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Microsoft Will Have To Rename SkyDrive

Posted by Soulskill on from the sorry-about-your-luck dept.

SmartAboutThings writes "A month ago, Microsoft was involved in a legal battle in the United Kingdom, when the court found that there was a conflict between Microsoft's SkyDrive and a trademark owned by the British Sky Broadcasting Group (BSkyB). Back then, the UK court ruled that Microsoft was infringing the BSkyB's trademark. And now we have confirmation that Microsoft will be forced to change the SkyDrive brand name. This is quite a big branding issue for Microsoft. What are they going to call it? DriveSky? And chances are that the name change will be worldwide and not only in the United Kingdom."

5 of 274 comments (clear)

  1. best marketing name is .... by middlemen · · Score: 5, Funny

    NSADrive !!!!!

  2. Confusion by Tailhook · · Score: 5, Funny

    How many Microsoft SkyDrive users will be confused by the rename of this product and switch to Dropbox?

    Both.

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  3. Re:FlyDrive would be a better name by BLToday · · Score: 5, Funny

    How about Drive Eh? For our Canadian friends.

    So it would be:
    Not ready reading drive Eh
    Abort, Retry, Fail?

  4. Re:How about... by Desler · · Score: 5, Informative

    SkyDrive (formerly Windows Live Folders when it came out in August 2007) predates Google Drive by 5 years, Apples iCloud by 4 years and DropBox by a year. So how exactly is it a "me too" service?

  5. Re:Skynet anyone? by Tarlus · · Score: 5, Funny

    Don't you mean Sky.NET?

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