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Millennials Willing To Share Personal Data — For a Price

jfruh writes "The rap on the under-30 crowd is that they don't care anywhere near as much about online privacy as their elders — but that's not quite true. According to a recent study by USC's Annenberg Center for the Digital Future, millennials are just as concerned about the use of their personal data online as their elders. The difference arises when it comes to why they share that data: older users share with someone they trust, while millennials share when they perceive that there's something in it for them."

14 of 88 comments (clear)

  1. Re:There's Nothing in it For You by Seumas · · Score: 5, Insightful

    Exactly. Access to a service or a social network is not "something in it for them". In fact, even if someone is willing to pay for your data, you shouldn't be willing to do that and it's hard to even accept that as "something in it for them".

    Worse, this article says they're smarter about it , yet the reasons they give for sharing information by these twits are "for coupons and local deals" and "in exchange for targeted advertising" those two things are the same thing, obviously) and... Well, actually, those are the only reasons the article gives. What as shitty, meaningless, irrelevant article. It's literally just an infographic full of information from which the author has derived the most absurd conclusion.

    "Teens are smarter about privacy, because they don't care about their privacy as long as it's being used for something in their benifit... like advertise to them".

    I give up. Fuck it.

  2. Re:There's Nothing in it For You by Seumas · · Score: 3, Insightful

    Addendum: I forgot to mention that creating multiple online personas and putting in occasionally fake information doesn't make them "smarter about it". Haven't we all learned, by now, that your identity can be derived by advertisers with only a few minimal pieces of data? Just because you're using a different username and email address at a site or to register for something doesn't mean *shit*.

  3. Re:There's Nothing in it For You by Seumas · · Score: 5, Insightful

    I remember the article a few years ago where high school students took a poll which showed they generally feel there is too much free speech, press should be regulated by government, etc. Then, you have many going around saying things like "well, we have to give up some liberties for safety". And . . . well, none of this should surprise any of us.

    We are destined to lose our freedom and our civil liberties. It is unavoidable. Every generation of children are raised in a society just a little less free than the prior one. For instance, young adults in 2013 don't know of a world without a TSA or a world where you didn't have to show your ID before boarding a domestic flight or a world where they weren't fear-mongered with threats of terror every single day. The things that have occurred in the last twenty years that repulse us about infringements on every citizen's rights are things which are just "every day life" and "normal" for young adults, today. Kids born today will know nothing of a world when there weren't cameras constantly monitoring and archiving their every move or drones in every city minding the behavior of citizens.

  4. Under 25 by Zaelath · · Score: 4, Interesting

    I'd say you need them under 25, since science keeps proving my theory that they're still children until 25+

    http://www.hhs.gov/opa/familylife/tech_assistance/etraining/adolescent_brain/Development/prefrontal_cortex/index.html

    This brain region gives an individual the capacity to exercise “good judgment” when presented with difficult life situations. Brain research indicating that brain development is not complete until near the age of 25, refers specifically to the development of the prefrontal cortex.

    Seems though that once they're used to being Facebook's bitch, they can age to any level and post justify their adolescent actions. As many on this thread will no doubt show.

  5. In other words ... by Taco+Cowboy · · Score: 2

    ... when we old geezers die, our tombstones won't be marked with our facebook addresses, our famous tweets, our most favorite photo we put online, our favorite song list, and so on

    --
    Muchas Gracias, Señor Edward Snowden !
    1. Re:In other words ... by BrokenHalo · · Score: 2

      Heh. I want something like PDQ Bach's epitaph:

      Here lies a man with sundry flaws
      And numerous sins upon his head.
      We buried him here today because,
      As far as we can tell, he's dead.

  6. Semantics! by girlintraining · · Score: 3, Interesting

    The older crowd will share info with people they trust, and the millenials when they can turn a buck. I don't see the difference, really -- the only variable is the currency. Trust relationships are also based on a give-take, but it's implicit. In the latter case, the relationship is an explicit give-take. So what this comes down to is exaggerating the differences between two groups -- and gee, go figure... news agencies thrive on creating differences where none exist in order to generate a story.

    --
    #fuckbeta #iamslashdot #dicemustdie
  7. Re:There's Nothing in it For You by crazycheetah · · Score: 4, Insightful

    Article didn't go into it, but I think of it more like this some times:

    Google is probably the biggest one for me. They take my personal information and show me ads that I always ignore but which are targeted specifically at me. In exchange, they give me loads of tools that I don't have to pay them for at all (Gmail, Drive/Docs, Search, Calendar, free place to upload and stream my music on practically any device I own, Android to an extent, etc.).

    So, yeah, technically, all I'm getting from it is targeted advertising, maybe a few deals I wouldn't have found otherwise. But in reality, the money they're making off of getting targeted advertising done is paying for all of these tools that I don't pay any real cash for. In my eyes, I'm trading my personal information for those tools, and I couldn't care less about the advertising. Essentially, my personal information is a valuable currency that I never run out of. It's just limited in where it's accepted, and it requires a little more discretion in where I do want to use it than other currencies.

  8. i'm in the group that only shares personal data by mark_reh · · Score: 2

    in exchange for sex.

  9. 14% is very significant by Burz · · Score: 2

    If that eventually translates into 14% growth in profits for themselves, then ad agencies will no doubt try to exploit and encourage the difference.

  10. Easy to remember by onyxruby · · Score: 4, Insightful

    Look, it's really easy to remember how things work, and it really doesn't matter what the market is. All you have to is remember one very simple thing and you will have a clue.

    If your not paying for the product, you are the product.

  11. Re:There's Nothing in it For You by Kozz · · Score: 2

    It comes down to TINSTAAFL ...

    Really? TINSTAAFL? Some kind of grammar nazi...

    --
    I only post comments when someone on the internet is wrong.
  12. Re:FTFY by Sentrion · · Score: 3, Insightful

    Similar words have been spoken of Baby Boomers and Generation X by the generations that preceded them. For every meth smokin', Wall-Street Occupyin', Tweeting Millenial, there is a brave, young, volunteer soldier and firefighter, putting the needs of his community and his family above his own, desparately struggingly to make ends meet while being berated and dismissed by a grumpy ex-hippy ticked off that the money he didn't earn with his stock picks in the roaring 90's won't buy him the private island he was planning to sail off to in his yacht.

  13. Re:There's Nothing in it For You by Raenex · · Score: 2

    We are destined to lose our freedom and our civil liberties. It is unavoidable.

    "Can't win, don't try. Got it."