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Sexism Still a Problem At E3
An anonymous reader writes "Now that E3 has wound down and the big product announcements are out of the way, its time to take a step back and look at the culture represented by the giant gaming show. 'The presence of scantily clad women hawking games and gizmos seemed in particular contrast to a report released this week by the Entertainment Software Association, which organizes the gaming industry's annual trade show. It found that 45 percent of the entire gaming population is now women, and women make up 46 percent of the most frequent game buyers.' While there are fewer 'booth babes' than in earlier shows (and while some are trying to bring balance by adding 'booth bros'), the conference organizers are happy to let exhibitors make their own policy. By contrast, the Penny Arcade Expo forbids 'booth babes,' a controversial but widely lauded stance. A recent article in Kotaku about this year's E3 notes, 'For every confident cosplayer who might do the job at a con, I am seeing dozens of companies trying to sell me hundreds of women. They are not drawing my attention to the content of their games, or to their tactics or techniques. They are drawing my attention to thigh-high boots, to low-cut shirts, and, frankly, to the hard work of a really expensive bra. So much of what I see here at E3 is aimed directly at the lizard hindbrain of a 13-year-old boy. But you have to be 18 to get into the show, and it's nominally for industry professionals. Perhaps someday we—men and women alike—can all be treated like the grown-ups we theoretically are, and be trusted to judge a game by its content... not its double-D cover.'"
If the industry's most prominent trade show looks like it was organized by teenage boys, it's not going to do much to dispel the stereotype that games are just something for teenage boys.
10 PRINT CHR$(205.5+RND(1)); : GOTO 10
It's a perfect match. Tweaking the libido is entertainment. Games are entertainment. The age group here is largely young adult, sexually aware.
So, several things. First, the idea that the female psyche isn't tweaked by up front sexuality? That's dead at the door. It's a social thing right now to pretend that sexuality is "mommy magic" and shouldn't be in play, but that is, and has been for decades, just a toxic result of radical women's lib propaganda. Now that is not saying that women shouldn't have equal opportunity in jobs, salary, medical care, marriage, etc -- not at all. Equal opportunity in matters that are not themselves tied to one's sexuality is good (I don't need equal access to an obstetrician, women don't need equal access to a dick doctor. Few will hire a fellow to strip for other fellows, likewise few would hire women to strip for other women. Etc.) But it is saying that the sexes are different, and that's a good thing, and an interesting thing, and altogether something to be celebrated, elevated, emphasized and above all enjoyed.
Next, and standing all by itself, there's *nothing* wrong with marketing one's natural advantages. We do it with minds that are able to wrap around programming and engineering. Athletes do it with bodies that are able to excel under the stresses of sports, pro and amateur. Actors and models do it with looks that please the audience. And so on, ad infinitum. What's absolutely disgusting is when some idiot steps in and decides that some characteristic, sensuality and looks being perfect examples, isn't "appropriate" for someone to use, either personally, or by employing a third party to "bring" it.
Do people with natural advantages have an easier time going down various roads in life? Yes, they do. Do we have *any* right to say that they should not, or cannot, use those advantages to travel those roads? No, we don't -- there's nowhere to derive such a right from.
Here's an important tip on the term "liberation": When you find yourself saying "sure, you can choose to do that if you like", most probably, you're engaged in something along the lines of liberation. However, when you find yourself saying "you can't do that", you really need to look hard at what you're saying because most likely, what you're engaged in is repression, probably direct and senseless repression at that.
If there's something to question about the marketing here, it might be raised as, "Where are the handsome guys as marketing tweaks for the ladies"? If the buying audience is truly equally distributed between the sexes, then if the game companies have any sense (debatable, where's my new MechAssault?) then they'll hit the women in the same nerve centers. You think they don't enjoy interacting with hunky guys? Oh, silly, silly you. :)
And of course, if good looking people, highly sexual people, or people with moles offend ye, then avoid them, by all means. Just don't tell the rest of us what it is we can, should, or will enjoy.
