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The Art of Apple, In Pictures

Hugh Pickens DOT Com writes "CNN reports that self-professed Apple fanatic Jonathan Zufi has published a book of photography profiling 500 of Apple's products through the years, because unlike other companies Apple has unapologetically focused on design says Zufi and he wants to celebrate that with his images. 'Other companies came up with the guts for a machine and then the engineers would find a way to stuff them into a box,' says Zufi. 'Steve Jobs started with the box and said, "You need to find a way to get the guts in."' It's an unlikely project for a software engineer with no formal photography training. Zufi bought new equipment and consulted with a professional as he began the project, which was four years in the making. 'I had a sudden memory of an old game I used to play in high school called Robot War,' says Zufi. 'I hopped on eBay to look for the game and an old Apple II to play it on, and that's how I ended up looking through old Apple products.' Zufi says that he approached each shot by looking for an image that would 'create that same emotional connection to that product, but maybe doesn't look like something you've seen before,' and says that his mission is to showcase the entire spectrum of products that Apple have sold to the public since 1976 – every desktop, every laptop, every notebook, monitor, iPod, iPad, iPhone, mouse, keyboard, modem, cable, port, adapter, docking station, memory expansion card — and that's just their hardware."

47 comments

  1. Unlikely? by Anonymous Coward · · Score: 2, Insightful

    "It's an unlikely project for a software engineer with no formal photography training."

    Sounds pretty likely to me.

  2. Fanboi Warning by Anonymous Coward · · Score: 5, Funny

    Attention: This article contains excessive praise and adoration of a commercial product. Expectation of product performance and functionality is most probably artificially inflated. It would be prudent to conduct your own research before drawing conclusions. The product/s in question may have infringed on the human rights of others.

    This has been a public service announcement.

    1. Re:Fanboi Warning by bitt3n · · Score: 1

      The product/s in question may have infringed on the human rights of others.

      I'll be impressed when they build a product capable of infringing on its own human rights.

  3. Wasn't Woz in there? by phrostie · · Score: 1

    wasn't Seve Wozniak in there somewhere?

    1. Re:Wasn't Woz in there? by jones_supa · · Score: 2

      Yes. The book includes a written contribution from Woz, so he's recognized at least to some extent.

  4. Re:'weather' wizards most dangerous stuff ever? by Anonymous Coward · · Score: 0

    Right. How about throwing in some uppercase letters into your message to not look like an incompetent moron.

  5. Close up and personal by Sponge+Bath · · Score: 4, Insightful

    Show the Apple ][ keyboard with the reset key next to the enter key. BEEP!

    Ahhhh, insanely great design!

    1. Re:Close up and personal by gl4ss · · Score: 2

      http://images.shrineofapple.com.s3.amazonaws.com/wp-content/gallery/appleiiplus/top/appleiiplus-level1-1.jpg there it is.

      you know what's real funny? the site uses gif animations as banners.

      --
      world was created 5 seconds before this post as it is.
    2. Re:Close up and personal by BasilBrush · · Score: 0

      Not really such a problem given that the RESET key was programmable by the currently running program.

    3. Re:Close up and personal by istartedi · · Score: 1

      They tried to toss that design into the trash can, but it got ejected and landed on the keyboard.

      --
      For all intensive purposes, "whom" is no longer a word. That begs the question, "who cares"?
    4. Re:Close up and personal by Pepix · · Score: 1

      Actually, the RESET key had a stronger spring than the others and required pressing simultaneously the SHIFT key for it to have effect, IIRC.

    5. Re: Close up and personal by maccodemonkey · · Score: 1

      Wasn't it Apple-Control-Reset required to reset? I seem to remember learning that in school, and Macs definitely still used that combo.

    6. Re:Close up and personal by coinreturn · · Score: 1

      Actually, the RESET key had a stronger spring than the others and required pressing simultaneously the SHIFT key for it to have effect, IIRC.

      While it did have a much stiffer spring on my Apple II+, it did not require a press of shift or any other modifiers. This may have changed with the IIe, IIc, or IIgs; I don't know.

