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TV Programmers Seek the Elusive Dog Market

HonorPoncaCityDotCom writes "Stanley Coren reports that a number of new television stations are providing programming specifically designed for dogs and while many people report that their dogs completely ignore what is visible on television, with modern resolution and quicker imaging, more dogs have become potential television viewers. The increase in dog viewership is primarily attributed to the way the dog's eye works. The image on a standard television screen is updated 60 times per second and since a human's flicker fusion frequency is only 55 Hz, the image appears continuous and the gradually changing images give us the illusion of movement. However dogs can discern flickers at up to 80 Hz so with the increased availability of high-resolution digital screens that are refreshed at a much higher rate, the images are less likely to appear to be flickering to the canine eye. Presentation factors are also an issue. Dogs are most likely to respond to images that have been captured at the eye level of a dog with a low camera angle where there are moving things like animals or birds. But even if that requirement is fulfilled, most dogs do not watch television because the TV is normally placed at a comfortable eye level for human beings and dogs do tend not to scan upward, and therefore do not notice the TV images. All of which brings us to DogTV, the first cable network to deliver 24-hour programming for dogs that lets you flip on the channel while you go out for the day as your pet is stimulated, entertained and relaxed. 'If the dog wasn't enjoying it, he would find something else to do, like nibble on the end of a sofa,' says veterinarian Ann E. Hohenhaus."

17 of 199 comments (clear)

  1. dog TV by Anonymous Coward · · Score: 5, Funny

    I hope there are a lot of bitches on TV.

  2. Aquarium Chanel by HappyHead · · Score: 5, Interesting

    My dog always liked the Aquarium Chanel on satellite. It would keep him occupied for hours if I was going out - he'd still be sitting there watching the fish going back and forth, occasionally looking around behind the TV to try and find them.

  3. Ad supported? by TWX · · Score: 3, Interesting

    Okay, I'm curious as to how the business model for this works. Aren't most TV networks ad-supported? If the human isn't really paying attention to the TV then the human isn't going to really pay attention to the ads, and obviously the pet doesn't have the ability to make financial transactions on their own, and unlike kids' TV programming, can't nag the human into buying things for them...

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    Do not look into laser with remaining eye.
  4. $5.99/month - $9.99/month by Joe_Dragon · · Score: 3, Informative

    monthly cost varies by cable provider and is between $5.99/month - $9.99/month (or $9.99 for the online streaming service and Roku)

    Directv will have it for $5.99

    1. Re:$5.99/month - $9.99/month by bmk67 · · Score: 5, Funny

      Seriously? That's like $70 in dog money.

  5. Re:why ? by Somebody+Is+Using+My · · Score: 3, Insightful

    Presumably advertisements on the show would be seen by the pet-owners who would then be more likely to purchase the advertised product. I assume that the type of people who would buy this for their pets - the "hard-core" dog-owners, as it were - are also the sort to buy "premium" dog food for $15.00 per can, or diamond-studded dog collars or whatever, so there is probably money to be made in that market.

    It's unfortunate, however, that nowadays everything has to be justified by an explanation on how it can be monetized. Admittedly, it costs money to run a cable station but it would be nice to sometimes see somebody go "Fuck it, I just love dogs so what the hell; let's give them cable!"

  6. And now by kryliss · · Score: 4, Funny

    a word from our sponser.

    Woof woof woof bark bark howl bark bark bark growl woof woof woof wimper pant pant pant woof bark bark bark hooooooooowwwwwwwwwllllllll Purina!!

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    --- If the bible proves the existence of God, then Superman comics prove the existence of Superman.
  7. And then after 11:00 PM... by kaizendojo · · Score: 5, Funny

    it becomes DogTV - "After Dark"... featuring the Humping Things Show and Hot Bitches in Heat.

  8. Re:why ? by ColdWetDog · · Score: 4, Funny

    Nah, the commercials will be 60 second clips of whatever is located at nose height at PetsMart. Woofer goes with owner to store, recalls the images flickering within its canine brain. This triggers a Pavlovian reflex, Woofer grabs the chewy thing and promptly drools on it (You drool on it, you buy it)

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    Faster! Faster! Faster would be better!
  9. Re:wealth brings stupidity by tibit · · Score: 4, Interesting

    Because, of course, helicopters are cat-allergic, right? The rotor sneezes and disintegrates as soon as a cat comes anywhere near.

    In other words, get a grip. Not all emergencies are alike. If you have a small pet in your arms, there's no reason at all for the rescuers to tell you to forgo it. Heck, what you're arguing is pretty much life over quality of life. Yeah, we'll rescue you at any cost, but $DEITY forbid the rescuee has a living thing with them to comfort them. Being displaced in an emergency is obviously no biggie for you and you will stomach it like a big boy, right? You should have rotten for a couple of weeks at the superdome with all the other "ingrates" to get a humanistic perspective.

