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A Peek At Apple's Planned $5B HQ

theodp writes "The Mercury News has an exclusive sneak peek of Apple's planned headquarters in Cupertino, which Steve Jobs personally sought approval for in 2011. 'We found that rectangles or squares or long buildings or buildings with more than four stories would inhibit collaboration,' Apple CFO Peter Oppenheimer said, explaining the motivation behind the so-called Apple Ring. Nice, but if you wanted to hurt the feelings of the Design Gods at Apple, you could point out that, for all its $5 billion glory, what Apple calls 'the best office building ever' doesn't look all that different from an old-school $3.95 6250 BPI magnetic tape reel (still available on eBay, kids!)."

5 of 257 comments (clear)

  1. Re:Ring = Long Building by I'm+New+Around+Here · · Score: 4, Informative

    Well, I wonder why R&D is shuffled off to the rectangular buildings away from the glorious ring.

    Why don't they like those engineers?

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  2. Looks just like Spy Central UK (GCHQ) by weeble · · Score: 4, Informative

    http://en.wikipedia.org/wiki/Government_Communications_Headquarters

    All all glass building with lots of computers and the terminals with the world's secrets flashing across. An interesting concept.

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  3. Re:Wait for the Inevitable by FatLittleMonkey · · Score: 5, Informative

    Samsung: Korean HQ

    Gates Foundation: Seattle HQ

    Microsoft:Redmond Campus

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    Science is all about firing a drunk pig out of a cannon just to see what happens.
  4. Re:What kind of a critique is that? by maccodemonkey · · Score: 3, Informative

    doesn't look all that different from an old-school $3.95 6250 BPI magnetic tape reel

    Or a ring, bracelet, flying saucer, hoola hoop, donut, or a million other things that are round. What is your point?

    News flash! Round things look like other round things! How could Apple not have seen this coming!?!?

  5. Re:Pentagon by cold+fjord · · Score: 4, Informative

    The Pentagon? No, but you're thinking is the right general direction: Another agency did it first.

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