  6. Re:Jony Ive... please God no... by Jeremiah+Cornelius · · Score: 1

    Yeah, all smoke - no fire!

    Wait till I show 'em all! I'm making a coffee table book full of the iconic design from GE and Dell!

    --
    "Flyin' in just a sweet place,
    Never been known to fail..."
  7. Not a fanboi, but an enthusiasm for a company's wo by Rhurazz12 · · Score: 5, Insightful

    There is a difference ya know...Fanbois just hate other products while putting praise on one company's products and an enthusiastic person who loves a company's products doesn't hate, he remains neutral to the stuff he doesn't like, and doesn't troll when other people diss on the products that he loves..

  8. Good for them by MikeBabcock · · Score: 1

    Meanwhile, I've unapologetically focused on buying hardware with the features I want that runs the software I want. On a few occasions, that's been made by Apple. Most of the time, it hasn't.

    --
    - Michael T. Babcock (Yes, I blog)
  9. Re:'weather' wizards most dangerous stuff ever? by Travis+Mansbridge · · Score: 1

    Funniest thing I've read on /. all week.

  10. *the* guts by epine · · Score: 1

    'Other companies came up with the guts for a machine and then the engineers would find a way to stuff them into a box,' says Zufi. 'Steve Jobs started with the box and said, "You need to find a way to get the guts in."'

    No, these other companies weren't coming up with "the" guts, not back in the eighties and nineties.

    Back then the "ap" was called an "expansion card" by serious users. If you had 10 megabits and you wanted 100 megabits, you could do that. If you wanted to stagger upgrading your system board and your video card, you could do that, too, with a bit of planning. Not "the" guts. Any guts.

    We also had the notion of consumables which could be replaced, like CMOS batteries which didn't last forever, unlike the batteries Apple now uses after their break-through innovation in pentalobular lithium alkaloids.

    Jobs was designing for a highly integrated potting-compound future long before the economics of this made any sense in the mass consumer marketplace. Design takes over once functionality plateaus, i.e. once Moore's projection passes into menopause. Just because you can stuff the circuitry into a designer's wet dream doesn't mean you should.

    The six worst Apple products of all time
    Apple Puck Mouse

    The truth of the Apple story is that the company was fortunate to survive their reality distortion field until Job's vision of the ubiquitous appliance was right for the times.

    If we want to move forward and see Apple healthy and prospering again, we have to let go of a few things here. We have to let go of this notion that for Apple to win, Microsoft has to lose. We have to embrace a notion that for Apple to win, Apple has to do a really good job. And if others are going to help us that's great, because we need all the help we can get, and if we screw up and we don't do a good job, it's not somebody else's fault, it's our fault. So I think that is a very important perspective. If we want Microsoft Office on the Mac, we better treat the company that puts it out with a little bit of gratitude; we like their software.

    Who promulgated that caustic narrative in the first place?

    1. Re:*the* guts by mikael · · Score: 1

      Back in the 90's, the engineers would breadboard everything - giant circut boards where every component had pins, and the breadboard was just dozens of tracks and and patch cables. First they would get the circuits working, then they would miniaturize everything onto a single circuit board with ASIC's.

      --
      Vintage computer adverts: http://www.vintageadbrowser.com/computers-and-software-ads
    2. Re:*the* guts by Plumpaquatsch · · Score: 1
      --
      Of course news about a fake are Fake News.
  11. Is it me? by excelsior_gr · · Score: 1

    Sorry, Apple did have some iconic products, but the images in TFA are crap. They included probably the most uninspired designs in Apple history and left out products that really stand out from a design viewpoint like the apple imac g3 and the mac mini.

    1. Re:Is it me? by JBMcB · · Score: 2

      They look uninspired now, because after they came out they were widely copied. Take a look at what laptops looked like before the powerbooks came out in the 90's. Chunky looking lap-bricks with trackballs hanging off the side. One year after the powerbook, nearly every laptop was black or dark gray with an integrated trackball in the palm rest. Ditto the Apple II - computers either looked like dumb terminals with CPU boxes bolted onto them, or mad scientist experiments.

