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A Peek At Apple's Planned $5B HQ

Posted by timothy on from the looks-rather-nice-from-here dept.

theodp writes "The Mercury News has an exclusive sneak peek of Apple's planned headquarters in Cupertino, which Steve Jobs personally sought approval for in 2011. 'We found that rectangles or squares or long buildings or buildings with more than four stories would inhibit collaboration,' Apple CFO Peter Oppenheimer said, explaining the motivation behind the so-called Apple Ring. Nice, but if you wanted to hurt the feelings of the Design Gods at Apple, you could point out that, for all its $5 billion glory, what Apple calls 'the best office building ever' doesn't look all that different from an old-school $3.95 6250 BPI magnetic tape reel (still available on eBay, kids!)."

5 of 257 comments (clear)

  1. With all due respect... by ameyer17 · · Score: 5, Insightful

    So what if it looks like a tape reel?

  2. It looks like a tire by Anonymous Coward · · Score: 2, Insightful

    A 1/2" reel of computer tape has a much smaller hub diameter.

  3. This takes the prize. by bennomatic · · Score: 5, Insightful

    Stupidest Apple-trolling article on /. ever. And considering the number of Apple trolling articles on /., that's saying something.

    Uh, gotta be funny. In Soviet Russia, Apple trolls /.!

    --
    The CB App. What's your 20?
    1. Re:This takes the prize. by Anonymous Coward · · Score: 1, Insightful

      Truly there are things about Apple for which we can be critical. An office building is not one of them. It's just the passive aggressive nature of Android fanboys who can't stand that Apple rakes in the lion's share of profits in mobile.

  4. What kind of a critique is that? by Art3x · · Score: 5, Insightful

    doesn't look all that different from an old-school $3.95 6250 BPI magnetic tape reel

    Or a ring, bracelet, flying saucer, hoola hoop, donut, or a million other things that are round. What is your point?