a few more unsuccessful bands. They have seriously fallen down on that trying to control their risk, just like the rest of businesses today.
No risk = no reward. But that formula hasn't been taught very well in MBA class.
What "publishing" in general was 50 years ago was taking on 10 things, be it books, bands or whatever and promoting the heck out of them With reasonably good selection up front you had something like 7 flops, two moderate successes and one pretty good performer - which altogether paid for the promotion of all ten with some profit left over. The problem is the MBAs came in and decided they could make more money by getting rid of the seven flops without considering how you do that. So we have the entire spectrum of "publishers" trying to find the three successes without encountering any flops at all. Lots of really smart (and successful) people figured out a long time ago that you can't do that reliably and this lesson is being relearned every day. Unfortunately, MBA schools taught that you just had to be smart enough to find the three successes and all would be good. We are experiencing what happens when this is being applied across the spectrum of publishing - books, movies, music, software, magazines, etc.
when you hear old Jazz musicians talk about New York, they frequently reminisce about the day they got their Union card.
the tech industry is so anti-union it would make people from the 50s blush.
so basically thats the end of music. except for auto-tuned horse shit puked out by quasi strippers who can't sing.
Truly, this is the Triumph of the Nerds.
But saying their ability to earn a living should suffer because of something not directly related to their skill as a musician seems wrong.
deal with it. Many people don't get awesome jobs because they are perceived as awkward or whatever by the HR drones, even if they have all the raw skills required. It happens daily and musicians are not some special breed of people.
So making music isn't working? Let me guess, you think it's limos everywhere, all the liquor & drugs you can consume, private jets from city to city, and a nonstop parade of 18 year old supermodels through your bedroom?
So the jobs are very similar! How much does an average programmer make, versus an average working musician, again? And would you take a programming job offering the same wage as a working musician, without grumbling about how little you got paid?
As opposed to the average programmer, who doesn't sit on his ass all day and plunk away on a keyboard, while demanding a ransom for his work because he knows Visual Basic? I don't think Ms. Keating suggested she wanted a "ransom" for what she put out - she's saying "this style of music distribution sucks for musicians," and she's right - it does.
Thought exercise:
Your employer calls you in and says, "you know, we're moving to a streaming model. You're going to get half a cent every time somebody uses your software, instead of a salary. And since nobody loses anything by copying it, we're going to also take the software you produced, and share it online so that customers can download it for free. Unfortunately, we can't track that usage, so you won't get paid at all for those - but it's not like you lost a sale, if the software wasn't free, they probably wouldn't have bought it anyway! But cheer up, you should be excited just to simply have the skill to be a creative computer professional with the skills to do this - the effort is its own reward!
What's that? You're upset? Why should anybody pay you a ransom every year just so you can keep the same buggy piece of shit running while making a few enhancements and playing with yourself in a bunch of useless meetings? If you want to get paid, get out there and write NEW software that will delight and amaze our customers in return for fractions of a penny per software use! You gotta HUSTLE, son!"
Think that sounds like a great way to live? Would we be justified in telling you to "shut up, you're not entitled to a living writing software, be better at it and you'll probably get paid," or would you take issue with that?
Your general attitude that the creation and performance of music isn't "work," and thus has no value or right to be compensated, Is especially delicious, given the obvious parallels to the comparative physical & mental efforts between music & programming. Do you REALLY think your boss pays you 75k/year to "show up in your cubicle 40 hours a week," regardless of what you actually produce during that time?
You misunderstand what musicians do.
And the "market" for live music is pretty limited actually.
At least for "bar" music - most people just want to hear cover bands play music they know, by "pop" bands, and they want the music to be not TOO loud, so they can converse, and not TOO aggressive, or challenging, because - frankly, it's background noise for their drinking.
Many musicians study their art in depth, working through their primary, secondary, and postsecondary education, and also attending special training on the side, then qualifying for highly competitive programs, to go to 4 year schools, often going on to get a Master's. Their equipment is not cheap. The services they need, to record, are not cheap. These musicians are not playing what 90% of people want to listen to at bars. And you might want to apply your libertarian "free market" ideals to that, and say; "well these people need to go flip burgers and wait on tables or something." But there's a significant audience of people who want to listen to those recordings, and these musicians do contribute significantly to our culture. (a great deal more than your average lying car-salesman or steroid-junky sports-star.)
So let me tell you where you can put your world's smallest violin.