      --
      My Other Computer Is A Data General Nova III.
    2. Re:Is it me? by femtobyte · · Score: 1

      It also doesn't help that the product photography isn't top-notch. It's at the competent amateur level --- no glaring technical deficiencies in basic lighting, but fairly uninspired (and with what I'd consider mistakes in more subjective composition/lighting choices). Not saying I could do much better --- I'm also only at the "competent amateur" photographer level; however, I can certainly spot the difference between this and top-notch results (like you see in Apple's own professionally done product photography). A bit more work to improve the photography above the "competent documentary mugshots" level would go a long way towards better showcasing why these products were considered "stunning" at the time (... often in large part due to excellent product photography produced out by Apple).

  12. Re:Seattle Rex said it best by Anonymous Coward · · Score: 0

    The best example of how Windows is superior is the ability to run a terminal session/bash shell without installing any other software. Goddamned metrosexuals, forgetting how to bash shit.

  13. Re:Not a fanboi, but an enthusiasm for a company's by gl4ss · · Score: 0

    yeah you keep telling yourself that. oh no you just trolled by implying the person is a "better person" and hence not a fanboi.

    but dude, the site is named shrine of apple :D.

    --
    world was created 5 seconds before this post as it is.
  14. Re:Jony Ive... please God no... by noh8rz10 · · Score: 1

    i'm going to make a coffee table book about coffee tables, and it will have built in legs so it becomes a coffee table!

  15. Re:Seattle Rex said it best by noh8rz10 · · Score: 2

    whaa? maybe woosh, but apple has a built in bash shell. on windows i have to download an ssh client.

  16. Re:Jony Ive... please God no... by Anonymous Coward · · Score: 0

    You ripped that idea from Seinfeld

    http://www.youtube.com/watch?v=dE5ROl2YPbs

  17. Re:Jony Ive... please God no... by Anonymous Coward · · Score: 0

    Seinfeld ripped it off from that nigger. You know, the yo dawg guy.

  18. Re:No local sync in Mavericks ... (Apple = shit) by Hognoxious · · Score: 1

    Worst haiku EVER.
    I hope you die in a fire.
    Around midwinter.

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  19. Form vs function by Solandri · · Score: 1

    The projects I've been a part of where function took priority over form usually ended up a marketing disaster. The projects I've been a part of where form took priority over function ended up operational or support disaster.

    The best projects have a good balance of form and function.

    1. Re:Form vs function by Anonymous Coward · · Score: 0

      " The projects I've been a part of where form took priority over function ended up operational or support disaster. "

      No. It was an engineering failure 'cause they couldn't adapt to design requirements.
      The operational failure was just the result of that engineering failure.

  20. Slashvertisement by Hognoxious · · Score: 1

    You know how Amazon has wishlists? Maybe they should implement buythisformeandI'llfuckingkillyoulists?

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  21. Re:Not a fanboi, but an enthusiasm for a company's by Anonymous Coward · · Score: 0

    But OMG Apple.... *goes to get new set of pants*

  22. Utter balderdash. by Anonymous Coward · · Score: 0

    The only thing worse than doing a shitty job,
    is not doing one at all.
    I own a twiggy 128k Macintosh.
    They do not show the DRIVE, with dual heads.

    The servers. No PPC 9150? No Quadra 950? The definition of a tower?
    Nothing sexy like a TAM? Twentieth Anniversary Macintosh?

    Let me know what this looks like.. in 5 or 6 years, when they
    ACTUALLY GET TO WORK ON IT.

  23. Re:No local sync in Mavericks ... (Apple = shit) by Anonymous Coward · · Score: 0

    Worst haiku EVER.
    I hope you die in a fire.
    Around midwinter.

    My crystal ball says you will contract HIV and die long before I will.

    And the crystal ball is never wrong.

  24. Re:'weather' wizards most dangerous stuff ever? by Anonymous Coward · · Score: 0

    Funny how you now look like an incompetent moron!

  25. Re:No local sync in Mavericks ... (Apple = shit) by Anonymous Coward · · Score: 0

    Cool story, bro.

  26. Re:Seattle Rex said it best by tsa · · Score: 1

    Woosh :)

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    -- Cheers!