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UK Apple Shop Forced To Change Its Name

tlhIngan writes "The Apple Shop, in Norfolk, UK is a little corner store that sells apple products. Not Apple products, but apple products, in this case, cider. However, it's been forced to change its name to the Norfolk Cider Shop. However, the name change did not come from any lawsuit from Apple (the Cupertino one, that is), nor has there been any evidence that Apple (Cupertino) knew about them. Instead, they're changing their name because their phones have been ringing constantly from people seeking help with their Apple (Cupertino) products. Apple (Cupertino) opened an Apple store in 2009 in the nearby (larger) town of Norwich."

37 of 174 comments (clear)

  1. So by forced, they mean chose by Stewie241 · · Score: 5, Informative

    So by forced to change their name, what they really mean is they chose to change their name because people were mistaking them for the Apple Store?

    1. Re:So by forced, they mean chose by djl4570 · · Score: 4, Funny

      Forced by a meatspace DDOS attack on their phone number.

    2. Re:So by forced, they mean chose by erpbridge · · Score: 5, Insightful

      Had that been the case, them including the service of consulting, repairing, recommending, or selling Apple (Cupertino) branded products or accessories, that probably would have given Apple (Cupertino) the necessary ammunition to sue them to change their name... even if the apple (fruit) products were the primary function of the store still.

      It sounds like a lose/lose... Either you get the phone ringing, taking up your time and business and pulling you away from your customers walking in the door, to the point you change your name... or you take advantage of the opportunity, and open yourself up to being sued for the name.

    3. Re:So by forced, they mean chose by AmiMoJo · · Score: 2

      They should have partnered with Samsung/Microsoft and got them to open a shop next door. When all the people looking to buy a new tablet or laptop turn up and realize they are in the wrong place the first thing they see is the handy shop next door selling the very thing they wanted.

      People should know better though. Apple always open "stores" (American), not shops (British).

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    4. Re:So by forced, they mean chose by matunos · · Score: 3, Informative

      I'm guessing they're happy selling cider and don't have any interest or expertise in servicing computers.

    5. Re:So by forced, they mean chose by flimflammer · · Score: 2

      Forced would work fine in this situation. They felt they had no choice but to change their name in order to avoid the large volume of confused calls.

    6. Re:So by forced, they mean chose by davester666 · · Score: 4, Informative

      No, then that would become trademark infringement...Apple Inc has a trademark to use Apple in a variety of computer-related fields, while this store is using it legally in an unrelated field. If they were to switch or add computer services to their business, then they would be infringing on Apple Inc's trademark.

      --
      Sleep your way to a whiter smile...date a dentist!
    7. Re:So by forced, they mean chose by PolygamousRanchKid+ · · Score: 4, Funny

      Sounds to me like a lost business opportunity.

      Extra strong cider (10% alcohol) might help people who have problems with their Apple products. At least, it will help them forget their problems.

      A round or iCider, anyone . . . ?

      --
      Schroedinger's Brexit: The UK is both in and out of the EU at the same time!
    8. Re:So by forced, they mean chose by martin-boundary · · Score: 5, Insightful

      It sounds like a lose/lose/win... Either you get the phone ringing, taking up your time and business and pulling you away from your customers walking in the door, to the point you change your name... or you take advantage of the opportunity, and open yourself up to being sued for the name.

      ...or you set up an automatic answering machine:

      "Welcome to the Apple Shop. We specialize in cider and cider related products.

      If you would like help with your computer, press 1.

      For any other enquiries regarding cider products, press 2.

      ...

      1. "The Apple Shop does not sell computer products. Please wait to be transferred to Apple customer service in Norwich. You will be charged 30p for this transfer."

      2. "Apple Shop. Hello, how may I help hou?"

      There, FTFY.

    9. Re:So by forced, they mean chose by Sun · · Score: 2

      You are assuming people actually listen to what is being played to them on the recording.

      What will actually happen will be:
      Machine (as heard by caller): Welcome to the Apple Shop. phase out press 1. For any other enqueries...
      User: press 2

      Shachar

    10. Re:So by forced, they mean chose by gmanterry · · Score: 4, Funny

      Sounds to me like a lost business opportunity. If they stumbled upon a significant demand for a service, then should've simply expanded their offerings to include that service. I'm not sure why you would go to the trouble of changing your name to avoid having to deal with people asking to do business with you.

