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Sky Deutschland Considering Using Bone Conduction To Force Ads On Train Riders

KindMind writes "Sky Deutschland is considering a proposal to use bone conduction to broadcast ads to train riders. The idea is that the riders rest their heads against a part of the train, like the train window, and then bone conduction would broadcast ads directly into their ears."

27 of 205 comments (clear)

  1. Using bone conduction, what a coincidence by Anonymous Coward · · Score: 5, Funny

    I was thinking of using bone fragmentation to help my local railway planners understand how I feel about their ossified asininity.

  2. ...and in others news... by raydobbs · · Score: 5, Funny

    ...the incident of violent vandalism aboard trams and trains rose exponentially after the introduction of technology that, to paraphrase a gibbering offender led away in a straight jacket, '...puts goddamn voices in your head..." Advertisers are calling it a new age in advertising and psychotropic drug manufacturers report a boom in sales. More at 11...

  3. We need a new right... by DigitalSorceress · · Score: 5, Insightful

    We need a new right - the right NOT to be advertised to.

    I'm sick of being a product.. I mean, ok the old model of Television and Radio where you the viewer gets something of value (the programming/entertainment) without directly paying for it, then it's a reasonable tradeoff that it's paid for by advertising

    However, when you're paying for a train fare, you've paid for the transit... it's not like you're given the option of "pay full price to not be subjected to adversising, or get a discount for being advertised to"

    I know I'm unrealistic, but damnit I'm sick of being monetized against my will.

    --

    The Digital Sorceress
    1. Re:We need a new right... by ArcadeMan · · Score: 3, Insightful

      You mean the television that you have to pay a monthly fee to watch? THAT television?

    2. Re:We need a new right... by calzones · · Score: 4, Insightful

      I like this idea.

      Advertising is becoming increasingly intrusive in our day-to-day activities. Billboards are bad enough, then it became the sides of busses and tops of taxis, and then gigantic LED displays that blind you at night. Now it's while you're sitting in the theater, broadcast in public areas, it's at the gas pump and the urinal stall, they come up when you press pause on a blu-ray... enough.

      Specifically, advertising needs to be prohibited from all situations where a person has paid for access or entrance to something. More ideally, it would also be prohibited from any context where the person hasn't explicitly agreed to be subjected to ads in exchange to some product or service.

      --
      Asking people to think is like asking them to buy you a new car
    3. Re:We need a new right... by i+kan+reed · · Score: 5, Interesting

      I'm radically anti-advertising, I firmly believe that advertising is actually economically damaging to society, since it represents a deviation from what a person would believe their own best interests were without the advertising present. The degree to which mentally unhealthy con-games and brainwashing are used also potentially represents a mass damage to the human psyche.

      I understand that free-speech is valuable and not to be trod on lightly, but if you're paying for it, it's not really free speech anyways. I'd like to see what a paid-ad free post industrial society is like.

    4. Re:We need a new right... by b4dc0d3r · · Score: 2

      No, the over the air rabbit ears HDTV that I don't have to pay monthly for. That is free to me, and the cost is advertising.

      At this point, the consumer sees cable or satellite TV service as something you pay for - not to defray advertising costs, but to have a range of 200+ channels to choose from. You pay the man in the middle for convenience. People are not buying ad-free TV service because it does not exist outside of specific premium channels, where that's exactly what you buy - on top of the service.

      GP point still stands - if you buy a service unrelated to media, you should have a right to not suffer advertising that, unless you remove your skeleton, you cannot avoid.

      And you object on the triviality that cable companies found out how to milk both ends of the cow? Shame on you. Premium ad-free TV exists, it's just not what you assumed it was.

    5. Re:We need a new right... by chihowa · · Score: 5, Insightful

      It's not just economically damaging, it damages our trust in the intrinsic human properties that hold our society together. Advertising increasingly co-opts the signals that humans use to indicate familiarity and trustworthiness and uses them to deceive people for profit.

      A smile from someone you don't know now puts you on your guard. I almost threw out a handwritten letter the other day because so much junk mail uses fake "handwritten" fonts to try to trick people into opening them. There are countless examples of this and our society suffers as a result of this trusted interpersonal interaction breakdown.

