Microsoft Ad Campaign Puts a Hotspot Inside a Magazine
An anonymous reader writes "Microsoft is putting in real Wi-Fi hardware hotspots inside some copies of the latest issue of Forbes magazine. The unique Office 365 promotion was revealed in a post on the Slickdeals.net message board. The WiFi router, when activated, offers 15 days of free WiFi service via T-Mobile's network on up to five devices at once." Which is more impressive: Wi-Fi hotspot in 2013, or E-ink display in 2008?
Obviously, this is much more impressive than a simple display.
...Playboy stopped its print edition.
This'll be fun for stewardesses.
"Sir, please turn off your magazine."
Looking at the picture in the article, I can't wait to see the stories of folks who try to carry these on the plane through security...
Major security breach. This is a device with unknown software, a WiFi radio, a cellular radio, a battery, and a processor, shipped covertly to offices. That provides a potential backdoor into internal WiFi networks. What could possibly go wrong?
in Microsoft Russia we use magazines to bring you internet.
Seriously, I wonder what kind of goodies are in there. Furthermore, I wonder how long till this becomes a "Receipt of Unsolicited Merchandise via mail" vs EULA/ToS case?
Want
deleting the extra space after periods so i can stay relevant, yeah.
From the slickdeals thread:
"it takes you (when it works) to Microsoft.com, nowhere else."
I can't confirm that, but I would be surprised if Microsoft gave away 15 days of unrestricted Internet access to anyone and everyone who simply picked up a Forbes magazine. But who knows.
It's also not confirmed if you can buy this on the news stand or if it's just for Forbes subscribers. So far I've only read of people getting it via subscription.
If you wanna get rich, you know that payback is a bitch
Nice addition to pentesting toolbox.
Walk in with an inconspicuous magazine, leave it in a bathroom or on a magazine table...
The article says it is only in some issues of Forbes, undoubtedly tied to CIO type subscribers. ;)
Still, I think it's pretty cool. 3 hours on a charge, etc. It would be awesome if some people with hardware expertise could get one to experiment on. Or find out it is running linux inside.
Any bets on whether or not the hot-spots are running some form of embedded linux?
It's because of toxic trash like this.
“Common sense is not so common.” — Voltaire
roaming? will this work out side of the usa?
With stuff like RPI/beagleboard this would be fairly cost-effective, and people may never even realize.
And some companies like Pwnie Express even produces ready-to-use devices for that purpose.
Check their Power Pwn for exemple...
"Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
yo dawg, i heard you like hotspots, so i put a hotspot in your mag so you can surf while you read!
This reminds me of the good ol days when AOL sent their software CD's out en masse.
Why would you say something like that? Linux doesn't drive a Harley-Davidson.
Get free satoshi (Bitcoin) and Dogecoins
So what you're saying is that Linux is a gay fag. Gotcha.
Get free satoshi (Bitcoin) and Dogecoins
Precisely. It's the fagetest faget that ever fagetted. Up the butt, on Thursdays and everything.
Learning is hard.
Quick everyone buy a magazine, leave it in a doctor/dentist's office and start using it download all the illegal copyright material you can!
So what you're saying is that Linux is a gay fag. Gotcha.
No, he clearly said "faget". I think that's an old French filesystem for which someone wrote a kernel module recently. Not exactly sure how that works out to a verb, but the GP doesn't seem too bright in the first place.
I thought that only produced bitcoin
I just had a "matrix" moment. I read the summary ... and within 10 minutes, a priority mail package arrived.
"What's this?" ... opened the envelope and out popped a suspiciously thick copy of Forbes, containing one of the hotspots.
Surreal.
Hopefully, I will have time tonight to do some testing.
I doubt Jean Faget ( http://en.wikipedia.org/wiki/Jean_Charles_Faget ) used Linux. Or did you mean the Korn song? ( http://en.wikipedia.org/wiki/Faget_%28song%29 )
I received one of these at work yesterday. When you open the page that contains the WiFi hotspot it pulls a tab in the fold of the magazine. This activates the hotspot. You can then connect to the hotspot using the included password (Office365). When you open a browser it will redirect you to the Microsoft Office 365 website, but it only does this first time that you open the browser. You can then navigate to other sites and browse the web as usual. I was also able to open and login to WoW. It was not fast mind you but it worked. I went to speedtest.net and checked the speed to the nearest remote server. It tested out at about 1.5M download and 0.5M upload.
Going to microsoft.com only is just a temporary little problem which will soon have a bugfix once someone around here get's their hands on it...
Forbes PHB: "hey i need you to work on the online version of the magazine as one of your stretch goals for 2013."
BOFH: "hold on...netcraft..."
Forbes PHB: "no, now. you need to make sure the magazine is online by april."
BOFH: "of course. it will be online by then."
Good people go to bed earlier.
How the hell do they put a hotspot, that lasts for 15 days, inside a magazine when my fucking cellphone can barely make it through the day?
Solving Unix problems since 1989...
I vote for the fully functional Android phone inserted in "Entertainment Weekly" last fall.
...To all those crap "Forward this email to 10 people and Microsoft will give you _______" urban rumors.
(And pardon my joy at a marketing ploy that, if they truly are cell hotspots, you have just potentially given M$ your location and browsing habits so you can has teh Internets just liek the jet-set for 15 days.) How enticingly sickening.
"Which is more impressive: Wi-Fi hotspot in 2013, or E-ink display in 2008?" sounds like a new iteration of " Quien es mas macho ?"
marketing office 365.. still not buying the subscription model OR the cloud. sorry, boys. try again... err dont, just go back a version or two or three.
Sure sounds like it to me.
I wouldn't mind seeing one of those being turned into something useful after the 15-day trial expires, or at least a teardown.
They're there in their room. You're on your own.
Someone I know received one of these and I got the chance to look at it. I connected with my phone and found the gateway, out of curiosity, I attempted to telnet into the device. A connection was established, and I guessed admin:admin. I was then greeted by busybox. I was a little surprised by the lack of security on this device, but excited at the prospects..
A battery wedged between sheets of paper and sent through the mail. What could possibly go wrong?
The e-ink tech was actually new. This, well, no. Phones have been doing the hotspot trick for a while now, and the biggest part there is the display. Neither the technology nor the engineering is actually interesting these days.
Now, a computer/terminal, e-ink screen, maybe touchscreen keyboard, with connectivity, good enough to write a proper email with, inside a magazine, that'd be interesting again. Still not new, but it ought to bring home just how much computing has been commoditised.
Department of Defense has sent a memo around banning this magazine from intallations for this very reason. Violates ALL kinds of TEMPEST requirements for secure spaces. As an Information Assurance guy I am used to making people take their cell phones back to their car and checking over their laptops. The idea I have to now check their reading material makes me facepalm.
Papa Legba come and open the gate
Why don't you advertise on your own site? Why would anyone from Slashdot want to contribute to your site? I've visited there because of your post but I was pretty turned off by the content I found there, sorry. You're not gaining any sympathy or userbase by spamming your crap.