      I know how annoying this can be. My home phone number was one digit off from a beauty parlor when I lived in a small town. I got several calls every day from people trying to set up appointments. I tried to explain that they had the wrong number but the calls persisted. Finally, in desperation, I just started making appointments. Sometimes a dozen a day. After a couple of months the calls dwindled down to nothing. A guy's gotta do what he has to do.

      --
      Since when is "public safety" the root password to the Constitution?
    11. Re:So by forced, they mean chose by Anonymous Coward · · Score: 5, Funny

      I'm guessing they're happy selling cider and don't have any interest or expertise in servicing computers.

      So what you're saying, is they are exactly like the other Apple stores.

    12. Re:So by forced, they mean chose by sgunhouse · · Score: 2

      Remember the song Jenny (867-5309) from the '80s? At the time, dozens of people were forced to change their phone number ... though at least one business changed their TO 8675309. But then again. they didn't really have anyone named Jenny answering the phones. In fact, their answering machine message started with "Jenny's not here right now ..."

      Or then again there's adaware.com which was an ADA-related programming site, as opposed to the ad-blocking program Ad-Aware (someone forgot to check whether the web address was available). After ADA-ware said who they were, they offered a link to a competing ad blocker - I guess they didn't appreciate the traffic they were getting.

      There is somewhat of a lost opportunity in the fact they were getting all that attention - it's a chance to introduce themselves to new people who might not ever have heard of them. But no, they shouldn't branch out or misrepresent themselves ...

    13. Re:So by forced, they mean chose by nukenerd · · Score: 2

      Sounds to me like a lost business opportunity. ...... should've simply expanded their offerings to include that service.

      I don't think you know Norfolk. I am suprised they have even got as far as installing land-line phones there, let alone selling Cupurtino products. I think they will stick to selling cider.

  2. Impressive! by gazbo · · Score: 5, Insightful

    I mean I guess the summary could have been written in a more cunty way, but I don't see how. So high fives all round!

    1. Re:Impressive! by albacrankie · · Score: 2

      Your description beats anything I could have said. Sorry, Slashdot! I'm worried why I even come here any more.

    2. Re:Impressive! by TitusGroan8856 · · Score: 2, Interesting

      you sir, have summed up everything in a very eloquent manner. remember when /. was edited by people with a brain?

    3. Re:Impressive! by sa1lnr · · Score: 4, Funny

      remember when /. was edited by people with a brain?

      Says a user with a facebook icon. :)

    4. Re:Impressive! by gmhowell · · Score: 3, Interesting

      you sir, have summed up everything in a very eloquent manner. remember when /. was edited by people with a brain?

      Somebody worked on slashdot prior to CmdrTaco?

      --
      Jesus was all right but his disciples were thick and ordinary. -John Lennon
    5. Re:Impressive! by SEE · · Score: 3, Funny

      remember when /. was edited by people with a brain?

      Let me guess, you've just temporarily misplaced the password for your three-digit UID?

  3. What's that sound I hear? by Twinbee · · Score: 5, Funny

    ...Almost like the roar of a thousand pitchforks being summoned out, and then calmly put back. (I admit to being a little annoyed for a second myself).

    --
    Why OpalCalc is the best Windows calc
  4. apple is still evil by alen · · Score: 5, Funny

    i mean who names a computer company after a fruit, so all the fruit sellers get spammed with calls about computers?

  5. McDonalds verses McDonalds by Grayhand · · Score: 4, Interesting

    It's a very different case since the corporation wasn't the bad guy but it made me think of another case. The corporation McDonalds once sued the head of the McDonald clan for daring to have a restaurant called McDonald's in the UK. He pointed out he had no problem with the corporation using his family's name but found it odd he'd be sued for using his own name especially when he was the head of the clan. This case is sad since neither side was causing a conflict it was the customers that forced the name change.

  6. Apples by jgrahn · · Score: 3
    Now that I think of it, apples are vastly more important to me than Apple products. There are the blossoms in spring. The early kinds in August--September: Transparent Blanche, then Gyllenkrok Astrakan, Safstaholm. Later James Grieve, Aroma and many others. In October--November the nameless bitter kind which only grows in my home village and is good for baking in the oven with syrup. And finally, the apples which last into winter: Ingrid Marie, Cox Orange, Gloster.

    The many forms and uses of apples is a small miracle. And yes, it's technology of a kind.