I raise my glass to those who make personal, informed choices.
I raise my middle finger to those who would interfere with them.
Now, let the politically correct bunk commence.
I've fallen off your lawn, and I can't get up.
Judging by women's magazines, women like looking at pretty women too. There also an element of schadenfreude, criticizing celebrities' "plastic surgery" and "anorexia", playing to women's envy. Which is what is really going on here. The women aren't demanding the addition of "booth studs" or appearances by Justin Bieber, they want the women who look better than them to lose their jobs.
Actually, you're wrong. I have many female friend active in the cosplay/costuming scene at conventions. Many of them dress in revealing costumes of their favorite characters. I have had discussions with them about this subject and they think the women who make a big deal of it are self conscious and whiney. I have many other friends are well educated who also think that the whole thing is blown out of proportion. So I have talked with and have listened to many women on the subject. If you don't like it then don't buy their games/products, it's that simple.
Scantily clad women itself isn't a problem. It is when it is seen as a predominant role for women at these functions that it is a problem. We are talking some gender equity. Not just with "booth hunks", but in other roles as well. Have some acknowledgement that your audience is larger than the male 20-something demographic.
Or alternately, just because it's fine with you doesn't mean that it's cool with others. I notice that you're stuck speculating because apparenlty you've never actually, like, talked with (or more to the point, listented to) women on the subject. Hmmmmm.
While I'm in the difficult position of being a woman speaking up on this subject and, of course, feeling in no small way like I have to represent all of womankind when making these comments (guys -- you ever have that problem? Didn't think so)... I'll simply say that, as a general statement, women don't have a problem with other women dressing slutty publicly... they have a problem with it privately. Probably because we're jealous, insecure, and petty on the whole and any woman more attractive than we are is a threat that must be managed or eliminated... the inevitable source of so many cat fights. So it's not dressing slutty to attract men per se that's the problem... or rather, it's not the men's reaction to slutty dressing that causes so much grief... but rather other women's reactions to it.
Not to say that there isn't a wide diversity of opinion... because let's face it: There's more variation within the genders than between them... and it's hard to make generalized statements at all without finding a significant portion left out. But, that said... as a general statement, I'd stand by what I said. See also: Halloween.
#fuckbeta #iamslashdot #dicemustdie
So much of what I see here at E3 is aimed directly at the lizard hindbrain of a 13-year-old boy.
Is that some new, clever, more-polite way of saying "aimed at men, who think with their dicks?" 1)Men don't think about sex any more than women do. 2)Men are not interested in promiscuous sex, by and large. 3)Men are not only interested in sex, either. 4)We have agency, and that agency is not controlled any more by our dicks than your agency is controlled by your vagina, thank you very much.
All of the above has been proven with research and studies, which stand in stark face to the crap that just falls out of the mouth of many a feminist in the same breath as complaints about sexism. It's perfectly acceptable to say men think with their genitals and to call them pigs for being interested in sex while calling women interested in sex "empowered." Female nudity is celebrated; male nudity is controversial and rarely if ever portrayed or shown. We're told that women's sexual feature are beautiful, and men's genitals are gross, disgusting, etc.
Furthermore, I am not responsible for content or marketing aimed at my demographic any more than women would be held responsible for content or marketing aimed at them. This is particularly true given that any time this subject comes up with other men, the responses are that it is: cheesy, annoying, eye-roll inducing, and in many cases, not what any of us consider attractive. I don't find blonds with giant breasts to be attractive. Sorry. Don't. Tell that to a bunch of women on a "sexism in the game industry" panel and the response will be some strong variant of "You don't know what you're talking about." Actually, we fuckin' well do. We know better than you are. But it's not convenient to your little rant; what's convenient is to portray us all as drooling over booth babes with hard dicks.
You want equality? Great. So do we. Stop insulting us. Stop repeating sexist, made up bullshit. Stop dismissing us when we tell you you're wrong about prevailing attitudes.
Please help metamoderate.