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Has Kickstarter Peaked?

Nerval's Lobster writes "Kickstarter has taken off in the past year, raising big money for a wide variety of projects. Look at some of their stats: in June 2012, only seven projects raised more than a million dollars apiece; in the past nine months, another 16 projects have passed that threshold. Since the site began operations in 2009, several of the 38,000 funded projects have broken out as superstars, including the Pebble Watch and a new gaming console. With all this competition, has crowdfunding gotten, well, too crowded? Is Kickstarter peaking? As the dollar amounts have grown, so has the potential for abuse. Hidden amidst all these success stories and multi-million dollar payouts are some sadder tales. The majority of the nearly 50,000 unfunded Kickstarter projects received less than 20 precent of their funding goals, with 11 percent never even getting a single pledge."

6 of 156 comments (clear)

  1. Yet another one..... by antifoidulus · · Score: 5, Insightful

    Has "Has X peaked?" articles peaked?

    1. Re:Yet another one..... by goombah99 · · Score: 5, Funny

      I just started a new Kickstarter project to create the next kickstarter. Please sign up.

      --
      Some drink at the fountain of knowledge. Others just gargle.
  2. Nothing really changed by Anonymous Coward · · Score: 5, Insightful

    Kickstarter didn't really change anything. The success stories have been on the back of great marketing campaigns done by experienced marketeers. Hence, Elite and Ouya were able to make money, without really offering very much that couldn't have been done anyway (Braben couldn't get publisher money for Elite? Of course he could - but the Kickstarter money has fewer strings attached, and no penalty if he screws it up). Often, Kickstarters will already have funding and just need a bit more to launch - it's a pre-order system, and really does nothing to help start new ventures. And as with everything else, you need to get your head above the crowd. Not everyone can do that - by definition - so there's bound to be a majority of failures and a few stars. But the market already worked like that, so nothing has changed. Fundamentally you still need a business with a product that people want to buy, and you have to reach those people with marketing. Kickstarter doesn't help with any of that - why would it?

    Saying it's "peaked" is missing the point. It assumes that Kickstarter was meant to be something it never could have been anyway. Once you ignore the hyperbole of what Kickstarter thinks it is, and look at what it actually is, there's no case to answer. It's a website serving a purpose, and that purpose hasn't gone away, but nor is it greater than what it really is

    1. Re:Nothing really changed by Vintermann · · Score: 5, Insightful

      The claim that nothing has happened with kickstarter that wouldn't have happened otherwise is nice and untestable, as we can't run history backwards and try what would have happened without it. It's still silly and obviously false.

      What Kickstarter provides is a mechanism for overcoming a collective action problem. You might be willing to pay $15 to make a Veronica Mars movie, but you're not going to pay $15 for a Veronica Mars movie that's made on a $15 budget. Kickstarter lets you conditionally commit to something, the condition being that the product can be realized to an acceptable quality (as measured in budget. Not the perfect measure, but it's the one you've got). This is a service which has been able to large scale investors before, but not to end users/consumers/what you want to call us.

      Project starters on the other side, get a low-risk way to gauge interest in the product. A conditional preordering scheme is not the same, because they can't reserve the purchase amount. Companies that have conditional preordering schemes have had big issues with people committing to buy, then changing their mind when the product actually got produced. (The board game company GMT has had this problem. It has led to some flamewar/meltdowns on BGG.)

      This is a real, tangible difference which can be predicted to make a difference in market outcomes.

      This is also why the "flexible funding" schemes of sites like IndieGoGo is such a scam. They really do offer nothing new. It's just fundraising on a website. Crowdfunding without the threshold pledge mechanism is not deserving of the name.

      --
      xkcd is not in the sudoers file. This incident will be reported.
  3. Betteridge's law of headlines by Xugumad · · Score: 5, Insightful

    No.

    Seriously though, probably not. It's experiencing a dip after it's initial surge of interest. It's not a roller coaster, or a rocket, it's a company. It will have ups and downs. Demand will fluctuate over time. It can experience market saturation (those of us who have now kickstarter-ed so many projects that we need to wait for some to finish before we pay for more).

    Also; what's this nonsense about 50,000 projects and not getting near their total, as if that's a bad thing. It's not a magic money tree; most of those projects probably didn't interest people, so they failed at the first hurdle. That's not a tale of woe, that's someone being saved from spending months/years of their life developing a product that wasn't going to sell.

  4. Isn't that the point of crowdfunding? by InsaneLampshade · · Score: 5, Insightful

    Not every project can be successfully funded.

    If "the crowd" don't like your project then it's not going to be successfully funded. The site isn't an automatic "setup project receive money". The harsh reality is that most ideas don't receive funding, this is true whether the source of funds is a crowd of people or one very rich person.

    a) your idea isn't very good
    b) your idea isn't very well presented
    c) nobody sees your idea

    Blaming any of the above on the platform you use to get funded is silly.