    1. Re:Apples by vakuona · · Score: 2

      And you left out the McIntosh!

  7. Re:these guys are poor businessmen by itsdapead · · Score: 4, Insightful

    Poor businessmen?

    This move got their little shop a namecheck in the national news in the UK. Ker-ching!

    --
    In a survey of 100 programmers, 111111 thought that duck-typing was a good idea.
  8. Hushed by Metricmouse · · Score: 2

    as to the real reasons because of settling out of court? The name, along with selling a product that has round corners when sliced, makes me wonder.

  9. Missed a golden opportunity. by Anonymous Coward · · Score: 5, Funny

    How much money could they have made letting some guy from a PC maker come in and be their receptionist? He could listen to their problems, then lead them on a chase through trouble-shooting land, and say at the end, "well, maybe you should have bought a PC, genius!) And hang UP. Then that person, angry at what he BELIEVES is Apple Corp. tech support, and switches to a PC. Apple (of Cupertino) sufffers, eventually failing.

    1. Re:Missed a golden opportunity. by Cinder6 · · Score: 2, Insightful

      I think you might be overestimating the influence of this little fruit shop...

      --
      If you can't convince them, convict them.
  10. Tell customers ... by PPH · · Score: 5, Funny

    ... you'd be more than happy to help them out with their problems if they just bring their apples in.

    Just put them in the cider press and Voila! No more problems!

    --
    Have gnu, will travel.
  11. Sounds like a missed opportunity by az1324 · · Score: 3, Interesting

    TAS: "Hello, The Apple Shop"
    Caller: "I'm having trouble with..."
    TAS (interrupts): "We have a special offer going on today that I highly recommend. It's our exclusive Cider Club membership which will deliver our latest products to you every month, year-round. And when you come into our shop you will get VIP service at our Juice (slur pronunciation) Bar. This is a limited time offer."
    Caller: "Wow that sounds great how much is this Cyber (don't correct them) Club?"
    TAS: "It's just £199 for the year, billed on a recurring basis. I can take your credit card information now."
    Caller: "Sounds too good to be true! Sign me up!"

  12. But you're dancing around an important issue by 93+Escort+Wagon · · Score: 2

    Are all those apples being raised in a walled garden?

    --
    #DeleteChrome
  13. Waiting to see what happens by DaveAtFraud · · Score: 3, Interesting

    The little town of Empire, Colorado (about an hour west of Denver, on U.S. 40 headed toward Winter Park ski area) has an eatery/bar/town offices called "The Hard Rock Cafe". Empire was a hard rock mining town until most precious metal mining operations left the U.S. I'm thinking this place has been called the Hard Rock Cafe since long before the trendy, international chain took up the name. Haven't heard about any legal moves to make them change their name.

    Cheers,
    Dave

    --
    They that can give up essential liberty to obtain a little temporary safety deserve neither safety nor liberty.
    Ben
  14. Re:PICK UPS by Quirkz · · Score: 2

    I live in southwestern Colorado and have an internal extension at my company of 5058. Just across the border from us in New Mexico is the 505 area code, and we do some business down there. On average once a day one of my co-workers tries to dial New Mexico without punching 8 to get an outside line, and dials me instead. This is made worse by a phone system that doesn't insert the code if you try to call back the number on caller ID unless you punch some extra buttons.

    I say average 1/day, but in reality it's more like once a week some goofball tries and fails five times in a row to dial out, and repeatedly hangs up on me before I can get them to listen long enough to learn how to use the phone. Especially bad are the ones who insist "I got a call from this number" and won't believe me as I try to explain they're stuck inside the company still.

  15. Re:these guys are poor businessmen by narcc · · Score: 2

    They're already in the fruit business, and they've got plenty of Apples. How about BlackBerry's on Orange?

  16. Re:BS by maxwell+demon · · Score: 2

    Apple products just work. That's why they are so expensive.

    See, that's the problem with Apple products. While other products work great, Apple products just work. ;-)

    --
    The Tao of math: The numbers you can count are not the real numbers.
  17. Re:these guys are poor businessmen by sevenisloud · · Score: 2

    It certainly worked on me. I'd never heard of this shop before, despite living a few miles down the coast from it, but now I'm sorely tempted to pay them a visit and get myself some local cider to entertain myself with one evening (and possibly pick up an iPad while I'm there)