      --
      If you want a vision of the future, imagine a youtube comments section scrolling - forever.
    6. Re:We need a new right... by Flammon · · Score: 4, Informative

      We can't really let this thread go on without mentioning São Paulo. Looks like the experiment is going well too.

      Five years later, São Paulo continues to exist without advertisements. But instead of causing economic ruin and deteriorating aesthetics, 70 percent of city residents find the ban beneficial, according to a 2011 survey. Unexpectedly, the removal of logos and slogans exposed previously overlooked architecture, revealing a rich urban beauty that had been long hidden.

      http://www.newdream.org/resources/sao-paolo-ad-ban

    7. Re:We need a new right... by Anonymous Coward · · Score: 2, Informative

      I'm sorry to intrude on this discussion with a bit of reality, but there's one thing that Sky Deutschland doesn't have: trains. It's a media company, not a train company. It can patent all the technology it wants, it can consider using those patents all it wants, but until it has some trains to install it in, this is all just some random idea with no basis in reality. British tabloid reporting at its finest.

    8. Re:We need a new right... by camperdave · · Score: 3, Interesting

      Free speech is about being allowed to speak out against the government. It has nothing to do with advertising whatsoever.

      --
      When our name is on the back of your car, we're behind you all the way!
  4. Get all the ladies with a strai(gh)t jacket by tepples · · Score: 4, Funny

    to paraphrase a gibbering offender led away in a straight jacket

    As opposed to a gay jacket?

  5. Look at the positive side of this.. by Registered+Coward+v2 · · Score: 4, Funny

    once someone figures out how to hack into the ad server all kinds of chaos and hilarity can ensue, Ja?

    --
    I'm a consultant - I convert gibberish into cash-flow.
  6. This is why I take a pillow on trains by ackthpt · · Score: 2

    Ah, trains, a safe haven for travelers for decades, now the science of pushing crap on people who don't want it has invaded your vestibules.

    I road on Amtrak years ago and could not for the life of me understand why the bar car had an announcer, who broadcast throughout the train, in a voice not unlike a Harley Davidson exhaust tube by your ear, what wonderful deals they still had on drinks ... at 10 PM.

    --

    A feeling of having made the same mistake before: Deja Foobar
    1. Re:This is why I take a pillow on trains by Hoi+Polloi · · Score: 3, Insightful

      Not unlike the damn TVs they stuck on the back seats of some cabs in Boston. I just want a moment of peace in a cab (even chatting with the driver would be better) not be forced to watch news about the latest disaster or murder. News is like finding pennies, it is available everywhere and you'll get it eventually. I don't need it shoved at me in every venue. Fortunately I was able to turn it off. I'm sure someday they will remove that option.

      --
      It is by the juice of the coffee bean that thoughts acquire speed, the teeth acquire stains. The stains become a warning
  7. Re:I'm holding out for by ackthpt · · Score: 3, Funny

    treppaning.

    If anyone ever figures out how telepathy can work, I predict WW III will be between advertisers and a very angry public.

    --

    A feeling of having made the same mistake before: Deja Foobar
  8. Re:lolwut by Jetra · · Score: 4, Interesting

    Seems that the world is turning into Futurama. Where are our hypnotoads and drunken robots burping fire?

  9. Why stop there by Hoi+Polloi · · Score: 5, Insightful

    Why not just go full Clockwork Orange and strap us down and pry our eyes open and force us to watch ads?

    Ironically any product forced on me using this bone conduction method will just piss me off so much that it will leave me deliberately avoiding that product.

    --
    It is by the juice of the coffee bean that thoughts acquire speed, the teeth acquire stains. The stains become a warning
  10. Better idea: Cancel engine noise by SuperKendall · · Score: 5, Insightful

    You know what would be great, is if leaning my head against a window in a plane (or train) would, the fullest extent possible, emit a nose canceling signal that would cancel out engine noise from whatever I was traveling in.