These are my friends, See how they glisten. See this one shine, how he smiles in the light.
That's a good rant but I believe the point was a programmer doesn't get paid per execution of their program. They get paid once to write it. Possibly additionally to continue to support it.
The time and effort it takes to record a single album of 10-15 songs each year is nothing close to the 2000+ hours you spend on a full-time job. Touring is where the hard work happens for a musician. The argument made down this comment thread is that recorded music by itself should not constitute a career in itself - it should only act as supplemental income. I've yet to see anyone here say that a touring musician should be unable to support themselves.
"They that can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety."
That's .40 cents, not 40 cents. Not even a half-penny per play.
But the difference is that you can make the same parallels between coding and music (I do both). You produce works-for-hire. You come in to your regular job, you get paid to produce *something*, typically specced out by someone else based on someone else's needs/ideas, etc. The equivalent of this in the music world are the studio musicians who get paid a salary (or contracted out) to perform a particular piece of music, usually composed/written by someone else, and you hear these pieces of work in commercials, movies, corporate training videos, whatever.
On the other side, you've got coders that aren't getting paid that are working on their own software, their own website, something they think that might make a million dollars or might make them zero. many programmers do this because they love to program and have no expectation of financial reward, others think this is the next google and want to be billionaires, and a whole swathe of folks in between those mentalities. I think screenwriters call this kind of work "spec" work, in that there's no paycheck in the creation, with the expectation that it might be valuable once it's complete. Same sort of deal with musicians. They write their own music, they put together a band, rehearse, and then go out and play it live. For many musicians, they do this because they love to create music and have no expectation of financial reward. Others think they're going to be the next Radiohead and will make millions and can spend the rest of their lives writing music on their own time instead of working around the 9-5 grind (and seriously, I know some folks think that musicians are lazy fuckers, but most of my bandmates all work 2 and 3 jobs leading up to tours so they have enough money to pay bills while they slog from show to show on a daily basis. It's fun, but breaking even is a good tour, much less profitable. My last tour turned a profit of about $20/person after 3 weeks on the road. It happens.) In my particular instance, I program because it's a steady paycheck, and a really nice one, at that. But that means that all my musical pursuits are basically a hobby. I'm too old to tour 9 months out of the year and then try to find a shitty part-time job for the other 3 months so I can help pay rent on whatever shithole apartment I have to share with a girlfriend of *shudder* the fucking drummer. And just try figuring out what kind of jobs you'll be hired for knowing that you'll have to quit after 3-5 months to go do another multi-month tour to support your new record you probably paid for yourself.
I like to get paid for whatever work I do. I do not create musical "works for hire", although it's true that many musicians do this for a living. I'd also compare them to the cube coder: the guys that come in for the paycheck, but you know they've already clocked out a long time ago. It's sad, really. I'm sure some genuinely love doing it, or put up with it, but just like all the programmers I know, almost every one of them has a personal project they'd rather get paid to work on and not some bullshit report generator so the executives can pat themselves on the back and give each other a nice blowjob.
It's not your fault, it's not my fault, but that's the reality.
If you were me, you'd be good lookin'. - six string samurai
That's great - neither does a musician. More similarities!
Sure, it's on a subscription model. You pay them for a copy of the original CD, and then they tour around and you can buy a ticket to hear reworked versions of those songs. And they deliver it to you - sounds like a bargain.
No, they made 150 to 200 for a DAY OF WORK.
Great, so even more similarities to your job then - touring musicians will spend the night driving to their next show; when they arrive in town, they will often have a press appearance of some sort (un-paid), where they'll spend an hour or two at the local radio station, or a local record store, etc., hoping to generate a little buzz for their show later tonight. They might get to walk around town a bit, or they might not. They'll be carrying their gear into the club, setting it up, doing soundchecks, breaking everything down, loading the van up, and driving for several hours to the next gig. Plenty of audio gear will weight 50+ pounds, and they're carrying it in and out of places that are a lot less safe than your server room. You don't know much about the demands of a career in music, do you? You seem to think that it's all just "limo brings me to the red carpet, I lip sync for 15 minutes, then the blowjobs commence." There is at least as much physical labor, a shitload more discomfort, and plenty of long hours and shitty working conditions.
Only if musicians get .005 dollars for every note you listen to. And as we all know, since Amazon gets millions of users per month, EVERY web site must get millions of users per month! You're trying to be cute and dodge the point by being glib, but being glib simply makes you look stupid.