Sky Deutschland Considering Using Bone Conduction To Force Ads On Train Riders

KindMind writes "Sky Deutschland is considering a proposal to use bone conduction to broadcast ads to train riders. The idea is that the riders rest their heads against a part of the train, like the train window, and then bone conduction would broadcast ads directly into their ears."

Comments

Using bone conduction, what a coincidence

[Anonymous Coward]

I was thinking of using bone fragmentation to help my local railway planners understand how I feel about their ossified asininity.

...and in others news...

[raydobbs]

...the incident of violent vandalism aboard trams and trains rose exponentially after the introduction of technology that, to paraphrase a gibbering offender led away in a straight jacket, '...puts goddamn voices in your head..." Advertisers are calling it a new age in advertising and psychotropic drug manufacturers report a boom in sales. More at 11...

We need a new right...

[DigitalSorceress]

We need a new right - the right NOT to be advertised to.

I'm sick of being a product.. I mean, ok the old model of Television and Radio where you the viewer gets something of value (the programming/entertainment) without directly paying for it, then it's a reasonable tradeoff that it's paid for by advertising

However, when you're paying for a train fare, you've paid for the transit... it's not like you're given the option of "pay full price to not be subjected to adversising, or get a discount for being advertised to"

I know I'm unrealistic, but damnit I'm sick of being monetized against my will.

Re:We need a new right...

[i kan reed]

I'm radically anti-advertising, I firmly believe that advertising is actually economically damaging to society, since it represents a deviation from what a person would believe their own best interests were without the advertising present. The degree to which mentally unhealthy con-games and brainwashing are used also potentially represents a mass damage to the human psyche.

I understand that free-speech is valuable and not to be trod on lightly, but if you're paying for it, it's not really free speech anyways. I'd like to see what a paid-ad free post industrial society is like.

Re:We need a new right...

[chihowa]

It's not just economically damaging, it damages our trust in the intrinsic human properties that hold our society together. Advertising increasingly co-opts the signals that humans use to indicate familiarity and trustworthiness and uses them to deceive people for profit.

A smile from someone you don't know now puts you on your guard. I almost threw out a handwritten letter the other day because so much junk mail uses fake "handwritten" fonts to try to trick people into opening them. There are countless examples of this and our society suffers as a result of this trusted interpersonal interaction breakdown.

Why stop there

[Hoi Polloi]

Why not just go full Clockwork Orange and strap us down and pry our eyes open and force us to watch ads?

Ironically any product forced on me using this bone conduction method will just piss me off so much that it will leave me deliberately avoiding that product.

Better idea: Cancel engine noise

[SuperKendall]

You know what would be great, is if leaning my head against a window in a plane (or train) would, the fullest extent possible, emit a nose canceling signal that would cancel out engine noise from whatever I was traveling in.

Just throwing the idea out there in case some company would like positive, instead of negative, PR.