Wal-Mart To Join Amazon In Providing In-Store Locker Service
RougeFemme writes "Amazon has been placing lockers in brick-and-mortar retail stores, such as 7-Eleven, for pickup of online purchases. Walmart plans to pilot a similar program, presumably making it easier to pick up online purchases at Wal-Mart. 'Wal-Mart hopes its network of physical stores, which number about 4,000 in the United States, will give it an edge as consumers increasingly use smart phones while they shop. Wal-Mart has been testing the shipping of online orders from a small number of its physical stores for about two years. In 2013, the company plans to expand this program from about 25 stores currently to a total of roughly 50 stores. ... Two-thirds of the U.S. population live within five miles of a Wal-Mart store."
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Amazon is more likely to be used by people with money to burn, people wealthier than the average WalMart customer. This will get those types into the store, and will certainly result in more purchases by those types. The long term viability will depend on Walmart making the store attractive to those types.
jX [ Make everything as simple as possible, but no simpler. - Einstein ]