Are Amazon Vine Reviews of Technical Books a Joke?
First time accepted submitter jasax writes "As an Amazon frequent buyer, I rely quite a lot on reviews of the books I want. However, some caution is in order: the (bad) quality of Amazon's reviews and reviewers under the Amazon Vine program has already
been news in Slashdot. Today I was shocked by a practical result of that program. This second edition (published in 2012) of a very specialized system identification book has 12 reviews: the oldest (dated 2007) certainly targets the first edition. The remaining 11 reviews are all from 'Vine Reviewers' (VRs). All seem to be ignorant of what 'System Identification in the Frequency Domain' really is. None of the reviews is tagged with a 'Verified Amazon Purchase'; most (if not all) are 'small talk reviews' peppered with technical phrases cloning the publisher's book description, and some of the reviews are ridiculous, to say the least. If this sample of reviewing by VRs really is the norm, then the bottom line is that the Vine program is totally irrelevant and unreliable — at least for technical books."
how the heck are you going to fit a review of a technical manual in a 6 second video? That's ridiculous.
Oh, _Amazon_ Vine.... Well, carry on then...
Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
I guess it is indeed a warning sign when a reviewer spends more time talking about the physical attributes of a book than the contents of the book itself.
Better known as 318230.
I think the bigger issue here is the usefulness of niche products, no matter if they are Amazon Vine or whatever. The size of target audience for this book is MAYBE in the 10s of thousands, and there are probably what, only 1 or 2 other books that would really even be considered "competitors" to this book. With those parameters, are any Amazon reviews going to be all that useful?
You are almost certain to get a review from someone not in the target audience or who got over-ambitious and ended up not understanding the source material, a review from the author's brother in law just so it looks like people are buying etc. Any sort of useful review is going to probably come in the form of a long blog post/magazine article, and thus isn't likely to be present on Amazon....So what you are left with is someone commenting on how flexible the book's spine is.
Monstar L
Reviews need ratings so they can be flagged as spam.
Their books reviews on Amazon proper could be a great resource for anyone deciding whether to get a book, but they're full of crap reviews like "FAST SHIPPING! RECOMMEND THIS SELLER! A+++++" or "COVER DAMAGED AND ARRIVE 2 LATE 4 CLASSES. ME MAD!" They have a system where you can vote down these reviews, but why not just tell lamers "This isn't eBay" Problems been pointed out to them by many but they have twiddled their thumbs while their database has filled up with crap.
So they should fix what they already have before launching new programs like Vine. Giving favored reviewers free crap is hardly going to inspire independent reviews anyway.
Read the three- and two-star reviews. They give you both good and bad. Large part of five- and one-star reviews are crap.
Fuck systemd. Fuck Redhat. Fuck Soylent, too. Wait, scratch the last one.
Excellent article. Would read again.
Homestly I have never shopped at Amazon.com but I fail to see the point in gaming the system by posting veviews about products that these 'customers' have never used.
Put simply is this a case of those that review the most crap win?
When you see posts like this click the "Was this review helpful to you? No" button. If it especially atrocious leave a comment telling the reviewer to kindly go review their own ass, because maybe they'd have more knowledge about that.
absolutely no cred...
Is this really a meta-review which indicts an entire system based on 12 reviews of one book?
If only the summary had reported that the reviews relied too much on anecdotal evidence...
I expect someone will come up with a collection/extraction script to list all the names of these shill and paid "Vine Reviewers".
Amazon is walmart. Proceed with that information.
Film at 11.
Never shopped at Amazon? I find that more astounding than finding a honest man in congress. I'm just curious as to why... Is it a political statement? You live where shipping would be outrageous? You spend too much time on Slashdot to have any time to shop?
I remember when I made my first Amazon purcahse. It was some O'Reilly Nutshell book, I can't remember which. I had to install a web browser on my workstation at work to do it. I got the latest and greatest web browser available -- Mosaic -- which I downloaded as a tarball from UI and did ./confgure;make all. Amazon has been around for a while... finding someone who has never bought anything from them is both amusing and amazing.
As I had no idea what the "vine reviewers" was about, I read the amazon definition. And it says that: "Once they are invited into the program, to maintain their status as a Vine Voice, they must review *all* of the selected products within 30 days of receipt...".
So once in the program you get a nice flow of interesting free books related to your topics of interest. But apparently you *must* enter a review for each book that Amazon sends you, or the flow of books stops. The outcome is obvious - particularly for technical books that not every reader will understand. But even for normal books, people can sometimes just be busy - resulting in rushed/content-free reviews.
So not the reviewers' fault really, just stupid rules from Amazon. Requiring reviewers to review *half* of the books sent would probably produce a better outcome..
Had a look inside the book and it seems it explains well the various complex concepts. While it is pretty expensive at $127, I may get one. Next time I write a book, I'll have to make an article in /. too!
Slashdot, fix the reply notifications... You won't get away with it...