    If it was an emergency where the rest of my immediate family would be already dead, and I had a choice of being rescued with our cat or perishing with him, I'd probably choose the latter. Say what you will, but our cat always knows when there's something wrong with one of us, and he sometimes works quite hard at comforting us. When my wife got back from a C-section, the cat would walk directly across her scar, massaging it. He kept at it for weeks. Nobody prompted it, it didn't see the scar directly, and so on. He just knew what to do. I have plenty of other examples like that. Just because it's not human doesn't mean it's life is worthless. Just to preempt what might be coming: no, I'm not freeing any lab monkeys, thank you very much, it'd be a retarded thing to do. Neither is our cat a "member" of our family. He's our cat. He gets his food and water, his vet check-ups, has a few small toys, and is kept indoors. He treats us with care, and we do the same, but we don't go overboard. He scratches a couple of designated dining room chairs, we don't have any pet furniture.

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    A successful API design takes a mixture of software design and pedagogy.
  10. Probably an improvement in TV by Tridus · · Score: 3, Funny

    I guess the dogs are too smart to watch the crapfest channels like TLC, so we need better channels to cater to them.

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    -- "So they told me that using the download page to download something was not something they anticipated." - Bill Gates
  11. Re:wealth brings stupidity by ColdWetDog · · Score: 3, Insightful

    Like I said, give it up. Helicopter pilots have winched off many a 'wild, stressed animal'. You put it in a cage, you put a muzzle on it, you strap it down somewhere.

    Exactly what you would do with the stressed, out of control human that you've just winched off the tree.

    And no, if you want to take your snakes, you're on your own. We're in it for the cutes.

    Humans can be rational at times, but it certainly isn't their default condition.

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    Faster! Faster! Faster would be better!
  12. This is a really, really *bad* idea by bradley13 · · Score: 3, Interesting

    Quick, hold up your hand if you laughed when your puppy first encountered a mirror! It's hilarious: "OMG there's another dog in the room". Depending on the dog, they will be fooled once, twice, maybe three times - that's it. Afterwards they realize that there's nothing there, and ignore it. It's the same for television. We have a herding dog, and the first time he saw animals on television (I think it was sheep), "OMG, I gotta go herd". Second time, he looked and then yawned. He didn't look a third time. Anyone who pays attention to their animals will have seen this. They know what's real and what's not. Things that are not real are not interesting.

    There are already far too many dog owners who think that dogs are like furniture: there when you want them, and otherwise they can be ignored. Dogs need activity, they need interaction with their owners, they need a job to do (especially the working breeds). This stupid idea is going to make bad dog owners even worse: They will think they've done something to keep their dog busy, and will feel even less obligated to actually take proper care of their animals.

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    Enjoy life! This is not a dress rehearsal.
  13. Re:why ? by jellomizer · · Score: 3, Insightful

    That and Dogs are not really visual animals like Humans are.

    Sure the dog can see what is on TV but he really doesn't care that much, unless it makes a noise that he finds interesting. My Dog responds to the barking of Real Dogs (Not Synthesized ones) and to the sound of the Door Bell. However other than that he has no interests. If the TV gave off smells, the dog may be more interested. However I wouldn't like a TV that gives off smells my Dog likes.

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    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  14. fluorescent lighting by jjeffries · · Score: 4, Insightful

    Being able to discern flickers at 80hz probably makes fluorescent lighting annoying as fuck.

  15. Re:wealth brings stupidity by GrumpySteen · · Score: 3, Funny

    When my wife got back from a C-section, the cat would walk directly across her scar, massaging it. He kept at it for weeks. Nobody prompted it, it didn't see the scar directly, and so on. He just knew what to do.

    Your cat sensed that your wife was weakened and was going for the most vulnerable spot. It was trying to kill your wife but, like most cats, didn't do a very good job of it.

    Don't get me wrong; I love cats, but I can't help but notice that many of them seem to be competing for the title of "World's Most Incompetent Villain."

  16. Re:why ? by kaliann · · Score: 4, Informative

    Steak is not complete nutrition for a dog. Muscle meat is important but lacks many of the vitamins and minerals found in organ meats and vegetable matter. Additionally, while dogs are taxonomically in Carnivora, they are functionally omnivores. Straight meat isn't ideal for them. (This is in contrast to cats and ferrets, which are obligate carnivores and have trouble digesting vegetable matter.)

    As an aside, if you are feeding your pet meat, please cook the meat as thoroughly as you would for human food safety. Domestic animals are not immune to the food-borne pathogens that cause nasty illnesses, and no one wants their pet (or their carpet) to go through that drama.