Amazon Coins and How the Definition of 'Crypto-Currency' Is Getting Too Loose
Nerval's Lobster writes "Amazon has expanded support for its Amazon Coins from Kindle Fire tablets to Google Android mobile devices.In its press release, Amazon positioned its e-currency as the ultimate in convenience for customers who don't want their credit-card statements riddled with lots of micro-purchases from Amazon's App Store. Expanding the currency's reach is also a potential win for Amazon, which wants to create an end-to-end ecosystem for app developers. But Amazon Coins' existence could alienate the same demographic that made Bitcoin and other crypto-currencies such a hit. The company tethers the Coins to a user identity, and likely keeps significant records on its crypto-currency ecosystem: who buys what when. That concept is anathema to those online denizens who embraced Bitcoin as a way to make purchases without needing to reveal a real-world identity, or deal with a currency tethered to a central repository; genuine crypto-currency can be used to purchase pretty much anything from a purveyor willing to take it, including—in the case of Silk Road and other online bazaars—drugs and weapons. Indeed, Amazon Coins has more to do with a corporate 'currency' like the now-defunct Microsoft Points than an actual crypto-currency like Bitcoin. But that hasn't stopped some people from getting confused about it."
A virtual gift card is not the same thing a a virtual currency.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Surely Microsoft had a good reason for moving away from MS Points. I don't think reducing the number of credit card transactions actually benefits the consumer since the consumer isn't paying a per transaction fee
In my experience, 'classic' electronic currencies follow this general pattern: 1) you obtain them from a bank, 2) you pass it to another user, and 3) that other user brings it back to the bank.
At best, the bank can't see where the receiving party's money came from. But still, every 'coin' in circulation goes from bank -> user -> another user -> back to the bank.
The big difference with cash is this: using cash, money can pass from #1 user to a 2nd user -> 3rd user -> 4th user -> back to the bank. With the bank having no way to figure out what happened in between. Transfers from 1 -> 2, 2 -> 3, and 3 -> 4 need not involve a bank at all.
To me, anything that fits the 2nd definition is interesting. Anything that fits the 1st definition, is just electronic payments in the classical sense that eg. governments might be monitoring every single transaction. Regardless of implementation. So if in this case, Amazon = 'the bank', do we even care, if that currency clearly isn't 'electronic cash' ?
Amazon Coins and Bitcoin solve two different problems. The average Amazon customer probably heard of Bitcoin but doesn't know exactly what it is. They probably understand that Amazon Coins are just gift cards though. I don't see the problem.