Vine Reviewers seem to be able to make a 10 paragraph review of a printer in under 1 month. It's very common to see them reviewing a different printer each month. When I asked a couple of them about it in the comments, I was quickly attacked by a group of people that are working to become Vine Reviewers. Amazon needs to only allow verified purchasers to review products, or at the very least allow users to hide anything other than a verified review.
I've noticed authors with competing books will use "reviews" to bad-mouth a book and promote their own book. I've also noticed that when a conservative publishes an excellent book with, say, 35 5-star reviews, there will be a few 1-star reviews that claim the book is terrible, presumably posted by left-wing operatives trying to kill sales of the book.
basically... http://www.amazon.com/review/R1AZQ4UV06BPYP/ref=cm_cr_dp_title?ie=UTF8&ASIN=B004DGJR1U&channel=detail-glance&nodeID=1036592&store=apparel
every... http://www.amazon.com/review/R4Q3F1BHEF0SY/ref=cm_cr_dp_title?ie=UTF8&ASIN=B00BW6KCTU&nodeID=541966&store=pc
single... http://www.amazon.com/review/R29XIUFKFQU7GU/ref=cm_cr_pr_perm?ie=UTF8&ASIN=B0056CDWO8&linkCode=&nodeID=&tag=
product... http://www.amazon.com/review/R3I4QW83V6IDOF/ref=cm_cr_pr_perm?ie=UTF8&ASIN=1426303947&linkCode=&nodeID=&tag=
has... http://www.amazon.com/review/R1DWPSCYNW2H5Z/ref=cm_cr_pr_perm?ie=UTF8&ASIN=B008GVM9K4&linkCode=&nodeID=&tag=
reviews... http://www.amazon.com/review/R3MLO42ERB2S0U/ref=cm_cr_rdp_perm?ie=UTF8&ASIN=B002MSN3QQ&linkCode=&nodeID=&tag=
that... http://www.amazon.com/review/R1B7351D396PEW/ref=cm_cr_rdp_perm?ie=UTF8&ASIN=B000UZQK8Q&linkCode=&nodeID=&tag=
are... http://www.amazon.com/review/RRMNZB68Q2IZE/ref=cm_cr_pr_perm?ie=UTF8&ASIN=B0032BWTSU&linkCode=&nodeID=&tag=
suspect... http://www.amazon.com/review/R1L2F14KVVLR4E/ref=cm_cr_rdp_perm?ie=UTF8&ASIN=B004JO1YQC&linkCode=&nodeID=&tag=
(You really *HAVE* to read the last one!)
[The Universe] has gone offline.
I always read the negative reviews, with one or two stars, first. It will learn you much more about the product than all those fake 4 or 5-star reviews.
-- Cheers!
by a Vine reviewer (posted anonymously due to my Vine NDA terms).
I was invited into Vine several years ago. Since then, I have received about $10000 worth of merchandise for review. The items I've received have ranged from Post It notes and gel pens to a high-end DSLR and some decent hardware (NAS, external and internal hard drives, mice, keyboards, routers and printers)
(1) Each month, Vine reviewers are offered two chances to select items to review. The first list is a short one (10 to 20 items) that Amazon descrives as "targeted" to members. The amount of tampons, diapers and hair care products that have been offered to me (a middle-aged bald male) suggests the targeting is *very* general. Targeted items are offered to multiple members (but not universally), and the high end items are gone in seconds.
(2) A week later, all of the non-selected items remaining from the targeted list are offered to the entire Vine community. Same rapid response to high end items takes place. You have to navigate hundreds of choices instead of dozens.
(3) The demographics of who were selected are all over the place.
--Some had long histories of purchasing from Amazon before being invited into Vine with both many and few (or no) previous reviews.
--Some had short histories of purchases with amazon.
-At the time I was selected, I had reviewed about 40 products (all most exclusively computer hardware or related literature) over a seven-year period
--Attempts by the Vine community to determine the total population of Vine reviewers (both on amazon-hosted Vine forums and in informal groups away from the amazon mothership) suggest the Vine reviewer population can be counted in hundreds (probably the low hundreds)
--I have some informal relationship with Vine members away from the mothership. While the sample size is WAY small to be meaningful, geographically we seem to be distributed consistent with the US population distribution in general. Generationally we seem to be mostly Boomers, but there are clearly a few Gen Y and millenials sprinkled in. Some of us clearly have high incomes, and some of us clearly do not.
(4) Originally Amazon required that we submit reviews on 80% of all items we selected.
(5) This year, Amazon changed the requirement. We must now review 100% of the items we select within 30 days of receipt. We can request a 10 day extension (and can do so 10 times per year).
(6) We know vendors pay Amazon to have items made available to Vine reviewers. We *think* this costs them around $5000, but this is based on a single data point from a Vine member who worked for a company that took a pass on paying that amount to be included in the Vine selections.
