A Peek At Apple's Planned $5B HQ

theodp writes "The Mercury News has an exclusive sneak peek of Apple's planned headquarters in Cupertino, which Steve Jobs personally sought approval for in 2011. 'We found that rectangles or squares or long buildings or buildings with more than four stories would inhibit collaboration,' Apple CFO Peter Oppenheimer said, explaining the motivation behind the so-called Apple Ring. Nice, but if you wanted to hurt the feelings of the Design Gods at Apple, you could point out that, for all its $5 billion glory, what Apple calls 'the best office building ever' doesn't look all that different from an old-school $3.95 6250 BPI magnetic tape reel (still available on eBay, kids!)."

Comments

Shareholders silent as usual?

[Anonymous Coward]

Any of Apple's shareholders daring to ask exactly why $5 billion of their money is being spent on building an egotrip for the executives, rather than being returned into their pockets? $5 billion seems to be rather excessive, to house 12,000 people. Oh well, at least the taxpayer is suffering too, since you can guarantee that the building will be constructed and owned by their Cayman Islands subsidiary, with Apple Inc paying exorbitant rent every month.