    Just throwing the idea out there in case some company would like positive, instead of negative, PR.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  11. Re: I'm holding out for by ackthpt · · Score: 2

    as if that wouldn't be bad enough, but you would have the RIAA and MPAA charging you for thinking of a song or rememberinga scene from a movie.

    --

    A feeling of having made the same mistake before: Deja Foobar
  12. Re:Little different from newspapers by icebike · · Score: 2

    However, when you're paying for a train fare, you've paid for the transit

    No, you've paid for half the transit. Advertisers paid for the other half. It's little different from newspapers or pay television.

    Tax payers paid for the other half. Interior advertising pays very little on a train, or bus. (The outside of buses bring in some revenue, but not as much as you might think).

    So between fares and Tax Money, virtually ALL of the cost of train, subway, bus transport is paid by the users, or taxpayers in the appropriate jurisdiction.

    If fares went down, or service improved with more routes and frequency, advertising on trains might be warranted. But I still don't want bone conduction or loudspeaker advertising that I can't shut out.

    --
    Sig Battery depleted. Reverting to safe mode.
  13. Obligatory Futurama by QilessQi · · Score: 2

    Fry: So you're telling me they broadcast commercials into people's dreams?

    Leela: Of course.

    Fry: But, how is that possible?

    Farnsworth: It's very simple. The ad gets into your brain just like this liquid gets into this egg. [He holds up an egg and injects it with liquid. The egg explodes, covering him and Leela in yolk.] Although, in reality, it's not liquid, but gamma radiation.

    Fry: That's awful. It's like brainwashing.

    Leela: Didn't you have ads in the 20th century?

    Fry: Well, sure, but not in our dreams. Only on TV and radio. And in magazines and movies and at ball games, on buses and milk cartons and T-shirts and bananas and written on the sky. But not in dreams. No, sir-ee!

  14. The best thing for crazy people... by istartedi · · Score: 2

    It's the best thing for crazy people since Blue Tooth headsets. Those allowed us to assume that you're talking to another person, even if you're talking to the elves who shine your shoes.

    Now when you hear voices on the train, that'll be perfectly normal too.

    I can't wait to have Monsters Inc (C) projected onto my retinas at inopportune times. Then spontaneous startled reactions and screaming for no apparent reason will be socially acceptable behavior.

    I believe this is all part of some UN Convention and/or the Americans with Disabilities Act. It's a conspiracy and if you don't believe that you're a sheeple. Yep. The Internet's part of it too. This paragraph is perfectly normal on the Internet. 2nd best thing for crazy people, ever.

    --
    For all intensive purposes, "whom" is no longer a word. That begs the question, "who cares"?
  15. Re:lolwut by nospam007 · · Score: 2

    "Sky is a pay-TV company, not a train company..."

    It will never happen anyway. The German Railway Company is even unable to keep the air conditioning working in summer nor the heating in winter, much less such a sophisticated advertisement method.
    It's a running joke that ain't funny anymore, because it happens every fucking year.

  16. They still advertise? by scotts13 · · Score: 2

    In all seriousness, I haven't paid active attention to advertising in any form for years - I tune it right out. I fast forward past TV ads, I block most internet ads and don't click the ones that get past. When I want to buy something, I'll go look at products in stores. When an ad DOES come to my attention, it's almost always because its loud, visually jarring, or just obnoxiously stupid. In that case, I put that brand on the "never buy" list. Overall effectiveness of the ads is therefore in the negative numbers, and I'm sure I'm not the only person with this perception.

    To me, advertising is like the cold war: Everyone is afraid to stop building H-bombs (or running ads) for fear the other side will get ahead. Stop it all, and a parasitic drain on society ends.

  17. Re:lolwut by Kam+Solusar · · Score: 2

    It will never happen anyway. The German Railway Company is even unable to keep the air conditioning working in summer nor the heating in winter, much less such a sophisticated advertisement method. It's a running joke that ain't funny anymore, because it happens every fucking year.

    Though to be fair, they do occasionally manage to have the heating running on full power in the summer and the air conditioning in the middle of winter...

    --
    The Angels have the Phone Box
  18. Clean windows by GrahamCox · · Score: 2

    Sounds like a great scheme for keeping the train windows clean from people's greasy hair.