(7) For Vine reviews, the "Customer Review from the VIne Program" is essentially equivalent to an "Amazon Verified Purchase". Except that the reviewer received it at no cost...and is now obligated to review it within 30 days.
I can't speak for others, but I value my credibility as a reviewer, my % of helpful votes and my amazon reviewer ranking. Because of this, I never select books about technology issues (or technology items) that I do not already know something about (or am in the process of developing knowledge of). Similarly, I don't select or review genre fiction, since I don't read this for pleasure.
Yeah, some Vine reviews suck. So do some non-Vine reviews. As with ANY online resource, you always have to apply your own filters to help gauge the credibility.
And yes, I have happily awarded 1 and 2 star ratings to Vine products that sucked (and 4 and 5 star reviews to products that kicked ass).
I looked at the book, immediately got that feeling I got from Computer Science books a couple of decades ago, it goes WTF are they talking about ? hum it seems that if I really read it and try to make the effort of reading it I might even understand it, huummm me wanting this book... ....
And now I'll be spending 127 $ + Shipping + IVA, darn
Well played ...
Dr. Lee D. Carlson
I come here for the love
next question, please....
When one is called "100 Best Christian Cake Recipes" and another is "Butt-plugs and trap-ons: the definitive guide" you mostly want to keep your markets separate.
Note that I said mostly.
Confucius say, "Find worm in apple - bad. Find half a worm - worse."
If the subject is complex enough, the reviewer may not understand the book, and be forced to give it a superficial review.
Amazon is making the problem worse. When I first started writing reviews for Vine, I had to review 75% of the items I received in order to be able to receive additional items. Seems fair. Then it was raised to 80%, and was recently raised to 100%.
If I don't review it in 30 days, I am barred from ordering another item until I review it.
So, if somebody orders a book, and finds it way over their head, they still have to review it. Now we have a problem.
I get every single thing I need online from ebay at a lower price or newegg. In fact, I'm one of Newegg's Egg Expert reviewers. Unlike Amazon's bullshit system, Newegg ships us reviewers the product itself that we can keep for free and then we write a review about it. Now THAT is a group of expert reviewers. Vine is a joke. Amazon's web layout and search function are awful and I still can't tell if a product is coming from Amazon or some random guy somewhere. Shipping times? Who the hell knows. They just make something up. Why does anyone actually still use that old dinosaur Amazon and their 1990's website layout?
I've totally written crappy vine reviews. Quite a few in fact. I'm sorry.
The bottom line is when I get my Vine newsletter, most of the time all of the stuff that I might consider buying/reading is already gone. I don't know if Vine has 'favorites' program where certain people get access to items before others, but most of the time Vine is a bust for me. I'm left with the items/books that are leftover- which often means technical books. I'll get these things if I have an interest in the topic, but I just don't have the time to delve into the finer points of signal processing. It will sit on my shelf and gather dust until I find something I want on Vine that is actually available, then I have to write a review to be able to get that thing.
I've pretty much given up on Vine. It's a waste of time, and not worth the guilt of writing a crappy review. Even if you write a heartfelt review, people will mark it as unhelpful anyway. Call me jaded.
I'm a Vine reviewer myself. Twice a month, Amazon gives reviewers a list of items available for review and we are able to select up to 2 items from each of those lists. In other words, we know what we're getting. It's not like a surprise technical manual shows up on the doorstep and we're forced to review something we don't understand. For most of the time the Vine program has been around, Amazon has required reviewers to review about 75-80% of the items received and we did not have time limits on those reviews. This meant that we could spend as much time as needed properly evaluating items like technical manuals or even products that need to be evaluated over a long period of time. It also meant that we didn't have to review every item. If there was something we felt we couldn't fairly review, we could just not review it and things would be fine. If we fell below the required ratio, we weren't able to receive new items to review. Unfortunately, a lot of reviewers have abused the system by writing useless reviews just to bring their review ratio up. Then it got worse. Amazon recently changed the Vine reviewer terms to require that we review 100% of the items we receive within 30 days. That means if we get an item we cannot fairly evaluate, we're still required to write a review about it and we only have 30 days to do it. Ultimately, Vine reviewers should only request items they are confident they can fairly evaluate, but sometimes we bite off more than we realize and other times we're just really curious about the topic, even if we don't fully understand it. I'm not justifying useless reviews and it angers me that these reviewers are tarnishing the reputation of the program, but I expect the new review policy will create more problems like this in the future.
Subtract the 90% shit which the internet offers about everything and the 10% rest may be at least related to the topic
Probably nothing to do with Vine, whatever that is. Its just the new trend for bored internauts, writing "funny" reviews on Amazon. Its fine if its for a banana slicing template or a tshirt with hyper realistic giant wolf heads on it but obviously some idiots are now applying their "humour" to just anything they don't understand. Look up George Takei's reviews on Amazon for examples.